Analysis of Osterwalder and Zhu&Wei Mixed Framework

Abstract

The business model was fi rst appeared in academic papers by American scholars Bellma and Clark as a concept in 1957, but the concept and defi nition of the business model has not yet been unifi ed.But this concept offi cially entered the public and academic fi eld of vision in the 1990s, when the famous management master Peter F. Drucker fi rst called it management theory (Peter F, 1994). Henry Mintzberg who is a famous Canadian management scientist, he called the business model of corporate organization "strategic thinking" (Henry, 1994). Timmers (1998) believes that a business model is a system that includes products, services and information fl ow constructed by an enterprise based on the relationship between relevant stakeholders. The purpose is that the enterprise has the ability to operate continuously. This article mainly analyzes the concept of Osterwalder and Zhu&Wei's business models and Mixed framework.