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With the development of economy, people have higher requirements for living standards and quality of life. Therefore, the number and scale of retail enterprises are increasing. In order to adapt to the development of the times, the retail industry has been technologically transformed, each era has a new economic and population environment, the emergence of new technologies, spawned the continuous development of the retail industry.

Retail is rapidly changing, but technology isn’t the enemy and workers aren’t doomed. Sales are actually growing, driven by e-commerce. And while traditional retail jobs are declining, new opportunities are emerging. Meeting customers’ expectations — for personalized recommendations, in-store pickup, free and fast shipping — requires both machines and humans.

Related Article: Analysis on Marketing Combination Strategy of Small and Medium-sized Retail Enterprises under the Background of New Retail

Source: WWD