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Research on Advertising Strategies Based on Consumption Psychology of Young Females

Jiaping Yao


With a great number of post-90s generations enter the society, the consumer groups gradually become younger. By analyzing the influencing factors of young females’ consumption psychology, and aiming at the four consumption psychology which are psychology of seeking differences, comparison psychology, the psychology of pursuing material benefits and conformity psychology, some suitable advertising strategies are put forward in this article to help stimulating the consumption desire of young females.


Young Females; Consumption Psychology; Advertising Strategies

Full Text:



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DOI: http://dx.doi.org/10.18686/fm.v5i3.2501