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Research on the Application of Micro-courses in University Marketing Course Teaching

Maoqing Ling


The rapid development of modern network technology has promoted the popularization and application of education informatization. Micro-classes have become a new teaching mode in the current education field due to their short, refined, fragmented, and timely characteristics. The marketing major of colleges and universities is very comprehensive. The application of micro-course teaching in the curriculum will promote the teaching to be more targeted and effective, and effectively improve the teaching quality of the curriculum. Based on the analysis of the concept and function of micro-classes, this article discusses the application suggestions of micro-classes in college marketing courses.


Colleges and Universities; Marketing; Course Teaching; Micro-class

Full Text:



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DOI: http://dx.doi.org/10.18686/ahe.v4i11.3005