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Table of Contents

Original Research Article

by Xian Li, Bingqing Qi
123 Views, 0 PDF Downloads

As an important driving force of social and economic development, small and medium-sized enterprises play a huge role in promoting employment, stimulating innovation and increasing economic vitality. However, with the increasing changes of market economic environment, SMEs are facing new opportunities and challenges.  SMEs have problems in the internal control design and implementation, which can lead to financial management risk in practical operation. Financial risks will not only threaten the survival and development of SMESs, but also affect on the stable and healthy operation of the national economy. From the perspective of internal control, this paper analyzes the status quo of internal control of SMEs, explores the risks of financial management, and puts forward solutions, in the hope that SMEs can reduce the potential risks of financial management by improving the effectiveness of internal control.

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Original Research Article

by Caiyun Zhao
16 Views, 0 PDF Downloads

Public policy is created to solve social public problems, so as to better serve the people. The effective implementation of public policies in government emergency management can solve the public crisis in a timely manner, improve the government's work efficiency, and play an important role in the government's exertion of its functions and improvement of emergency management capacity.

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Original Research Article

by Duo Mi
23 Views, 0 PDF Downloads

At present, there are various deficiencies and defects in China’s judicial system. The current priority of China’s judicial work is mainly reflected in the improvement of judicial system, the enhancement of judicial credibility and the maintenance of legal sanctity. China has implemented and enforced a series of reform measures. The essence and scientific connotation of the judicial accountability system is “let the judge make the decision and be responsible for the decision”. With the continuous strengthening of the rule of law, judicial reform has become the inevitable. As one of the top priorities in the judicial reform, the judicial accountability system has attracted close attention from academics, carrying significant weight. The paper/thesis aims to make recommendations on the measures of judicial accountability system with regard to the significance, current situation and problems of the establishment of judicial accountability system.

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Original Research Article

by Lijun  Huang, Jiting Zhang, Shaojie Liang
18 Views, 0 PDF Downloads

In order to promote the high quality development of rural areas, our government innovatively proposes the rural revitalization strategy. The realization of the strategic goal of rural revitalization requires the support of talents. Although the overall level of national education has been improved, the educational level of rural residents is still relatively lower than that of urban residents. The education system in rural areas lags behind excessively, and the supporting facilities of education are not perfect enough, and the talent incentive method is not scientific enough, which also leads to a lot of shortcomings and deficiencies in the process of human resources development. It affects the phenomenon that talent introduction is difficult and talent cannot be retained. Under the background environment of the new era, how to improve the quantity and quality of rural human resources, which is also the key issue that needs to be paid attention to. Therefore, in the process of exploration and analysis of this paper, firstly, the core role of rural human resource development in the process of promoting rural economic development is sorted out, and the basic situation of rural human resource development in our country is investigated, and the existing problems are excavated. At the end of this paper, Based on the high quality development of the talent team and the scientific promotion of the incentive mechanism, it provides some valuable decision reference for the development of rural human resources.

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Original Research Article

by Longge Su
21 Views, 0 PDF Downloads

In the process of combating the Newcastle pneumonia epidemic, shutdown measures taken by countries may harm the legitimate interests of foreign investors, and when foreign investors use the international investment dispute settlement (ISDS) mechanism to arbitrate with the host country, the purpose of international investment agreements (IIAs), which tends to protect the interests of investors, tends to be constantly expanded and used to the neglect of the host country's regulatory power. This is due both to the lack of clarity of certain provisions and to the inherent flaws of the ISDS mechanism. China should actively study the new changes in international investment rules, so that China can more favorably balance the interests of investors and host countries in the process of negotiating international investment agreements, and effectively safeguard the right of national regulation.

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Original Research Article

by Pingping Yue, Yuping Cai
20 Views, 0 PDF Downloads

Based on the microdata of 19 systemically important banks in my country from 2010 to 2021, this paper adopts a dynamic panel model to empirically test the impact of systemically important banks' capital structure on liquidity risk from the perspective of the overall capital structure and composition. The results show that the increase in capital adequacy ratio, tier-1 capital adequacy ratio, and the proportion of tier-2 capital bonds will reduce the liquidity risk. The impact of the tier-1 capital adequacy ratio on liquidity risk is more significant than that of tier-2 capital bonds. This paper uses the capital adequacy ratio to study the impact of bank capital structure as a whole on liquidity risk, and tier-1 capital adequacy ratio, and Tier-2 capital debt ratio to study the impact of bank capital structure on liquidity risk. This paper studies the impact of capital adequacy ratio, tier-1 capital adequacy ratio and Tier-2 capital debt ratio on the liquidity risk level of systemically important banks from the perspective of the overall and composition of capital structure. Studying the management of bank capital structure to improve the management level of bank liquidity risk is helpful to enhance the competitiveness of commercial banks, maintain the stability of the financial system and promote the development of supporting the real economy.

