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ISSN:
2424-8444 (Print)

Journal no:
4P

Introduction

Modern Management Forum is a social science journal that serves as the source material on business management and related theory. The contents deliver do not boundary to management concept, but also to understand, to discuss and to access the current trend in management of different businesses and organizations. It aims to provide a high profile and unique forum that share between employer and employee, and benefit both in the term of apply the knowledge in real-world situation, connect concepts, and experience management principles in a tactile and engaging way.

Universe Scientific Publishing Welcomes Cooperation
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Table of Contents

Original Research Article

by Jianuo Zou
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In the field of music education, there is a growing recognition of the importance of integrating artistic aesthetics and emotional cultivation. Music education goes beyond skill training and serves as a signifi cant platform for developing aesthetic ability and emotional expression. This study aims to explore the necessity and implementation of this educational strategy. The primary objective is to enhance students’ artistic appreciation, stimulate their creativity and imagination, and deepen their understanding and love for music through emotional experiences, ultimately improving their overall quality. The study focuses on evaluating the impact of carefully selecting musical works, employing diverse teaching methods, and creating an environment conducive to art appreciation in promoting aesthetic education. Additionally, it highlights the role of emotional development in music education, emphasizing how it enhances students’ emotional experience and expression, leading to a deeper enjoyment of music. The study concludes that music education should prioritize not only artistic expression, understanding, and innovation but also students’ emotional experience, expression, and understanding.
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Original Research Article

by Di Shen
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Under the background of the deep integration and development of cultural tourism, all over the country continue to enhance the development and protection of historical celebrity cultural resources, and actively tap the communication potential and opportunities of historical celebrity culture in the new media era. This paper takes the Shaoxing historical celebrity memorial hall”Jiemin Library” as an example, based on the theory of cultural memory, to explore the innovative communication of historical celebrities’ culture from the dual perspectives of mediumization and fashionization . According to the research, mediumization and fashionization can share memetic mechanism, narrative logic and symbolic meaning in the construction of cultural memory, that is, activate memory through imitation, write memory in popular trend, and promote consumption to realize the care and preservation of memory. With the fashionable memory logic, innovative communication practice can be carried out from the three perspectives of space, narrative and symbol, so that celebrity culture is more in line with young people’s cognition, so as to receive high-quality preservation, protection, interpretation and display.
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Original Research Article

by Qingbo Liu
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This paper focuses on the teaching mode of “Reading promoting Writing based on intelligent evaluation”, from the analysis of the current situation of college English writing teaching, the signifi cance of reading promoting writing for current English writing, to the construction of reading promoting writing teaching mode with the help of online writing intelligent evaluation. The aim is to help students reduce the diffi culty of writing, accumulate writing materials, enrich writing content, improve writing skills, get writing feedback in time, stimulate writing interest, and fi nally improve students’ comprehensive writing ability.
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Original Research Article

by Ziyue Gao, Xiaofei Chen
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Our country has rich and deep traditional culture inside information, how to carry forward good Chinese traditional culture in modern visual communication design, has become an important task for practitioners in visual communication design to think about. In this regard, more and more designers realize that by integrating Chinese traditional culture into the design, not only can the works have more unique Chinese characteristics, but also can stimulate the cultural resonance of the audience. Based on this, this paper starts from the integration value of Chinese traditional culture in visual communication design, briefl y describes several common elements of Chinese traditional culture, and analyzes the integration strategy of Chinese traditional culture in visual communication design.
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Original Research Article

by Yihang Yin
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In the new era environment, China has gradually entered the era of big data, all kinds of technologies have been developed to a greater extent, enterprises should comply with the development of The Times, the use of current technology to eff ectively manage the business management activities of enterprises, and promote the development of enterprise strategy. Big data technology belongs to modern technology, enterprises should attach importance to the application of big data technology, apply it to enterprise strategic management work, establish a scientifi c and reasonable strategic management mechanism, to realize the eff ective management of overall strategy, business strategy and other work, promote enterprise healthy development. Based on this, this paper analyzes the collaborative innovation strategy of big data technology and enterprise strategic management for reference.
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Original Research Article

by Xinru Zou, Fangbin Qian, Jingyi He, Weitao Xiang, Daixin Han, Liying Qiao, Kexin Zhao
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Digital empowerment is an important means to promote the development of cultural industries. Since entering the stage of the "14th Five-Year Plan" development plan, digital exhibitions have developed rapidly and become increasingly mature. The intangible cultural heritage of Shaoxing City, Zhejiang Province is rich and diverse. Based on the analysis of the current situation of the protection and utilization of intangible cultural heritage in Shaoxing City, this study summarizes the existing problems in the aspects of mass participation, publicity and non-genetic inheritance, and adopts the methods of case analysis and investigation and research to analyze the intangible cultural heritage projects of Shaoxing traditional opera, folk art, fi ne arts and skills. Put forward specifi c measures to empower Shaoxing intangible cultural heritage industry, including recording and archiving relevant materials and images of intangible cultural heritage through digital technology, to enhance the protection and inheritance of intangible cultural heritage; It is proposed to make use of digital exhibition to enable the construction of "online + offl ine", "physical + virtual" intangible cultural heritage exhibition mode.
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Original Research Article

by Yuhong Cai
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Performance feedback theory has become an important part of the behavioral theory of the fi rm, which provides a theoretical explanation for why, when and so involved in a strategic activity. Based on the logic of performance feedback-behavior result, previous studies have extensively investigated the relationship between performance feedback and market strategic behavior, but the exploration of non-market strategic behavior is insuffi cient, especially for the study of corporate social responsibility (CSR) behavior. Considering that enterprises operate in market and non-market environments and respond diff erently to them, and CSR is an important dimension of non_x005fmarket strategic behavior and has received more and more attention from a wide range of stakeholders, scholars began to turn their attention to the performance of CSR behavior to expand the performance feedback theory and get rich results. Based on this, this paper will sort out the relevant research on the relationship between performance feedback and CSR behavior, sort out the existing research conclusions and propose future prospects to provide guidance for future research.
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Original Research Article

by Li Gong
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As a key fi eld of agricultural fi nancial service innovation and an important part of inclusive fi nancial system, agricultural value chain fi nance plays an important role in promoting the rural revitalization strategy. Through in-depth analysis of the connotation of rural revitalization and the development status of agricultural value chain fi nance and its operation mechanism, this paper aims to reveal how agricultural value chain fi nance can eff ectively support the path of rural revitalization, and identify the main development obstacles. Based on the above analysis, this paper will further explore the strategic choice of agricultural value chain fi nance in helping rural revitalization and development, in order to provide useful reference and inspiration for colleagues in related fi elds.
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Original Research Article

by Yuwan Zhu
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China’s art market not only has a dazzling array of art works, but also has the Chinese people’s pursuit and exploration spirit of lofty artistic ideals. It is not a simple simulation, stiff piling, but the integration of situational theory, is the Chinese nation’s high concentration of wisdom. This kind of artistic spirit has completely diff erent artistic purport and artistic personality from the west, refl ecting the unique cultural and philosophical refl ections of the Chinese artistic spirit. The construction of virtual art moves forward continuously along the rational vision of science and technology, and the construction idea and form evolution go hand in hand with the innovation of technology. It is based on the positive, healthy and prosperous form. It is mediated by the time and space of information; The interaction with human imagination and conception through virtualization, digitization, instruction, structure and program; Outline the artistic image of the art market in the new era.
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Original Research Article

by Lei Yang
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In the era of digital intelligence, the sustainable development of professional learning community (PLC) for college teachers is critical to the modernization of education and the professional development of teachers. This paper focuses on building professional learning community that adapts to technological change and supports teachers’ lifelong learning. Firstly, the paper explores the changes of teachers’ roles in the digital age, the diversity and characteristics of professional learning community, and the challenges in technology integration and professional development. Based on this, the sustainable development path system that includes technological support, teachers’ professional growth and the shaping of the community’s culture, as well as corresponding strategies and suggestions are proposed to facilitate the effi cient operation and long-term development of professional learning community for college teachers and better promote their professional growth and development.
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Original Research Article

by Tao Deng
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In the background of the smart media era, the rapid development of intelligent media has brought significant impact and influence to the traditional news communication industry. On the one hand, the size of the audience of traditional media has been signifi cantly reduced, its infl uence has also been diluted. On the other hand, the use of new media has increased signifi cantly, and even began to replace the traditional media gradually become the most popular one of the new forms of media. Under this change, not only the communication mode and ecological public opinion of the news and communication industry need to be innovated actively, but also the cultivation of news and communication talents in colleges and universities needs to be changed, in this way, we can adapt to the changes of social market under the background of intellectual media. Therefore, this paper analyzes the characteristics of talent demand in the industry under the background of the smart media era and explores the abilities and cultivation strategies required for news communication talents in applied universities, to explore a new way to train journalism and communication talents in applied universities in the age of intellectual media.
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Original Research Article

