Name  

JaeHwan Kwon

Homepage  

Affiliation  

Baylor University, United States

Bio Statement  

JaeHwan Kwon (jaehwan_kwon@baylor.edu) is assistant professor of marketing at the Hankamer School of Business at Baylor University. His research focuses on investigating the processes in which people make their (often biased) evaluative judgments/decisions. While the prior JDM research mostly focuses on people’s judgments and choices as the “outcomes” of particular decision tasks, his research focuses more on the general “processes” in which those judgments are driven as a factor of individual heterogeneity and of contextual/situational differences. His research has appeared in such journals as Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Advertising, and PLoS One.