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Original Research Article

by Ting Zhao, Ruixue Hu
16 Views, 0 PDF Downloads

Under the current situation, the Infectious Diseases has been gradually controlled in China and other countries. However, due to the particularity of the Infectious Diseases, the virus is very easy to spread among people. Even in the face of this dilemma, people still need to purchase daily necessities. In each group buying activity, informal organizations have been formed. Once such an organization is formed, it will also produce various codes of conduct to restrict the members of informal organizations. For the new group buying community in the context of the epidemic situation, the focus of this article is what marketing strategies should be adopted by enterprises to achieve the desired results.

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Original Research Article

by Wenyu Li
26 Views, 0 PDF Downloads

Focusing on local government satisfaction with public services is a key initiative to improve the quality of public services and promote the balanced development of public services. On the basis of establishing the evaluation index system of local government's public service satisfaction, this paper discusses the status quo and influencing factors of public service satisfaction with factor analysis in the context of the digital era. The results show that the influencing factors of local government's satisfaction with public services are public perception, public support and complaints, public expectation, and public satisfaction according to the contribution rate; And to some extent, it can improve the satisfaction of public services in the survey area. Based on this, relevant suggestions are put forward.

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Original Research Article

by Yanchu Zhang
21 Views, 0 PDF Downloads

In the field of global human resource management, both remuneration and performance management play vital roles. Within an international context, remuneration plans should be managed effectively as they are a powerful motivation method. This study surveys one of the biggest fast food companies, Kentucky Fried Chicken Corporation (KFC Corporation), in China from a human resource management (HRM) perspective. It will examine KFC’s implementation of programs related to performance and compensation. Moreover, this paper considers solutions that address inherent weaknesses in the company.

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Original Research Article

by Yanqiu Qin
64 Views, 0 PDF Downloads

Foshan City is located in the core hinterland of Guangdong Hong Kong Macao Greater Bay District. As the world's home appliance capital, in the face of the accelerated transformation of the home appliance industry to the network, digital and intelligent direction, it promotes the small and medium-sized home appliance industry to use the latest digital technology to drive the innovation of organizational business models and the reconstruction of business ecosystems, so as to achieve business transformation, innovation and growth. The author summarizes the successful experience of digital transformation and upgrading of Large household appliance enterprises in Foshan City to promote the formation of industrial cluster effect in small and medium-sized household appliance industries, and proposes digital transformation strategies for small scale household appliances industry.

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Original Research Article

by Yinlin Chang, Songlin Cheng
28 Views, 0 PDF Downloads

Operations is a corn of business strategy and is a common plan for its going concern. Starbucks is a typical and classical company that has an excellent operations. The article analysis the advantage of Starbucks operations base on below five aspects: background; operation plan; supply chain; quality control and technology. At the end of the article, in the current environment protection such a great voice, how to consider Starbucks to protect the environment and promote green and sustainable development strategy. 

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Original Research Article

by Chao Chen
16 Views, 0 PDF Downloads

This study examines the factors that influence human resource management practices in organizational performance. This study uses a descriptive approach to collect, analyze, interpret, and present information. Descriptive research design helps determine the strength of the relationship between human resource management practice factors affecting organizational performance. The three objectives are to study the influence between human resource management intensity and organizational performance in private universities, explore the moderating role of employees’ job satisfaction, and suggest the proper management practice for developing school employees’ job satisfaction.

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Original Research Article

by Gang Chen
14 Views, 0 PDF Downloads

School culture and effective school management are essential to teachers’ job satisfaction, and this study explores the school management culture that leads to teachers’ job satisfaction in Sichuan. Three validated tools were developed to measure school culture, management functions, and job satisfaction. The three objectives are to study the status quo of teachers' job satisfaction in Sichuan public secondary schools, to explore the influencing elements in overall teachers’ job satisfaction, and to suggest the improvement of school management in teachers’ job satisfaction and retention.

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Original Research Article

by Xusheng Chen, P.C Lai
37 Views, 0 PDF Downloads

In recent years, the degree of aging in my country has deepened, the dependency coefficient has risen, the family's ability to support the elderly has weakened, and the social pension burden has increased. This paper proposes a theoretical model of the factors affecting the reemployment of the elderly in Guangzhou, and puts forward theoretical assumptions, collects data through market surveys, uses factor analysis to extract the dimension of reemployment motivation, and uses regression analysis to analyze reemployment motivation, The effect of perceived government /enterprise support on the success of reemployment among the elderly.

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Original Research Article

by Xueping Chen
19 Views, 0 PDF Downloads

In the context of implementing rural revitalization, the problem of idle land in rural areas has been an unavoidable issue. A large amount of agricultural land in rural areas is occupied, and there are more and more residential bases and abandoned plants, and the phenomenon of idle land needs to be solved urgently. This paper takes idle land in rural areas as the research object, based on the causes of idle land in rural areas, analyzes the risks of idle land in depth, and proposes corresponding countermeasures and suggestions to revitalize idle land in the light of the actual situation, in order to fundamentally solve the problem of idle land in rural areas.