by Kelvin Fong
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With the “double carbon” strategy put forward, the circular economy has become a hot spot in the transformation of enterprises, urging enterprises to integrate the social, environmental and economic benefi ts organically, further reduce pollutant emissions, and promote the sustainable development of enterprises. From the perspective of circular economy, enterprises should change the concept of cost management, establish the concept of green cost management, improve the utilization rate of resources, control the costs; Control the cost of human capital, optimize the cross-department connection and work fl ow, and improve the economic effi ciency of enterprises; Implement the “3R” principle, reduce the cost consumption in resource application, and realize the cost management goal of open source and reduce expenditure; Promote the integration of cost management and enterprise management mechanism, improve the core competitiveness of enterprises, and promote their own sustainable and high-quality development.
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Original Research Article

by Zhaozhu Zhang, Xiao Liu
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The construction of first-class undergraduate major is a construction project implemented by the Ministry of Education for undergraduate colleges and universities. It emphasizes on strengthening first-class undergraduate, cultivating legacy talents, and improving the cultivation ability and quality of talents in colleges and universities, which is an important measure to promote the conformal development of college education. Electronic information major is an important major in the college education system, should pay attention to the “fi rst-class professional construction” as the development goal, pay attention to promote the professional connotation construction, optimize the curriculum system, teachers and education management, pay attention to accumulate rich experience, improve the quality of personnel training. Based on this, this paper analyzes the practical strategies for the construction of fi rst-class electronic information major in undergraduate colleges and universities, hoping to provide references for educators.
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Original Research Article

by Caihua Kong
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With the support of the rapid development of science and technology, computer application technology has made remarkable achievements, which has laid a solid foundation for the development of various social aff airs. This paper will take this as the background, the computer application technology under the background of big data analysis and research, explore its development trend and development strategy, in order to provide support for promoting computer application technology, improve the eff ectiveness and quality of application, and lay a solid foundation for building a modern society.
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Original Research Article

by Gong Zhang
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Under the background of the overall promotion of the construction of “curriculum ideological and political” education and teaching system in colleges and universities across the country, all disciplines should follow the purpose of “cultivating morality and cultivating people”, break the shackles of the separation of professional education and ideological and political education, and explore the construction mode of curriculum ideological and political education. Marxist political economy has both the historical mission of inheriting Marxist scientifi c world outlook and the important task of cultivating the theoretical quality of economics students. It is the main position of carrying out curriculum ideological and political education in colleges and universities, and the construction mode of curriculum ideological and political is imperative. This paper clarifi es the necessity of the ideological and political construction mode of Marxist political economy curriculum from the macro, middle and micro levels, and then attempts to build a fi ve-dimensional curriculum ideological and political construction mode that is driven by two wing goals and promoted by teaching and evaluation, which provides an eff ective reference for the curriculum ideological and political construction mode of other disciplines.
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Original Research Article

by Yuqin Ba
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In order to cope with the shortcomings of computer network course teaching in independent colleges and universities, the CDIO education concept is introduced into the reform practice of computer network teaching, and the educational concept of cultivating virtues and talents under the background of new engineering is implemented. The computer network teaching model based on the CDIO concept is constructed, aiming at three different teaching stages: before class, during class and after class. Based on different teaching platforms, it completes the structural transformation from the adaptive unidirectional professional theory to the generation of network engineering literacy. The practice shows that the computer network teaching based on the CDIO educational concept has formed a virtuous circle of promoting learning and teaching by competition, and realized an effi cient classroom with students as the main body. It not only improves the teaching eff ect signifi cantly, but also cultivates the students’ independent learning ability, engineering practice accomplishment and innovation consciousness.
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Original Research Article

by Shanshan Li, Wei Cheng, Xin Li, Xiaoqing Hu
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The current mental health problems of rural left-behind children are worrying. The process and content of children’s painting are a common tool for children to express their thoughts and emotions, which can play a role as a bridge. The projective meaning of the content of painting therapy has a certain degree of agreement with the performance of children’s psychology. This project attempts to use children’s painting as the carrier, the use of literature research, investigation, case study and other diversifi ed methods, to study the evaluation methods and means of psychological intervention eff ect of rural left-behind children, from the painting to interpret the emotional world and mental state of rural left-behind children, to provide an effective implementation model for the treatment of psychological disorders of rural left-behind children.
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Original Research Article

by Baochang Wang, Feng Yan, Yitong Hu
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In the process of the reform of modern vocational education, the cooperation between school and enterprise and the integration of industry and education have become an important trend of the reform and development of vocational colleges. In the teaching reform of mechatronics specialty, technical colleges should deeply analyze the problems faced in the current teaching, and promote the docking of teaching content and enterprise posts on the basis of school-enterprise cooperation; Take the integration of production and education as the window to change the teaching methods and means; To improve the quality of education and teaching by means of teacher construction; In the direction of diversifi ed development, promote the integration of post, course and certifi cate, thus creating an effi cient, scientifi c and systematic mechanical and electrical integration professional teaching mode for students, and providing important help for students’ employment development.
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Original Research Article

by Yajing Wang
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Under the background of the age of numerical intelligence, the research on the reform of fi nancial accounting teaching in higher vocational colleges aims to meet the needs of social development and train fi nancial accounting talents with high quality and high skills. This paper analyzes the new challenges faced by fi nancial accounting in the age of number intelligence, and discusses the specifi c measures for the reform of fi nancial accounting teaching in higher vocational colleges, in order to provide reference for the development of fi nancial accounting education in higher vocational colleges.
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Original Research Article

by Xue Wang, Xinlong Wang, Yihang Zhang
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Interactive micro course is based on the knowledge of the subject, through the corresponding learning activities to learn, to form an open, situational curriculum resources, at the same time can be interactive teaching application environment. In addition to its advantages of “short and concise”, the most important thing is that it has interactivity, which can stimulate learning motivation and promote knowledge transfer. With the development of information technology, more and more teachers pay more attention to the design of interactive elements, the pursuit of interactive teaching, but China’s interactive micro lesson is still in the initial stage of development, so it is very necessary to strengthen the exploration of interactive micro lesson. This research advances the research on the theoretical value and application value of interactive micro lessons by clarifying the design and development of interactive micro lessons by the use of the Articulate Storyline. By demonstrating the development of interactive courses for the Articulate Storyline, the use of the Articulate Storyline can be improved, more scholars and teachers can learn and master the software, promote the development and application of interactive courses, and ultimately contribute to the improvement of the quality of education and teaching.
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Original Research Article

by Yitong Hu, Baochang Wang, Feng Yan
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For the major of mechatronics, students generally refl ect that the course is diffi cult and not easy to understand, and this major pays attention to the development of students’ practical ability, requiring students to master a solid theoretical foundation and practical technology to solve practical problems in mechatronics production. Online and offline mixed teaching method through the integration of online and offline two kinds of teaching resources, the theoretical knowledge will be explained, build students independent learning platform, is a widely used and eff ective teaching method, more in line with the law of mechanical course teaching, teaching effi ciency is high, teaching eff ect is obvious, students have a strong sense of achievement. This paper analyzes the eff ective strategies of implementing the online and offl ine hybrid teaching for Mechatronic integration majors in technical colleges, in order to provide references for cultivating students’ innovative practical ability and improving course teaching quality.
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Original Research Article

by Yin Hu
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Young teachers in colleges and universities are the key link to improve the quality and effi ciency of higher education, and also the main human resources for the connotative development of higher education in the new era. Insisting on the construction of young teachers in colleges and universities can provide suffi cient human resources for colleges and universities. Under the new situation, young teachers in colleges and universities have problems such as panic, lack of understanding of roles, and imperfect assessment mechanism. At present, colleges and universities need to strengthen multidimensional training of young teachers, strengthen career planning and guidance of young teachers, and improve the work quality assessment mechanism of young teachers.
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Original Research Article

by Wen PU
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PASCAL Quignard is one of the most important contemporary French writers, whose works are abundant and have won many literary awards.He has won many awards. Time is a ubiquitous theme in his work. The writer’s exploration and transcendence in artistic forms provide possibilities for his “indescribable writing”, and each possibility constructs a unique association with temporality. While revisiting history, Quignard considers the timelessness of history. He writes about the emotions and life experiences of his characters and narrators.
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Original Research Article

by Fangfang Zhao, Yan Sun, Jiaqing Li
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With the increasingly fi erce social competition, the society’s requirements for the comprehensive quality of college students have gradually become more stringent, only the knowledge obtained from school education is not enough to meet the needs of improving their own quality. It is becoming increasingly important to cultivate the self-management of student cadres as one of the teaching objectives of universities. In order to understand the current situation of self-management of student cadres and their views on learning initiative, making learning plans and participating in activities, the school can take good measures to improve the teaching system, so that students can improve their self-management ability, and help them do a good job in the transition from high school to university.
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Original Research Article

by Junyu Yan
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The so-called mathematical culture refers to the views, beliefs, attitudes and methods contained in mathematical knowledge. It pays attention to the rich and profound cultural connotation of mathematics. It combs the long and tortuous development history of mathematics, character stories, rational spirit and humanistic thoughts, sets off each other with mathematical formulas, symbols and theorems, and connects the intellectual and conceptual components of mathematics. It is also helpful to show the charm of mathematics. This paper analyzes the signifi cance of mathematics culture, and probes into the carrier and content of mathematics culture, hoping to provide some useful references for promoting the development of mathematics culture.
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Original Research Article

