The shared management of scientific research data is conducive to promoting the circulation and reuse of scientific data and realizing the value-added of scientific data. With the development of scientific research and the exponential growth of data scale, the traditional data sharing management has gradually revealed its limitations. As a decentralized, secure and trusted distributed ledger technology, blockchain technology is highly compatible with the bottleneck that scientific data sharing management needs to break through, and helps to solve the long-standing problems of scientific data sharing management. This paper aims to explore the scientifi c data sharing management mechanism based on blockchain technology, in order to provide new ideas and methods for scientifi c data sharing management.

Lingnan culture, as an important part of the “integrated and diversified” cultural system pattern of Greater China, has maintained a “snowball” dynamic and multiple rotating relationship with Chinese culture for a long time. Under the new era and new mission, understanding the local culture and improving the identity is a compulsory lesson for the young generation to build cultural selfconfi dence and participate in national rejuvenation, and it is also an urgent need to vigorously carry forward the excellent traditional culture. It is also an eff ective path and means for higher education to keep pace with The Times and truly implement moral education and cultivate people.

With the continuous promotion of digital intelligence in the fi nancial industry, the traditional training mode of fi nancial management professionals has been unable to meet the market’s demand for high-quality, practical and innovative digital intelligence fi nancial talents. This paper fi rst analyzes the current situation of fi nancial technology talent training in domestic higher vocational colleges from the perspective of supply and demand, then analyzes some problems existing in the process of digital intelligence fi nancial talent training based on two perspectives of enterprise research and graduate satisfaction survey, and discusses the training and practice model of digital intelligence fi nancial talent based on modern apprenticeship. In order to provide new ideas and references for the fi nancial science and technology education fi eld.

As the product of higher education popularization and education reform and innovation in China, private colleges and universities bear the mission of personnel training. Private colleges and universities counselors are part of the teachers’ team, shoulder the responsibility of implementing “moral cultivation”, and are also the backbone of ideological and political education for college students. Entering the new era, private colleges and universities’ counselors’ team also put forward new requirements. And the important starting point to strengthen the construction of the team is to continuously improve the core quality. This study fi rst reveals the connotation of the core literacy of private college counselors, then takes the “four horizontal, eight vertical and two axes” model of the School of Literature and Education of Xi ‘an Innovation College of Yan ‘an University as an example, and fi nally puts forward countermeasures and suggestions to improve the core literacy of private college counselors, in order to promote the professional and professional development of private college counselors.

With the rapid development of China’s civil aviation industry, air economy has gradually become one of the core driving forces to promote the development of our local economy in recent years. How to accelerate the construction of the airport economic zone has become the main problem that small and medium-sized airports in our country develop. Based on this, this paper will elaborate the basic concept of the airport economic zone, analyze the current development dilemma of the airport economic zone in China, and combined with the actual case, put forward the airport economic development strategy, hoping to provide reference and help for the development of China’s small and medium-sized airports.

Comprehensively promote the ideological and political construction of curriculum, and profoundly respond to the problems of “who to train, how to train and for whom to train” in colleges and universities. It deeply integrates value shaping, knowledge imparting and ability training, provides an eff ective path for improving the quality of talent training, and builds a general pattern of full-staff , wholeprocess and all-round education. However, in actual teaching, ideological and political education is often disjointed or combined with ordinary courses, which affects the teaching effect. Therefore, it is still an arduous task to integrate ideological and political education into classroom teaching. Based on the ideological and political teaching practice of Chinese pharmacy major in higher vocational colleges in the course of TCM dispensing technology, this paper explores the construction method of ideological and political curriculum in the new era, aiming at improving teachers’ ethics, teaching level, training students’ professional quality and political accomplishment, and comprehensively training successors to the communist cause in the new era.

Since the early 1980s of 21st century, the revolution of information technology has never stopped. The ubiquitous information technology in today’s human life has become an indispensable part. For the operation of enterprises, information technology has been playing the role of a facilitator in solving human security problems. Since ancient times, people have been concerned and worried about security issues. Based on the background of modern development, the emergence of emerging technologies represented by the Internet has greatly improved many aspects of solving problems, ensuring people’s life safety and quality of life. Based on the safety of underground mines, this paper explores the safety status quo of mining and the application of information technology.

At present, innovation and entrepreneurship education is faced with the dilemma of educational cognition deviation, insuffi cient endogenous power, lack of eff ective integration path and ecological support. Through the research of the integration mechanism of school, enterprise and government of “triple helix” theory, this paper puts forward the path of integrated development of higher vocational innovation and entrepreneurship education, that is, adhere to the education standard, take demand as the orientation, and promote the integration of ideas; E stablish the three-level linkage, strengthen the endogenous driving force, and innovate the amount of mechanism integration; Improve the curriculum system, reorganize entrepreneurship teachers, and promote resource integration; Strengthen process management, optimize evaluation subjects, and promote standardized integration. Through the above measures to comprehensively improve the comprehensive quality of students to meet the diversifi ed needs of social development.

Blended teaching has been widely studied and practiced in the field of education and training at present, especially in college computer majors, and its application is more and more common. With the continuous progress of modern network technology, the exploration of blended teaching is also deepening. Therefore, online and offl ine blended teaching is considered to be an important trend of education reform and the direction of future development. Under the background of the rapid development of the Internet, this new model of education has obviously become an inevitable choice for future education. Based on this, this paper analyzes the background and development trend of hybrid teaching, as well as the advantages and limitations of its application in computer majors, and discusses the specifi c strategies of the reform of online and offl ine hybrid teaching for computer majors in colleges and universities.

At present, the educational needs of autistic children have been paid more and more attention. Because autistic children have signifi cant diffi culties in social, language and behavior, the traditional education model is often diffi cult to fully meet their special education. Therefore, it is particularly important to explore more eff ective and personalized educational intervention strategies. Based on the problem of educational intervention for autistic children, this paper proposes multi-integration education intervention strategies, mainly emphasizing the construction of a multi-integration education intervention system for autistic children from the perspective of the three main bodies of the family, school and community, aiming at promoting the improvement of autistic children’s social adaptability and quality of life. It is only for the reference of relevant persons.

It is necessary to promote the construction of national public legal service system to comprehensively promote the supply of public legal services at the grassroots level. In recent years, the allocation of public legal service resources in grassroots society has gradually shown new characteristics and patterns. Therefore, we should base on the new characteristics of the new era, give full play to the advantages of the existing system and mechanism, activate the public legal service resources at the grassroots level, optimize the existing allocation mode of public legal service resources, enhance the eff ective supply of public legal service resources, and realize the upgrading of the allocation of public legal services at the grassroots level.

