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Table of Contents

Original Research Article

by Li Wang, Qiao Zhang, Ying Su, Jonas Depaenos
12 Views, 0 PDF Downloads
in the school running and development of colleges and universities in China, we should pay attention to the research of education management under the new situation, rectify the existing problems, and eff ectively highlight the importance of higher education management. Based on the analysis of the current situation of higher education management, this paper puts forward some practical methods of higher education management, in order to provide reference for relevant higher education personnel.
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Original Research Article

by GuiGui Gao, Shiwei Tong, Fenglei Jia, Donna OYang
15 Views, 0 PDF Downloads
in the past five thousand years, China has formed many excellent folk arts. Folk art resources need protection and inheritance. According to observation, these folk art resources have not been paid attention to. It is necessary to integrate folk art into art teaching in primary and secondary schools. This is to promote the cultivation of good morality of primary and secondary school students and cultivate their understanding and recognition of Chinese traditional culture. In addition, it is also away to promote the eff ective dissemination of Chinese folk culture.
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Original Research Article

by Wenwen Li, Yan Liu
8 Views, 0 PDF Downloads
through the fi eld survey and geotechnical engineering exploration of the slope of Nanshan cemetery in Qinzhou District of Tianshui, the geological environment background of the disaster body is analyzed; Qualitative analysis and quantitative calculation of the stability of the disaster body are carried out in combination with exploration technology. The results show that the landslide of Nanshan cemetery in Qinzhou District is unstable under natural conditions; Under rainfall and earthquake + rainfall conditions, it is in an unstable state. It is suggested to adopt “gravity retaining wall + seepage blind ditch + peripheral drainage channel + fi xed bed dam” to treat the landslide. The research results can provide practical basis for the deformation mechanism and disaster prevention and mitigation of loess landslide in Qinzhou District of Tianshui.
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Original Research Article

by Cuifang Zou
10 Views, 0 PDF Downloads
with the continuous development of social economy and the increasingly fi erce market competition, the traditional fi nancial work mode has been diffi cult to keep up with the development needs of enterprises. In this context, management accounting is gradually rising, and its working functions are gradually concerned by enterprises and society. Enterprises should pay attention to the application of management accounting to improve fi nancial functions, promote the good development of enterprises, and enhance the competitiveness of enterprises. In order to achieve sustainable development, enterprises should start with the innovation of management accounting, give full play to the positive role of management accounting in the development of enterprises, explore the innovation path of management accounting, and help enterprises achieve long-term and steady development. Based on this, this paper analyzes the strategies of carrying out management accounting innovation to enhance the competitiveness of enterprises for reference.
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Original Research Article

by Jiaxing Shen
8 Views, 0 PDF Downloads
With the adjustment and upgrading of China's economic structure and industrial structure, the demand for applied logistics management talents trained by higher vocational education is increasing. In order to adapt to this change and improve the training quality of logistics management talents in higher vocational colleges, this paper introduces supply chain management theory into the training system of logistics management talents in higher vocational colleges, analyzes the supply chain structure of logistics management talents training in higher vocational colleges, compares the relationship between logistics management talents training mode and supply chain management theory, constructs the training model of logistics management talents in higher vocational colleges, and fi nally puts forward innovative thinking on the training model of logistics management talents in higher vocational colleges.
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Original Research Article

by Manke He
7 Views, 0 PDF Downloads
with the “Internet +” education concept put forward, the changes in Ideological and political education in Colleges and universities are more obvious. How to highlight the advantages of “Internet +” education and fully highlight the subjectivity of students in Ideological and political education is a problem that teachers need to focus on and solve under the current education situation. In this regard, teachers can use the advantages of the Internet to actively innovate the mode of Ideological and political education in Colleges and universities, and lay a solid foundation for improving the eff ectiveness of education. In this regard, based on the “Internet +” background, this paper explores the ideological and political education work for reference.
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Original Research Article

by Mei Liu, Xu Gao, Qingqiao Zhang
8 Views, 0 PDF Downloads
This paper mainly discusses the training mode of Applied Talents Majoring in network and new media, including professional introduction, market demand, overview of the training mode of applied talents, and training strategies of applied talents. Among them, the training strategies of applied talents include: clarifying the professional orientation and creating the characteristic training mode; Strengthen the value guidance and grasp the value guidance of journalism education; Consolidate the curriculum system, build a characteristic curriculum system, and promote the construction of application-oriented courses. Through the research and practice of this paper, it will help to promote the cultivation of applied talents of network and new media specialty, and improve students’ practical skills and employment competitiveness.
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Original Research Article

by Congyin Zhou
8 Views, 0 PDF Downloads
college logistics service is closely related to the growth and success of college students. It is of great significance to strengthen college logistics service and education in the new era. However, at present, some colleges and universities lack of awareness of the importance of rear service education, the mechanism is not perfect, and the work is not in place, resulting in the eff ect of rear service education in Colleges and universities is not obvious. In order to strengthen the rear service and education in Colleges and universities in the new era, we must improve the rear service management mechanism and improve the quality of personnel; Innovate service content and form, improve service quality; Improve the evaluation system and enhance the eff ectiveness of evaluation; Strengthen the construction of the logistics team and improve the quality of the staff . Through eff ective strategies, further improve the level of logistics education in Colleges and universities.
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Original Research Article

by Puhong Zhou, Hui Zhou, Liucheng Wei, Lulu Xia
8 Views, 0 PDF Downloads
the cultivation of practical ability is an important goal of higher vocational talent training, and the implementation of high_x005fquality practical teaching is a powerful guarantee to achieve this goal. According to the defects and defi ciencies in the practice teaching of geotechnical engineering technology specialty, this paper puts forward the corresponding reform measures from the aspects of practice teaching system, curriculum design, school enterprise cooperation, and evaluation system, which provides a useful reference for the practice teaching reform and talent training of geotechnical engineering technology specialty.
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Original Research Article

by Liping Cui, Zhen Du, Rongbin Qin, Zirui Wang
11 Views, 0 PDF Downloads
under the background of the development of the times, as a key link aff ecting the quality of talent training, the graduation thesis (Design) of application-oriented undergraduate colleges is in urgent need of reform. This paper explores the overall status of the graduation thesis (Design) of engineering management major, expounds the optimization direction of the graduation thesis (Design) of engineering management major in application-oriented undergraduate colleges, and puts forward innovative strategies on the organization form, topic selection, assessment and other aspects of the graduation thesis (Design), so as to provide reference for strengthening the quality of engineering management personnel training.
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Original Research Article

