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Impacts of Customer Psychology Analysis on Insurance Marketing Models and Strategies

Weilun Zhou


In recent years, China's insurance industry is developing rapidly and China has become the world's second largest insurance market. As a modern service-oriented industry, insurance is undergoing a transition from a large-scale to a competitive industry and plays an increasingly significant role in people's social life. From the perspective of traditional insurance marketing, this article analyses the features of insurance products and the models and current status of insurance marketing. It explores the existing problems in traditional and internet insurance marketing and provides suggestions for improving the models and strategies of insurance marketing based on customer psychology.


Insurance Marketing; Customer Psychology

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DOI: http://dx.doi.org/10.18686/fm.v5i2.1888