Research on Precision Marketing Practice of Commercial Banks Based on Big Data Analysis
Abstract
In recent years, big data technology has been widely used in the financial field, and its application scenarios cover all aspects of economy and society. Big data technology can help commercial banks obtain information about customer behavior and financial needs in a timely manner, and on this basis, formulate targeted marketing strategies to improve precision marketing effects. Starting from the advantages of precision marketing of commercial banks based on big data analysis, this paper discusses the practical strategies of precision marketing of commercial banks based on big data analysis, so as to provide reference for commercial banks to carry out precision marketing.
Keywords
Big data; Commercial banks; Precision marketing; Practical research
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DOI: http://dx.doi.org/10.18686/ahe.v7i23.9859
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