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Original Research Article

by Jie Cheng
15 Views, 0 PDF Downloads

This research takes the employees of private colleges and universities as the research object, adopts quantitative research methods, is based on the theoretical model of enterprise organizational culture, and combines the background of private colleges, employee satisfaction, and enterprise organizational culture. The three objectives are to analyze the relationship between private college organizational culture and employee satisfaction, explore the relationship and influencing factors of adaptability, consistency, and organizational identity and suggest improving job satisfaction in Sichuan private universities.

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Original Research Article

by Lulu Deng, Yao Yang, Jing Wang
46 Views, 0 PDF Downloads

National park franchising is one of the main means of market-oriented financing for ecological protection and an important channel for the public to enjoy national parks. By combing the franchise policies and practices of Three-river-source, Wuyishan, Giant Panda and Hainan Tropical Rainforest National Park in China, this paper summarizes the design and implementation experience of the franchise system of national parks at home and abroad from the perspective of the purpose and legal basis of franchise, operation and management; Take Patatson National Park as a case to analyze the current situation and existing problems of its franchise.It is suggested to further improve the franchising system of Patatson National Park through strict franchising management system, formulating a list of franchising projects in line with its own reality and optimizing the park franchising feedback mechanism.

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Original Research Article

by Shufeng Deng
17 Views, 0 PDF Downloads

Corporate Social Responsibility (CSR) has become essential for organizations to run their business. Consumers are increasingly aware of this and expect it from organizations. Businesses and consumers are increasingly concerned about environmental protection, food safety, and health issues. Consumer engagement in social media's CSR activities positively impacts purchase intention. The three objectives are to explore the behavioral factors towards food and beverage products in Sichuan, evaluate the effect of CSR on food and beverage purchase intention, and suggest improving management policies and social acceptance concepts.

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Original Research Article

by Yingxue Fu
16 Views, 0 PDF Downloads

This study aimed to investigate the influence of the Sichuan silver-haired group's satisfaction with medical institutions and measurement services on participants' willingness to measure behavior and to explore the impact of their active aging further. Improving the system and information quality may increase volunteers' satisfaction with the system. Operational aging factors only affect social participation, meaning measurement services mainly promote social interaction. The three research objectives are to analyze the influencing factors of the willingness to choose health care institutions for "silver age" groups in Sichuan; to combine the significance of perceived usefulness, perceived ease of use, and perceived risk on the willingness to choose health care institutions for "Silver Age"; and to suggest and propose feasible suggestions for the service strategy in health care institution with improving usage intention for Sichuan silver hair group.

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Original Research Article

by Yidan Gou
18 Views, 0 PDF Downloads

Social entrepreneurship has dual objectives, integrating non-profit goals and market-based techniques to offer new solutions to social issues. The concept was introduced to China in the early twenty-first century and has been evolving greatly since then. There are various barriers preventing social enterprises from adopting diversified financing instruments. Most social ventures in developed countries present an excessive reliance on grant financing. However, our understanding of how social entrepreneurs are managing financing barriers in the social context of China, an emerging economy with a strong central government, remains rather fragmented. This paper fills the gap in the literature by using a qualitative case study approach to analyze the solutions of three social enterprises in the Chinese social context to overcome financing difficulties.

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Original Research Article

by Xuelian Gu
15 Views, 0 PDF Downloads

Customer retention is one of the most critical challenges facing the knowledge payment services industry. This study uses the SOR model to investigate the determinants of customer churn in Sichuan's knowledge payment services market. To analyze partial and total defection, this study defines changes in a customer's status from active use (using the service regularly) to non-use (deciding not to use it temporarily without having churned yet) or suspended (being suspended by the service provider) as partial defection and from active use to churn as total defection. The three research objectives are; to analyze the churn intention on knowledge payment platforms, to explore the influencing factors of user churn intention to knowledge payment platforms in Sichuan, and to suggest the improvement of knowledge payment platforms to reduce the churn rate.

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Original Research Article

by Chengkui Guo
18 Views, 0 PDF Downloads

This study aimed to investigate disasters and the theory of emergency management are emotive subject for scholars. Researchers have focused on various topics, including the definition of disasters, human behavior in extreme events, the nature of emergency management, and ways to make the profession more effective. The three research objectives are; to explore the rescue team's responsibility for the mission of disasters and emergency operations based on their identity, professional responsibility, and attribution, and to examine the influencing factors of professional value, functionality, job satisfaction, and subjective perception, and social honor.