In order to solve the problems such as incomplete line feature extraction and unstable gradient information in image edge region in the process of line matching, this paper proposes a method of line feature matching for satellite remote sensing images based on line pairs. In this algorithm, LSD method is used to extract the line features, and topological relationship is combined to construct the line pair features. Then, combining affi ne transform constraint and distance similarity measure, the matching of the same name line pair is realized. Finally, we construct some region descriptors of line offi ce respectively to realize the matching of the fi nal line with the same name. In this paper, two sets of Sentinel-2 and two sets of ZY-3 satellite remote sensing sub-images are selected for experiments. The experimental comparison results show that the proposed method based on line pairs of satellite remote sensing images has certain eff ectiveness and robustness.

The eff ect of instructors on students’ performance in skills competition is still unknown. Taking the fi rst Guangdong Fintech Student Vocational Skills Competition in Guangdong Province in 2021 as the research object, this paper empirically tested the infl uence of the academic level of instructors on students’ performance in the competition by using ordinary least squares (OLS). The fi ndings are as follows: First, the academic level of the instructor can signifi cantly improve the performance of the students in the competition. For every 10 units increase in the academic level of the instructor, the performance of the students will be increased by 3.6 units; Second, the academic level of the fi rst instructor can signifi cantly improve students’ performance in competition (every increase of 10 units in the academic level of the fi rst instructor in competition will increase students’ performance by 4.3 units), but second, we know that the contribution of the teacher’s academic level to students’ performance in competition is not obvious. The empirical results of this paper clarify the eff ect of the academic level of the leading teacher on students’ performance in competition. From the perspective of guiding academic level, this paper further reveals the micro-mechanism of the formation of students’ vocational skills.

2024 marks the 75th anniversary of the founding of the People’s Republic of China. It is a key year for realizing the goals and tasks of the 14th Five-Year Plan. At present, China’s agriculture has been an unprecedented development, 2023 consecutive years of stability in more than 1.3 trillion catties, grain production to achieve “20 consecutive abundance”. However, due to the infl uence of China’s farming mode and transitional farming and other reasons, it has caused great damage to the ecological environment, and the serious deterioration of the farming environment. Soil erosion, drought, sandstorm, soil compaction, and fertility decline have become important factors restricting the current agricultural development. Since China put forward the construction of ecological civilization, conservation farming mode has become an important measure for the construction of agricultural ecological civilization and the development of agricultural modernization. This paper describes the background and significance of carrying out conservation tillage and ecological civilization construction, as well as countermeasures for the future promotion of conservation tillage on dry land farmland in our country, so that the majority of agricultural workers can better understand and develop conservation tillage, strengthen the construction of agricultural ecological civilization, and protect the ecological environment.

This paper takes “Comprehensive English I”, a basic course for business English majors in Guangzhou Huanan Business College as the research object, and probes into the effective methods of how to construct high-quality open online courses. This paper focuses on how to integrate ideological and political education elements into the course design, so as to realize the construction and sharing of high-quality teaching resources. Through systematic curriculum structure design and innovative teaching methods, the aim is to improve the teaching quality and attractiveness of the curriculum.

Chinese traditional culture contains rich content. Inheriting traditional culture not only meets the needs of The Times, but also the mission of art design education. Based on the standardization and pattern of product design, people put forward higher requirements for art design. In order to improve students’ aesthetic ability of work design, colleges and universities can integrate traditional cultural elements to improve professional teaching eff ect. Starting from the major of art design, this paper analyzes the application of traditional cultural elements in art design, and puts forward specifi c practical strategies to optimize teaching activities.

Ideological and political education in colleges and universities is integrated into the whole teaching process, emphasizing the dual functions of knowledge imparts and value guidance in education. The course ideology and politics in medical education can help lead college students to set up correct world view and values, and cultivate talents with all-round medical spirit. Based on the characteristics of basic medical experiment teaching, this study uses the scientifi c principle and method of “learning thinking and practicing understanding” to build the ideological and political model of functional science curriculum. With the development of students as the center, through the mixed teaching method, it carries out practical exploration from three aspects: building the “main force” of teachers, adhering to the “main battlefi eld” of curriculum construction and making good use of the “main channel” of classroom teaching. To provide new ideas and new paths for the reform of curriculum ideological and political integration practice teaching.

Digital fi nance inclusion is an effi cient way to improve fi nancial inclusion and allows fi nancially disadvantaged individuals to access financial services. It has successfully overcome geographical limitations, reduced transaction fees, and incentivized users to engage in fi nancial activities through digital channels. This study aims to review the research on the impact of digital fi nancial inclusion on individuals or households in recent years. Through the classifi ed analysis of various studies according to gender diff erences, household consumption, employment, and poverty reduction, it is found that the poor who live in rural areas benefit a lot from digital financial inclusion. Women, young people, and those with less education also gain job opportunities by adopting digital fi nancial inclusion. This is somewhat diff erent from the results of previous studies of fi nancial inclusion in traditional banks: men, well-educated people, and the elderly are more likely to benefi t from traditional fi nancial services.

At present, the main problem restricting the development of engineering majors in local ethnic colleges and universities is the weak practice teaching link. Under the background of new engineering, with the help of external forces, multiple subjects adopt “fourway linkage”, carry out “three-docking”, promote “three-joint”, and cooperate to build new engineering practice bases are eff ective methods to improve the quality of practical teaching. Practice has shown that this model greatly improves the quality of training applied engineering talents, and explores a development path of practical teaching that integrates production and education and alternates work with work.

Under the background of current times, in order to practice the “green” production concept, our country classies ion-type rare earth into specific mines which carry out protective mining, and also carry out the corresponding protection measures around the sustainable development concept. This paper analyzed the current status of development and management of this resource, discussed the existing problems, on the basis of which put forward specifi c solutions, such as formulating development strategy, strengthening punishment and so on.

Brand development is the core element to enhance product competitiveness. This paper analyzes the status quo of brand marketing from the relevant stakeholders (government, channels, enterprises) of Zhangqiu Daonion, and puts forward corresponding brand marketing strategy suggestions from the perspective of consumers, combined with the development of the new digital economy, based on ISMAS model from fi ve levels: interest, search, word of mouth, action and sharing. This paper provides a reference path for the development of geographically marked agricultural products brand.