by Jicui Sheng
8 Views, 0 PDF Downloads
wood structure material is an ancient building material, which has played an important role in the development history of human architectural culture and showed its unique charm. Wood structure building materials still occupy an important position in modern architecture because of their light weight and high activity. At the same time, with the development of modern green architecture, wood structure building materials will re emit light. For wood structural materials, because of its high activity, it will expand and shrink with the change of environment. At the same time, its internal fi ber structure will also change with the change of time, so cracks will occur. Cracks have a serious impact on the service life of wood structure buildings. Targeted reinforcement measures should be taken according to the types of components, causes of cracks, crack width, crack depth, crack hazards and other factors. This paper analyzes the causes and classifi cation of wood structure cracks, and discusses the reinforcement methods of wood structure cracks, hoping to provide some eff ective ideas for the research and practice of wood structure reinforcement.
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Original Research Article

by Haiyu Zhan
10 Views, 0 PDF Downloads
the teaching methods and scientifi c research of Chinese International Education Major in Colleges and universities are not suitable for the discipline development and social demands. The curriculum teaching system is more traditional, especially the problems such as the heavy homogeneity of the professional culture curriculum teaching and the weak strength of professional teachers are more obvious, which is not conducive to the systematic development of Chinese international education curriculum. The proposal of the new liberal arts construction concept provides an idea of interdisciplinary integration and development for the cause of Chinese international education, and also fi nds a driving force for colleges and universities to highlight the characteristics of their major. Therefore, it is imperative to promote the teaching reform of cultural courses of Chinese International Education Major in China through the new liberal arts concept. The major must improve the professionalism of teachers of cultural courses, and integrate cultural courses into the spirit of Chinese culture, Absorb new scientifi c and technological achievements, highlight the subjectivity of students in curriculum learning, and form a new integration of Chinese International Education Talent Cultivation from the overall culture curriculum.
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Original Research Article

by Xiao He
14 Views, 0 PDF Downloads
with the comprehensive opening up of modern higher education, the importance of University funded education has been increasing, which has become a key factor aff ecting the future development of students from poor families. At the present stage, colleges and universities lack innovation and change in the work of subsidizing and educating people, which makes the subsidized objects present adverse phenomena and causes certain negative eff ects. This paper is to carry out research under this background, through the analysis of the problems faced by the current university funding and education work, put forward the application value of the concept of “helping people and self-help” in the university funding and education work, and then summarize the application path of the concept of “helping people and self-help” in the university funding and education work.
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Original Research Article

by Jing Zhong
8 Views, 0 PDF Downloads
with the rapid development of modern information technology, both network information technology and mobile Internet technology have achieved great breakthroughs, which also puts forward higher requirements for secondary vocational E-Commerce teaching. Compared with e-commerce students, short video teaching focuses more on practical teaching. Technical workers should strengthen the development of short video, so as to better apply it to practical teaching. Based on this, this paper takes secondary vocational E-Commerce teaching as an example, analyzes the ways of short video teaching development, expounds the concept of short video teaching, illustrates the characteristics of short video teaching, explores the design path of secondary vocational E-commerce Teaching short video, and defi nes the application process of secondary vocational E-commerce Teaching short video for reference.
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Original Research Article

by Jingmu Chen
10 Views, 0 PDF Downloads
with the continuous development of education system reform, fi nancial accounting teachers in higher vocational colleges need to resolutely abandon traditional ideas, actively accept advanced ideas, and explore eff ective measures to build a new teaching mode, aiming to create a harmonious atmosphere for students and provide high-quality services. Based on this, teachers can carry out fi nancial accounting teaching reform under the background of modern apprenticeship system, formulate teaching plans and design teaching links around this system, so as to give full play to the system’s diversity and advantages of the times, and provide high-quality and highly skilled accounting talents for social development and national construction. This paper focuses on the in-depth exploration of fi nancial accounting teaching, which needs to be based on the background of modern apprenticeship to analyze the problems existing in fi nancial accounting teaching in higher vocational colleges, and puts forward the construction path of new accounting teaching mode, in order to benefi t teachers.
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Original Research Article

by Yunhao Ma, Shumei Liu, Chengmei Yang
8 Views, 0 PDF Downloads
China’s ethnic minority areas often have unique cultural and natural landscapes, and the rapid economic development in recent decades has inevitably changed the cultural features of these areas. Although Sanjiang Dong inhabited area in Guangxi is located at the edge of Dong inhabited area, it is well-known nationwide. As a typical Dong cultural village in Sanjiang County, the original ecological culture in the mountain area is well preserved. Therefore, the study of cultural integrity from the perspective of language, architecture and vocal music art has a positive reference for the discussion of the protection and development prospects of minority culture.
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Original Research Article

by Mengxun Chen, Yanxiang Chen
11 Views, 0 PDF Downloads
by exploring the problems and reasons of Chinese grammar cohesion teaching in junior high school and senior high school, and combining with the analysis of the new curriculum standard of 2022 on Chinese grammar cohesion teaching in junior high school, this paper puts forward that we should change our thinking and pay attention to the cohesion of grammar knowledge; We should change the teaching methods and pay attention to the practical application of grammar; We should change the way of learning, pay attention to the cultivation of learning interest and other teaching ideas.
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Original Research Article

by Shufen Chen
10 Views, 0 PDF Downloads
Guangxi’s national culture is rich and colorful with a long history. Under the background of economic globalization and the “belt and road” strategy, English teachers in Higher Vocational Colleges in Guangxi should strengthen the e ducational research on Guangxi’s national culture, deeply condense the elements of national culture, explore the ideological value and practical signifi cance contained therein, and integrate the research content into the English Course Teaching in higher Vocational Colleges in Guangxi, so as to cultivate students to be qualifi ed communicators of Guangxi’s culture. This paper will fi rst introduce the connotation of cultural response theory and its guiding significance in Higher Vocational English teaching, then point out the importance of integrating Guangxi national culture into higher vocational English classroom teaching, and on this basis, explore the strategies of integrating Guangxi national culture into higher vocational English teaching. The purpose is to promote the ideological and political teaching of English course in Higher Vocational Colleges in Guangxi and improve the quality of education.
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Original Research Article

by Manhui Xia
8 Views, 0 PDF Downloads
at present, the status of school sports specialization in China is too prominent, which leads to one-sided development of people. Liberal education aims to make up for the narrow knowledge and limitations caused by excessive specialization. Through the practical value of liberal education to the reform of school physical education in China, this paper analyzes the misunderstanding of school physical education reform, and gets the enlightenment, which sets an eff ective benchmark for the reform of school physical education in China.
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Original Research Article

by Qian Dong
10 Views, 0 PDF Downloads
“curriculum ideological and political education” is not only the expansion and supplement of Ideological and political education, but also the sublimation of the connotation of professional courses. The implementation of Ideological and political education in College English course is to fully tap the relevant moral elements while teachers teach English knowledge and cultivate language skills. Through careful teaching design, ideological and political ideas are consciously and systematically infi ltrated into the classroom, so that the correct ideological and moral concepts can infl uence students invisibly. This paper analyzes the College English teaching work from the perspective of curriculum ideological and political education. Firstly, it analyzes the problems existing in the implementation of Ideological and political education in the current college English curriculum, and then puts forward several eff ective teaching countermeasures, hoping to provide reference for the implementation of curriculum ideological and political education in College English teaching.
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Original Research Article

