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Research on Information Transmission and Cultural Communication of Emoticon in the Online Social Networking Context--Taking Cantonese Emoticon Design of Guang Fu Culture as an Example

Ya Wen

Abstract


In order to explore the path of information communication and cultural dissemination of emoticons in online socialization, and to promote the inheritance and innovation of Guangfu culture in the digital era. The article conducts a comparative study of verbal and non-ver-bal messages in different social scenes, analyzes the role and significance of emoticons in online socialization, and takes the design of Can-tonese emoticons of Guangfu culture as an example to excavate the excellent Guangfu cultural elements, design the IP image of Cantonese emoticons, and make Guangfu “water “ cultural Cantonese emoticons. Derive effective ways for the digital inheritance and innovation of Guangfu culture. Provide reference for the research of digital inheritance and innovation of other traditional cultures.

Keywords


Emoticon; Cantonese Culture; Digitization; Design

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References


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DOI: http://dx.doi.org/10.18686/ahe.v6i35.11584

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