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Brief Analysis of Legal Conflicts and Countermeasures in Enterprise Marketing Activities

Jicheng Xu

Abstract


The marketing activity is a very important link in the enterprise management. To a certain extent, it also determines the survival and development of an enterprise. Some legal problems in marketing activities often cause inevitable losses to enterprises. Clarifying and avoiding possible legal problems in each link of marketing activities can reduce many unnecessary losses of enterprises and enhance their competitiveness in the market. This paper analyzes the legal conflicts that may exist in the marketing activities of enterprises and puts forward countermeasures to make enterprises improve their market competitiveness and status with better legal awareness and different marketing strategies.


Keywords


Enterprise; Marketing; Legal Conflict; Countermeasures

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References


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DOI: http://dx.doi.org/10.18686/fm.v5i3.2494

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