by Tianyu Ge, Mu Xu
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Pattern is an important part in the fi eld of traditional Chinese art, is the majority of working people combined with the reality o f life to create the form of beauty, with rich connotation and good meaning. Rich and colorful auspicious patterns exist in costume embroidery, paper-cut, architectural sculpture, etc., and are also widely used in contemporary advertising, commodity promotion and other fi elds. Under the background of vigorously promoting the traditional excellent culture, the traditional patterns gradually reappeared vigorous vitality. This paper explores the application of traditional Chinese culture in the design of patterns, expounds the application signifi cance of the combination of the two, explores the expression methods of traditional Chinese culture in patterns, and fi nally explores the specifi c design application based on the application significance and expression methods, hoping to provide valuable reference for relevant understanding.
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Original Research Article

by Le Li, Xiaoqi Guan
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Weifang Kite is a shining pearl in the intangible cultural tourism industry. In order to solve the problem of Weifang kite intangible cultural heritage tourism, it is necessary to adopt a variety of "activation" strategies. Such as innovating the presentation of intangible cultural heritage skills, improving the interactive experience of kite handmade, launching charming Weifang Kite intangible cultural heritage tourism routes, developing specialized Weifang kite intangible cultural heritage tourism websites and APP mini programs, and innovating the protection and inheritance of Weifang kite intangible cultural heritage.
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Original Research Article

by Zhiliang Li
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One of the key contents in the internal management of family business is strategic management. Compared with other enterprises, family business faces more problems and challenges in the process of operation and development. If the enterprise fails to adjust its own development strategy according to the current industry market development trend and its own actual situation, it is easy to cause the enterprise to fall into a development crisis and lose its core competitiveness. Based on the case of a group in Ningbo, this paper analyzes the current situation and problems of strategic management of family enterprises and the main reasons leading to the weakness of strategic management, and puts forward effective strategies of innovative management, hoping that this study will contribute to the sustainable development of family enterprises.
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Original Research Article

by Jiaying Wu, Yifan Chen, Jinwen Li, Lingling Shen, Jizhong Zhang
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Community companion learning is a significant new way for primary and secondary school students in their education and growth process, and university students are one of the emerging important subjects of it. This paper explores the existing problems of community companion learning for primary and secondary school students and the current situation of university students’ participation to fi nd out the way of integrating multiple intelligences theory into community companion learning for primary and secondary school students. The research concludes that “multiple intelligences” should be applied in the construction of the content system of companion learning, which needs to be designed fl exibly and detailedly to achieve the goal of “Multifaceted Wisdom within Each Lesson” and “One Primary, Multiple Auxiliary”.
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Original Research Article

by Yuwan Zhu
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In the new media art market, art creation depends on the vigorous development of science and technology to a certain extent, and science and technology has become the transition of art time and space change. The construction of the operation mechanism of the contemporary art market moves forward continuously along the rational vision of science and technology, and the construction concept, the evolution of form and the innovation of technology go hand in hand. Take the positive and healthy form of prosperity as the “foundation”; Taking the time and space of information as the “medium”; The interaction with human imagination and conception through virtualization, digitization, instruction, structure and program; Outline the artistic image of the art market in the new era. Under the development trend of “integrating media art”, it is urgent to solve three major problems: fi rst, the sense of separation between traditional media and new media art market under the transformation of paradigm; Second, the inheritance of the “localization” Chinese spirit; Thirdly, the signifi cance of the positive art market mechanism to the construction of individual and group spirit.
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Original Research Article

by Xiao Liu, Zhaozhu Zhang
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In the face of the trend of new engineering construction, higher education is experiencing new opportunities and challenges. In order to meet the requirements of high quality, with global competitiveness of comprehensive skills talent cultivation, this study puts forward the talent needs of research enterprises, and according to the characteristics of regional economic development, based on the development and use of practical projects as a starting point, analysis of the current microprocessor course teaching problems encountered, while considering its strong practical nature, teachers to explore the teaching mode. This paper describes in detail how to construct the main path of project-based implementation, and realizes the above steps through Proteus software simulation project. The project-driven teaching method helps to promote the close integration of teachers, students and practical activities, and then improve students’ project thinking and project concept, so as to strengthen students’ practical experience and creativity.
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Original Research Article

by Min Zang
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Based on the principle of OBE theory and the context of interdisciplinary and cross-professional integration, this paper explores the cultivation path of innovative talents of mechanical and electrical majors, and provides some thoughts and references for training talents of mechanical and electrical majors with more comprehensive literacy.
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Original Research Article

by Yuanping Zhong
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At present, research on the transformation, reporting characteristics, and formation mechanism of mainstream traditional media is relatively standard, but there needs to be more research on the role and mechanism of mainstream media in the communication of national strategy. Based on the current hot spots of new media reform, this study takes the development of the Sichuan-Chongqing economic circle as an example to study the communication role of mainstream media in the “Shuangcheng economic circle in Chengdu-Chongqing area” under the background of rural revitalization. From the perspective of journalism and communication, this study studies mainstream media’s public opinion guidance mechanism on the development of the Sichuan-Chongqing economic circle, hoping to provide some references for the development of the Sichuan-Chongqing area and the development of new media.
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Original Research Article

by Fei Lu, Haojing Huang, Zhenjiang Shi, Ru Lin
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In recent years, with the rapid development of the Internet of Things and 5G network, edge computing has gradually become a “fl ash point” of new technology research and development, which has received attention from all walks of life. At the same time, it is accelerating the change of people’s lives. Edge computing, with its signifi cant advantages of reducing the delay of data transmission and improving the data processing speed, is gradually penetrating into the construction of new smart cities and providing a variety of possibilities and directions for the construction of new smart cities. This paper takes this as the starting point, and on the basis of briefl y explaining edge computing and its application advantages in new smart cities, focuses on the specifi c application of edge computing in new smart cities to launch an in-depth exploration, in order to provide some useful references and enlightenment for promoting the construction of smart cities.
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Original Research Article

by Fang Fan
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For the role hypothesis of the enterprise, it has experienced the “economic man” theory hypothesis and the “social man” theory hypothesis. It is undeniable that these two theoretical assumptions have played an important role in certain historical conditions, but at the same time exposed their own insurmountable problems. If an enterprise wants to develop healthily, sustainably and stably, it must be based on a new theoretical hypothesis to overcome existing defi ciencies and cope with new challenges. Only in this way can an enterprise develop better. The study of the ecological behavior and its ecological consequences from the perspective of ecology has become the key to the sustainable development of the enterprise, and the hypothesis of ecological man theory has become the only choice for the entity consideration of the enterprise.
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Original Research Article

by Yuanlin Shi
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Under the background of building a socialist modern power in an all-round way, the development of civil aviation has entered a new era. Higher foreign language education should do a good job in “three steps”. From the guiding ideology and background of practice and research, the mining and integration methods of ideological and political elements, this paper explores the teaching material as the carrier, the classroom as the position, the civil aviation cultural spirit as the entry point, based on the teaching concept of “Daoism in teaching, morality in teaching, education in fun”, and adopts the means of “thematic embedded, fi nishing point, element combination”. To carry out curriculum ideological and political practice and research, achieve moral cultivation, and transport qualifi ed talents for civil aviation.
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Original Research Article

by Ping Liu
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The strategy of integrating Chinese excellent traditional culture into the teaching of morality and rule of law in junior middle school aims to combine traditional culture with modern education and cultivate students’ all-round development. Through the analysis of the teaching practice of morality and rule of law in junior middle school, this paper probes into the ways and methods of integrating into the excellent traditional Chinese culture.
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Original Research Article

by Hanzheng Song
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With the rapid development of information technology, digital economy has gradually become the engine of global economy, bringing new development opportunities for all countries. This paper takes digital economy as the core, discusses its role in promoting high_x005fquality development, and deeply analyzes the opportunities and challenges brought by it.
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Original Research Article

by Beili Ying
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With the continuous progress of society, our country has obtained many achievements in the field of biotechnology, achieved rapid development. At the same time of rapid progress in science and technology, the importance of strengthening the science and technology service concept and enhancing the effi ciency of science and technology management is also becoming more important. However, in actual work, many enterprises still have many shortcomings in science and technology management, which restricts the rapid and stable development of science and technology. Based on this, this paper takes biotechnology companies as an example to explore the specifi c strategies to strengthen the concept of science and technology service and improve the effi ciency of science and technology management, hoping to provide valuable references for relevant personnel.
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Original Research Article

by Yan Wang
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Colleges and universities are another scenery on the way of students’ life. When students enter the university campus, they will encounter people and things they have never seen in life. Because they do not have the experience of dealing with such things, many students will suffer setbacks, and affect the mental health of students. This paper, mainly from the perspective of positive psychology, proposes to do a good job in various mental health education for college students, aiming to transform from serving a small number of students with mental problems to serving more students around the concept of positive psychology, and eff ectively improve the level of students’ psychological literacy. Teachers should pay attention to students’ mental health education, so that mental health education courses can benefi t more students and the positive psychology concept can be spread on campus.
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Original Research Article