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Original Research Article

by Jie He
14 Views, 0 PDF Downloads

In response to young people's changing needs and problems, China and other countries need to involve young people in formulating youth policies. The youth policy in contemporary China is mainly ideological and deeply rooted in training young people to be loyal and moral patriots. However, two decades of economic reform and opening-up policies have prompted a new generation of young people to seek more participation in work engagement, which can not only absorb the opinions of working attitude but also provide a channel for young people to focus on their work. The three research objectives are; to study the influence mechanism of human resource strategy on work engagement of migrant youth groups, to analyze the impact mechanism of human resource strategy on the work engagement of youth group flow, and to explore the relationship between occupational identity and organizational identity on work engagement and its significance.

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Original Research Article

by Tairan Huang
13 Views, 0 PDF Downloads

As environmental problems become more and more serious, consumers' environmental awareness continues to rise. Green hotels have also developed rapidly in recent years. Studying the relationship between environmental awareness and the development of green hotels will help green hotels develop better and improve environmental quality. However, many current researches on the topic of "consumers' environmental awareness and green hotel consumption intentions" are still not perfect. Therefore, this article adopts the method of literature research, questionnaire survey and quantitative analysis. Besides, the article conducts the questionnaire survey before the survey. In addition, the diversity of samples was also guaranteed during the investigation process. Finally, use SPSS to analyze the data to draw conclusions.

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Original Research Article

by Ziqiang Jing
15 Views, 0 PDF Downloads

Job satisfaction is one of the most widely discussed issues in organizational behavior and human resource management under innovative digital student management. In this study, the researchers investigated the current job satisfaction of teachers in Sichuan colleges. Research shows that there are significant differences in satisfaction with management platforms. It also draws satisfaction of Jobs in various application management methods, management systems, convenience, personalization, personalization, and innovation. The three research objectives are; to evaluate the influencing factors of innovative digital student management platforms on the job satisfaction of teachers, to explore the influencing factors on job satisfaction of college teachers in Sichuan colleges, and to propose suggestions for improving digital management platforms relating to teacher satisfaction.

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Original Research Article

by Hongxing Li
14 Views, 0 PDF Downloads

Under the epidemic, "the Belt and Road" Enterprises should overcome the current difficulties to enhance the quality of enterprises. Strengthening humanistic care and psychological counseling are effective work content. The enterprises must constantly improve the working mechanism, implement management measures, pay attention to the employees’ thought dynamics, regularly screen the employees’ psychology, and strengthen concern care and education guidance in the specific implementation process, in order to enhance corporate cohesiveness.

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Original Research Article

by Jiamin Li
16 Views, 0 PDF Downloads

Since the outbreak of COVID-19 in 2020, the financial industry has faced both new development opportunities and unprecedented risk problems under the new situation. In the post-epidemic era, what changes will the three major financial industries, insurance, banking and securities, face? Looking at the whole earth, the world economy is undergoing great changes under the impact of the epidemic. Facing the current epidemic situation, how will the financial industry transform in the future? From the perspective, the financial crisis discusses the reform of financial institutions.

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Original Research Article

by Long Li
19 Views, 0 PDF Downloads

This paper explores the relationship between pay satisfaction, psychological contract, and work enthusiasm. This study demonstrates a significant relationship between employee pay satisfaction, psychological contract, and work enthusiasm. Equity-based compensation correlates significantly with the psychological contract component, indicating that employees care about reasonable compensation mechanisms, motivational HR strategies, appropriate reward systems, and available communication channels. When employees feel their salary is lower than the market average, they will have bad moods, make less effort for the organization, feel tired, or want to leave their jobs. The three research objectives are; to explore the salary management of private colleges in Chengdu, to test the influencing factors on employees, and work enthusiasm of private colleges, and to suggest countermeasures for improving the salary management of private college staff.

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Original Research Article

by Qiuling Li
14 Views, 0 PDF Downloads

In China, the preferred methods of conflict management are largely sociologically prescribed, but these methods may reduce workplace efficiency. This research examines factors that may affect worker efficiency, as efficiency is critical to the successful functioning of an organization. Some relatively unexplored personality variables, namely creativity and resilience, respect for others, attribution of success (to self) and attribution of success (to others), as well as some of the more common variables of work quality, promotional opportunity, remuneration, and career path. The three research objectives are; to explore the occupational stability of employees in the fast-moving goods industry in Guangzhou, to evaluate the influencing factors of occupational stability, and to improve employee retention and loyalty in the FMCG industry in Guangzhou.

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Original Research Article

by Shijiang Li, Xiaoli Yi, Jingfen Chen
23 Views, 0 PDF Downloads

At the present stage, in order to make the Linqu County scale above industrial enterprises scientific and technological innovation ability to be improved.Linqu County strive to build a wide benefit, efficient and coordinated innovation support policy system, give full play to the effectiveness of tax policy, maximize the innovation potential of the whole society, for the county new growth energy conversion cast a strong innovation engine.