With the deepening of education reform, the teaching of chemical principle courses for chemical engineering majors in colleges and universities should be further optimized. Teachers should actively introduce new teaching concepts and teaching methods, so as to better arouse students’ interest, strengthen their understanding and application of the knowledge, and improve the teaching eff ect. In view of this, this article will carry out an analysis on the optimization of chemical principle course teaching for chemical engineering majors in colleges and universities, and put forward some strategies for your colleagues’ reference only.

With the increasing social demand for art talents, art education in colleges and universities is faced with the urgent task of cultivating talents with noble aesthetic taste and innovative ability. Based on this, teachers focus on art education and explore the practice path of cultivating students’ aesthetic taste. Through innovative teaching methods and curriculum system, they can eff ectively improve students’ aesthetic perception, appreciation and creativity. This paper fi rst expounds the intrinsic meaning of aesthetic taste, then analyzes the practical signifi cance of cultivating students’ aesthetic taste in art education, and puts forward feasible cultivation strategies, in order to provide theoretical reference and practical guidance for the practice of art education in colleges and universities.

“curriculum thinking and politics” is benefi cial to realize the goal of education in vocational colleges, and is an important way to implement the fundamental task of cultivating people. Exploring its reform and innovation path has positive signifi cance, which is not only conducive to the implementation of the educational policy proposed by the Party, but also can give full play to the ideological and political characteristics of the course, at the same time, it is also conducive to promoting the reform and innovation of physical education. On the basis of in-depth study of its signifi cance, this paper focuses on exploring the signifi cance, existing problems and innovation path of ideological and political education in physical education courses in vocational colleges, in order to provide useful reference for front-line teachers.

STEAM education concept, as an interdisciplinary and practice-oriented innovative education concept, has become a hot topic in the fi eld of education research. The integration of STEAM education concept in the process of English classroom teaching in higher vocational colleges can not only fully stimulate students’ interest in English learning, but also help to improve their comprehensive quality, and also play a positive role in the cultivation and development of students’ innovative ability and teamwork ability. Based on this, this paper briefl y expounds the necessity of integrating STEAM education concept into English classroom teaching in higher vocational colleges, and on the basis of this, it conducts in-depth research and discussion on eff ective strategies for integration, in order to provide new ideas and methods for the innovation of English teaching concept and the optimization of teaching mode in higher vocational colleges. A nd strive to cultivate more high-quality and technical talents with international vision and interdisciplinary accomplishment.

The excellent traditional culture of China is the soul of our nation, which is the solid foundation for strengthening cultural self-confidence and realizing national rejuvenation. With the development of social science and technology, some valuable traditional skills are facing the dilemma of loss. Higher vocational colleges shoulder the historical mission of inheriting excellent traditional Chinese culture. How to integrate traditional skills into professional teaching of higher vocational colleges and train prospective inheritors and young craftsmen from students is the hot spot of current higher vocational colleges.

The emergence of digital teaching platforms (DTPs) off ers a transformative opportunity for university English language instruction. This review systematically analyzes the application modes, eff ects, and strategies of DTPs in this context, drawing insights from current literature. The fi ndings reveal that DTPs can be eff ectively integrated into various aspects of college English teaching, leading to signifi cant improvements in learning outcomes. We explore future research directions for in-depth research into resource development, personalization of learning activities, and seamless integration of DTP with other teaching methods.

The background of La Traviata is a literary and artistic work from the French period in the 1840s. It is a love story full of strong tragic color under the pen of Alexandre Dumas. It mainly tells the story of a French party girl named Marguerite and a man named Armand who know each other and love each other until they are separated. Before reading “La Traviata”, the author has heard about other works of art adapted from this novel. After reading, the author has a deeper understanding of the story background and plot of this work, and has many feelings and touches.

Computer simulation technology refers to the use of computer to establish a model with specifi c physical characteristics or functions, through simulation experiments to study, predict and optimize the model. With the iteration of technology update, in the fi eld of physics, computer simulation technology has become an indispensable research means. Based on this, the article will analyze the application of computer simulation technology in physics, the problems of computer simulation technology in the fi eld of physics, the optimization methods to solve the problems, and the prospect of the development trend of computer simulation technology, the purpose is to further promote the development of physics and reveal the mysteries of physics.

The fundamental goal of college education in the new era is to cultivate morality and cultivate people, and to clarify the importance of quality education, which can guarantee the development of college education activities. Curriculum ideology and politics can give each course quality teaching function, promote the formation of students’ good value concept, in which to strengthen the value shaping, ability training and other activities, to achieve good synergistic eff ect. Music appreciation course belongs to comprehensive literacy course, in the actual teaching link, we should pay attention to the display of moral education function of the course, and promote the formation of students’ good moral quality.

In the modern architectural engineering design and construction, the factors that aff ect the project cost are more extensive, and the engineering design is one of the key factors. The design of building structure engineering is not only closely related to the amount of project investment and daily capital consumption, but also has a direct impact on the quality of construction projects. Therefore, in the process of construction cost control and management, the staff should deeply analyze the impact of building structure design. This paper analyzes the problem of building structure engineering design on project cost control, summarizes the impact of building structure engineering design on project cost, and puts forward the strategic approach of optimizing project cost based on building structure engineering design.

With the rapid development of social economy, more and more chemical enterprises begin to pay attention to information construction, but because there are some defects in network technology, network security problems occur frequently. Data security technology as an efficient and safe data information protection method, can effectively solve the chemical enterprise network security problems. This paper fi rstly introduces the data security technology briefl y, then analyzes the problems existing in the application of data security technology in chemical enterprises, and finally puts forward the specific application of data security technology in chemical enterprises network security for reference.

As the main position of training vocational skills talents, higher vocational colleges should not only teach students professional knowledge and skills, but also train students to form a good professional quality. In the new era, labor education as an important part of higher vocational education, teachers should face the inaccuracy of students’ labor education understanding, labor education curriculum to be optimized, labor education evaluation still need to be perfected and other defi ciencies, and actively explore the corresponding solutions to promote the innovation and development of higher vocational labor education.

Evaluation is the basic link of education and teaching, which should reflect the teaching quality comprehensively and accurately. With the change of the educational concept in the new era, the teaching evaluation of primary and secondary schools should conform to the positive reform, and build a teaching evaluation system with multi-dimensional evaluation content, multiple evaluation methods and multiple evaluation subjects, which runs through before, during and after class. Based on this, this paper studies the practice of deepening the reform of primary and secondary school teaching evaluation in the new era. Firstly, it expounds the signifi cance of deepening the reform of primary and secondary school teaching evaluation, analyzes the existing problems in the current evaluation of primary and secondary school teaching, and proposes a series of reform strategies, including optimizing pre-class evaluation, refi ning in-class evaluation and enriching after-class evaluation, etc. In order to promote the reform of classroom teaching evaluation and improve the quality of teaching in primary and secondary schools.