by Wenjing Xu
8 Views, 0 PDF Downloads
the problem of increasing effi ciency and reducing burden in compulsory education is not an ordinary education problem, but an important issue that people pay close attention to based on the cultivation of all-round development of modern socialist talents. The “increasing effi ciency and reducing burden” policy refl ects the quality concept of talent cultivation, and shows the logic of training objectives, value orientation and development objectives around the macro level of policy logic, At the micro level, the action path includes family education, social education and school education.
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Original Research Article

by Bo Chen
9 Views, 0 PDF Downloads
college counselors are facing many pressures due to their special nature of work. First of all, counselors’ work pressure comes from their daily work. The daily work of counselors is very complicated, involving party affairs, League affairs, students’ psychological concern, large-scale activity organization and other aspects; Secondly, in addition to the aforementioned “routine work”, the “highlight work” is also an assessment indicator for many colleges and universities. Counselors need to carry out highlight work according to their own strengths, such as the featured “counselor studio”; Finally, counselors usually become the ultimate undertakers of the work with unclear responsibilities. In the face of many pressures, counselors need to have compassionate educational feelings and do a good job of psychological adjustment. On the other hand, they need to eff ectively improve their professional profi ciency and successfully complete their work tasks; In addition, it is also necessary to exercise and adjust psychology to maintain physical and mental health.
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Original Research Article

by Ying Sun
8 Views, 0 PDF Downloads
Business English application-oriented talents are an important part of national economic development. They are designed to train professional talents to participate in domestic or international economic and trade activities and deal with practical activities related to economy and trade. Business English course teaching is faced with the misunderstanding of no fi xed teaching mode, abuse of multimedia technology and eager to achieve teaching content. In the reform of teaching methods, we should embody the new ideas of the basic orientation of national and market demand, the basic strategy of improving teaching quality as a whole, the basic idea of students’ comprehensive development, and the fundamental motive force of teachers’ professional innovation. In the reform of teaching methods, attention should be paid to case teaching to enhance students’ interest, double lecture mode to promote teacher-student interaction, and special discussion to improve the comprehensive quality of teaching.
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Original Research Article

by Xiaojuan Zhou
9 Views, 0 PDF Downloads
with the deepening of higher education teaching reform, teachers gradually realize the important value of teaching reform in the course of Ideological and political practice of engineering cost specialty. The ideological and political reform of engineering cost professional courses needs to carry out targeted reform in the direction of curriculum system, teacher construction and teaching methods, so as to promote the depth of Ideological and political teaching and improve the overall teaching quality.
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Original Research Article

by Xuejian Gou
8 Views, 0 PDF Downloads
language is the carrier of culture, which is of great signifi cance to the expression of meaning and cultural inheritance. In the cross-cultural context, vocabulary carries and transmits the corresponding cultural information. The most basic and active component of the language system is vocabulary. By analyzing and comparing the similarities and diff erences in the cultural meaning of English and Chinese vocabulary, we can more accurately grasp the diff erences between English and Chinese, and improve the accuracy of cross-cultural communication ability and Chinese-English bilingual translation activities.
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Original Research Article

by Xuejian Fang
10 Views, 0 PDF Downloads
with the deepening of education reform, the management of education and teaching in Colleges and universities should be further optimized. Teachers should actively introduce new educational concepts and teaching methods, so as to better arouse students’ interest, strengthen their understanding and application of the knowledge learned, and improve the eff ect of education. As a popular means of education assistance, big data can greatly enrich the content of education and teaching management, broaden the management path, and is of great signifi cance to improve the level of education and teaching management. In view of this, this paper will analyze the reform of university education and teaching management from the perspective of big data, and put forward some strategies for your reference.
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Original Research Article

by Yuan Gu, Jiansong Sun, Chuanyong Yang, Linna Zheng, Yi Xu, Xian He
8 Views, 0 PDF Downloads
Seafarers are a unique group of workers who face a variety of challenges in their daily lives. Diffi cult working conditionsmay lead to mental and physical problems. Enterprises may take some measures and policies to avoid them.This paper expounds the necessity of improving seafarers’ resilience, and putting forward emergency managementadvice.
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Original Research Article

by Hua Lu
8 Views, 0 PDF Downloads
On 15 August 2017, the General Office of the Central Committee of the Communist Party of China (CPC) issued the Implementation Measures for the System of Responsibility for Network Security Work of Party Committees (Party Groups), marking the formal establishment of China’s network security responsibility system. In recent years, local party committees (party groups) at all levels have attached great importance to the work of cyber security, with initiatives, innovations and results. However, there are still problems in the rural grassroots sector such as insuffi cient at tention, inadequate funding and weak technical capacity, which have constrained the level of rural government services and high-quality rural development.
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Original Research Article

by Su Nie, Lan Zhang, Jiaxin Yan, Huan He
8 Views, 0 PDF Downloads
small and micro enterprises are an important part of China’s market economy and play an important role in promoting economic development, providing jobs and increasing taxes. Due to the unstable capital fl ow and weak fi nancial anti risk ability of small and micro enterprises, they are faced with the problems of diffi cult and expensive fi nancing. Small and micro enterprises should seize the opportunity of digital Inclusive Finance, actively cooperate with commercial banks, obtain more accurate fi nancial information, and reduce fi nancing costs; Pay attention to their own corporate credit, improve the pass rate of bank loan application, and further improve their own fi nancing ability. Banks and fi nancial institutions should establish a digital fi nancial supervision system and improve the credit guarantee system for small and micro enterprises; Establish a multi-level digital inclusive fi nancial service system, expand fi nancing channels, and get out of the fi nancing diffi culties of small and micro enterprises.
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Original Research Article

by Youyan Wu
11 Views, 0 PDF Downloads
with the continuous advancement of cultural globalization, the importance of Ideological and political education in curriculum has become increasingly prominent, which has significantly changed the educational policy of higher vocational schools. Therefore, in the teaching of pre-school education courses, teachers should actively change their educational ideas, give full play to the educational value of Ideological and political education, guide students to establish a correct professional outlook, and cultivate high-quality talents required by the industry. Based on this, this paper explores the teaching reform of pre-school education courses, aiming to provide reference for pre-school education researchers.
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Original Research Article

by Shixiu Liu
9 Views, 0 PDF Downloads
under the background of the new curriculum reform, the cultivation of students’ knowledge application consciousness and application ability has been paid more and more attention. High school mathematics curriculum has the characteristics of instrumental and practical. Teachers should pay attention to the implementation of the requirements of the new curriculum reform, and focus on improving students’ knowledge application ability and application consciousness in limited classroom teaching, so that students can master more mathematics learning methods and realize the development of comprehensive quality. Cultivating students’ mathematical application ability in high school mathematics teaching is an inevitable measure to implement the teaching reform, which plays a positive role in improving teaching quality and developing students’ comprehensive ability. Based on this, this paper analyzes the cultivation methods of high school students’ mathematics application consciousness and ability, in order to provide references for educators.
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Original Research Article