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Original Research Article

by Shuhua Li, Baojiang Zhu
16 Views, 0 PDF Downloads

In view of the loose teaching system of the logistics major, the lack of effective implementation methods and paths for practical teaching, and the lack of effective operating mechanisms for school and enterprise resources, in this paper author analyzed and studied the problems and causes of the logistics major teaching, and puts forward strategies for improving the logistics major teaching. Teaching practice has proved that the new logistics teaching system has stimulated students' enthusiasm for professional theory learning and professional practice, promoted the cultivation of professional comprehensive ability, improved the training quality of logistics professionals, and enhanced students' employment competitiveness.

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Original Research Article

by Chao Liu
14 Views, 0 PDF Downloads

The study addresses the call for research to integrate the diverse disciplines of environmental management and human resource management and provides additional insights into the human aspect of ecological sustainability. It advances the sustainable HRM literature by understanding how and when corporate human resources influence future Sichuan college students’ job-seeking intentions during the post-covid-19 era. The research highlights the importance of sustainability to potential job applicants based on the influencing factors of selection policy, training and development policy, staff motivation policy, assessment policy, reward and welfare policy, and working relationship policy to students’ job-seeking intention. The three research objectives are; to analyze the impact of corporate human resource policies on the job-seeking intentions of Sichuan college students in the current post-covid-19 era, to explore the influencing factors of corporate human resources on Sichuan college students’ job-seeking intention, and to suggest the adaptation of student attitude and intention to local human resource policies.

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Original Research Article

by Kun Liu
23 Views, 0 PDF Downloads

The teaching profession and the essential roles teachers play in building the human capital base of any nation cannot be underestimated. These critical roles are central to college education to give students the best knowledge for sustainable growth in Sichuan education. There may seem to be close substitutes for the roles of education managers in the areas of education delivering the right salary package through the proper management system. Apparently, in Sichuan, teachers are undoubtedly still the key knowledge managers. The main engine of economic growth in this region is through a well-trained and knowledge-driven education workforce that is affected by the influencing factors of working position, remuneration, yearly bonus, contract system, and assessment performance to Sichuan college teachers’ job retention. The three research objectives are; to assess the salary management system relating to teacher retention rate, to study the degree of influencing factors affecting teachers’ job retention and satisfaction, and to evaluate the respective salary management system coping with the teacher work satisfaction relating to high retention rate.

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Original Research Article

by Wentao Liu
15 Views, 0 PDF Downloads

Thrilled to build a strategy-centered, achievement-oriented development and improvement in an organization, the medium- and long-term strategy assessment & management system is established to standardize the management processes, methods and tactics for strategy clarification, implementation, assessment, reward and feedback.

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Original Research Article

by Changzhi Liu
14 Views, 0 PDF Downloads

Research in higher education has concentrated on several areas, including the values and collective identities of academic faculty, their role in higher education governance, faculty norms and socialization processes, and the impact of change in higher education on academic positions. While many authors advocate the research methodology that should be used in such investigations, few question how academics come to possess the constructs and ideas that inform their professional identity. Discipline-based cultures are the primary source of faculty members’ identity and expertise. They include assumptions about what is to be known and how tasks should be performed, standards for effective performance, a sense of belonging, professional interaction, and social and political status. The three research objectives are; to explore the structural dimension of teachers’ professional identity in Chinese private colleges, to compile a professional identity scale suitable for private college teachers, and to construct an integrated model of the influence effect of college teacher professional identity.

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Original Research Article

by Tianshun Mei
17 Views, 0 PDF Downloads

The construction of youth development oriented cities is the finishing touch of youth work in the new era, and also an important aspect of talent competition among cities in the future. Urban development is closely related to human resources, especially the concentration of young talents, ability and quality, and the introduction and training mechanism. Based on the preliminary idea of building Yangzhou into a youth development oriented city, it is of positive theoretical and practical significance to explore the practical direction of constructing the mechanism of youth talent introduction, training and education in non first tier cities for doing well in youth service in the new era.

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Original Research Article

by Yingwei Pan
18 Views, 0 PDF Downloads

With the increasing prominence of demographic, psychological and environmental issues, hotels need to seize the industry market development opportunities of recreation products and make their own development strategies. This paper takes the recreation products of Baishuizhai Jiahua Hotel as the research object, and through field observation, we find that the current situation of hotel recreation product development, there are problems such as the existing recreation products are not distinctive and have not created a brand; the development degree is low and the recreation products are relatively single; There is a lack of recreation professionals and the service capacity is low. According to the theoretical model of customers' health needs, we organically combine customers' health needs with health and wellness, and innovatively put forward the strategy of creating a brand with health needs as the center, clarifying our own advantages; designing diversified recreation projects by combining the hotel's own characteristics; Cultivating and training recreation professionals and creating a service strategy full of humanistic feelings, expecting that the researchin this paper will enable the hotel to adapt to the current market business environment as soon as possible and It is expected that the research in this paper will enable the hotel to adapt to the current market business environment and enhance the competitiveness of the hotel.