Volunteer service activities can well train students’ social responsibility, practical ability, and establish students’ correct values. Therefore, exploring the effective implementation of volunteer service has gradually become the focus of many colleges and universities. In the new period, colleges and universities need to deeply explore the education function of volunteer service in the development, through gradually changing the concept of education, improving the system guarantee, innovative work mode, etc., to build the education pattern under the new period, and eff ectively promote the development of volunteer service education work. This paper studies the education function and implementation path of volunteer service in colleges and universities, and puts forward corresponding views.

Social development progress, the continuous growth of the economic level and the iteration of science and technology, makes the scale of modernization of Chinese cities continue to expand, while the wide application of information technology and Internet network, makes the infrastructure inside cities and people’s quality of life have improved obviously. The application of the concept of modernization helps the construction of smart city, the Internet of Things technology under the background of big data as an important feature of smart city, all kinds of new technologies have gradually become an indispensable part of People’s Daily life and work, bringing great convenience for people’s clothing, food, housing and transportation. This paper mainly starts from big data, Internet of Things technology and the connotation of smart city, analyzes the problems existing in the construction of smart city at the present stage, and expounds the practical application of smart city for reference only.

To address students’ demotivation to participate in “Business Plan” competitions, as well as their lack of techniques in writing business plans, the course teachers in Business English Major at Heilongjiang International University explored an integrated teaching model of combining coursework and competitions. This research used a method of simultaneously integrating course teachinglearning content with “Business Plan” competition and its sub competitions. For instance, after completing a portion of the course content, such as company introduction, a sub-competition, like “Company Presentation,” would take place. Likewise, another part of course content being taught will be followed by a corresponding sub-competition, such as “Product Presentation” followed by “Product Presentation Competition” afterwards. When the teaching and learning of the course fi nished, the whole “Business Plan” competition was over. This study was primarily conducted with the Grade 2022 Business English classes 1-6 (149 students). Students voluntarily formed study groups, which also served as competition teams, completing various teaching tasks and corresponding competitions according to the teaching schedule and competition timeline. This resulted in positive educational outcomes and competition results, increasing student enthusiasm for participation and experience in writing business plans, which can provide valuable references for similar private higher education institutions.

With the rapid development of our country’s social economy, enterprises’ demand for fi nancial management professionals continues to improve. At present, in the training of financial management professionals in higher vocational colleges, we are faced with the practical problems of disconnection between the curriculum system, practical training plan, teaching content and employment positions, which leads to the diffi cult situation of employment for fi nancial management students. Therefore, teachers should deepen their understanding of the concept of employment-oriented education, and in view of the problems faced in personnel training and teaching reform at the present stage, promote the optimization of fi nancial management professional personnel training through the construction of curriculum system, the construction of practical training bases, the integration of post course competition and certifi cate, and the training of dual-qualified teachers, etc. To cultivate compound talents with outstanding professional skills, excellent practical ability and solid comprehensive knowledge for enterprises.

The 1+X certificate system has faced many problems in practice since the pilot. Questionnaires were designed for 5 X certificate participating teachers and students in the field of industrial robots. The interview outline was developed for the 1+X affairs managers of the education administration department and the training and evaluation organization personnel of the 5 certifi cates. Through network questionnaire survey, telephone interview, face-to-face interview and other means, the survey answers of four types of participants on the face and spirit of the system were collected, and the preliminary summary results were provided to provide a basis for proposing countermeasures.

With the innovation and reform of educational evaluation, the concept of subject evaluation has gradually changed from knowing its meaning to determining the core quality. The written test in primary school has gradually faded, and the fi eld performance assessment has gradually emerged. How to evaluate students is more conducive to the cultivation and development of their core qualities. Teachers need to explore the evaluation methods that are diff erent from the traditional assessment forms. performance assessment, as a form of concern about the learning process of students, has been widely used in primary school Chinese teaching practice. However, due to the lack of theoretical guidance and empirical support, some teachers cannot accurately grasp the key points of subject evaluation. In many schools, performance assessment presents a simplifi ed and entertaining trend, ignoring the connotation of subject education and core quality evaluation. This paper mainly uses the performance assessment of primary school to set it as design, speaking, drawing and application four links, and combined with the Chinese subject to elaborate the design points.

Under the infl uence of the binary epistemological philosophy, the traditional translation theories tend to be author-centered or writer-centered, which gave the inviolable priority to the source text and the fi rst-hand writers. The advent of “cultural turn” witnessed the change of translation subjects from unitary to multiplicity. Translation was not only a transition between languages, but also a human act in the time context of works. Therefore, in the process of translating, translators should comprehend the historical and cultural background of the works and the authors and much more emphasis should be put on translators’ subjectivity. This paper will analyze translators’ roles in fourfold steps and the ways to improve the translation quality by bringing translators’ subjective initiatives into full play.

With the strengthening of the state’s ecological and environmental governance policy, the ecological remodeling and industrial transformation of mines have become a trend. Red research has the dual functions of education and tourism, which is helpful to the protection and utilization of mining heritage, and has important signifi cance in promoting economic transformation, reshaping image and sustainable development of resources in mining areas. From the perspective of red research, this paper takes Anshan mining heritage as the research object, explores its advantages of red research, and puts forward strategies for the protection and utilization of Anshan mining heritage in view of the current diffi culties, in order to provide useful references for the activation and utilization of mining heritage in the future

Aiming at the problem of how to combine professional knowledge with ideological and political education in programming courses, this paper takes Python programming course as an example, through establishing multi-level and multi-dimensional characteristic resource base, reconstructing course content and teaching process and other practice paths, the course ideological and political education runs through the course teaching, so as to achieve the unity of educating people and educating talents. It provides new ideas and practice paths for teaching other computer programming courses.

