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Discussion on Legal Regulation of False Propaganda in E-commerce Platform

Lijuan He


At present, the e-commerce platform is gradually becoming the most important way for consumers to buy. While providing consumers with great convenience and benefi ts, it also causes certain troubles to consumers. For example, false publicity of products is a big problem. There are three main ways for e-commerce platforms to carry out false propaganda: false product descriptions, false transactions, and concealment of product defects. In the field of e-commerce, the regulation of false propaganda has fallen into a dilemma. It is recommended to improve relevant laws and regulations, improve the credit evaluation system of third-party trading platforms, and improve the supervision of e-commerce platforms, so as to effectively regulate the behavior of illegal subjects. Promote fair and legitimate competition among competitors, and effectively safeguard the legitimate rights and interests of consumers and other honest operators.


E-commerce platform; False propaganda; Legal regulation

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Included Database


[1] Pei Xiaoming. On the Legal Risks and Prevention of Enterprises in Electronic Commerce [J]. Business Watch, 2023,9(17):80-83.

[2] Tong Wenqian. On the legal regulation of false propaganda in live delivery [J]. China Business Theory, 2023(01):124-126.

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DOI: http://dx.doi.org/10.18686/ahe.v7i23.9834