Research on the Development Approach of TV News Editors under the New Media Environment

Abstract

This paper mainly puts forward the role transformation, technology application, workfl ow optimization and content innovation of TV news editors under the new media environment. By analyzing the application of big data and artificial intelligence technology in news editing, this paper studies the methods of mobile news production and dissemination, and puts forward the cross-platform content distribution strategy and the specific implementation path of personalized content recommendation. The research shows that TV news editors need to further adapt to the new technology and new media environment, improve their professional skills, in order to meet the needs of diverse audiences, and achieve accurate and efficient news communication.