Analysis of Media Agenda Setting in the New Media Era
Abstract
Agenda setting has a direct impact on the communication effect. With the advent of the new media era, the
traditional agenda setting can no longer meet the needs of the times. This means that the agenda setting needs to be further
changed. In the new media era, the emergence of the Internet has brought more ways for communication. Therefore, the
media agenda should pay attention to the application of network media, integrate network media and traditional media for
information communication activities, and clarify the identity, status and influence of the public in the media agenda. This
paper will focus on the problems existing in the media agenda setting in the new media era.
traditional agenda setting can no longer meet the needs of the times. This means that the agenda setting needs to be further
changed. In the new media era, the emergence of the Internet has brought more ways for communication. Therefore, the
media agenda should pay attention to the application of network media, integrate network media and traditional media for
information communication activities, and clarify the identity, status and influence of the public in the media agenda. This
paper will focus on the problems existing in the media agenda setting in the new media era.
Keywords
Agenda Setting; New Media Era; Communication Effect
Full Text:
PDFReferences
[1] Li Q. Evolution and development of media agenda setting theory in the new media era. China Publishing 2021; (16):
28-31.
[2] Guo X, Li W, Huang Y, et al. Research on policy agenda setting in the era of integrated media. Journal of Information
2020; 39(07): 75-80.
[3] Li Y. On the setting of media agenda in the new media era. Introduction to Scientific and Technological Innovation 2016;
13(20): 98-99.
DOI: http://dx.doi.org/10.18686/ahe.v5i7.3808
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