by Yizhe Shen
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In recent years, the theme has become a new trend in the development of the fi lm market. The great success of “Changjin Lake” has pushed the theme of red movies to a new peak. Based on Lasswell’s 5W model theory, this paper takes the current red fi lm Changjin Lake, which has caused phenomenal market performance, as an example, studies the characteristics of its communication process from fi ve aspects of communication subject, communication content, communication channel, communication audience and communication effect, and analyzes the opportunities and challenges of the current red film in the new era. In order to put forward the corresponding communication strategy, aiming at providing reference for the communication of red fi lms in China.
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Original Research Article

by Kexiao Zhao
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“Without a strong agricultural country, there can be no whole modern country; Without the modernization of agriculture and rural areas, socialist modernization will be incomplete.” Agriculture is the foundation of social development, and rural areas are the supply base for raw materials for industrial production and means of livelihood for cities. Against the background of small farmers in large countries, the Chinese style of agricultural modernization is based on socialist collective ownership with farmers as the main body, on collective ownership of rural land and the separation of rights among farmers, on ultra-small-scale operations and the demand for ultra-large scale agricultural products, and on the development of the new type of industrialization, urbanization and IT application. It is aimed at achieving common prosperity for farmers and rural areas, and it is a modernization that promotes coordinated development of cultural and material progress. Under this macro background, how to accelerate the pace of agricultural and rural modernization in combination with local conditions is an important topic that needs urgent research. This paper takes Qiuling Town, Jizhou District, Tianjin as an example to explore how to accelerate the pace of Chinese style agricultural and rural modernization.
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Original Research Article

by Xinyu Dai
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Today, with the active implementation of the national strategy of “Marine power”, higher vocational education has the responsibility and obligation to improve the quality and level of training of navigation and ship talents. This article to the higher vocational ship electronic and electrical courses teaching status as a starting point, from the increase of professional publicity, improve social recognition; Innovation training mode, accelerate the pace of reform; Do a good job in pre-exam training, improve professional quality; Relying on school-enterprise cooperation, strengthen practical operation ability; Perfect teaching staff and improve teaching quality; To do a good job in quality assessment, to help students employment and other six aspects of higher vocational ship electronic and electrical curriculum reform ideas are explored.
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Original Research Article

by Lan Liu
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With the rapid development of society and the globalization of economy, the employment of college students has been paid more and more attention by the society. Career planning, as an eff ective way of employment guidance, plays an important role in the employment guidance of college students. It can not only help college students to clarify their career goals and development direction, but also improve their employment competitiveness and career satisfaction, and escort the sustainable development of college students. In this regard, this paper carries out research on the application of career planning in the employment guidance of college students for reference.
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Original Research Article

by Liang Zheng, Kai Yan, Weibing Wang
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This paper demonstrates the teaching eff ectiveness of Outcome Based Education (OBE) in “Java programming” practical training by designing a set of project-oriented teaching model applicable to Java object-oriented programming training course in higher vocational colleges. The teaching practice of “Java Programming” curriculum are widely used, and the remarkable teaching results have been obtained. It provides an example for the experimental research in higher vocational programming training course.
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Original Research Article

by Guixiang Wu
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the new engineering education is closely related to the education of innovation and entrepreneurship. It is an important and urgent task for colleges and universities to choose the path of innovation and Entrepreneurship education under the new engineering background. Based on the literature review, empirical studies and case studies at home and abroad, this paper puts forward the path choice of innovation and entrepreneurship education in colleges and universities under the background of new engineering, it includes paying attention to practical ability training, strengthening cooperation with industry, training global talents and paying attention to social sustainable development. The choice of these paths will help colleges and universities to improve the quality and eff ect of innovation and entrepreneurship education, and train talents with innovative spirit and entrepreneurial ability.
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Original Research Article

by Zhenguo Wu
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With the development of the transportation industry in our country, railway is one of the main transportation modes, which plays an important role and value in the transportation of goods and people. In the process of railway transportation, the safety and protection measures of optical fi ber transmission in communication network have been concerned by all levels of society. This paper briefl y analyzes the safety and protection measures of optical fiber transmission in railway communication network, hoping to provide some valuable reference for readers.
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Original Research Article

by Bo Yang
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This paper begins with the necessity of the integration of computer teaching and ideological and political education in higher vocational colleges, and summarizes the paths and practical strategies of the integration of the two in detail, in order to create a new model of ideological and political education of computer courses with characteristics and in line with the requirements of The Times through the study of this paper, and lay a solid foundation for cultivating computer professionals with sound personality and high quality.
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Original Research Article

by Nan Chen
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With the rapid development of social economy, human’s demand for natural resources continues to grow, and ecological environment problems are becoming increasingly prominent. In order to better protect and improve the ecological environment, the evaluation of ecological environment quality based on remote sensing ecological index has become the focus of current research. This report will introduce the ecological environment quality assessment based on remote sensing ecological index in detail, and discuss its application value and prospect.
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Original Research Article

by Qinggang Meng
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With the rapid development of information technology and big data intelligence, the content of information projects is becoming more and more abundant, people’s dependence on information is getting higher and higher, and the requirements for software quality are becoming more and more demanding. Software quality management has become more and more important in the field of contemporary software engineering, and software quality management plays an extremely important role in ensuring the quality of software products. The purpose of this paper is to deeply study the optimization of software quality management, through the comprehensive analysis of software quality management strategy, to explore the eff ective way to improve software quality. The research method focuses on the integration of theory and practice, in order to provide a more feasible quality management method for the software engineering fi eld.
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Original Research Article

by Meng Wang
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How to effectively capture users' attention in a short period of time and disseminate valuable, attractive, and correctly oriented news is a major challenge for mainstream media. In order to attract the interest of the audience, it must penetrate the platform where the users are most active. This paper focuses on the practice of spreading news through short videos of Douyin, and analyzes the account "host A Zhe" in detail. By analyzing the basic characteristics and potential factors of viral short video news of mainstream media, this paper provides valuable insights for improving the media convergence communication strategy of mainstream media.
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Original Research Article

by Yan Lu, Guangwei Cheng, Yuan Zhang, Kui Zhou
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Asynchronous motor has a lot of advantages, such as high output effi ciency, wide range of speed adjustment, high density, so it has been widely used in many occasions with high dynamic performance requirements, such as electric vehicle manufacturing, industrial robot processing, passenger elevator manufacturing. In this paper, based on the dynamic model of asynchronous motor, the mathematical model of it was derived in detail, and fi nally obtained the motor fl ux equation, voltage equation and so on. Focus on the study of how to control the torque and fl ux of asynchronous motor, and get its control law, for the future asynchronous motor for more in-depth research has obtained a good foundation.
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Original Research Article

by Yuanyuan Wang
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In the information age, the application of electronic information technology in intelligent building engineering is an eff ective means to improve the construction effi ciency, and also provides a solid guarantee for promoting the development of intelligent building engineering. This paper fi rst briefl y describes the concept of electronic information technology and building intelligent engineering, after looking for the electronic information technology in the building intelligent engineering application of the key focus of in-depth exploration of electronic information technology in the building intelligent engineering application of effective strategies, in order to achieve the intelligent and sustainable development of the building industry to make contributions.
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Original Research Article

by Ke Ruan
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The design technology of municipal water supply and drainage pipeline is a very important part in the construction of urban infrastructure. With the acceleration of the urbanization process and the growth of population, the demand for water supply and drainage system becomes more urgent and complex. Therefore, designers must deeply analyze the key points and principles of municipal water supply and drainage pipeline design, and work out scientifi c and reasonable technical measures to ensure the safe and effi cient operation of the pipeline system and meet the growing domestic and industrial water needs of urban residents. This paper will deeply discuss the key points, design principles and specifi c technical measures of municipal water supply and drainage pipeline design, to provide reliable reference and guidance for urban pipeline design.
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Original Research Article

by Hongyun Zhang, Huida Duan, Xinda Li, Wenrong Li
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At present, double first-class construction has brought new opportunities for our university education, colleges and universities have combined their actual learning situation, transformed the educational concept, optimized the course system, and innovated the teaching mode, in order to meet the social market talent demand in the new era. The major of electrical engineering is one of the key majors of double-first-class construction. Therefore, electrical engineering majors in colleges and universities should actively explore innovative application technology talent training programs and constantly improve the quality of talent training. Based on the importance of training applied technology talents for electrical engineering major under the background of double fi rst-class, this paper analyzes the current situation of training applied technology talents for electrical engineering major in colleges and universities, and puts forward optimization strategies.
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Original Research Article

by Baozhong Liu
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In response to the problems and challenges faced by current higher vocational education in the fi eld of Internet of Things, this paper thoroughly explores the necessity of an innovative teaching model that is competition-oriented. This model takes competition as the core teaching method, aiming to stimulate students' enthusiasm and improve their practical operation ability and innovative thinking ability. The article details the design principles and implementation eff ects of this teaching model, and through rigorous data analysis, it confirms its significant effect in improving students' academic performance, sense of activity quality and effectiveness, as well as their enthusiasm and achievements in participating in Internet of Things skills competitions. In addition, the article also objectively analyzes the advantages and limitations of this model and puts forward corresponding optimization suggestions.
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Original Research Article