The Yuhua heroic spirit, which embodies "noble ideals and beliefs, noble moral sentiments, and fearless spirit of sacrifi ce for the people", carries the connotation of revolutionary history and revolutionary spirit, so as to promote young students to fi rmly realize the ideals and beliefs of the great rejuvenation of the Chinese nation, and urge young college students to interpret responsibilities and responsibilities with actions. This paper takes inheriting and practicing the "heroic spirit of Yuhua" to carry out ideal and belief education as the research object, and analyzes how colleges and universities combine what they learn in class with extra-curricular practice in practical education and teaching, and use the theoretical research results of educating people with red resources, education and teaching exploration, practice and teaching innovation, cultural position construction, and teaching staff construction, etc. Explore the way to carry forward the "heroic spirit of Yuhua" to carry out ideal and belief education for college students.

Objective: To analyze the value of XGBoost, support vector machine and BP neural network in predicting the hospitalization cost of stroke patients, and select the best model through comparative analysis, so as to help hospitals rationally allocate the medical resources of the disease and make it have scientifi c basis. Methods: The IDC code from 2017 to June 2024 was selected, which corresponds to the ICDM160-163 stroke disease code. A total of 18107 valid data after excluding outliers were searched, and SPSS21.0 software was used to conduct the research with the help of Excel database. The hospitalization cost of stroke patients was analyzed and predicted. Three major models of XGBoost, support vector machine and BP neural network were established with the help of Python, and the optimal model was selected through comparison and comparison, so as to accurately predict the hospitalization cost of the patient. Through in-depth study, it was found that the average annual hospitalization cost reached 32079 yuan. The R-square and MAPE of the three models were 0.896 and 0.196, respectively. 0.721, 0.211; 0.824, 0.218. The above data show that among the three models, XGBoost has the highest prediction accuracy. Conclusion: Compared with BP neural network, XGBoost and support vector machine have obvious advantages in the prediction related research, and have higher estimation accuracy and reliability. The prediction of the cost, so that the relevant managers have a decision basis, not only is conducive to ensuring the quality of medical care, but also can guide them to take the initiative to control the cost, in order to reasonably regulate the medical behavior, greatly improve the utilization rate of hospital resources.

In view of the increasing trend of aging population, the traditional family pension model is facing the challenge of weakening its function, and the medical care problem of the elderly group is becoming more prominent, which promotes the remarkable growth of the demand for medical and health services. Based on this, we should deeply realize that the community has become an important support for the daily life of the elderly. In view of this, this paper will carry out an analysis on the optimization of medical care for the elderly in the community, and put forward some strategies for your colleagues’ reference.

Based on the strategy of rural revitalization, higher vocational education has a broader space for development. The sustainable development of rural economy requires higher vocational education to provide intellectual support. As an important force of rural revitalization, the professional talents who can innovate and understand technology will bring new ideas and new ideas to rural construction, and lay the foundation for the sustainable development of rural areas. This paper focuses on the background of rural revitalization to explore the training of innovative and entrepreneurial talents in higher vocational colleges.

Ideological and political theory course teaching for vocational colleges is an important channel to carry out legal education, teachers in teaching, should take the rule of law as the theme, the socialist rule of law concept and core values of the relevant publicity as the core, with the help of related courses teaching, vocational college students to enhance the rule of law literacy, legal awareness. To this end, we should strengthen its curriculum reform and take many measures at the same time to improve the eff ectiveness of legal education. This paper probes into the legal education strategies of ideological and political theory courses in vocational colleges under the background of the new era, in order to provide useful reference for front-line teachers.

Taking the total area of 100m2 as an example, this paper discusses the reasonable design and transformation of the bathroom under the background of aging, analyzes the unsafe factors in all aspects of the home decoration bathroom, and puts forward the corresponding solutions, aiming at making the process of the elderly using the bathroom more safe, convenient and comfortable.

Self-care skills is one of the key basic conditions for individual independent development. Compared with ordinary students, students with autism usually show a large lack of self-care skills, especially in the daily life activities such as dressing, eating and personal hygiene, often encounter diffi culties, and it is diffi cult to complete these basic tasks independently as their peers. As an eff ective educational method, the animated video demonstration method has been proven to help autistic students learn life skills more efficiently, thereby improving their level of self-care. This paper will briefl y analyze the application of animation video demonstration method in improving the self-care skills of autistic students in middle school, in order to provide valuable reference for the research and practice in related fi elds.

Educator spirit is the deepening of the understanding of the regularity of the construction of China’s teacher team, the inheritance and transformation of the excellent traditional Chinese culture about teachers and education, and the summary and refi ning of the excellent education experience of educators. The practice of educator spirit in colleges and universities is helpful to guide teachers to cultivate spiritual motivation and create a good atmosphere of respecting teachers and valuing education; It is conducive to practicing the core socialist values and promoting the formation of a positive trend, which has important theoretical and practical signifi cance.

In May 2023, the “China-Central Asia Summit” was held in the ancient capital Xi ‘an. As the starting point of the Silk Road, Xi ‘an has many similarities with the culture of the fi ve Central Asian countries, its unique geographical and historical conditions and study abroad policies, Xi ‘an has become one of the fi rst choice cities for “fi ve Central Asian countries” to study in China. In 2018, the Ministry of Education’s Higher Education Quality Standards for International Students in China (Trial Implementation) clearly stated that “to promote the convergence of teaching, management, and services for Chinese and foreign students.” Convergent management puts forward higher requirements for the management mode and method. This paper takes the High School of Xi’an Kedagaoxin University as an example to introduce the education management mode of international students in fi ve Central Asian countries, analyzes the status quo of assimilation management in the period of improving quality and effi ciency, and puts forward optimization suggestions for the core problems and essential problems.

In the context of constructing a high-quality education system, universities, as the main venues for innovation and entrepreneurship education, bear the responsibility of cultivating high-quality innovative and entrepreneurial talents. Key issues in Chinese university entrepreneurship education are low motivation, limited practical experience, and insuffi cient instructor competence. This paper proposes a Trinity Model involving universities, government, and enterprises to enhance the competence of these instructors.

Carbon capture, utilization and storage (CCUS) project has become a hot topic with the approach of dual-carbon target. CCUS construction project of coal-fi red power plant is an important focus to achieve zero or negative emissions, but there are many risks in its construction and operation process. At present, there are few researches on the overall risk management of CCUS projects in the whole process at home and abroad, and most of them focus on a single risk factor. Starting from the overall project risk, this paper considers the identifi cation and classifi cation of possible risk factors in CCUS projects of coal-fi red power plants, draws risk assessment indicators, and establishes a corresponding evaluation system, which will help project managers to better implement risk management decisions, provide references for risk response measures, and promote the smooth construction and operation of emission reduction projects.

