Introduction 

The power of rural community governance comes from two aspects, one is the leadership of the government, the other is the power of community development. In the academic research and the actual management of municipal communities, the role of the community itself has been ignored. We should pay attention to the development speed of rural communities and build social capital in rural community management. Social capital is the basis of the modernization of rural community management. This paper uses the theory of social capital to analyze the problems and causes of social capital in the development of rural communities, and puts forward corresponding policies and measures for rural community governance cooperatives.

With the continuous progress of social productivity and work patterns, work-life balance has received widespread attention. Combining with the basic definition and key dimensions of work-life balance, this study analyses the positive impact of a multinational company's new work model of 'work unbound' on employees' work-life balance in terms of both increased engagement and minimised role conflict. This is followed by a further discussion of the risks faced by this working system and recommendations for optimisation. When developing work-life balance regulations, human resource managers should not only grasp the flexibility of work, but also take into account the different cultures and continuously improve and refine the balance in practice.

With the development of the times and the progress of society, Chinese nonprofit organizations are facing increasingly fierce competition, and these nonprofit organizations are growing at a rate of 10%-15% per year. Therefore, it is important for nonprofit organizations to improve their organizational image to meet the challenges and gain competitive advantage. In this paper, we will study the organizational image of Chinese nonprofit organizations One Foundation and Shanghai Children's Heart Center based on the theory of CIS (organizational identity system) in organizational image communication. The study of the characteristics and advantages of these two organizations, combined with the analysis of the common problems of the cases, and the final analysis of the image of the nonprofit organizations to give corresponding decision-making recommendations, to achieve the establishment of the brand image of social welfare organizations, and to promote the stability and long-term development of social welfare organizations.

There are some basic steps of the fuzzy comprehensive evaluation method of constructing the satisfaction index system, establishing the weight set, determining the evaluation set, establishing the evaluation matrix,The paper comprehensively evaluates the tourists satisfaction in red scenic spots.

Scientific innovation R&D institutions have been playing an important role in the scientific and technological innovation system of Chinese Mainland for many years, and also an important support for Chinese Mainland to stand as a high-end manufacturing highland. With the global economic integration in recent years, high-end manufacturing has gradually become an important technological innovation point in the Guangdong Hong Kong Macao Greater Bay Area. In recent years, Chinese academia has studied more about the brain drain of government led institutions. However, for the special group of new scientific research institutions in the public sector, there are few research cases about the brain drain. There is no systematic description of the causes of brain drain in scientific research institutions, and the countermeasures that can be found to solve the brain drain problem in scientific research institutions are not specific enough. The author tries to take the loss of scientific and educational personnel of Guangdong Innovation Design Institute as a case, and provide optimization strategies.

"The concept of 'entrepreneurship' in tourism or hospitality should be confined to the act and process of starting a new business independently, for the purposes of making a profit. Any variation from this is not really 'entrepreneurship' in its true sense"。This essay uses some examples from the tourism and hospitality industries to illustrate that the concept of "entrepreneurship" is not limited to the profit-making activities and processes of starting new businesses independently. First innovation is one of the core elements of the business and is a major driving force of the country's economic outlook, however, innovation is not only the purpose of profit, and need to have improve the responsibility of the social value, the second an entrepreneur needs to have the ability to bear the risks and an adventurous spirit, though there are many uncertain factors, but they are an important factor of entrepreneurial orientation and entrepreneurial personality. In order to earn profits, there will be some risks. Entrepreneurs need to have this ability before they can be called true entrepreneurs. Third, all entrepreneurs need to develop their businesses independently, but real entrepreneurs are not independent. They learn from each other to reduce the probability of failure. Finally, it is worth mentioning that the purpose of entrepreneurship is not only to make money, but also to gain a reputation in the market. It is necessary to maintain an honest attitude in the process of entrepreneurship and gain the trust of customers and the market.