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Original Research Article

by Haowen Qiu
16 Views, 0 PDF Downloads

With improved oral diagnosis and treatment in Guangzhou, residents have greatly enhanced their awareness of dental health care, and their demands for dental and medical services are increasing. Guizhou residents have increased their investment in dental health. At the same time, as the living standards and income levels increase, the demands for dental programs such as oral health checks, oral health treatments, and oral beauty are also increasing. While service demands become more diverse, service quality becomes more critical. Patient loyalty, defined as a behavior intention with intense satisfaction, is a crucial element to business success for healthcare service providers based on the influencing factors of hospital service level, service attitude, medical technology, medical care service, hospital culture, and brand image to patient satisfaction. The three research objectives are; to investigate the overall situation of online impulse purchase intention of Sichuan college students, to evaluate the brand strategies for dental patients’ satisfaction in Guizhou, to explore the influencing factors relating to patient satisfaction, and to suggest the improvement of the brand building strategies on dental hospitals in Guangzhou.

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Original Research Article

by Weixu Qiu
14 Views, 0 PDF Downloads

With improved oral diagnosis and treatment in Guangzhou, residents have greatly enhanced their awareness of dental health care, and their demands for dental and medical services are increasing. Guizhou residents have increased their investment in dental health. At the same time, as the living standards and income levels increase, the demands for dental programs such as oral health checks, oral health treatments, and oral beauty are also increasing. While service demands become more diverse, service quality becomes more critical. Patient loyalty, defined as a behavior intention with intense satisfaction, is a crucial element to business success for healthcare service providers based on the influencing factors of hospital service level, service attitude, medical technology, medical care service, hospital culture, and brand image to patient satisfaction. The three research objectives are; to investigate the overall situation of online impulse purchase intention of Sichuan college students, to evaluate the brand strategies for dental patients’ satisfaction in Guizhou, to explore the influencing factors relating to patient satisfaction, and to suggest the improvement of the brand building strategies on dental hospitals in Guangzhou.

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Original Research Article

by Yirou Su
47 Views, 0 PDF Downloads

The outbreak of COVID-19 has put governments' ability to manage public crises to great test, which has prompted local governments to think about the management ability in the context of emergencies. Through understanding the current situation of Chinese local governments, it is found that the public crisis management ability of Chinese local governments has been improved, but there are still shortcomings. On this basis, the author introspects, puts forward the countermeasures to optimize the crisis management ability of local governments, and further improves the management level of the government under the sudden public crisis.

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Original Research Article

by Mengyin Sun
16 Views, 0 PDF Downloads

With the trend of innovation and entrepreneurship and the support of national policies, small and medium-sized enterprises have sprung up in recent years, and in this process, financing problems have always existed with the birth of enterprises. Capital is the blood of the enterprise, is the necessary condition for the enterprise to carry out and maintain business activities, there is not enough funds, the survival and development of the enterprise is difficult to be guaranteed, in this process, financing is an indispensable and important link of each enterprise. In the financing process, this paper is mainly based on external financing, whether it is for the demand side of funds or the supply side, it is necessary to grasp a certain amount of data and information to make decisions, in the big data environment, this is undoubtedly both an opportunity and a challenge, big data analysis to obtain a full range of multi-level data to more systematically analyze the cost-effectiveness of enterprises, company value, etc. At the same time, how to rationally use big data and how to reasonably choose financing methods to help enterprises successfully raise funds is a problem that every enterprise needs to pay attention to. Based on this, this paper gives relevant analysis and suggestions on the choice of financing methods in the modern enterprise big data environment in view of the problems faced by the development of the enterprise financing model.

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Original Research Article

by Ruihanyu Sun, Tiema Jin
42 Views, 0 PDF Downloads

With the continuous development of China's market economy, the competition between enterprises is becoming more and more fierce. How to use human resource management to improve employee motivation and improve organizational performance has become a topic that needs to be studied and paid attention to. The effective incentive mechanism is a systematic system that can stimulate people's inherent potential and make them have a huge effect. This paper theoretically analyzes the current situation and problems of the widespread application of incentive mechanism in domestic enterprises. Secondly, this paper combines relevant research results at home and abroad and the actual situation of Chinese enterprises to propose to improve the existing salary system in China and create an incentive mechanism suitable for the development of enterprises, so as to improve employee enthusiasm and enhance organizational performance.