by Xinyue Zhou
9 Views, 0 PDF Downloads
group cooperative learning is often applied in various stages and disciplines of teaching, especially for English teaching, which is worth our further exploration and practice. In teaching practice, English teachers can use the cooperative learning mode to cultivate students’ cooperative consciousness and inquiry ability, so that students can have close thinking collision and integration, and then realize effi cient classroom teaching and high-quality English education. The author believes that we should fully respect the learning experience of primary school students, while teaching their knowledge and training their ability, give them guidance and help in all aspects of thinking and behavior, so that they can learn deeply in English class, and make them feel and grow in group cooperation, so as to achieve real psychological maturity. In view of this, this paper discusses the problems in primary school English teaching, and makes specifi c answers on the construction strategy of deep learning mode in group cooperation, hoping to provide reference for the relevant front-line education work.
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Original Research Article

by Jing Qu
8 Views, 0 PDF Downloads
human resource management is a management mode that combines economic ideas and realizes the eff ective utilization of human resources through recruitment, training and other ways. With the deepening of education reform, colleges and universities should pay attention to the innovation of education management mode and method, and improve the quality of education management in Colleges and universities. Appropriate human resource management mode can improve the management eff ect of colleges and universities, save school costs, realize the rational allocation of talents, enhance the effi ciency of school management, increase the vitality of colleges and universities in the survival and development, and promote the sustainable development of colleges and universities. In this regard, from the perspective of human resource management, this paper analyzes the problems existing in the management of higher education, and puts forward the reform measures of higher education management based on human resource management, so as to promote the reform and development of higher education, for reference.
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Original Research Article

by Yi Zhang
8 Views, 0 PDF Downloads
with the continuous enrichment and diversification of sports, more and more vocational colleges began to explore the development of various emerging sports on campus. As a leisure sport, darts can not only strengthen the body and meet the professional needs of students, but also become an excellent option for campus sports activities of cooking majors in vocational colleges. By using the methods of literature, interview and comprehensive analysis, this paper summarizes the exercise value of darts for students majoring in cooking, analyzes the current situation and existing problems of darts in vocational colleges, and analyzes its coping strategies, which provides a theoretical reference for improving the optimization of physical education curriculum structure for cooking majors in Vocational colleges.
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Original Research Article

by Yuxun Zhu
9 Views, 0 PDF Downloads
with the development of economy, environmental protection has become the focus of attention, and has penetrated into the construction project management. Under this background, the concept of green construction arises at the historic moment, which promotes the balance between social development and economic growth. It is imperative to strengthen the reform and innovation of construction project management mode. However, in the actual implementation process, the advantages of the green building project management concept have not been brought into full play, and there are still many places to be improved. Based on this, this paper explores the construction project management mode under the concept of green construction, in order to improve the eff ectiveness and rationality of the management mode.
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Original Research Article

by Xiao Du
10 Views, 0 PDF Downloads
with the progress of society and economic development, tourism has also developed by leaps and bounds. In the hotel industry, the level of service etiquette will aff ect customers’ experience and feelings of the hotel. Therefore, more and more attention has been paid to the course of hotel service etiquette. Vocational colleges are the main positions for cultivating professional talents, and etiquette teaching is one of the most important courses. In traditional etiquette teaching, teachers only teach theoretical knowledge, and students do not know much about etiquette knowledge. With the development of social economy and tourism, there are higher requirements for the etiquette quality of employees. In order to comply with the development of the times and meet the market demand, vocational colleges should strengthen the teaching quality of the course of “hotel service etiquette”. This paper mainly discusses how to implement the eff ective situational teaching strategy of “hotel service etiquette” course in Vocational Colleges from the perspective of situational teaching method, and puts forward some feasible suggestions.
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Original Research Article

by Qiushi Hu
8 Views, 0 PDF Downloads
in the current trend of ed ucation reform and development, comprehensive evaluation has become one of the important indicators of students’ academic development. The emergence of comprehensive academic evaluation system provides an effective evaluation method for schools, teachers, parents and students, and helps to improve the quality of school teaching. This paper will discuss the importance of comprehensive academic evaluation, intelligent evaluation methods and the implementation and optimization of the evaluation system, and put forward suggestions and discussions, in order to have a certain reference value for the in-depth study of the comprehensive academic evaluation system.
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Original Research Article

by Demei Cai, Zhende Huang
10 Views, 0 PDF Downloads
the Chinese nation has a long history, and many intangible cultural heritages have been born. These intangible cultural heritages have gone through the baptism of time and become more and more fresh, and still have strong educational and cultural values today. Teachers of art and design major in Colleges and universities should fully infi ltrate intangible cultural heritage, actively develop general courses on intangible cultural heritage themes, and deepen students’ understanding of intangible cultural heritage; Carefully select representative intangible cultural heritage patterns to inspire students’ design inspiration; Invite intangible cultural heritage inheritors to the campus, let students learn the traditional production techniques of intangible cultural heritage, and improve their design ability; We should skillfully use intangible cultural heritage culture, carry out cultural and creative design teaching, and further promote the integration of intangible cultural heritage and art design teaching.
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Original Research Article

by Zihao Xie
8 Views, 0 PDF Downloads
with the deepening of education reform, the ideological and political education in Colleges and universities should be further optimized. Teachers should actively introduce new educational concepts and teaching methods, so as to better arouse students’ interest, strengthen their understanding and application level of Ideological and political knowledge, and improve the eff ect of education. As an important supplement to ideological and political education, aesthetic education can greatly enrich the content of Ideological and political education, broaden the path of education, and promote the more comprehensive development of students. In view of this, this paper will analyze the eff ectiveness of aesthetic education in improving ideological and political education in Colleges and universities, and put forward some strategies for your reference.
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Original Research Article

by Wuqi Zhao
8 Views, 0 PDF Downloads
the purpose of college physical education is to promote the all-round development of students. Among them, enhancing students’ physique is the core purpose. College students represent the future development of the motherland and bear the hope of the society. In the face of severe social pressure, students need not only professional knowledge and ability, but also healthy physique, so that they can better adapt to the society and display their ambitions and talents. Based on this, physical education teaching in Colleges and universities should consider how to carry out physical training to improve students’ physical health level. In recent years, functional physical training, as a hot issue in the fi eld of physical fi tness, has attracted a large number of scholars’ research. This paper studies the feasibility and Strategies of the application of functional physical training in college physical education teaching, so as to provide reference for physical training in college physical education teaching.
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Original Research Article