With profound changes in the structure and size of families around the world and the expansion of the influence of the concept of gender equality, it is increasingly recognized that the construction and the functioning of families need to be supported by public family policies. The existing practices of welfare states in the field of public family policies reflect their initiative and guidance in shaping women's social roles, and have shown strong superiority in promoting women's development and protecting their rights. However, in recent years, when the excessive welfare level of public family policies in welfare states has aroused many controversies, the active role of public family policies in shaping women's social roles should be moderately weakened, and its more necessary role is to enhance women's awareness of their own role choices and promote the dissemination of the concept of gender equality.

Based on social network theory, social capital theory, collaborative innovation theory and structural hole theory, and from the perspective of network embeddedness in industry-university-research collaborative innovation, this paper divides network embeddedness into relational embeddedness, structural embeddedness and cognitive embeddedness, and obtains qualitative data and quantitative data respectively through questionnaire survey and patent inquiry. The entropy weight method and grey relational degree method are combined to make a comprehensive evaluation of enterprise innovation performance. Selected 20 enterprises from the top 100 list of electronic information manufacturing enterprises in Guangdong Province, measured their innovation performance and ranked them.

With the rapid development of online retailing in China, social e-commerce platforms are riding on the wind, and as large lifestyle communities in China, the impact of their interaction methods on consumers' advertising attitudes is extremely important. To explore how social e-commerce interactions affect consumers' advertising attitudes, we need to measure consumers' advertising attitudes through data analysis of the factors related to interaction styles. Based on this, this paper uses SPSS software to analyze the correlation and regression analysis between the interaction mode of Xiaohongshu and consumers' advertising attitudes based on selective attention theory, taking Xiaohongshu, a social e-commerce platform, as an example. It was found that the factors of entertainment, information and trustworthiness of interactive content of Xiaohongshu interactive mode would significantly and positively influence consumers' advertising attitudes, and the factors of interference of interactive advertising would significantly and negatively influence consumers' advertising attitudes. Therefore, social e-commerce platforms can use their shareability and interactivity to improve user attention and engagement, enhance consumer advertising attitudes, and then enhance user stickiness, improve sales conversion rates, and promote long-term corporate development.

The development of an innovation ecosystem is a key element of the current core innovation enterprise in competing with upstream suppliers, downstream suppliers, and peers. By constructing a good product service and using the interdependence under various related supporting subjects, a good cooperation relationship can be formed, which is the key element to achieve collaborative innovation in strategic emerging industries. In the analysis of this paper, the synergistic mechanism of the innovation ecosystem of strategic emerging industries is mainly elaborated.

With the strong rise of emerging economies, the dominant force of global governance has gradually changed. The U.S.-led global governance system is facing great challenges, with the U.S. as a major power turning to passive governance and the prevalence of counter-globalization and trade protectionism. Against this backdrop, China has launched the "Belt and Road" initiative, creating the concept of "community of human destiny" and the governance model of "discuss, build and share". In the future, China should strengthen its cooperation with the United Nations and other international organizations, and expand the "Belt and Road" international cooperation in new areas, so as to provide Chinese solutions for global governance.

Under the rapid spread and influence of novel coronavirus, China's economy has suffered a strong impact. Many offline brick-and-mortar stores were closed in the epidemic, and some services industries have suffered heavy losses. To this end, China has adopted a series of policies according to the actual spread of the epidemic. Under the role of the combination of macroeconomic policies, China has recovered certain economic losses, and the economic development of many industries has shown a growing trend. Based on the current macroeconomic operation form, this paper studies the current macroeconomic strategies of China in response to the epidemic.

Rural tourism is an important part of mass tourism and modern tourism systems. Since the 18th National Congress of the Communist Party of China, the rural tourism market has seen continuous expansion in its scale with an ever-extended industrial chain and an increasingly significant guiding effect, making it a new driving force for rural revitalization. The persistent upgrading of rural tourism has effectively promoted the development of new business patterns such as characteristic planting and ecological breeding, and the production efficiency and the life of rural residents have been significantly improved.