by Peixiang Zhao
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At present, psychoacoustics mainly studies the relationship between human and sound in subjective hearing perception, which is one of the important construction contents of modern acoustics. With the continuous updating and upgrading of recording technology, psychoacoustics has been widely used in the fi eld of recording, and more and more people begin to study how to eff ectively apply psychoacoustics to recording, and promote the sustainable development of the fi eld of recording. In this regard, this paper explores the application of psychoacoustics in recording, in order to provide some references for relevant researchers.
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Original Research Article

by Wenwen Shi
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This paper analyzes the main problems existing in the tea hard box packaging, analyzes the necessity of the application of green environmental protection materials in the tea hard box packaging. After the technical treatment of the pruned tea tree branches, the pulp is completed without adding any chemical substances and then processed into hard paperboard, which is green and environmentally friendly and low cost.
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Original Research Article

by Yuan Li
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The reform and innovation of English teaching in colleges and universities, with the purpose of “telling Chinese stories well”, carries out the fundamental task of ideological and political education and moral education, which will promote students’ knowledge accumulation, ability training and cultural application, and comprehensively improve the comprehensive quality of college students. The research on the path and method of “telling Chinese stories well” in college English teaching is gradually in-depth. First, the paper expounds the background of the idea of “telling Chinese stories well” and its important position in higher education. Further, it clarifi es its positive role in transmitting Chinese culture, values and national image, and even in cultivating students’ intercultural communication ability. Finally, it puts forward a series of eff ective paths and methods, hoping to reform the concept of teachers and students, truly “tell Chinese stories well”, and transmit excellent traditional culture, which is worthy of our in-depth exploration and practice.
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Original Research Article

by Ying Yang
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With the rapid development of science and technology, the new media era is coming. In this context, computer technology has had a profound impact on various industries, especially in the fi eld of media. The application of computer technology has not only changed the mode of communication of media, but also improved the production effi ciency and quality of media content. On the basis of analyzing the specifi c application of computer technology in the fi eld of media, the paper actively explores the specifi c application strategies of computer technology in the fi eld of media in the new media era.
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Original Research Article

by Jun Wei
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With the continuous advancement of globalization, English teaching in higher vocational colleges is no longer just a process of cultivating students’ language skills, but also a multi-dimensional, open platform covering rich cultural elements. The integration of culture is not only to inherit the excellent traditional Chinese culture, but also to cultivate students’ comprehensive quality, cross-cultural communication ability and international competitiveness. This paper will deeply explore the connotation and extension of cultural education paths in higher vocational English courses, and analyze how to construct an English teaching system rich in cultural connotations from the four aspects of improving teaching materials, expanding teaching channels, strengthening teacher construction and reforming evaluation system.
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Original Research Article

by Sijia Liu, Yan Zhao
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With the progress of The Times, IP image has become a trend, through this way, not only can better inherit the excellent traditional Chinese culture, but also in a fresh way to close the relationship between people and cultural relics. In addition, the use of semiotics in IP image design, from the semantic, structural, pragmatic interpretation of museum IP image, so that these in the long history of the millennium culture “live” up. Therefore, this paper takes Hubei Provincial Museum IP image as an example to explore how to better use semiotics in IP image design, so as to make it more innovative and better adapt to the new environment and needs.
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Original Research Article

by Hainie Meng
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The concept of OBE education is an important educational theory that conforms to the demands of modern vocational education reform. It has important application value in the teaching reform of computer major in higher vocational education. It can effectively solve the problems of backward teaching mode, obsolete teaching content, single assessment and evaluation in the current teaching of computer major, and then promote the reconstruction of the training system of computer professionals. On this basis, this paper carries out research, through deepening the application of OBE education concept, respectively from the aspects of teaching objectives, teaching content, curriculum thinking and politics, teaching strategies, teaching evaluation and other aspects of computer teaching reform strategies and methods, in order to improve curriculum quality and teaching eff ectiveness.
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Original Research Article

by Yani Zhang
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In the process of medium, the traditional and daily life world of the countryside is undergoing changes. In this process, people, media and social life have organic interaction, and jointly promote the modernization transformation of traditional villages. In the reality of media, the role of media on daily life is not presented as the strong direct impact emphasized by previous studies, but permeates and imperceptibly embedded in daily life. Under the background of the modernization and media development of rural society, the previous research perspectives of “media center” and “passive audience” in the study of media and rural society have been refl ected by the academic community, and the subjectivity of “human” as the protagonist of the communication process has emerged and gradually attracted attention.
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Original Research Article

by Yuren Wang, Chengli Wang
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With the development of social economy, the whole society needs more science and technology disciplines to provide high-quality talents, to ensure the production, life innovation and development needs. Mathematics as the basis of science and technology disciplines, almost any discipline is related to it, which prompted the education department and society to pay more and more attention to the reform of mathematics, and gradually implemented a number of curriculum reforms, in order to ensure that personnel training and market demand in line. Under the new curriculum, it is necessary to optimize and integrate mathematical probability and statistics from the level of statistics, re-plan the content of probability and statistics, show basic, advanced and practical characteristics in the setting of teaching content, strengthen the integration of theory and practice teaching, pay attention to the renewal of teaching ideas, and promote the diversifi cation of teaching methods. In order to promote the improvement of the teaching quality of mathematics probability statistics and realize the all-round development of students.
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Original Research Article

by Jintao Zhou
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High-speed service area, as an important infrastructure in the fi eld of our country transportation, assumes the key task of providing convenient services for drivers and passengers, its functions and the role become more and more prominent day by day. In this context, the high-speed service area human resources management is related to the service area operation quality and effi ciency of the key factors, it directly aff ects the service area operation quality and effi ciency, and provides more quality and convenient service for the majority of drivers and passengers, this is to promote the sustainable development of our country traffi c transportation industry, has very important signifi cance. In this regard, this paper studies the human resource management path of the high-speed service area for reference.
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Original Research Article

by Hongyun Zhang, Shan Zhou, Ming Yang, Yutong Liu
1 Views, 0 PDF Downloads
In modern power system, relay protection plays a vital role, it is the key link to ensure the safe and stable operation of power system. However, with the continuous development and complexity of the power sys tem, the relay protection is facing many challenges and problems. Problems such as misoperation, leakage, unreasonable parameter setting and improper maintenance and operation often occur, which bring potential risks to the safety and reliability of the power system. Therefore, it is necessary to conduct in-depth analysis and optimization of power system relay protection to improve its reliability, sensitivity and management level, and ensure the safe and stable operation of the power system.
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Original Research Article

by Xiaoshu Zheng, Shiwei Lv
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Sichuan Province carried out the construction of cultural tourism integration demonstration project in 2019. The author tracked the construction, implementation and performance of 58 projects, and formed a policy performance study on the implementation of th e project system supply. The research found that the construction of cultural and tourism integration demonstration project guided the continuous optimization of local resource allocation through the same direction of government and enterprise, the continuous strengthening of policy coordination, the increase of market force participation in social investment, the guidance eff ect of fi nancial funds on social capital and fi nancial capital fully manifested, and the innovation practice of smart tourism, digital tourism, red tourism, rural tourism and so on is in full swing. To promote the transformation of high-quality development of tourism.
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Original Research Article

by Jianghai He
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In this paper, based on the characteristics of new energy, distribution network and mobile energy storage, variation, crossover and selection operations are used to increase the diversity of search groups and improve the global search ability. Then, a salpa group algorithm based on diff erential evolution is proposed to obtain the optimal confi guration state of mobile energy storage in each period of distribution network lines. Experimental results show that the algorithm converges faster. The algorithm has higher positioning accuracy. Finally, combined with the demonstration of X distribution network line, the applicability of the optimization model and solving algorithm proposed in this paper is verifi ed.
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Original Research Article

by Zongqiao Tang
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With the advent of the era of big data, enterprise marketing management is facing unprecedented opportunities and challenges. As an emerging technology, big data technology can provide enterprises with massive data resources, provide eff ective basis for enterprise marketing and decision-making, and promote marketing strategy to be more accurate and personalized. In this regard, enterprises should start from the background of the era of big data, discuss the status quo of marketing management and coping strategies, better understand consumer needs through the application of big data technology, improve marketing eff ects, and pay attention to constantly innovate marketing models and strengthen data security protection to adapt to the development of the era of big data. Based on this, this paper analyzes the marketing management strategy of enterprises in the era of big data for reference.
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Original Research Article

by Yi Liu, Jianping Hong
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With the development of mobile Internet, mobile devices have gradually become the largest traffi c inlet of the Internet, and Android devices with a large user base are the main force. With the continuous growth of the number and volume of Android applications, security problems are also emerging. O n the one hand, due to the open source characteristics of the Android system, the decompilation diffi culty of Android applications is relatively low, and many manufacturers have adopted reinforcement technology to protect the core code of applications, so the reinforcement is also constantly developing, and the form is implemented through dynamic bytecode loading, bytecode non-landing memory loading, class instruction extraction and other reinforcement technologies. Among them, the hybrid reinforcement technology combining the latter two is more common. On the other hand, security threats in Android applications seriously aff ect people’s information security. In view of the above problems, this paper proposes an application security detection device, including: run module, used to run at least one target application; The malicious behavior detection module is used to detect whether there is malicious behavior in the target application program. If the malicious behavior occurs when the target application program is running, the target application program is added to the fi rst detection list. This method solves the technical problem that the security detection of the application program is not comprehensive.
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Original Research Article