Supplier evaluation involves comprehensive evaluation of its ability, service, reputation and other content, which plays an important role in procurement management. Improving the eff ectiveness of its evaluation is benefi cial to help enterprises choose high-quality suppliers, through optimizing its structure, while reducing costs, improve the effi ciency of procurement, thus enhancing its competitiveness. This paper fi rst expounds the concept and content of supplier evaluation, then discusses how to construct supplier evaluation mechanism, and fi nally studies its application and optimization strategy, hoping to provide useful reference for related workers.

With the emergence of environmental problems, all sectors of society are working hard to reduce carbon emissions and pursue green and high-quality development. Coal enterprises as a high-polluting enterprise, environmental protection as their own responsibility, actively undertake social responsibility, and actively carry out environmental protection investment, but the enterprise is the main body of profi t, in the process of environmental protection investment can have a positive performance impact on the enterprise, need to have an evaluation standard, this paper from the fi nancial point of view, for coal enterprises to build environmental protection investment performance evaluation system, This paper probes into the impact of environmental protection investment on financial performance, analyzes the mechanism of the impact of environmental protection investment on fi nancial performance, and fi nally puts forward some suggestions for the development of environmental protection investment in coal enterprises.

In view of the spoilage and distribution complexity of fresh agricultural products, a distribution path optimization mathematical model considering spoilage constraints was constructed. With the goal of minimizing the total cost of fresh agricultural products distribution, including transportation cost, fixed cost, spoilage cost and penalty cost, an improved hybrid genetic algorithm was designed to solve the model, and CPLEX was introduced for comparative calculation. This paper takes Yangcheng Lake hairy crab distribution as an example to verify the eff ectiveness of distribution optimization, in order to provide a reference for the cost reduction and effi ciency increase of fresh food distribution business.

With the deepening of education reform, the construction of university libraries should be further optimized. Teachers should actively introduce new library construction, library education model, and new library management ideas, so as to lay a solid foundation for the innovation and optimization of the educational functions of smart libraries. Under the background of digital education, the educational function of smart library in colleges and universities should be continuously optimized, which is also an important path to promote the more comprehensive development of students. In view of this, this paper will analyze the innovation of smart library’s educational functions under the background of digital education, and put forward some strategies for your reference only

Driven by the rapid growth of the global digital economy, cross-border e-commerce has become a key driver of international trade growth. This study aims to deeply explore the innovative development of cross-border e-commerce logistics mode in the digital economy environment, exhaustively analyze its current impact of the digital economy on cross-border logistics and the challenges it faces, and put forward eff ective innovation paths and strategies accordingly. The purpose of the study is to lay a solid theoretical foundation for the future development of cross-border e-commerce logistics and guide practice.

Steel frame and multi-ribbed composite wall-steel frame system were simulated by fi nite element method using ABAQUS software. The infl uence of multi-ribbed composite wall on hysteretic properties, skeleton curve, stiff ness degradation, ductility and energy dissipation capacity of steel frame structure is studied. The results show that the loading capacity and energy dissipation capacity of steel frame can be eff ectively improved by adding dense ribbed composite wall.

This paper delves into the perception pathways of customer reviews in social commerce and their impact on purchase decisions. The study reveals that customer reviews, whether positive or negative, signifi cantly infl uence potential customers' purchasing decisions. Therefore, businesses should actively respond to and optimize review systems, use customer reviews for targeted marketing, and establish feedback mechanisms between reviews and product development. Case analyses further underscore the importance of customer reviews. Additionally, the method, content, and credibility of reviews emerge as key factors influencing purchasing decisions. Looking ahead, more attention should be given to new trends in customer reviews, the integration of targeted marketing and product development, the measurement of review credibility, and the perception diff erences of customer reviews across cultural backgrounds. As social commerce continues to globalize, future research is expected to provide strong support and practical guidance for businesses' international development.

With the continuous deepening of education reform in our country, the requirements of teachers in the fi eld of teachers also gradually improve. Application-oriented undergraduate colleges must keep up with the pace of The Times and actively explore and practice the education mode of strengthening the comprehensive ability of normal university students in professional knowledge foundation, teaching skills and practical operation skills. By analyzing the problems faced in the process of improving the employability of normal college students, this paper puts forward specifi c and feasible implementation strategies, hoping to provide a strong reference for universities to optimize the training program of normal college students and improve the quality of talent training.

With the economic development and social progress, the process of urbanization in our country is gradually accelerating. Water supply pipeline and pipeline engineering construction quality directly aff ects people’s water quality and safety, is an important way to improve the eff ect of urban infrastructure. This paper focuses on the key points of construction technology of municipal water supply pipeline and pipeline engineering, in order to provide useful reference and reference for relevant staff .

Employment is an important link in higher education to fulfi ll the fundamental task of moral cultivation. The research on the new path of employment of college graduates has far-reaching signifi cance to promote the eff ective development of employment of college graduates. College graduates themselves actively explore new employment paths, with external cooperation between schools and enterprises, family and school linkage, alumni resources, etc., will help broaden the employment channels of college graduates.

According to the English Curriculum Standards for Compulsory Education (2022 edition), teachers should take the cultivation of cultural awareness as one of the general goals in English teaching. In order to promote students’ cross-cultural awareness and establish the awareness of traditional Chinese culture, this paper takes the current situation of English teaching in primary schools and based on the “Compulsory Education English Curriculum Standards (2022 edition)”, to analyzes the main diffi culties faced by the current integration of traditional Chinese culture into English curriculum implementation from the perspective of implementing the concept of the new curriculum standards. Taking the PEP English textbook for Primary school of the fi fth grade in the second volume (starting point of the third grade) as an example, this paper discusses how to integrate traditional Chinese culture into primary school English teaching in a “gentle and silent” way, which is of great signifi cance for improving students’ cross-cultural awareness .

General Secretary, at the 2018 National Education Conference, stressed building an education system which comprehensively fosters students' all-round moral, intellectual, physical, and aesthetic grounding with a hardworking spirit. He emphasized that we must adhere to the path of socialist education with Chinese characteristics and focus on nurturing capable young people well-prepared to join the socialist cause, achieving all-around development in these fi ve areas. In addition to moral and intellectual education, physical education, aesthetic education, and labor education are equally indispensable. They play an extremely important role in guiding students to establish a correct worldview, outlook on life, and values, helping students to deeply understand the integration of sports and cultivation, the unity of art and science, and the value of labor and life. They also foster a good sports spirit, cultivate aesthetic consciousness, enhance the pursuit of beauty and artistic literacy, and develop a respect for and love of labor. Physical education for graduate students, as a key pathway to improve the national physique and promoting physical and mental health, is increasingly highlighted in the higher education system. However, physical education for graduate students still faces a series of challenges, including issues with physical health, low participation in physical exercise, lack of autonomous motivation for physical exercise, outdated sports concepts, insuffi cient physical education curriculum settings, and uneven allocation of sports facility resources. This article aims to deeply analyze the main problems faced by physical education for graduate students and proposes corresponding strategies to assist in the high-quality development of graduate education.

