Interaction of Visual Grammar and Multimodal Metaphor: A Case Study on Anti-epidemic Comic
Abstract
Based on the analysis of multimodal metaphor / metonymy which combines social semiotics and cognitive theory, this paper brings the meta functional theory of visual grammar and conceptual metaphor / metonymy theory into the same analysis framework, and explores the cooperative relationship between the two in terms of operation mechanism and meaning expression. The research shows that conceptual metaphor / metonymy with inclusion relationship provides a channel for visual grammar to connect the virtual and the real, while visual grammar stimulate the interpretation of conceptual metaphor / metonymy.
Keywords
Visual Grammar; Multimodality; Conceptual Metaphor / Metonymy.
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DOI: http://dx.doi.org/10.18686/ahe.v5i8.3888
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