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Original Research Article

by Jihua Tang
14 Views, 0 PDF Downloads

Deyang city retirees face challenges in planning for medical and nursing integrated management, as evidenced by trends toward a decision for such service. Medical institutions could foster innovative models for retiree selection intention for their needs. This study examines the influencing factors under the medical and nursing integrated management of subjective norm, behavioral attitude, and perceptual behavior control to retirees’ selection intention. Evidence suggests essential personal and social consequences associated with inadequate retirement planning for retirees with the proper decision-making. The three research objectives are; to analyze the influence mechanism of the management mode of integrated medical and nursing care on the willingness of retirees in Deyang, to explore the influencing factors of the medical-care management on retirees, and to make a proposal on medical-care management for improving old age retirees selection decision.

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Original Research Article

by Weijie Tang, Muqi Liu, Qiyang Li
28 Views, 0 PDF Downloads

Social governance in the risk society faces many challenges, to promote the modernization of social governance capacity and governance system, grassroots community governance is an important foothold. This case takes Baibuting community of Wuhan as the research object and the path-dependent and collaborative public management as the theoretical basis, comparing the governance performance of the community before and after major public health emergencies by collecting and sorting text data, crawler data, and interview data, the deficiencies of its community governance model are reflected. Results show that the Baibuting community is confronted with major public health emergencies risk, challenges and frequent governance risks. The root cause is excessive fusion of the state power, the capital and the social, the lack of community subjectivity,and then put forward the balance of state, capital and social forces to form the pluralistic co-governance led by the party building, enhance the social forces to stabilize the logical starting point of the main body,stimulate the consciousness of the subject of self-organization and strengthen the consciousness of the responsibility of all members of the community, in order to solve the problem of the transition between normal and abnormal governance, promote the harmony and stability of the community, form the new normal of community governance, and realize the construction goal of "community resilience".

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Original Research Article

by Qing Tian
16 Views, 0 PDF Downloads

Following the very rapid development of the real manufacturing economy in China, institutional investors in China have been expanding rapidly, which is of positive significance for standardizing the financial market and promoting the reform of the market economy and the development of the manufacturing economy. At present, pension funds as well as mutual funds in China take the lead, and investors from various institutions are directing the domestic securities market to implement the institutionalized physical reform of the investment body.  However, much of the current equity of enterprises in China, especially most private enterprises, is held by controlling shareholders, with less equity held collectively by these institutional investors. Moreover, with the imperfection of our domestic capital management market, institutional investors tend to be even less motivated as well as less concerned about participating in corporate governance. How to promote the governance effectiveness of institutional investors has been the focus of experts and scholars in the development process of enterprises. Therefore, focusing on the gaming perspective, this paper analyzes in depth the factors that affect the governance behavior of institutional investors, and puts forward relevant suggestions based on the above issues, aiming to give full play to the effectiveness of governance of each institutional investor in enterprises.

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Original Research Article

by Chunmei Wang
16 Views, 0 PDF Downloads

The direction of China's public service construction is to take satisfying the people's yearning for a better life as the starting point and end point of the construction of a service-oriented government, emphasizing the legitimate rights of citizens, and improving public satisfaction. As the closest link with the public, the local government's service quality has attracted the public's attention and supervision. From the perspective of public satisfaction, this paper comprehensively analyzes the challenges faced by local government public service quality, and based on the characteristics of service quality, proposes effective strategies to improve the level of local government public service quality.

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Original Research Article

by Xinli Wang
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This article analyzes the relationship between the characteristics of executive team and corporate social responsibility information disclosure. In the analysis of executive characteristics, three adjustment variables of age heterogeneity, tenure heterogeneity and academic heterogeneity are introduced. Moderating effect on corporate social responsibility information disclosure. The research results show that the average tenure of the senior management team in the sample company has a significant positive effect on corporate social responsibility; after introducing heterogeneity variable adjustment, age heterogeneity significantly negatively regulates the relationship between the proportion of women in the executive team and corporate social responsibility. The term heterogeneity significantly negatively regulates the relationship between education level and corporate social responsibility.

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Original Research Article

by Yucong Wu
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The daily task of the teacher is to improve the quality of education and direct students to be model students, competent, intelligent, and dignified. It is not easy for a teacher to direct students to become better people. The teacher has a monthly salary that is not so large that the teacher needs additional money so that the teacher's life is guaranteed and prosperous. Incentives are extra rewards that will be given to teachers. Not all teachers have the same number of incentives, and all teachers will get an incentive according to their performance. Decision support systems are needed in determining the number of incentives that will be given to the teacher so that the acceptance of incentives will be more equitable by applying this method, incentives issued by parties who will be more optimal and targeted. The influencing factors of incentive motivation, welfare motivation, promotional motivation, performance motivation, training motivation, and environmental motivation relating to teacher job satisfaction are studied in this paper. The three research objectives are; to explore the job satisfaction of teachers in private institutions of higher learning in Ningxia, to test the impact of the private higher teacher incentive system on teacher job satisfaction, and to provide feasible suggestions for optimizing the incentive system of private institutions of higher learning.