In view of the rapid development of domestic information technology, combined with the depth of education teaching and information technology integration requirements, found the network learning platform data sharing diffi culties, use effi ciency is low, students learning process is diffi cult to real-time monitoring, teaching eff ect is poor, evaluation and evaluation and diffi cult problems, this paper puts forward the continuing education in higher vocational colleges information platform using “cloud platform + local” mixed deployment mode, realize the remote teaching, team management, student management, course management, teaching management and other integration service, provide new mode and new methods for continuing education teaching. Practice has proved that the eff ective use of online learning platform and management means can achieve the expected education and teaching goals and results.

In modern society, advertising plays a very important role in people’s daily life. The language of advertising is basically persuasive, therefore all possible means, linguistic or non-linguistic, have been adopted by advertisement writers to serve the purposes of adverting. As a very important topic in linguistics especially in pragmatics, presupposition is frequently employed in order to enhance the eff ects of persuasion in advertisements because of its own special properties and characteristics. This paper will study the advertisement from the perspective of pragmatic presupposition, so as to fi nd out the positive roles played by presupposition in helping advertising achieve its persuasion goal.

In order to cope with the new demand of digital economy for accounting talents, this paper proposes to build an intelligent financial talent training mode of “four integration and four linkage”. Through the integration of traditional financial knowledge and modern information technology, this model strengthens theoretical teaching and practical operation, broadens the international vision and cultivates innovative ability. At the same time, it innovates the cooperation mechanism between schools and enterprises, implements the diversifi ed operation of industrial colleges, establishes training bases, and realizes the integration of industry and education. Through the mode of “guiding schools into enterprises” and “guiding enterprises into schools”, we have jointly built various training bases, introduced real projects of enterprises, and improved students’ practical ability. In addition, a high-level “dual-teacher and dual-ability” teaching team should be built to promote the two-way fl ow of talents between schools and enterprises, and improve teachers’ practical ability and scientifi c research level. This series of measures aims to cultivate accounting talents that meet the needs of the intelligent era, and promote the deep integration of education chain, talent chain, industrial chain and innovation chain.

In recent years, the development momentum of digital currency has been strong, and many organizations, including governments and private sectors, have studied digital currency. In the fi eld of digital currency technology research, China started early, the People’s Bank of China in 2014 set up a special research group on the possibility of legal digital currency, since then the theoretical research, system design, regulations landing, application promotion of the digital yuan is rapidly popular, in 2019 began to pilot promotion. With the decrease in the use of cash and the rise of foreign cryptocurrencies, digital RMB has also been quickly put into application. In this context, this paper reviews the main development and application of digital currency at home and abroad, and reviews the main policies, and provides suggestions for the future development of digital currency in China.

With the deepening implementation of the comprehensive rural revitalization strategy, the connection between production and marketing of agricultural products in Liaoning Province is facing new opportunities and challenges, posing higher requirements for talents engaged in this fi eld. Strengthening the development of the talent pool for connecting agricultural production and marketing not only helps to enhance the efficiency and quality of this connection but also serves as a crucial aspect in promoting the upgrading of the agricultural industry in Liaoning Province, enhancing the competitiveness of agricultural products in the market, and achieving comprehensive rural revitalization. This research aims to analyze the current situation and issues in the development of the talent pool for connecting agricultural production and marketing in Liaoning Province, propose targeted countermeasures and suggestions, provide robust talent support for the connection between production and marketing of agricultural products, ensure efficient, smooth, and diversified development of agricultural product circulation, and inject strong impetus into comprehensive rural revitalization.

AIGC empowers journalism to create a new era of intelligent media. In the context of human-computer symbiosis, AIGC’s generative artifi cial intelligence improves the quality and effi ciency of inclusive journalism, but at the same time, it is also accompanied by the risks of ethical misconduct such as news content distortion, information cocoon room, privacy leakage, algorithm bias, and unknown copyright ownership. Correctly understanding and properly controlling AIGC generative artificial intelligence technology, balancing the symbiotic integration relationship between AIGC and the news industry, reducing the negative sum game eff ect brought by artifi cial intelligence to the news industry as much as possible, and realizing the Pareto optimum of human-machine game are the only way for the reform, transformation and innovation development of the news industry.

With the rapid development of China’s science and technology, the emergence of all kinds of emerging technologies has made wechat, Douyin, Weibo and other new media platforms have become popular. Under the background of financial media, college network ideological and political education also ushered in a new opportunity and challenge for development. In order to give full play to the application value of fi nancial media in online ideological and political education in colleges and universities, college counselors should correctly view the application advantages of fi nancial media, and actively explore the path of its integration with online ideological and political education, so as to contribute to improving the quality of online ideological and political education in colleges and universities.

Chinese Manchu food culture has a long history and has been favored by many countries on the world cultural stage after thousands of years of evolution. Manchu food culture is an important part of Manchu culture and a representative part of Manchu traditional culture. Until today, Manchu folk food still maintains distinct national characteristics and still exists in Manchu inhabited areas in the form of dynamic culture. It is embodied on the taste of men, women and children at the table of every household in the Manchu settlement. This translation practice report is translated from The Manchu traditional Diet Culture . Starting from the linguistic characteristics of the original text and under the guidance of the theory of functional equivalence, this translation practice report carries out a comprehensive and systematic discussion on the translation of “Manchu traditional Diet Culture” in terms of lexical equivalence, syntactic equivalence and discourse equivalence, analyzing whether the translator has achieved functional equivalence with the original text in the three aspects of conveying vocabulary, syntax, and discourse, so as to be able to reproduce the beauty of the original text. There are many translation difficulties in this translation practice,including vocabulary translation difficulties, sentence translation difficulties and cultural translation difficulties. The translators deeply realize that translation requires not only a high level of bilingual knowledge, but also a profound cultural background knowledge of their own country as well as the target language country, only in this way can they produce the same excellent text as the original text, and can better spread our excellent traditional culture so as to realize the innovation of culture and make it last for a long time.Besides, there are the following fi ndings in this translation practice: fi rst, the material for translation practice. Although the foreign propaganda texts are written in a relaxed tone, the core logic is very rigorous, and when it comes to the introduction of Chinese traditional culture, it is inevitable to quote from the classics, containing a large number of proverbs and ancient poems. Second, translation theory. Functional equivalence theory, when combined with translation practice, requires that the form and content be infi nitely close to the original text, but not absolutely equivalent, and needs to be fl exibly utilized by the translator. Through this practice, the translator has gained a deeper understanding of traditional Chinese Manchu cuisine, and hopes that through this translation practice report, more foreign friends can recognize and understand Chinese food culture, which can also contribute to the development of Chinese culture.

