• Login
  • Register
  • Search

Research on Advertising Strategies Based on Consumption Psychology of Young Females

Jiaping Yao

Abstract


With a great number of post-90s generations enter the society, the consumer groups gradually become younger. By analyzing the influencing factors of young females’ consumption psychology, and aiming at the four consumption psychology which are psychology of seeking differences, comparison psychology, the psychology of pursuing material benefits and conformity psychology, some suitable advertising strategies are put forward in this article to help stimulating the consumption desire of young females.


Keywords


Young Females; Consumption Psychology; Advertising Strategies

Full Text:

PDF

References


He J. Research on advertising strategy based on consumer psychology of young female consumers (in Chinese). PSY 2020; 15(3): 11+15.

Zou Y. Research on interactive packaging design of internet products based on female consumer psychology (in Chinese). China Pack 2019; 39(6): 19–22.

Zhang M. Analysis of cosmetics advertising marketing strategy based on female consumer psychology—Take “innisfree” as an example (in Chinese). Chuanbo Yu Banquan 2018; (11): 80–82.

Deng Y. A research of suitcase design based on the consumption psychology of youth women [MSc thesis]. Changchun: Changchun University of Science and Technology; 2018.

Hou Y. Social psychology (in Chinese). Beijing:Peking University Press; 2018. p. 68–69+194.

Zhang M. The effect of color psychology in the print ads on female audience and advertising strategy research. Journal of Hebei Energy Institute of Vocation and Technology 2016; 16(1): 38–40+43.

Guan J. The research on graphic design advertising creative strategy based on female consumer psychology. Art and Design 2015; 2(6): 48–50.

Zhang R. Network marketing strategy analysis of female consumer groups [MSc thesis]. Changchun: Jilin University; 2015.

Li J. Research on the creative expression of print advertisement aiming at female consumer psychology (in Chinese) [MSc thesis]. Zhejiang: Zhejiang University of Technology; 2012.

Zhang T. Research on advertising strategy based on white-collar women’s consumer psychology (in Chinese) [MSc thesis]. Hunan: Xiangtan University; 2011.

Chen L. Research on the consumer psychology and advertising creativity of the new generation (in Chinese) [MSc thesis]. Dalian: Liaoning Normal University; 2011.

Ji C. Analysis of female consumer psychology and advertising strategy (in Chinese). Business Culture 2008; (8): 81-82.




DOI: http://dx.doi.org/10.18686/fm.v5i3.2501

Refbacks