• Login
  • Register
  • Search

Analysis on the Cause and Countermeasure of Cold Chain Logistics of Fresh Agricultural Products

Yupei Zhang


During the continuous development of e-commerce, we analyze the fresh food e-commerce market and the reported data in recent years, and explore the selection of fresh agricultural products in the cold chain, transportation and distribution, storage and sales. Meanwhile, countermeasures have been made to solve the problem of cold chain disconnection of fresh agricultural products through supply services, infrastructure construction and information management. Ensuring the continuous chain of the cold chain process needs to rely on the collaboration of consumers, businesses, cold chain logistics and other parties, and the cold chain logistics of fresh agricultural products e-commerce requires more in-depth research to maintain no “broken chain”.


Fresh Agricultural Products; E-commerce Cold Chain Logistics; “Broken Chain”; Coping Strategies

Full Text:



Zhou D. Fresh produce e-commerce “last mile” delivery risk research [MSc thesis]. Guangzhou: Guangdong University of Technology; 2015.

Li X, Qi M. Fresh electricity supplier cold-chain logistics cost control. Agricultural Economics and Management 2016; (4): 52–60.

2020 China fresh food e-commerce industry research report (in Chinese) [Internet]. IResearch 2020. Available from: http://report.iresearch.cn/wx/report.aspx?id=3620.

Sun T, Xu K, Pan M, et al. SWOT analysis and countermeasure research of fresh food e-commerce industry (in Chinese). Times Finance 2018; (35): 277–278.

Jin Y, Wang Y. Research on cold chain storage planning ideas of fresh food e-commerce in the development mode of the whole industry chain (in Chinese). Business News (in Chinese) 2019; (3): 9–10.

Zheng H, Wu X. Research on fresh food e-commerce business model (in Chinese). China Management Informationization 2019; (15): 130–132.

Shi Y. Problems and countermeasures in the logistics distribution of fresh products (in Chinese). Modern Business 2020; (2): 60–61.

Pan Y, Chen J. Risk analysis and countermeasure research of cold chain logistics. Logistics Engineering and Management 2020; 42(1): 47–48, 46.

Xue X. Research on the development path of fresh agricultural products e-commerce under the new retail background—Based on the perspective of “People, Goods and Market”. Journal of Anhui Agricultural Sciences 2020; 48(5): 232–234.

Chen Y, Huang H. Research on the “Last Mile” crowdsourcing distribution model of fresh products e-suppliers in China. China Business and Market 2017; 31(2): 10–19.

DOI: http://dx.doi.org/10.18686/fm.v5i4.2872