by Feng Lin, Defu Yu
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In recent years, the academic circles in China have deeply discussed the signifi cance of labor education from a new Angle, and also raised this topic to the focus of education. According to the content and characteristics of labor education under the background of the new period, it is advocated that kindergarten to carry out such activities can help children to cultivate a “truth-seeking” labor spirit and shape a “Ming-good” labor personality. According to the current situation of kindergarten labor education, we can integrate the content of food and nature into the labor education curriculum, and form a unique kindergarten-based curriculum.
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Original Research Article

by Feng Qin, Xia Chen
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Lin Yutang’s translation of Six Chapters of Floating Life contains a large number of elements refl ecting Chinese culture. These culture-loaded words refl ect China’s unique history and culture. They are the focus and diffi culty of translation work. This paper makes a statistical analysis of the fi ve categories’ culture-loaded words in the fi rst volume of “Boudoir Records of Music” in Lin Yutang’s “Six Chapters of Floating Life”, and explores Lin Yutang’s diff erent translation methods for diff erent types of culture-loaded words. The translation strategy adopted by Lin Yutan is of great signifi cance to the “going out” strategy of China’s outstanding traditional culture.
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Original Research Article

by Weiwei Wang, Li Li
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With the development of social economy, the progress of science and technology and the vigorous development of fi lm and television industry, the demand for high-quality professional and technical personnel of fi lm and television industry is growing day by day. Secondary vocational education is one of the important ways to train professional and technical personnel with solid professional knowledge and practical skills. Teachers should use methods to innovate the teaching mode of professional courses in fi lm and television, so as to realize the advancement of professional education and teaching with The Times. Based on this, this paper will analyze the current teaching situation of fi lm and television majors, and put forward the application strategy ofmethods in fi lm and television majors.
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Original Research Article

by Feng Yan, Yitong Hu, Baochang Wang
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With the continuous development of China’s mechanical and electrical industry, the market demand for high-quality mechanical and electrical personnel quantity and quality are constantly improving. In this context, the construction of school-enterprise collaborative education model has been widely used in the mechanical and electrical professional teaching of technical colleges, and has played a huge role in improving the quality of talent training, promoting students’ professional skills, professional literacy and promoting the development of students’ employment. This paper analyzes the value signifi cance and practice path of the school-enterprise collaborative education mode for mechanical and electrical talents in technical colleges, which is only for reference by relevant people.
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Original Research Article

by Jianhong Gong, Bin Zhang, Nan Guo, Kaikai Song
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It is urgent to pay attention to the lack of college students’ values caused by the internationalization of colleges and universities. Sino-foreign cooperation in running schools must ensure that it adheres to the socialist educational philosophy and is committed to achieving the fundamental task of cultivating people with virtue. Sino-foreign cooperation in running schools must ensure that it adheres to the socialist educational philosophy and is committed to achieving the fundamental task of cultivating people with virtue. This requires us to establish the concept of full, whole-process and all-round education, and requires all staff to assume the responsibility of education, to ensure that all courses can play the function of education and give full play to the educational eff ect of “curriculum ideological and political”. This paper analyzes the problems in the process of cultivating international engineering talents, and explores the guidance ofThe curriculum ideology and politics in improving the innovative education concept, assisting the innovative teaching methods, and creating the mode of industry-university-research learning. Combined with the practice of mechanical design and automation cooperative education major of Shandong University, the combination ofThe curriculum ideology and politics and international engineering talent training is given.
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Original Research Article

by Ruijie Wang
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As an important part of greenway network, countryside greenway is the organic expansion of urban green recreation space to suburban hinterland. At this stage, residents have more and higher demand for suburban greenway, but the current planning and design of suburban greenway can not meet the needs of residents. Therefore, this study summarizes the land characteristics of suburban greenways by analyzing the distribution and surrounding land use of suburban greenways in major cities in China. The concept of “sansheng integration” (the integration of production, life and ecology) is introduced into the planning and design of suburban greenway, and the internal correlation between “sansheng integration” and suburban greenway is clarified in the aspects of constituent elements, functions and products. The research results can provide reliable basis and eff ective guidance for the planning and design of the countryside greenway
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Original Research Article

by Xiaoqin Hou
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“Data structure and algorithm” course is a theoretical and practical are very strong course, students need to master the theory to guide practice, in practice constantly improve the application of theoretical knowledge ability. Based on the characteristics of the course, integrating the concept of “Post-Course-Competition-Certifi cate”, the teaching process of “three stages and six links” is designed, as well as the student practice process of “imitate-practice-evaluate-appraise” promoted at each level. The reform of curriculum teaching is explored from the aspects of teaching content reconstruction, teaching objective determination, teaching strategy optimization and evaluation system refi nement. Through the eff ect evaluation and analysis, it is found that the reformed teaching program can eff ectively improve the teaching eff ect, gradually improve students’ self-confi dence, and stimulate students’ creativity.
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Original Research Article

by Rui Zhang
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With the rapid development of new media technology, and the continuous integration of traditional media, ushering in the era of converged media, there is an urgent need for a large number of excellent media talents. Based on this background, the training of talents in colleges and universities and education and teaching put forward higher requirements, media talent training work is facing new opportunities and more challenges, therefore, institutions of higher learning need to be based on the background of the convergence of the media era to innovate the media talent training path, to adapt to the development of the times, and to promote the reform of the talent training model. In view of this, this paper combines the author's teaching experience and theoretical basis to carry out in-depth investigation, fi rst analyze the dilemma faced by media talent training in colleges and universities in the era of converged media, and then put forward specifi c training paths, so as to be able to deliver converged and composite media talents for the development of the fi lm and media industry
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Original Research Article

by Aina Wang
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This paper takes state-owned enterprises as the research object. Firstly, it sorts out the problems existing in performance evaluation of state-owned enterprises in digital transformation; Secondly, from the perspective of balanced scorecard, related indicators of digital transformation are added to build a multi-level and multi-dimensional performance evaluation index system; Finally, this paper puts forward countermeasures such as improving data governance, improving employees’ digital literacy, optimizing organizational structure, strengthening internal and external communication and collaboration, and innovating performance evaluation methods.
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Original Research Article

by Chuntao Yang
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Mudslide is a kind of sudden geological disaster, and its formation and development are mainly controlled and infl uenced by geological, geomorphological and climatic factors. Especially, a large amount of loose solid material produced after earthquakes reserves a large amount of material source for mudfl ow activities. It is very easy to break out the mudslide disaster under the addition of extreme weather such as strong rainfall, which causes serious losses. In this paper, we study the post-earthquake mudslide that occurred in Yinchanggou after the 9.5 Luding earthquake as an example, and analyze the watershed characteristics of Yinchanggou, especially the characteristics of the mudslide disaster under the seismic conditions, the mechanism of disaster, and put forward the countermeasures of disaster prevention and mitigation on the basis of which, in order to provide references for the later related mudslide disasters.
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Original Research Article

by Hongkun Wang
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In the context of economic globalization, many countries have turnover and use of the monetary funds due to the activity of economic, political and cultural. In this situation, international fi nance play an important role in propagating fi nancial crisis. The global fi nancial crisis caused by the mortgage of the American subprime mortgage in 2007 was considered to be the worst global fi nancial crisis since the Great Depression of 1929 by the theorists and the business community. However, why the subprime crisis in the United States has gradually evolved into a global fi nancial crisis? why the fi nancial crisis in the United States spread so quickly to the world, and no country exception? The purpose of this essay is to analysis the how the fi nancial crisis could be contagious within the diff erent countries based on the U.S. subprime mortgage crisis
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Erratum

Errata are important errors made by the journal that affects the publication record or the scientific integrity of the paper, or the reputation of the authors or of the journal. If the authors detect any errors in the published articles, please contact the journal editors. An investigation of the errors in the papers will be made under the approvement and guidance of the editors.

Withdrawal Policy

Withdrawal of articles, especially one that has been processed for peer-review or is under peer-review, is strongly discouraged and only used when there are academic misconducts and ethical violations in research and publication. In this case, a panel will organize an investigation in which the authors are required to cooperate. If the allegations are proven to be true, the paper or articles will be marked for withdrawal.

If authors themselves decide to withdrawal their papers (before the publication), they must write to the editors of the publisher at reviewer@usp-pl.com, stating the reason(s) for withdrawal sound and clear. Once the withdrawal is approved, the submission will be removed from the journal’s online submission system, and a notification email will be sent to all authors.

USD 200 is charged for the withdrawal of papers, and it should be noted that the paid Article Processing Charge will not be refunded if your papers are withdrawn for academic misconducts and ethical violation.

