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Research on the Practice System of Innovation and Entrepreneurship Education in Electronic Commerce Major in Applied Undergraduate Colleges

Qiao Zhao


With the continuous deepening of the new curriculum reform, the current situation of colleges and universities' repeated expansion of enrollment has led to the severe test of employment problems of college graduates. Under such a current situation, educational concepts such as "entrepreneurship+ innovation" in the Internet context put forward by the party and state leaders. With its unique characteristics of virtuality and information, idea business has been emphasized by the Ministry of Education to integrate it into the education practice system of undergraduate colleges, in order to train a certain amount of entrepreneurial practice ability during the college students, and cultivate new high-quality talents that meet the requirements of the times. This article explores the practice of innovation and entrepreneurship education for e-commerce majors in application-oriented colleges.


Application; Undergraduate Institutions; E-commerce; Entrepreneurship and Innovation; Education Practice

Full Text:



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DOI: http://dx.doi.org/10.18686/ahe.v4i3.2068