With the increasing trend of economic globalization and the gradual improvement of scientific and technological level, the competition between enterprises has become more fierce, which also makes individual employees affected to some extent. If the relevant enterprises want to enhance their own competitive strength, they need to attach great importance to the comprehensive quality of employees, and scientifically improve the organizational commitment and work performance of employees from the perspective of workplace spirituality. In the actual development process, relevant enterprises should clarify the influence relationship among the three and establish an influence model among the three. Through scientific analysis of the path coefficient in the relationship model, the positive influence of workplace spirituality on employees' organizational commitment and work performance should be clarified. The intermediary role of organizational commitment should be played by combining the positive influence with the actual situation. In order to improve the work performance of employees.

With the continuous improvement of people's living standards, On the growing impact of food safety issues on consumers, People are increasingly worried about the wide array of goods sold in the market, As if there were traps everywhere, Little attention will encounter a variety of expired food and other safety problems, and so on, Let consumers do not trust the food market is not individual varieties or accidental problems, But from time to time and even often affect the country's well-known brand food enterprises, From food additives to clenbuterol, To food safety problems such as dyed steamed buns, Every time I was on the Internet, Even Shuanghui, afraid of the top of the market, is on the blacklist, Of all of the above, Make consumers nervous when buying food, Tread upon eggs, Without the interests of the traders, Make harm to people's health, Of the food of, Food safety issues have attracted more and more attention of the whole society, It has become the subject for people to chat after dinner.

At present, the "school-school cooperation" is mainly based on the internship mode, lacking of in-depth cooperation. The dual identity of clinical teachers also makes them tired of the balance between medical work and teaching work, which seriously affects their work performance. Under the background of "collaboration between medical and educational services", this paper analyzes the current situation and existing problems of performance assessment of clinical teachers in affiliated hospitals, and explores ways to optimize performance assessment, alleviate role pressure, encourage clinical teachers to "pay equal attention to medical and educational services", and promote their career development.

Since the 1990s, the guidance relationship (GR) has attracted the attention of Chineseacademics, yielding fruitful research results. Employing CiteSpace software, 240 publications included in the China National Knowledge Infrastructure (CNKI) database core collection from 1996 to 2021 were analysed to reveal the current state, popular themes, and frontier issues of the GR field. The results showed that(1)the number of GR-related publications is swinging upward. (2)the most prolific authors mainly included Xu L., Wu D.J., Liu B.H, and Bei D.R., (3)while the School of Education and Marxism played a leading role in GR research. A key result was that a stable core group of authors has not yet formed in the GR field. (4)The principal research hotspots included postgraduate training, mentoring responsibility and guiding-learning communication.

The unemployment rate is an important indicator reflecting the operation of the national economy and national happiness. The Netherlands is one of the more successful countries in dealing with unemployment. The Okun 's law is verified by using the economic growth and unemployment rate data of the Netherlands from 1980 to 2021. It was found that Okun 's law did not pass the model test in the Netherlands. The preliminary conclusion is that general economic growth does not necessarily increase employment. The theoretical analysis of the labor market supply and demand curve, found that a moderate reduction in wage growth rate can increase the actual employment, to achieve higher target employment. In theory, the smaller the wage growth rate, the more employment growth, the greater the decline in unemployment. Moderate Wages are the result of negotiations between employers and employees under government coordination. Positive negotiations at the national level are a prerequisite for this policy. The government not only coordinates negotiations but also actively provides social security. The policy not only improves the profit margin of employers, increases the enthusiasm of investors, increases the competitiveness of product exports, but also protects the fundamental interests of employees.

Since the reform and opening up of China, the development and progress of private colleges and universities has been obvious to all, and they are an integral part of the higher education system in China. Due to the late start of private universities in China, many problems formed during the development process have not been properly solved, which has led to the fact that the quality of their education has never been significantly improved, and it is difficult for them to make big waves in the society, thus they have never been able to escape from the bottom ranks of the higher education pyramid system. For private universities, they are now at an important stage of transformation, and improving internal governance is an important guarantee for building high-level applied universities. The background of quality education has put forward higher requirements and standards for private universities, and has made many of them deeply aware that the traditional teaching model has gone, and that reform and innovation are the way to achieve high-quality development. Private universities also occupy a very important position in the higher education system and play an important role in exporting talents. At this stage, private universities are in a critical period of transformation. In order to steadily enter the path of sustainable development, in addition to establishing the correct philosophy of schooling, they should also build brand-name majors and construct a stable and high-quality teaching staff, so as to break through the development dilemma and achieve high-quality development.