by Lei Shao
8 Views, 0 PDF Downloads
with the rapid development of economy, art has gradually developed in the direction of marketization, and culture has also shown a diversifi ed development trend. In China, contemporary Chinese art is a prosperous scene. More and more artists are used to recording the psychological state of people in a certain era with symbolic language. There is no doubt that the unique symbolic language that can be recognized is the key infl uencing factor for contemporary art to enjoy a high reputation and recognition in the world. This paper fi rst briefl y expounds the concepts of visual symbols and semiotics. Secondly, based on the study of symbolic language in contemporary art and the impact of symbolic language on contemporary art, it carries out an in-depth exploration around the application of visual symbols in art, in order to let more people have an in-depth and comprehensive understanding of the creative ideas of contemporary artists, Contribute to the innovative development of contemporary art.
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Original Research Article

by Yingqian Huang, Fang Li
7 Views, 0 PDF Downloads
This paper analyzes and summarizes the common problems in the teaching implementation of electronic professional courses in higher vocational colleges, and puts forward a practice driven learning teaching method combined with STM32 module development project based on the professional course of electronic circuit CAD in higher vocational education, This method is eff ective in improving students’ autonomous learning consciousness and engineering practice ability in the course teaching.
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Original Research Article

by Jing Ren, Xiaodong Mao
9 Views, 0 PDF Downloads
with the vigorous development of the Internet industry, the rapid development of rural e-commerce can not only improve the effi ciency of farmers' production and management, improve the production capacity of rural economy, but also promote the transformation and upgrading of rural industry. However, the rural e-commerce industry is still in its infancy. Grasping the entrepreneurial environment and laws of rural e-commerce, and deeply studying the factors aff ecting the entrepreneurial activities of rural e-commerce start-ups can provide references and suggestions for improving the effi ciency of rural e-commerce and ensuring the good operation of rural e-commerce ecosystem.
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Original Research Article

by Jiashuo Liang
8 Views, 0 PDF Downloads
with the advent of the era of globalization, the British society is eager to understand China in order to fi nd jobs in China in the future. However, due to the huge diff erences between Chinese and English cultures, British learners will encounter many obstacles in the process of learning Chinese. Therefore, this paper selects the comparative study of dragon culture in Chinese and English languages from the perspective of cross-cultural communication, uses the method of comparative analysis and literature analysis to deeply interpret the specifi c connotation of dragon culture in China and Britain, shows the understanding of dragon culture in the language system of China and Britain, insight into the diff erences between the two countries’ dragon culture from the root, and takes it as a reference point, Then it provides a new way to solve the cross-cultural communication barriers in the international Chinese education classroom.
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Original Research Article

by Fengxiang Zhang, Jiying Lv
11 Views, 0 PDF Downloads
under the background of the continuous development of the current society, employers need a large number of applicable English talents, and talents need to have a solid cultural foundation, strong professional skills and innovation ability. In order to eff ectively improve the quality of talent training and ensure that the comprehensive ability of English translation talents meets the actual needs of employers, teachers can carry out teaching activities around the task-based teaching method, fully mobilize students’ interest and help students’ development of multiple abilities by designing teaching tasks, making good preparations, and implementing task-based teaching. This paper studies the application of task_x005fbased teaching mode in Higher Vocational translation classroom, and puts forward corresponding views.
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Original Research Article

by Congcong Yang
10 Views, 0 PDF Downloads
from the perspective of Bourdieu’s symbolic capital theory, this paper discusses the symbolic consumption of sports stars in video and audio. The research found that: consumers’ symbolic consumption of sports equipment in the dithering platform, dithering short video provided a channel for the symbolic consumption of sports equipment, dithering short video platform promoted the two-way participation of sports bloggers and consumers, and then promoted sports consumption behavior. According to this, this paper puts forward the implementation path of the symbolic consumption of the short video sports bloggers: give full play to the symbolic advantages of the short video sports consumption, actively create the participatory symbolic consumption situation of the sports bloggers, and optimize the consumption mode of the short video sports bloggers and consumers.
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Original Research Article

by Shaohui Zhan, Anming Gong
10 Views, 0 PDF Downloads
Ideological and political course is the core course and soul course in the curriculum system of colleges and universities. Strengthening the work of "ideological and political course" and "curriculum ideological and political" is the inevitable requirement of improving and strengthening the ideological and political education in colleges and universities in the new era. How to better integrate ideological and political education into the whole process of professional group talent training? This paper will carry out research on this issue, explore and innovate the ideological and political education system of "educating people with three harmonies" of fi nance and economics major groups in higher vocational colleges, continue to promote the ideological and political courses of fi nance and economics major groups and the reform of curriculum ideological and political thinking with the same goal and action, and make joint efforts to integrate ideological and political education into the whole process of talent training of fi nance and economics major groups, so as to form a joint force for talent training. Cultivate compound fi nancial and economic technical skills.
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Original Research Article

by Ying Liu
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the development of artificial intelligence and big data technology has brought great challenges and opportunities to the accounting industry, and also put forward higher requirements for the training of accounting professionals in higher vocational colleges. At present, accounting informatization, as an important part of enterprise fi nancial informatization construction, has higher requirements for accounting i nformatization talents in the intelligent era. Higher vocational colleges need to innovate the training mode of accounting informatization talents according to the changes of the times, so as to promote the comprehensive development of accounting students. In view of this, this paper will analyze and consider the training of accounting informatization talents in Higher Vocational Colleges in the intelligent era, hoping to provide reference for higher vocational colleges to cultivate more high-quality and high skilled accounting informatization talents.
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Original Research Article

by Xiaoxue Xiang
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to realize the deep integration of modern information technology and teaching practice, and carry out online teaching and hybrid teaching has become the mainstream trend of future teaching development. The research group applied the integrated online teaching mode of “vocational education cloud + nail” to the course of “traditional Chinese medicine pharmacology and application” in higher vocational colleges, and explored the teaching mode from three aspects of curriculum design, curriculum implementation and curriculum evaluation, so as to provide reference for promoting the informatization teaching reform of “traditional Chinese medicine pharmacology and application” course.
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Original Research Article

by Wei Zhang
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in the smart classroom environment, how to use the mobile Internet, big data technology, cloud computing technology and intelligent teaching terminal to build a personalized and intelligent teaching environment and improve the quality of mixed mathematics teaching has become an important issue for teachers to optimize the mathematics teaching mode in highe r vocational colleges. Based on the smart classroom teaching environment, this paper expounds the application advantages of Higher Vocational Mathematics blended teaching mode, and discusses the teaching innovation and implementation measures combined with the current situation of higher vocational mathematics teaching.
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Original Research Article

by Weiyu Wu
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with the development of the times, the fi nancial management mode of enterprises should be further optimized, and managers should actively introduce new management modes and management contents to help further improve the quality of fi nancial management of enterprises. From the perspective of big data, the introduction of information technology and other means into fi nancial management can eff ectively enrich the content of fi nancial management and broaden the management path, which will greatly promote the long-term development of enterprises. In view of this, this paper will analyze the innovation of enterprise fi nancial management from the perspective of big data, and put forward some strategies for your reference.
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Original Research Article

