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Strategic Corporate Alignment: A Methodological Approach

Silvia Regina Campos, Adriana Gomes de Menezes

Abstract


This paper aims to present a methodological approach to align the strategic plans among Institutions in the area of Higher Education. It adopts an eight-phase research framework. It is a qualitative study which adopts a deductive and exploratory research strategy through the analysis of some institution's strategic plans and other relevant documents to propose a methodological approach for the alignment. Its contribution shall enable HEIs to improve synergy which is essential for achieving efficiency, efficacy and long-term sustainability in the light of the recent challenges facing their environment, considering that the strategy execution and its implementation has been considered much more difficult and complicated to overcome. Particular it shall contribute to alignment among other HEIs which have been subject to mergers and acquisitions processes, in the recent years.

Keywords


strategic management; organizational strategy (models); organizational effectiveness; strategic planning; organizational performance.

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References


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