The importance of strategic and operational decisions for business development is of increasing interest to companies. In this paper, HCA Healthcare, a private healthcare organisation in the United States, is selected to analyse its strategic decisions. Firstly, valid industry data is found and the company's external environment is analysed at the macro and micro levels using the Porter's five forces model and the PESTEL model respectively, and the two models are discussed and compared. Secondly, review market characteristics, analyse the company's strategy and business model, analyse the strengths and weaknesses of the company's strategy using the SWOT model, and propose targeted solutions. Thirdly, analyse and compare the operational strategy models and analyse the suitability of existing operational strategies for the current market. Fourthly, define HCA Healthcare's operational strategy, assess the alignment of the operational strategy with the company's strategy, and analyse the problems with the operational strategy and explore solutions.

China at all kinds of media can see interns, in the era of expanding enrollment background, the number of college graduates rising year by year, every year for "the most difficult employment season", increasing the contradiction between college graduates and limited jobs prompted college graduates in order to increase their employment weight, make their resume, constantly seek internship to enrich their internship experience. Finally, theoretical study and professional practice are two stages in which the training of professionals related to news media complements each other. The role of professional practice in talent training is self-evident. Therefore, news departments usually arrange internships so that students' professional skills can exercise their skills. This study relies on the theory of organizational identity, discusses interns' organizational identity to employers, analyzes the relevant factors affecting organizational identity, collects data through questionnaire survey, and builds empirical models, so as to enhance interns and creativity.

With the rapid development of Internet big data and intelligence, the digital transformation and upgrading of China's industries has been promoted. However, under the influence of COVID-19 in 2020, China's economy has been severely impacted, and the production of small and medium-sized enterprises has been affected, forcing small and medium-sized enterprises to transform. This paper first analyzes the development status of small and medium-sized enterprises, and then find out the characteristics of successful digital transformation enterprises. Subsequently, the path of digital transformation of small and medium-sized enterprises is studied, mainly from four aspects: enterprise innovation, production link, enterprise cooperation and customer maintenance, and find the path in line with the digital transformation of small and medium-sized enterprises in China. Finally, Z company has the characteristics of technology innovation, build online platform, conform to the characteristics of digital transformation of small and medium-sized enterprises, therefore, Z company for example to the innovation of digital transformation, production, enterprise cooperation and customer maintenance four path, the digital transformation of small and medium-sized enterprises in China and economic development has certain reference value.

The family farm in China is an agricultural economic organization developed in the practice of the grassroots masses and has a history of more than 40 years now. As one of the important ways to modernize agriculture in rural areas, it has the value of improving agricultural production efficiency, enhancing the level of farmers' organization, increasing farmers' income and promoting the revitalization of rural industries. Using the methodology of sociological fieldwork, this paper investigates 29 family farms in 13 counties in Guizhou Province, conducts structured interviews with family farm owners and summarizes the types and characteristics of family farms in Guizhou Province as well as the main development challenges they currently face. The paper concludes with 19 measures to promote the high-quality development of family farms at three levels: macro, meso and micro, and proposes internal and external relationships that family farms should pay attention to in the process of development.

Environmental crime is in the high incidence state all year long, and it is difficult for all kinds of punishment in practice to play a substantive prevention role in environmental crime, mainly because the existing judicial concept and environmental crime is not coordinated, the preventive judicial concept behind the enterprise compliance system can provide a new perspective and new thinking for environmental crime governance. At the same time, the introduction of enterprise compliance system in judicial practice can effectively guide enterprises to form a perfect organizational structure in the aspects of value concept, system design and social participation. The establishment of enterprise environmental criminal compliance system needs not only the organization construction based on internal governance, but also the judicial incentive based on external governance. Procuratorial organs should play a leading role actively and form a joint force with administrative organs and judicial organs to promote the in-depth development of enterprise compliance system in the field of environmental crimes.

