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Problems and Innovative Measures in Financial and Economic Management

Hongqing Guan


Since reform and opening-up of our country, market economy gets fast development and the enterprise marketing management mode has changed a lot. Then there is the unceasingly rich enterprise financial management and development. If the original financial concept do not change, it will be hard to adapt to the needs of economic development in the new period. So only by a careful analysis of new problems in the enterprise development, correctly judge the current situation can an enterprise survive in the change. In the face of the new situation, enterprises will encounter various financial problems in management and it is difficult to find scientific and reasonable solutions if they do not deal with them seriously. This paper synthesizes the financial problems in the process of enterprise development under the new situation and puts forward the corresponding solutions in order to provide help for the financial personnel to deal with related problems. 


Financial Economy; Management; Innovation Measures

Full Text:



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DOI: http://dx.doi.org/10.18686/ahe.v4i1.1848