by Jingyang Yu
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with the steady progress of the reform of classroom teaching evaluation, the construction of a perfect classroom teaching evaluation system has become the focus of higher vocational education, but there are some shortcomings in the current classroom teaching evaluation, which requires higher vocational schools to actively reform the evaluation concept, so as to eff ectively improve the eff ectiveness of classroom teaching evaluation. In this regard, this paper fi rst expounds the current situation of classroom teaching evaluation in higher vocational colleges, then discusses the construction principle of “student-centered” classroom teaching quality evaluation index system, and fi nally puts forward the construction strategy of “student-centered” classroom teaching evaluation system in higher vocational colleges, so as to provide reference for other educational researchers.
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Original Research Article

by Zhenxuan Peng
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in recent years, the employment competition pressure of higher vocational colleges has increased signifi cantly. If higher vocational students want to stand fi rm in this fi erce market competition and social positions, they must have good professional ability and solid professional technology. In order to cultivate students’ professional ability and professional quality more eff ectively, higher vocational colleges pay more and more attention to the reform, innovation and research of teaching methods, among which the teaching mode of “promoting teaching through competition” is one of the important achievements of its reform. In this regard, this paper briefl y expounds the signifi cance of “promoting teaching through competition” in the reform of higher vocational education and teaching, and analyzes the reform ideas of “promoting teaching through competition” leading higher vocational education and teaching, hoping to provide some reference for the teaching reform of higher vocational colleges.
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Original Research Article

by Na Xu
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with the continuous development of information techn ology, the traditional fi nancial industry shows the trend of information development, which indicates that China has offi cially ushered in the era of Internet fi nance. In the face of the impact of the development of information technology and the reshaping demand of the Internet industry, colleges and universities should improve the talent training standards of fi nance major to meet the high requirements of social development. However, as far as the current actual teaching situation is concerned, the teaching of fi nance major in most colleges and universities has problems such as single mode and lagging content, which has a negative impact on talent cultivation. Based on this, this paper explores the teaching reform of university fi nance major under the Internet fi nance, aiming to promote the major to keep pace with the times and meet the informatization development needs of the fi nancial industry as soon as possible.
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Original Research Article

by Xueyan Zhang
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Discourse markers are an essential component of daily communication and a common language phenomenon. This paper compares the types and usage of discourse markers in the movies The Pursuit of Happiness and Pegasus through qualitative and quantitative analysis. The study explores the diff erences in the pragmatic functions of language in the two movies and summarizes the characteristics of discourse marker usage and the reasons for the diff erences. The results of this study can help readers better understand the pragmatic functions of discourse markers and promote cross-cultural communication between Chinese and English.
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Original Research Article

by Zixian Fang
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with the deepening of vocational education reform, English Teaching in higher vocational colleges should be further optimized. Teachers should actively introduce new educational concepts and teaching methods, so as to better arouse students’ interest, strengthen their understanding and application of the knowledge learned, and improve the educational eff ect. Traditional culture, as a popular educational auxiliary resource, can greatly enrich the teaching content of business English, broaden the path of education, and greatly promote the comprehensive development of students. In view of this, this paper will analyze the innovation of traditional culture infi ltrating into higher vocational business English, and put forward some strategies for your reference.
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Original Research Article

by Huidi Mei, Qianting Huang
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Mr. Tao Xingzhi’s life education theory is the earliest modern education theory with distinctive characteristics of the times in the history of Chinese modern education thought. The core of his educational thought is the theory of life education. The main points are “teaching, doing and integration”, “life is education”, “society is school”. In recent years, normal education has increasingly become the focus of students’ choice. However, normal education in Colleges and universities has not reached perfection, and there are still many problems. The theory of life education profoundly refl ects the internal law of education, reveals Mr. Tao Xingzhi’s educational philosophy, and has important enlightenment signifi cance for the improvement of normal education.
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Original Research Article

by Hao Zhang
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in 2020, the Ministry of education of China issued the Declaration on the construction of New Liberal Arts (hereinafter referred to as the declaration), which comprehensively deployed the construction of new liberal arts in Colleges and universities. Under the background of the construction of “new liberal arts”, it provides a new opportunity for the construction of linguistics curriculum, advocates the integration strategy and innovative thinking among disciplines, and integrates the concept of “new liberal arts” into the teaching design and teaching process. Digital teaching is the product of the development of digital technology in the new era. It plays a signifi cant role in stimulating students’ interest in learning and promoting the upgrading of classroom teaching structure. In the teaching of linguistics in Colleges and universities, we should pay attention to the application of the development results of digital technology and related educational research results, relying on the rich context of digital teaching, so as to improve the overall effi ciency of teaching. This paper fi rst analyzes the connotation of the new liberal arts and digital teaching, then analyzes its application signifi cance in the teaching of the basic course of Chinese language and literature in Colleges and universities, and fi nally discusses the relevant practical strategies combined with specifi c cases, in order to provide reference for colleagues.
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Original Research Article

by Shi Kong, Dong Zheng, Ke Rong, Kun Cheng
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since its establishment, Northeast Forestry University has always attached importance to the reform and development of the education system, and vigorously carried out innovation and Entrepreneurship Education under the demands of China’s basic national conditions. Since the implementation of the innovation and entrepreneurship training program for college students, a relatively perfect operation mode has been formed, and the results are remarkable, but there are still some problems to be discussed, and there are more possibilities to be explored. Taking wildlife and Nature Reserve Management Major of Northeast Forestry University as an example, this paper conducts a questionnaire survey on undergraduate students of this major, widely collects students’ opinions, selects eff ective questionnaires, and statistically analyzes the relevant learning data in recent years, and comprehensively analyzes the impact of undergraduate students’ participation in large-scale innovation projects on their learning ability.
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Original Research Article

by Hao Wu
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In 2021, the high-quality development of vocational education with Chinese characteristics entered a new stage, and international vocational education has become an inevitable trend in the new era. Higher vocational colleges cooperate with enterprises and overseas colleges deeply on projects to fi nd international schooling modes and improve the education quality.In this way they can develop new technologies and provide high-quality talents for enterprises. Practice has showed that the problems of international schooling lies in the lack of international awareness, slow teaching staff , few outstanding brands and high risk. Therefore, the international schooling of higher vocational colleges needs the participation of relevant social forces, such as government, enterprises and schools, updating the awareness, renewing the top-level design so that the support and resources from the system, policy, capital, personnel and other aspects can be off ered and coordinated, which is helpful in creating the brand and reducing the risk of of international schooling.
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Original Research Article

by Wei Sun
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This paper aims to explore the application of enterprise human resource management in the big data environment, analyze the impact of big data on enterprise human resource management, and how to improve the level of enterprise human resources in this environment. Through the discussion of the characteristics of enterprise human resources and the changes brought by big data, this paper fi nally puts forward some relevant practices, such as the application of big data in talent recruitment, improving and optimizing the relevant planning methods, and following the basic principle of people-oriented, hoping to provide implications for enterprises to enhance the level of human resources.
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Original Research Article

