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Audiences’ Perspective of Code-switching Phenomenon in Recent Cantopop

Kai Jiang

Abstract


Current research on code-switching is limited to spoken language, advertising, and literature. This research analyses the phenomenon of Chinese-English code-switching in Cantonese pop songs in the field of sociolinguistics and adopts the quantitative approach to explore audiences' attitudes towards the phenomenon of code-switching in Cantopop, the reasons for their attitudes and relative social attributes. It is conducted by means of questionnaires. Based on the data collected, the majority of audiences take a positive attitude toward the Chinese-English code-switching in Cantopop, especially in young adults. Music popularity and rhythm sensations play a decisive role in the audience's choice of code-switching, while the level of education does not influence their choice too much. It is expected the trend of code-switching between Chinese and English will continue in Hong Kong Special Administrative Region.

Keywords


Code-switching; Cantonese; Cantopop; Language; Sociolinguistics; Quantitative research

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References


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DOI: http://dx.doi.org/10.18686/ahe.v7i3.7159

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