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Original Research Article

by Zhixuan Wu
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There are more and more listed companies that implement equity incentive in China, and most private listed companies take advantage of this favorable opportunity to speed up the implementation and launch of equity incentive schemes. However, due to insufficient prediction of the actual situation and development trend, the original incentive objectives can't be achieved smoothly and the corresponding effects can't be achieved. This paper takes Jiuyang as the research object, analyzes the implementation process of its equity incentive plan, and digs out the problems existing in the basic elements of the equity incentive plan design, such as unreasonable exercise price and conditions, single incentive object level, low performance index requirements and other common problems in the equity incentive plans of listed companies in China. This paper puts forward optimization suggestions from multiple dimensions, which is beneficial for listed companies to make reasonable incentive plans for themselves, and also for other listed companies in China.Division provides case experience support.

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Original Research Article

by Huiwen Xiao
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With the continuous development of China's economy, enterprises have ushered in the spring of development and achieved rapid development. In the development of enterprises, investment and financing are important capital activities, which are related to the survival of enterprises. Therefore, this paper studies and analyzes the problems in the investment and financing process of enterprises, and puts forward the corresponding optimization strategies for these problems, to help enterprises make better decisions.

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Original Research Article

by Erchen Yang
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This paper first analyzes the logic of healthy rural construction, then proposes the core task of healthy rural construction under the strategy of rural revitalization, and finally, according to the core task, from meeting the growing health service needs of rural residents; Improve the level of rural medical services; Reduce environmental pathogenic factors and other aspects to explore the path of healthy rural construction for reference.

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Original Research Article

by Wanghui Yang, Zhonglei Zhang
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From the perspective of Chinese traditional culture and Marxist theory, this paper traces the theoretical source of material and spiritual common prosperity and analyzes the evolutionary path of the relationship between material and spiritual civilization in Zhejiang Province by dividing the 40 years of reform and opening up into three stages according to relevant research. Through the comparison of Engel coefficient and the proportion of cultural consumption and the analysis of the situation of material and spiritual affluence, it is concluded that in the government-promoted stage (1978-1991), the material affluence of rural residents has been greatly improved, but the increase in spiritual affluence of urban and rural residents is not rapid; in the government-market dual-promoted stage (1992-2012), the material and spiritual affluence of both urban and rural residents has been increased rapidly; in the multiple forces synergistically promoted stage (2013 to present), the material life of urban and rural residents has been further enriched, and the spiritual affluence of rural residents is further improved. However, the high cost of living of urban residents makes cultural consumption expenditure greatly reduced, leading to a decrease in the cultural consumption expenditure of urban residents. According to the development experience of foreign developed countries and the practical experience of Zhejiang Province, this paper proposes the promotion mechanism of spiritual civilization construction in terms of building a multi-agent synergy mechanism, strengthening cultural confidence, developing multi-dimensional education, and innovating propaganda and education.

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Original Research Article

by Dongliang Zhang
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Technology's dynamic advancement has shaped the Sichuan food and beverage industry. Today, the massive shift in the industry has resulted in consumers seeking readily accessible information. Various platforms, primarily social media, influence consumers' pre-purchase opinions before purchasing. This study focuses on consumers' purchasing behavior, specifically in Sichuan's food and beverage industry. Thus, this study examines the impacts of social media on consumers' purchasing behavior in an online food community marketing strategy. Therefore, this study has incorporated recently proposed factors, including E-WOM, social media and online community marketing, higher accessibility of information, and an online ordering system, stimulating the consumers' purchasing behavior in Sichuan. The three research objectives are; to analyze the online food community marketing strategy affecting the Sichuan consumer purchase behavior, to evaluate the technology of online food community marketing strategy in Sichuan, and to formulate the targeted marketing strategy for improving Sichuan consumer purchase behavior.

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Original Research Article

by Chao Zhou
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In recent years, the relevant departments and the public have paid more and more attention to environmental pollution. As an independent and effective control method, environmental information disclosure can play a certain role in limiting the pollution sources through the relevant reaction of the market and the public. At the same time, profit maximization is no longer the only goal pursued by enterprises. With the enhancement of environmental awareness, enterprises pay more and more attention to environmental issues. Therefore, enterprises concerned about the environment will more actively disclose environmental information, so as to keep a certain distance from those enterprises with poor performance, so as to improve their reputation.

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Original Research Article

by Haixia Zhou
15 Views, 0 PDF Downloads

Under the pressure brought by economic downturn, financial market turbulence, fierce competition in the industry, as well as facing the changes and challenges brought by technological development, asset management institutions have to try their best to find ways to achieve better survival and development. These breaking through methods involve various aspects, including improving investment research capacity, promoting innovation and evolution of products, attaching importance to cost control and cost management and so on. In this article, the common advantages and characteristics of the winners who break through numerous difficulties are summarized. The successful experience has important reference significance for the development of other asset managers and the entire industry.

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