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Research on Innovation of Rural Tourism Development under the Background of Cultural and Tourism Integration

Qian Zhang


Rural tourism has always been the development direction of China’s tourism industry and the academic research hot spot. Taking Yuanjia Village as an example, the article analyzes the experience of the integration of culture and tourism in rural tourism development, and puts forward that under the promotion of the integration of cultural and tourism development, China’s rural tourism should extract the depth of culture from the construction concept and activate the rural culture. In terms of the form of business, relying on the authenticity of rural areas, enrich product projects. In the architectural features, adhere to the old as old, retain the original style. In the landscape creativity, innovate the method of exhibition, cultivate the rural emotion.


Integration of Culture and Tourism; Rural Tourism; Innovation and Development

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DOI: http://dx.doi.org/10.18686/ahe.v5i4.3572