by Ruifang Wu
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with the continuous reform and development of secondary vocational education in China, teachers pay more and more attention to the integration of professional courses and curriculum ideological and political teaching, aiming to guide students to establish correct ideology and values, and make them become high-quality skilled talents required for social construction and market development in the new era. Especially for secondary vocational students, they are at an important turning point in their lives, which is inseparable from the education and guidance of the ideological and political content of the curriculum. Thus, it is of great practical signifi cance to infi ltrate the ideological and political education in the teaching of secondary vocational professional courses. In this regard, guided by the concept of “three complete education”, this paper briefl y expounds the signifi cance of Ideological and political education in the teaching of secondary vocational early childhood care, and explores the implementation path of Ideological and political education in the curriculum of secondary vocational early childhood care, for reference only.
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Original Research Article

by Linlin Zhang
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In the context of intelligent manufacturing, big data, cloud computing and artifi cial intelligence technologies are widely used in the manufacturing fi eld, enabling the transformation and development of mechanical design and manufacturing enterprises, and the advantages of automation technology are increasingly prominent. In the field of mechanical design and manufacturing, based on microcomputer, computer control technology and specific program instructions, automation technology can replace a large number of manual operations to realize the automation of mechanical production, which can not only reduce the errors caused by manual operations, ensure the continuity and safety of production, but also reduce the consumption of human resources and reduce the labor intensity. Based on this, this paper focuses on the needs of the transformation and development of the mechanical design and manufacturing industry, expounds the application advantages of automation technology from four aspects of production effi ciency, safety performance, pollution emissions and management function, and discusses the specifi c application of automation technology in mechanical design and manufacturing, so as to promote the development of the mechanical manufacturing industry in the direction of intelligence.
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Original Research Article

by Zihan Xu, Hanxue Du, Danting Zheng, Yijin Wang
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with the development of economy, information fl ow advertising is constantly improving, serving the audience with better algorithm mechanism, and news client has become an important channel for the public to obtain external information. However, under the background of the smart media era, the analysis of information fl ow advertising on the news client needs to be improved. The research on this aspect has changed the previous research perspective on information fl ow advertising, improved our understanding of information fl ow advertising, and also viewed today’s news clients from the perspective of advertising. This paper collects the information fl ow ads of fi ve news clients, including today’s headlines, Netease News, Tencent News, Sohu News and Phoenix News, and explores the characteristics of information fl ow ads of news clients in the era of smart media through text analysis, which is more conducive to improving user experience.
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Original Research Article

by Shuai Yuan
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under the background of innovation and entrepreneurship education, the ability of university innovation and entrepreneurship education managers plays an important role in the innovation and entrepreneurship work of colleges and universities. This paper combines the ability of educators and managers, and establishes the ability model of university innovation and entrepreneurship education managers. The model is helpful for the school to lay out and cultivate appropriate managers from the aspects of recruitment and selection, teacher training, etc., so as to lay the foundation for improving the quality of innovation and entrepreneurship education in the school.
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Original Research Article

by Yu Chen, Yingqian Zhu
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with the rapid development of social economy, the demand for application-oriented talents in the audit industry is increasing. However, some colleges and universities still apply the traditional talent training mode, which leads to the students’ inadaptability to the needs of the industry. Therefore, colleges and universities should take the cultivation of applied talents as the goal, actively reform the current talent cultivation mode, and then cultivate the applied talents needed by the industry. Based on this, this paper will study the teaching reform of colleges and Universities Based on the cultivation of applied audit talents, for reference.
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Original Research Article

by Meijing Sun
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with the implementation and promotion of education reform, the importance of early childhood education has become increasingly prominent, which also puts forward higher requirements for early childhood education talents. Therefore, according to the specific needs of kindergartens for early childhood education talents, secondary vocational schools should innovate the teaching mode of education courses and cultivate early childhood education talents with solid knowledge, skills and good professional quality. In this regard, this paper explores the eff ective means to improve the teaching quality of preschool education courses in secondary vocational schools, with a view to reference.
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Original Research Article

by Wenqi Wang, Xiao Chen, Weijing Li, Yiqing Deng, Wanqing Zhang, Guansu Wang, Yijin Wang
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in the era of new media, short video software has emerged, especially b uff eting, which has become the focus platform of many creators. However, due to the fi erce competition, it is quite diffi cult for the accounts on the platform to become popular. The creators need to form a unique style, break through the homogenization barrier, and convey the positive values recognized by the public and in line with social development. Based on the 5W theory, this paper analyzes the reasons for the popularity of “cola mom should be gentle”, and puts forward some suggestions for video creators.
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Original Research Article

by Yanan Hu
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the professional development of preschool education teachers in Higher Vocational Colleges aff ects the quality of future preschool teachers. This paper analyzes the factors that aff ect the development of preschool education teachers in higher vocational colleges, and comes to the conclusion that diff erent professional backgrounds have a great impact on the professional development of preschool education teachers, the impact of age diff erences can be ignored, and the allocation of teachers is related to the professional development of preschool education teachers. In order to speed up the development of preschool education teachers in Higher Vocational Colleges and improve the quality of talent training, the construction of a benign pre-school education teacher training environment is the foundation, the matching of teachers’ professional background and the adjustment of teachers’ allocation are the core, and the cultivation of teachers’ lifelong learning concept is the key.
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Original Research Article

by Ying Zhang
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Micro lecture is the product of the new media era, which has been widely used in the teaching fi eld, especially in the popular flipped classroom in recent years. The new teaching mode of micro class breaks the traditional teaching restrictions to a great extent. Combining it with adult education English teaching can provide more teaching resources for teachers’ teaching, improve the current teaching situation to a great extent, and eff ectively improve the teaching quality. This paper analyzes the connotation of micro class and fl ipped classroom, the necessity of the integration of new teaching mode and adult education English teaching, and the problems existing in the current adult education English teaching, and puts forward targeted solutions around these contents.
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Original Research Article

by Jing Chen
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It is an inevitable choice to realize the sustainable development of the logistics industry to form an innovation consortium, gather multi-party innovation elements, close to the technology no man’s land, and work together to overcome the “bottleneck” problem that restricts the promotion of the key core technology capabilities of the logistics industry in China. Among them, the leading role of logistics leading enterprises can not be ignored, but in the actual operation of leading enterprises, they have encountered many problems, such as performance pressure, fi nancing diffi culties, talent vacancy and so on, which need to be overcome.
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Original Research Article

by Siying Wu
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In today's society, many college students are self-centered, think that as long as they are comfortable,nothing else is important, it is diffi cult to consider the situation and ideas of others,leading to the occurrence of university dormitory contradictions. College counselors how to deal with dormitory contradictions, how to help students grow up healthily, is the need to explore and explore.
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Original Research Article

