With the rapid development of society, the scale of Internet economy is expanding, and the fi eld of e-commerce is also showing a trend of explosion. The following is a large surge in Internet users. The source of these data is far from being processed by human resources. At the same time, it also poses new challenges to e-commerce marketing. Therefore, this paper mainly combines clustering algorithm and other contents to apply to e-commerce marketing data processing, and combines genetic algorithm to optimize clustering, so as to process the huge e-commerce data information database, fully explore the existing commercial value, achieve accurate marketing of goods, and show the marketing value of goods.

In view of the serious disconnection between the current teaching practice of mechanical principle and mechanical design and engineering application, under the background of “double fi rst-class” construction, combining the ceramic characteristics of our school with the practical courses of mechanical principle and mechanical design, the theory and engineering teaching methods eff ectively break the traditional practice teaching mode of Colleges and universities, and can realize the simultaneous operation of knowledge point virtual reality practice, so as to make the management Theory and practice are closely combined, so as to realize the teaching method that the teaching process is dominated by engineering application and students are integrated into practice as the main body, and truly realize that students are the center, teaching is determined by achievements, ability is determined by practice, and classroom transformation effi ciency and teaching quality are improved.

With the continuous deepening of educational reform, Internet technology has been gradually introduced into the fi eld of education. Integrating it with the career planning curriculum in colleges and universities is conducive to building the curriculum teaching system in the new era, helping teachers to break the teaching diffi culties, so as to achieve the comprehensive and all-round development of students. This paper studies the infl uencing factors and strategies of college students’ career planning in the “Internet ” era, analyzes the current situation of college career planning education, and puts forward targeted solutions.

In the context of the reform of vocational and technical education, the pilot work of the “1 X” certifi cate system has been constantly promoted. The “1 X” certifi cate system conforms to the characteristics of vocational education, is one of the important ways to promote the reform of vocational education, and is of great signifi cance to the teaching of automotive majors in vocational colleges. This paper explores the application path of “1 X” certifi cate system in the teaching of automobile majors in vocational schools.

With the continuous promotion of the new curriculum education reform, vocational education has become an important part of the education fi eld in China. In the education of secondary vocational schools, in order to help students obtain academic certifi cates and obtain the skills certifi cates used in their work, teachers often adopt the talent training mode of “1 X” certifi cate system. This paper takes the automobile application and maintenance specialty of secondary vocational schools as the research object, starting from the connotation and implementation steps of the “1 X” certifi cate system, and thinking about the signifi cance and specifi c countermeasures of the integration of the two, in order to help secondary vocational schools to deeply implement the integration of industry and education and school enterprise cooperation, highlight the characteristics of vocational schools, and then improve the quality of the training of automobile operation and maintenance professionals in secondary vocational schools.

With the continuous improvement of modern science and technology, the introduction of information technology into the management of higher vocational libraries has become an inevitable trend, which has greatly promoted the improvement of library management and the modernization and informatization of management services. Especially for libraries in higher vocational colleges, libraries provide services to teachers and students, and other teaching staff and social personnel may also be the audience. Informatization construction is not only conducive to improving management effi ciency and quality, but also can eff ectively promote the modernization of library development. In view of this, this paper specifically discusses the optimization significance and development path of higher vocational library management under the support of modern technology, hoping to provide more reference for the corresponding managers.

As the cradle of cultivating the national “great country craftsman and skilled craftsman”, higher vocational colleges should not only teach students excellent post skills, but also pay great attention to cultivating students’ professional quality, moral quality and noble sentiment. As a basic humanities course for almost all students in the college, the public English course needs to eff ectively analyze the shortcomings of integrating the ideological and political aspects of the curriculum into teaching, explore the path of eff ectively integrating the ideological and political aspects of the curriculum, and deliver correct ideals, beliefs and values to students.

Most of the safety accidents in actual production are caused by human beings, among which weak safety awareness and lack of good safety operation habits are the main reasons. As a talent output place, it is of great signifi cance to correctly cultivate students' awareness of safe production and safe operation habits. Based on the market demand and the actual safety accidents in the production of enterprises, this paper analyzes the safety problems and causes existing in the integrated teaching of industrial robots, puts forward teaching solutions, and strengthens students to maintain good safety awareness and safety habits in school.