Customer relationship management is one of the effective tools for the high-quality development of enterprises and economic organizations. Since China's farmers' professional cooperatives focus too much on the production and sales of agricultural products and less on customer maintenance and customer preferences and needs, they neglect the importance of customer relationship management to the high-quality development of cooperatives. By analyzing the current situation of customer relationship management in China's farmers' professional cooperatives, we point out the problems that cooperatives lack in customer relationship management, and propose suggestions and initiatives to optimize customer relationship management in China's farmers' professional cooperatives, to promote high-quality and sustainable development of China's farmers' professional cooperatives with certain practical significance and guidance value.

In recent years, the construction and development of modern society has been gradually accelerated, which has promoted the progress of different industries. Among them, the field of scientific research has also attracted much attention, and the importance of scientific research management has gradually become prominent. From a practical point of view, the production and development process of different industries will involve the integration of disciplines and technologies, which also increases the difficulty of scientific research management to a certain extent. In the face of this situation, in order to improve the efficiency and effectiveness of scientific research work, it is necessary to increase management efforts, rationally apply total quality management method(TQM) methods in scientific research management, and formulate TQM plans according to the actual situation. Improve the effectiveness of scientific research management and ensure the quality of scientific research.

The health crisis caused by the current pandemic has been of such magnitude that the drop-off in economic and business activities in Hong Kong is generating an economic and social crisis with consequences that are not easy to measure and recover. This study analyses the origins and evolution of the coronavirus pandemic. It reviews the literature related to the impacts and recovery strategies that will improve the local economy, especially in SME and entrepreneurship policy measures implemented during the post-stage of pandemic crisis. This paper also formulates a practical approach to help management decisions addressing three challenges: First, to continue support measures to the current situation of COVID effect; second, to measure the potential strengthening of SMEs in dealing with COVID; and third, to introduce effective and practical strategic policies that foster SME recovery.

Many sectors have been drastically affected by the PHEIC outbreak globally in recent years, among which the tourism and hospitality industry were one of the hardest hits. Thus, the depression problem of hospitality industry and tourism is a hot spot issue which is highly concerned in today's society. It is imperative to revitalize the hotel industry and turn the crisis into business opportunity. Technological innovation might offer some solutions. This essay is about three realities exposed to the hospitality industry under the impact of the PHEIC, and the corresponding innovative management approaches. The influence of the PHEIC on the entire hotel industry is multifaceted. This article analyzes the impact of the PHEIC, public health requirements, high staff turnover and the outdated sales model on the hospitality industry as a whole, and recommend three specific measures to reverse this situation. This helps to understand and cope with the future development of hotel industry.

From the perspective of regional economic development, the importance of human resources development is increasing, and there is often a positive correlation between human resources development and regional economic development. Based on simple observation and analysis, with scientific, systematic and effective human resource development as the basic premise, it can be found that it is not easy to play the corresponding influence. However, in fact, there are still many shortcomings in human resource development, and it is not easy to make up for these shortcomings. This paper will analyze the shortcomings of human resource development from the perspective of regional economic development, and put forward some specific strategies.

The income gap between urban and rural areas is an important issue in macroeconomic research^[1]. Since the reform and opening up, although the average growth rate of China's economy has been 9.5%, the low farmers' income is still very prominent.  The irrational structure of the agricultural industry, the underdeveloped economy, and the slow growth of farmers' income are bound to become obstacles to the sustained and stable growth of the Chinese economy. At the same time, although the income of farmers has been increasing in recent years, the growth rate is missing continuously decreasing. This has led to a further widening of the income gap between urban residents and rural households. This fact will not only affect the motivation of farmers' production but also limit the stability of rural development. In February 2021, the State Council, China's cabinet, released a policy paper on modernizing agriculture and rural areas by 2025, confirming China's commitment to helping farmers escape poverty^[2]. Correctly and effectively solving the rural economic problems is the key to China's economy getting out of the predicament and achieving long-term stable growth. In this case, we apply an appropriate multiple linear regression model to analyze the historical data and status of farmers’ income. We will explore the main factors affecting farmers’ income. This article focused especially on giving advice about how to increase farmers' income, making corresponding suggestions, and forecasting the future growth trend of Chinese farmers' income.

