The Analysis of the Application and Practice of Big Data Technology in Life Insurance Business

Abstract

In the context of the Big Data era, the life insurance business is presented with new challenges and opportunities. How to protect and apply the data obtained and give full play to its value in life insurance operations has become an issue for major insurance companies who must consider and urgently tackle. Now that big data technology is widespread in all industries, including the production, sales and operation of products, this article focuses on how life insurance can use big data technology to further realize value creation in the new market environment. The essay analyses the various aspects of life insurance business operations and provides an analysis of the current reality of the use of big data technology in the life insurance business, following with personal views.