 

Copyright and License

All articles published by Universe Scientific Publishing are Open Access under the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) (http://creativecommons.org/licenses/by/4.0). Under this license, authors retain ownership of the copyright for their content, and authors grant Universe Scientific Publishing a license to publish, copy, distribute, and convey the article.

 

Units of Measurement

Units of measurement should be presented simply and concisely using System International (SI) units.

 

Advertising Policy

Modern Management Forum will consider advertising opportunities, as a means to provide value to our readers. Advertisements must comply with local policies without inducement or deception. All advertisements are subject to approval to the Publisher. For more inquiries, please send email to reviewer@usp-pl.com.

 

Preprint Policy

A preprint is a complete draft research paper made available in open access on a preprint web server before being certified by peer review and published by a journal. Publication of manuscripts in a peer-reviewed journal often takes weeks or months from the time of initial submission. Preprints allow authors to receive early feedback from their peers, which may help revise and prepare articles for submission. However, the revised manuscripts after or during peer-reviewed are not recommended to be post on the prepress server. The manuscript whose corresponding preprint version has been indexed (e.g. in MEDLINE or PubMed) will not be considered.

 

Disclaimer

Before submitting a manuscript, the authors should understand the publishing policies and strictly abide by the relevant laws, regulations and ethics. Authors are responsible for all contents in their article (s) including the accuracy of the content, statements, citing data, and so on. Facts and opinions in articles published on Universe Scientific Publishing are the personal statements of respective authors.

The journal and the publisher disclaim any liability of any errors or consequences arising from the use of the information contained in the journal. The journal and the publisher disclaim all responsibility for any injury to the person or property of any person caused by any idea or product mentioned in the article or in the advertisements to which it refers. In addition, once the reviewers are invited, it means that reviewers must maintain an objective attitude and be responsible for the fair review of the article. You must be aware of the review policy and proactively disclose any potential conflicts of interest. As an editor, you must avoid the manuscripts that you are involved in/as one of the authors, and take the initiative to leak potential interest disputes.

 

Indexing & Archiving

All articles published in this journal have been included by some world-class databass: Google Scholar, National Library of Singapore.

Three article storage methods are encouraged:

  1. Authors are encouraged to save self- final versions of their published articles in institutional repositories (such as those listed in the Directory of Open Access Repositories) through self-archiving.
  2. Portico will archive all articles published in the journal for long-term digital preservation.
  3. The final PDF version published can be acquired on the website by authors.

Author Guidelines

Author Guidelines

Before your submission, please check that your manuscript has been prepared in accordance to the step-by-step instructions for submitting a manuscript to our online submission system.

Manuscript Format

Your manuscript should be in MS Word format. All manuscripts must be written in clear, comprehensible English. Both British and American English are accepted. Usage of non-English words should be kept to a minimum and all must be italicized with the exception of “e.g.”, “i.e.” and “etc.” If you have concerns about the level of English in your submission, please ensure that it is proofread before submission by a native English speaker or a scientific editing service.

Cover Letter

All submissions should include a cover letter as a separate file. A cover letter should contain a brief explanation of what was previously known, the conceptual advancement with the findings and its significance to broad readership. The cover letter is confidential and will be read only by the editors. It will not be seen by reviewers.

Title

The title should capture the conceptual significance for a broad audience. The title should not be more than 50 words and should be able to give readers an overall view of the paper’s significance. Titles should avoid using uncommon jargons, abbreviations and punctuation.

List of Authors

The names of authors must be spelled out rather than set in initials along with their affiliations. Authors should be listed according to the extent of their contribution, with the major contributor listed first. All corresponding authors should be identified with an asterisk. Affiliations should contain the following core information: department, institution, city, state, postal code, and country. For contact, email address of at least one corresponding author must be included. Please note that all authors must see and approve the final version of the manuscript before submitting.

Abstract

Articles must include an abstract containing a maximum of 200 words. The purpose of abstract is to provide sufficient information for a reader to determine whether or not to proceed to the full text of the article. After the abstract, please give 5–8 key words; please avoid using the same words as those already used in the title.

Text

The text of the manuscript should be in Microsoft Word. The length of the manuscript cannot be more than 50,000 characters (inclusive of spaces) or approximately 7,000 words.

Section Headings

Please number the section headings (e.g. 1, 2, 3, 4, etc.) in boldface. Likewise, use boldface to identify subheadings too but please distinguish it from major headings using numbers (e.g. 1.1, 1.2, 2.1, 2.2, etc.) Further subsections of subheadings should be differentiated with the numbers 1.1.1, 1.1.2, 2.1.1, 2.1.2, etc.

Introduction

Introduction should provide a background that gives a broad readership an overall outlook of the field and the research performed. It tackles a problem and states its importance regarding the significance of the study. Introduction can conclude with a brief statement of the aim of the work and a comment about whether that aim was achieved.

Materials and Methods

This section provides the general experimental design and methodologies used. The aim is to provide enough details for other investigators to fully replicate your results. It is also required to facilitate better understanding of the results obtained. Protocols and procedures for new methods must be included in detail to reproduce the experiments.

Results

This section can be divided into subheadings. This section focuses on the results of the experiments performed.

Discussion

This section should provide the significance of the results and identify the impact of the research in a broader context. It should not be redundant or similar to the content of the results section.

Conclusion

Please use the conclusion section for interpretation only, and not to summarize information already presented in the text or abstract.

Conflict of Interest

All authors are required to declare all activities that have the potential to be deemed as a source of competing interest in relations to their submitted manuscript. Examples of such activities could include personal or work-related relationships, events, etc. Authors who have nothing to declare are encouraged to add "No conflict of interest was reported by all authors" in this section.

Funding and Acknowledgements

Authors should declare all financial and non-financial support that have the potential to be deemed as a source of competing interest in relations to their submitted manuscript in this section. Financial supports are generally in the form of grants, royalties, consulting fees and more. Examples of non-financial support could include the following: externally-supplied equipments/biological sources, writing assistance, administrative support, contributions from non-authors etc.

Appendix

This section is optional and is for all materials (e.g. advanced technical details) that has been excluded from the main text but remain essential to readers in understanding the manuscripts. This section is not for supplementary figures. Authors are advised to refer to the section on ‘Supplementary figures’ for such submissions.

Figures

Authors should include all figures into the manuscript and submit it as one file in the OJS system. Reference to the “Instructions for Typesetting Manuscript” is strongly encouraged. Figures include photographs, scanned images, graphs, charts and schematic diagrams. Figures submitted should avoid unnecessary decorative effects (e.g. 3D graphs) as well as be minimally processed (e.g. changes in brightness and contrast applied uniformly for the entire figure). It should also be set against a white background. Please remember to label all figures (e.g. axis etc.) and number them (e.g. Figure 1, Figure 2, etc.) in boldface. Please also add in captions (below the figure) as required and number them (e.g. Figure 1, Figure 2, etc.) in boldface. The caption should describe the entire figure without citing specific panels, followed by a legend defined as description of each panel. Please identify each panel with uppercase letters in parenthesis (e.g. (A), (B), (C), etc.)

The preferred file formats for any separately submitted figure(s) are TIFF or JPEG. All figures should be legible in print form and of optimal resolution. Optimal resolutions preferred are 300 dots per inch for RBG colored, 600 dots per inch for greyscale and 1200 dots per inch for line art. Although there are no file size limitation imposed, authors are highly encouraged to compress their figures to an ideal size without unduly affecting legibility and resolution of figures. This will also speed up the process of uploading in the submission system if necessary.

The Editor-in-Chief and Publisher reserve the right to request from author(s) the high-resolution files and unprocessed data and metadata files should the need arise at any point after manuscript submission for reasons such as production, evaluation or other purposes. The file name should allow for ease in identifying the associated manuscript submitted.

Tables, Lists and Equations

Tables created using Microsoft Word table function are preferred. The tables should include a title underneath. Titles and footnotes/legends should be concise. These must be submitted together with the manuscript. Likewise, lists and equations should be properly aligned and its meaning clear to readers. For listing things within the main body of the manuscript, please use Arabic numerals in parenthesis (e.g. (1), (2), (3), (4), etc.)

Supplementary Information

This section is optional and contains all materials and figures that have been excluded from the entire manuscript. These materials are relevant to the manuscript but remain non-essential to readers’ understanding of the manuscript’s main content. All supplementary information should be submitted as a separate file in Step 4 during submission. Please ensure the names of such files contain ‘suppl. info’. Videos may be included in this section.

In-text citations

Reference citations in the text should be numbered consecutively in superscript square brackets. Some examples:

a) Negotiation research spans many disciplines[3, 4].

b) This result was later contradicted by Becker and Seligman[5].

c) This effect has been widely studied[1–3, 7].

Personal communications and unpublished works can only be used in the main text of the submission and are not to be placed in the Reference section. Authors are advised to limit such usage to the minimum. They should also be easily identifiable by stating the authors and year of such unpublished works or personal communications and the word ‘Unpublished’ in parenthesis. E.g. (Smith J, 2000, Unpublished)

 

References

This section is compulsory and should be placed at the end of all manuscripts. Do not use footnotes or endnotes as a substitute for a reference list. The list of references should only include works that are cited in the text and that have been published or accepted for publication. Personal communications and unpublished works should be excluded from this section.