As is known to all, the strategy of sustainable development has become an international consensus, and more and more countries have explored specific strategies to achieve sustainable development from various aspects. Along with the development of Chinese economy, various kinds of contradictions between enterprises and the social sustainable development appear, the research of enterprise social responsibility (CSR) has great theoretical and practical significance. How to practice CSR has become an important issue related to the sustainable development of enterprises. Starting from the evolution of CSR concept, this article describes four kinds of CSR implementation strategies for enterprises to choose and the macro and micro factors that may influence the choice of CSR implementation strategies. Furthermore, according to the current predicament faced by Chinese enterprises, it proposes to innovate through products, services and business models. Only by formulating and selecting CSR implementation strategies that combine their own advantages and characteristics can a new driving force of sustainable development be formed that integrates social benefits with economic goals.

In the 1960s, due to the dramatic changes in social contradictions, the western world launched a critical movement against the "old Public Administration Science" rebuilt after World War II, and a new Public Administration science emerged as the times require. New Public Administration breaks through the Politics-Administration Dichotomy and adds the value pursuit of social equity to the classic Public Administration that only pursues economy and efficiency, which brings fresh air to the administrative circles. This paper focuses on  Frederiksen' discussion on social equity, aiming to put forward some  ideas for the practice of Public Administration in China today.

At present, the competition between various sports goods brands is becoming more and more fierce, and the way of competition is no longer just the competition on profit, but increasingly tends to high-end competition. In the current market environment where many consumers have more choices and gradually increased brand awareness, enterprises should not only retain consumers from the product aspect, but also establish a long-term relationship with consumers and maintain the loyal consumers of the brand. College students are the main force of the future social development and economic development, and an important group in the sports goods industry. Their sports consumption level is related to the development of sports-related industries, and the brand selection behavior has a very important impact on the formulation of brand marketing strategies and the solidification of product customer groups. This study depends on the theory of sports marketing, brand loyalty, discusses the reality of sports shoes brand loyalty, analyze the relevant factors affecting brand loyalty, for sports shoes brand enterprises in the brand, maintain consumer brand loyalty provide valuable reference, and help to develop a more effective marketing strategy, enhance the competitiveness of domestic sports shoes brand.

The Foundation of their corporate strategy must now include digital integration for businesses across all sectors to succeed. Modern management approaches to thinking are necessary in light of the key management issue that is the digitalization. Against this background, this article will focus on the development and application of digitalisation in project management and provide suggestions for the subsequent development of project governance.

This paper mainly uses the econometric analysis method to collect the national GDP data from 1990 to 2020 in the statistical yearbook, establish a multiple regression model, and estimate, test and apply the parameters of the model to explore the factors affecting China's GDP under the expenditure method, and give relevant GDP development suggestions based on the conclusions.

Since infectious diseases spread extensively in 2019, infectious disease prevention and control policies play an extremely important role in China, and Chinese government has introduced a series of policies to prevent and control infectious diseases. Although these policies work effectively in many aspects, there still exists some problems at the initial stage of infectious diseases and in the implementation of policies by local governments. This paper adopts quantitative analysis with searching keywords of policies to conduct a comprehensive analysis of infectious disease policies, and also proposes three suggestions according to results of the policies analysis in the hope of improving China’s prevention and control policies.

