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Study on Pygmalion Effect on Enhancing Professional Identity of Higher Vocational Students

Yichuan Hao, Jing Lv


At present, our country is undergoing major changes in the development of industry, especially in the service sector, and the social ability and quality of the third industry personnel put forward higher requirements. Talents with more professional ability and high-quality management ability can help domestic service industry development, and better promote economic transformation. However, at the same time, many service industries, such as the tourism industry, have the phenomenon of low entry rate and high turnover rate of professional management talents. One of the main reasons for this phenomenon is the lack of professional identity. Through the introduction of the Pygmalion effect, this paper proposes the methods and ways to improve students' professional identity, which provides a certain theoretical basis for the improvement of students' professional identity.


Pygmalion Effect; Professional Identity; Higher Vocational Education

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DOI: http://dx.doi.org/10.18686/ahe.v4i3.2030