Manufacturing industry is one of the important industries of national economic development, and with the support of advanced technology, intelligent manufacturing has become the direction of the development of world manufacturing industry in the new era. The future employment of machinery professionals is related to the development of manufacturing industry, so combining with the intelligent manufacturing environment, it is of vital signifi cance to explore the reform of college machinery majors. Based on the intelligent manufacturing environment, this paper analyzes the teaching status quo of machinery majors in colleges and universities, and then puts forward specifi c countermeasures against the status quo for reference.

The living problems of visually impaired people have increasingly attracted people’s attention. This article designs an intelligent guide cane based on STM32, aimed at helping visually impaired people move more conveniently.This system includes HC-SR04 ultrasonic ranging module, YF017 voice module, small vibration motor, GPS positioning module, and GSM communication module. It can detect surrounding obstacles in real time and provide voice and vibration prompts, making it easier for users to avoid obstacles. At the same time, users can actively send help messages to friends and family, providing better protection for the safety of visually impaired people.This design is practical, simple, and cost-eff ective, and has certain guiding signifi cance for future research on intelligent guide canes.

In view of the current single-chip microcomputer course experiment project, students passively complete the course design problems, combined with the development of a new experimental project -- integrated real scene battle system to improve students’ interest in course design. The paper describes the MCU system experiment project involves PWM speed regulation principle, infrared, data transmission principle, gives the test results of the software and hardware of the experiment project, focuses on how to use the integrated reality battle system, student-led, so that students in the implementation of the experiment project to fi nd problems, and solve problems. This paper introduces in detail the project design, project implementation, result evaluation and other specifi c links involved in the integrated reality battle system experiment in the single chip microcomputer experiment teaching.

With the increasing social demand for high-quality preschool education, college preschool education major as the cradle of training future preschool education workers, its talent training mode reform and innovation is particularly important. This paper aims to explore the eff ective path for the training of applied talents for pre-school education majors in colleges and universities. Through analyzing the existing problems in the training of talents for pre-school education majors in colleges and universities, it proposes to build a diversifi ed talent training system with practical ability as the core, integrating theoretical teaching, skill training, practice training, scientifi c research innovation and teacher ethics education. The aim is to cultivate applied talents of preschool education with solid professional knowledge, strong practical ability and innovative spirit, so as to meet the society’s demand for high-quality preschool education talents.

In order to further improve the quality of talent cultivation, promote the construction of a new mentor system for applied undergraduates based on “three repairs and three successes”, build a new pattern of “whole-person training”, deepen the reform of the undergraduate talent cultivation mode, and explore the implementation of a new mentor system. This paper analyzes the current situation of research at home and abroad, combines the actual situation of the school, analyzes the undergraduate mentorship system to adhere to the “three repair and three success” and “four synergistic” in-depth integration of the model, the implementation of the teacher to return to the teaching of the original heart, to build the “full coverage and the whole process”. The “full coverage, full participation”, innovative undergraduate mentorship teaching mode, clear undergraduate mentorship teaching responsibilities, standardize the form of undergraduate mentorship guidance, strengthen undergraduate mentorship incentives and other aspects of the undergraduate mentorship system to explore the “three repairs, three successes” under the background of the undergraduate full mentorship teaching mode exploration and practice, the undergraduate mentorship system. In order to further improve the quality of undergraduate teaching, we are going to explore the teaching mode of undergraduate mentorship in the context of “three studies and three successes”, with a view to providing reference for the similar colleges and universities and the same majors.

With the deepening of education reform, senior high school education management should be further optimized, teachers should actively introduce new management ideas and management methods, in order to further improve the eff ect of education management. As an important educational thought today, the integration of moral education into education management can greatly enrich the content of education management, broaden the management path, and is of great signifi cance to improve the quality of education management work. In view of this, this article will analyze the senior high school education management mode based on the perspective of like educating people and put forward some strategies for your colleagues’ reference.

Driven by globalization, the internationalization of higher education has become a major trend in the development of education. In this context, the professional competence of foreign language teachers in colleges and universities plays a crucial role in improving the quality of teaching and the international competitiveness of students. The purpose of this study is to construct a multidimensional and interactive theoretical model of dynamic evaluation of teachers’ competency development, and to propose corresponding practical strategies to promote the professional growth of foreign language teachers. The model emphasizes that teacher professional development is an actively constructed process, and realizes the continuous optimization of teaching practice through practical strategies such as formative evaluation, self-evaluation and peer evaluation, teaching observation and reflection, so as to provide theoretical and practical reference for educators and policymakers, and promote continuous innovation and development in the fi eld of foreign language education.

In recent years, the number of college graduates is increasing year by year, and the employment situation is becoming more and more severe. “Slow employment” is a more prominent phenomenon in the employment of college students in recent years, and as the employment situation becomes more and more difficult, “slow employment” phenomenon shows an expanding trend. According to the causes and infl uencing factors of “slow employment”, this paper puts forward the measures and methods to improve “slow employment”, which is of great signifi cance to promote the development of high-quality employment for college students.

In direct marketing, customer propensity model is usually used to predict the probability of purchasing. The traditional implementation of propensity model only considers the customer’s purchasing probability in a certain marketing campaign, but the purchasing probability is highly correlated with the product price. In geneal, the higher price the lower response probability, and vice versa. Therefore, only considering the product’s purchasing probability in a certain marketing campaign cannot maximize the overall potential revenue. Overselling insurance to cardholders can easily aff ect their experience and cause customer loss. The best way is to off er the right product to the right customer with the right price in the right time. This article proposes a propensity-based recommendation approach, which is developed by cardholders’ transaction behavior. Estimation of expected Customer Value on a certain product is done basing on the purchasing probability. In practice, this approach has been implemented by some retail banks in joint marketing project with life insurance companies, and achieved quite good results.