by Qun Xia
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The protection and dissemination of intangible cultural heritage has always been the focus of society and media, and how to eff ectively protect, inherit and disseminate it is also a research hotspot in the academic circle. Due to the immaterial, cultural and folk characteristics of intangible cultural heritage itself, many young people do not pay attention to it, which is out of touch with the modern society, the aging of inheritors and other invisible problems. Make it diffi cult to maintain in the market demand, facing the dilemma of loss. With the iteration and update of digital technology, digital protection uses modern intelligent technology to collect and store intangible cultural heritage, converts all kinds of information into digital information, changes the transmission channels and methods of intangible cultural heritage, provides greater space for the diverse expression forms of intangible cultural heritage, and promotes the protection and dissemination of intangible cultural heritage.
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Original Research Article

by Jun Hu
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Secondary vocational school (hereinafter referred to as secondary vocational school) education is the cornerstone of China’s vocational education, and the rapid development of secondary vocational school education cannot be separated from the construction of a “double qualified” teacher team in secondary vocational schools. This article analyzes the connotation of “double qualified” teachers in secondary vocational schools and the current status of the accreditation process, and puts forward relevant suggestions to improve the accreditation process. It is hoped to provide some reference for the smooth implementation of the accreditation work of “double qualifi ed” teachers in China’s secondary vocational schools.
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Original Research Article

by X Jing
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English learning covers fi ve aspects, including listening, speaking, reading, writing and translation, which are indispensable. However, there are few speaking environments in College English teaching. As an eff ective supplement to English classroom teaching, English morning reading is a relatively simple and eff ective way to learn English well. It can not only enable students to acquire English language sense and master English pronunciation and grammar in a relatively relaxed environment, cultivate students’ language sense, help understand and remember, and increase language intake, It can also cultivate students to form good learning habits. Improve the comprehensive application ability of English from all aspects, so as to improve the teaching quality of College English course and create a good style of study and school spirit. Starting from the English morning reading contest, this paper discusses the role of English morning reading in English teaching, and analyzes its experience combined with English teaching.
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Original Research Article

by Zaineng Zhang
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Language competence and reading ability are two important elements in reading. So, reading is a very important part in language teaching and learning. Then, how to teach reading well? In the essay, the following important aspects have been suggested to be considered when teaching reading principles of teaching reading, methods of teaching reading and stages of classroom activities. They will be of great signifi cance to help Chinese teachers of English in high school in English teaching.
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Original Research Article

by Fan Yang, Hua Zhang
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Complex prepositional passive structure is one of the very special phenomena in English passive structure. Although the surface structures are the same as "V + NP + P", their passive conversion ability is diff erent. This paper discusses the semantic features of complex preposition from three aspects: the position of complex prepositional passive in English passive historical evolution; the advantages and disadvantages of conversion generated grammar on the passive analysis of complex preposition. Finally, this paper analyzes the semantic features of diff erent types of complex preposition verbs in the context of constraint-based HPSG analysis framework, and discusses the constraint role of semantic on syntax.
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Original Research Article

by Yan Tang, Qianyou Zhang, Ling Tang
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the specialty of medical beauty technology is a new medical technology specialty, which is guided by the theory of human body aesthetics, uses various medical means to directly maintain, repair and reshape the beauty of human body, and aims to enhance the vitality of human life. It is committed to cultivating skilled talents of medical beauty technology. In the work of teaching reform, teachers of medical beauty technology specialty should pay attention to deepening the integration of industry and education, school enterprise cooperation, constructing the talent training mode of school enterprise integration, setting up the dynamic development and adjustment mechanism of specialty, and promoting the eff ective connection between professional structure and industrial structure. The integration of school and enterprise provides students with rich educational resources and opportunities to contact the industry, which enables students to practice in real enterprise projects, realize the development of comprehensive ability, and promote the talent training work to meet the needs of the industry. Based on this, this paper analyzes the talent training mode of school enterprise integration of medical beauty technology specialty, in order to provide reference for educators.
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Original Research Article

by Huijuan Guan
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the rapid development of economy puts forward higher requirements for the ability and quality of contemporary talents, especially in the environment of the rapid rise of e-commerce, the society urgently needs a large number of e-commerce professional application talents to meet the development needs of the industry. As an important part of China’s vocational education, higher vocational colleges are an important starting point for the cultivation of social application talents. Facing the current situation of talent demand in the e-commerce industry, higher vocational colleges need to continuously optimize the talent training mode and improve the level of talent training. “1 + X” certifi cate system, as a new teaching mode proposed under the background of deepening the reform of Vocational Education in the new era, has a certain promoting signifi cance for the cultivation of Applied Talents in the new era. Based on this, this paper, based on the teaching practice of e-commerce major in higher vocational colleges, analyzes and explores the teaching diffi culties and talent training mode of the major under the “1 + X” certifi cate system, hoping to provide reference for relevant personnel.
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Original Research Article

by Yongmei Liu, Jiawei Liu
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the knowledge-based education concept, focusing on infecting students with emotion. Through the infi ltration of empathy in Ideological and political education, it can not only mobilize the enthusiasm of students to participate in educational activities, but also enhance their emotional experience eff ect, so as to signifi cantly improve the eff ectiveness of Ideological and political education. In this regard, this paper fi rst analyzes the role of empathy in school ideological and political education, and then explores the eff ective application path, in order to provide reference for researchers of Ideological and political education.
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Original Research Article

by Changjiu Li, Zelin Chen, Zhe Wang, Jihong Li
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colleges and universities are the cradle of cultivating high-quality talents in China. With the reform process of higher education in the new era, professional teaching in Colleges and universities also needs to constantly optimize the teaching methods and talent training mode, meet the current economic development trend and talent demand, cultivate high-quality innovative talents, and then implement the strategy of strengthening the country with talents, and help realize the Chinese dream. As a basic professional course of materials science and engineering, the course of “Fundamentals of Materials Engineering” is a course that lays the foundation for students’ professional knowledge and skills learning, and has important significance in students’ professional learning and ability development. However, at present, there are still many problems in the teaching of “Fundamentals of material engineering” in Colleges and universities, such as disordered knowledge points, lack of professional teacher team, single teaching methods, lack of practical teaching, which lead to poor teaching effi ciency and seriously aff ect the quality of students’ professional learning. In this regard, based on the current teaching situation of the course “Fundamentals of material engineering” in Colleges and universities, this paper deeply analyzes the characteristics of the course and the problems existing in the teaching, and further puts forward the path of Curriculum Optimization and reform, hoping to be an eff ective reference.
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Original Research Article

by Kaiping Ma, Jing Li
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In this paper, the ideological and political teaching design of the course of production planning and control was carried out, and the implementation was completed in the two majors of logistics engineering and industrial engineering. In order to test the teaching eff ect, the questionnaire was used to investigate the students of the two majors. The survey was carried out at the beginning and end of the semester respectively. Comparative analysis displayed signifi cant diff erences between the scores. The results show that ideological and political reform has important theoretical value and practical signifi cance to the deepening of the comprehensive reform of “three wide education”, further implementing the fundamental goal of morality and talent cultivation, and enhancing the moral value of professional curriculum teaching.
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