References should be numbered consecutively in the order in which they are first mentioned in the text. Identify references in text, tables, and legends by Arabic numerals in parentheses. Authors referenced are listed with their surname followed by their initials. All references should also appear as an in-text citation. References should follow the following pattern: Author(s), title of publication, full journal name in italics followed by year of publication, volume number, issue number in parenthesis and lastly, page range. If the referred article has more than three authors, list only the first three authors and abbreviate the remaining authors to italicized ‘et al.’ (meaning: "and others"). If the DOI is available, please include it after the page range.

Standard journal article

Journal article (print) with one to three authors

Halpern SD, Ubel PA. Solid-organ transplantation in HIV-infected patients. The New England Journal of Medicine 2002 Jul 25;347(4):284-7.

Journal article (print) with more than three authors

Rose ME, Huerbin MB, Melick J, et al. Regulation of interstitial excitatory amino acid concentrations after cortical contusion injury. Brain Research 2002;935(1-2):40-6.

Journal article (online) with one to three authors

Jackson D, Firtko A and Edenborough M. Personal resilience as a strategy for surviving and thriving in the face of workplace adversity: A literature review. Journal of Advanced Nursing 2007; 60(1):1–9. http://dx.doi.org/10.1111/j.1365-2648.2007.04412.x.

Journal article (online) with more than three authors

Hargreave M, Jensen A, Nielsen TSS, et al. Maternal use of fertility drugs and risk of cancer in children—A nationwide population-based cohort study in Denmark. International Journal of Cancer 2015; 136(8): 1931–1939. http://dx.doi.org/10.1002/ijc.29235.

Book

Book with one to three authors

Schneider Z, Whitehead D and Elliott D. Nursing and Midwifery Research: Methods and Appraisal for Evidence-based Practice, 3rd ed. Marrickville, NSW: Elsevier Australia; 2007.

Book with more than three authors

Davis M, Charles L, Curry M J, et al. Challenging Spatial Norms, London: Routledge; 2003.

Chapter or Article in Book

Meltzer PS, Kallioniemi A, Trent JM. Chromosome alterations in human solid tumors. In: Vogelstein B, Kinzler KW, editors. The genetic basis of human cancer. New York: McGraw-Hill; 2002. p. 93-113.

*Note that the editor’s name is not inverted.

Others

Proceedings of meetings and symposiums, conference papers

Christensen S, Oppacher F. An analysis of Koza's computational effort statistic for genetic programming. In: Foster JA, Lutton E, Miller J, Ryan C, Tettamanzi AG, editors. Genetic programming. EuroGP 2002: Proceedings of the 5th European Conference on Genetic Programming; 2002 Apr 3-5; Kinsdale, Ireland. Berlin: Springer; 2002. p. 182-91.

Conference proceedings (from electronic database)

Harnden P, Joffe JK, Jones WG, editors. Germ cell tumours V. Proceedings of the 5th Germ Cell Tumour Conference; 2001 Sep 13-15; Leeds, UK. New York: Springer; 2002.

Online Document with author names

Este J, Warren C, Connor L, et al. Life in the clickstream: The future of journalism. Media Entertainment and Arts Alliance. 2008; Retrieved from http://www.alliance.org.au/documents/ foj_report_final.pdf

Online Document without author name

Princeton Writing Program. (n.d.). Developing an argument. Retrieved from http://web.princeton.edu/ sites/ writing/Writing_Center/WCWritingResources.htm

Thesis/Dissertation

Borkowski MM. Infant sleep and feeding: a telephone survey of Hispanic Americans [dissertation]. Mount Pleasant (MI): Central Michigan University; 2002.

Standards

Standards Australia Online. Glass in buildings: Selection and installation. AS 1288-2006, amended January 31, 2008. Retrieved from SAI Global database 2006.

Government Report

National Commission of Audit. Report to the Commonwealth Government, Canberra: Australian Government Publishing Service 1996.

Government report (online)s

Department of Health and Ageing.Ageing and aged care in Australia; 2008. Retrieved from http://www.health.gov.au/internet/ main/publishing.nsf/Content/ageing

Patent

Rencher W F. Bioadhesive pharmaceutical car- rier. US Patent 5462749 A. 1995.

No author

Guide to agricultural meteorological practices, 2nd ed. Secretariat of the World Meteorological Organization, Geneva; 1981.

Note: When referencing an entry from a dictionary or an encyclopedia with no author there is no requirement to include the source in the reference list. In these cases, only cite the title and year of the source in-text. For an authored dictionary/encyclopedia, treat the source as an authored book.

 

 

Copyright Notice

Authors submitting to USP journals agree to publish their manuscript under the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0) where authors agree to allow third parties to share their work (copy, distribute, transmit) and to adapt it, under the condition that the authors are given credit, and that in the event of reuse or distribution, the terms of this license are made clear

Authors retain copyright of their work, with first publication rights (online and print) granted to Universe Scientific Publishing or the owner of the journal in question.

 

Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.

 

Focus and Scope

The article categories within the journal include (but not limited to) the following fields: Developing Self-awareness Managing Stress and Well-being Problem Solving Leadership Empowering Entrepreneurship Principle of Planning and Planning Tools Decision Making Motivation Managing Organization Culture Controlling Management Managing Conflict System Approach Human Resource Management Production and Control

 

Peer Review Process

All manuscripts submitted to Journal of Modern Management Forum are undergone a stringent peer review process which aims to uphold the high quality of papers published in Modern Management Forum and ensure the truthful and accurate reporting of the research work.

Evaluation

The in-house editor takes initiative to assess the suitability of the original submission of the author on the basis of the editorial policy and relevant guidelines.

The Editor-in-Chief (EIC) decides the fitness of the article and whether the topic is within the field of MMF.

The associate editors assign the accepted contributions in accordance to their area of expertise and select relevant reviewers from the editorial membership.

Reviewers are required to assess the full paper from the perspective of originality, methodology, demonstration of the results and presentation of the conclusion, contribution to the literature and research, as well as the suitable referencing of pertinent studies.

Post evaluation

After the post-evaluation made by the reviewers, the manuscripts are sent to the associate editors who makes one of the standard suggestions (Accept; Accept with minor revision; or Reject), and then passed to the EIC for final determination.

If EIC recommends minor revisions, a maximum of 7 days is given for the authors to resubmit the revised article.

If EIC recommends major revisions, a maximum of 14 days is given for the authors to resubmit the revised article.

The above steps are repeated before the paper is accepted for publication after post-evaluation.

Appeal

Authors with rejected submission are suggested to make an appeal in writing to reviewer@usp-pl.com in which specific reasons for the appeal and detailed response to the reviewers’ suggestions are included.

 

Open Access Policy

Open Access (OA) makes scholarly research permanently accessible online without restrictions, which can benefit all stakeholders in the scholarly publishing process, including researchers, funders, students, librarians, scholarly societies, publishers, and the public.

Dissemination

The freely available online work can be accessed and shared by anyone in the world. Researchers can even access OA literature outside university without encountering paywalls. Authors can benefit from the public availability of their research to others, which may increase the visibility and usage of their work. Many funding agencies encourage OA since the potential for increased visibility and discoverability promises a greater return on investment.

Cooperative Partners

New connections may be made and new partners may become possible, if researchers other than those you normally work with share access to your research. Thus, paving the way for spin-offs and new research opportunities.

Public Access and Engagement

OA means more opportunities for the community at large and potentially more public participation in research which can help research-dependent professionals outside of academia including health workers, faculty, and lawyers benefit from access to the latest discoveries.

Social Benefits

By publishing open access, a virtuous cycle of scholarly resources can foster social knowledge sharing and innovative creativity.

 

 News and Updates

Journal Notice: The volume 3 issue 1 is published.

The volume 3 issue 1 of our journal is Publihed, weclome readers to read and quotes. The Read link is here: http://ojs.usp-pl.com/index.php/MODERN-MANAGEMENT-FORUM/issue/view/72
Posted: 2019-11-28 More...

Journal Notice: Call for Papers for the Special Issue: Modern Management Forum

This special issue of MODERN MANAGEMENT FORUM is dedicated to the studies on Econophysics in Modern Financial Management. We see a spectrum of interest rates and asset returns across financial markets which has made arbitraging a threat to the rationalization of returns which ought to be the natural outcome of globalization of businesses. By studying the interaction of econophysics with financial management principles we ought to be able to narrow the gaps and spreads thus making asset markets more efficient. Hence, we dedicate this issue to the particular issue of Econophysics in Modern Financial Management.

The Lead Guest Editor

Soumitra Kumar Mallick

Posted: 2019-05-22 More...

Journal Notice: Call for Papers for the Special Issue: Modern Management Forum

In the world, waste production occurs at a considerable rate, and very few of them are recycled. It is important to improve recycling ways of ferrous and non-ferrous production industries wastes in order to reduce the damage to the environment and the economy. These industrial wastes can be reused in many other industry applications. 

The Lead Guest Editor

Sinem Çevik

Posted: 2019-05-27 More...