Depression is becoming one of the factors threatening human life safety. According to the statistics of the World Health Organization in 2020, it is estimated that 350 million people worldwide suffer from depression, but the pathogenesis of depression is still not fully understood.  At present, the research direction of influencing factors of depression is mostly medical field and personal mental level.  It is thought that 14 per cent of Edinburgh's population suffers from depression, anxiety or psychosis.  Edinburgh is the most depressed or anxious city in the UK, a survey has revealed.  There are many things that frustrate people who live in cities.  The aim of the project was to understand spatially the extent to which employment deprivation, crime rates and alcohol consumption predicted the proportion of people with depression, anxiety or psychosis in the Edinburgh population.  Because the socioeconomic composition of cities may contribute to higher rates of depression.  Through spatial data analysis combined with GIS technology, this study concluded that the socioeconomic composition of the city may lead to the high incidence of depression from the influencing factors of social interaction.

More than child policy issued to alleviate the aging population, labor gap, intention to increase fertility to achieve the purpose of increasing the population and promote social and economic development, but after the policy relaxation, statistics show that fertility is not expected high, further exploration found may be related to the cost of family education found, and the school district room belongs to a kind of education cost. In China, the compulsory education stage adopts the principle of nearby enrollment, that is, the family has a certain school area to obtain the enrollment qualification of the school. It was originally a policy to promote educational equity, but in the imbalance between supply and demand in the real estate market, the housing price in the school district is getting higher and higher, increasing the cost of family raising children. Under the multi-child policy, changes in family structure and the increase of population are bound to produce new demand for social public resources and infrastructure. School district housing, as a common carrier of housing and education resources, will also be affected to some extent. Family for school district room, the demand may increase, to further promote the school district housing prices rise, leading to public education resources prices, for selling school district housing plan owners will delay or cancel the school district housing selling will, is not conducive to the normal development of the real estate market, so it is necessary to study the policy on the school district housing owners to sell will influence mechanism and degree.

The main purpose of this research is to describe the interrelationship between CSR, and marketing strategy. This study also aims to determine the approaches of CSR that has a direct impact in improving the business performance of an organization. Simple random sampling technique will be chosen for this study, and a sample of 278 participants will be selected as the sample population for this study. The collection of the data will be performed through survey method, and the analysis of the information will be continued through SPSS software.

According the Triffin dilemma, with the excessive deficits and debts of the US, the confidence in the value of the dollar as reserve currency will be eroded. However, the fact doesn’t exist in the dollar. The paper tries to borrow other theories to explain the reasons behind the scenario. The paper firstly points out the faiths of the dollar can be considered as intangible assets of the US. It is influenced by the position of the US in the world. The faith of the dollar will be wobbled only when the positon of the US in the world is being challenged, not by the excessive deficits and debts of the US.

Ecological environment protection is the basis for logistics enterprises to implement green logistics. Relevant departments should constantly improve the business mechanism of enterprises, improve the circulation process of green products and services, and establish a modern green logistics management system. We must reform our business philosophy and abandon the traditional concept of "consumption economy". In the new situation, the interaction between environmental protection and modern green logistics system is a new development direction of enterprise management. Promoting the development of green logistics is of great significance for promoting the sustainable development of our society and economy.

In the environment of increasing material level, consumers' brand awareness is increasing and companies are paying more and more attention to brand development. In order to enhance customer attachment to brands in an environment of brand homogenization and fierce brand competition, it is necessary to start from the perspective of value co-creation, to clarify the positive impact of value co-creation on brand attachment, to explore new ideas and methods of value co-creation in terms of establishing community platforms, strengthening interaction between enterprises and customers, and improving customer brand experience, and to guide customers to actively participate in value co-creation to enhance brand attachment. The company has also explored new ideas and methods of value co-creation in terms of establishing community platforms, strengthening interaction between companies and customers, and enhancing customers' brand experience.

With the outbreak of the Covid-19 pandemic, aviation hubs around the world have been severely impacted. After nearly three years of repeated pandemic outbreaks, the recovery of   multiple aviation markets in one city has shown different characteristics. This paper analyzes and evaluates the hub competitiveness of the multi-airport systems in London, New York, and Beijing under the impact of the pandemic by establishing a data model, summarizes the recovery law of international aviation hubs, and puts forward measures and suggestions for the future development of international hub aviation market.