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Table of Contents

Original Article

by Xiaoqin Luo, Zhuoxing Xu, Lu Zhang, Jinxin Ou
25 Views, 0 PDF Downloads

In 2022, the No. 1 document of Dongguan Municipal Government, "Policy Measures of Dongguan Municipal People's Government on Promoting the High-Quality Development of Digital Economy" (hereinafter referred to as "Policy Measures"), was released, focusing on scientific and technological innovation and advanced manufacturing, introducing a number of measures to help promote industrial digitization and digital industrialization, accelerating the promotion of industrial digitization and digital industrialization, and fully promoting the high-quality development of digital economy. Based on this, this paper analyzes the supply situation of digital talents in Dongguan through questionnaires and takes college students in Dongguan colleges and universities as the research object, as well as the current problems in the process of digital transformation in colleges and universities, and puts forward relevant countermeasures and suggestions in this regard to promote the development of Dongguan's digital economy.

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Original Article

by Ning An
19 Views, 0 PDF Downloads

Benefiting from the national policy support and the gradually-improving capital market environment, the domestic private equity investment fund business starts late, but the capital scale has grown rapidly, and has become an important force that can not be ignored in the financial market. Although the prospect is broad, but private equity investment fund in each stage of the business may contain different nature of huge risks.The research results of domestic scholars on private equity investment fund are still in the stage of exploration and development. Therefore, this paper has important theoretical and practical significance to the research on the risk prevention countermeasures of private equity investment fund. For fund investors, it is necessary to screen managers with good reputation, adopt supporting incentive and restraint mechanisms, and implement necessary supervision on managers in order to get better development.

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Original Article

by Yiran Bu
9 Views, 0 PDF Downloads

This paper studies the impact of sales expenses and employee wages on corporate profits. By using the multiple linear regression model commonly used in econometric analysis, an empirical analysis is carried out based on the micro data of takeaway companies in five provinces and cities including Beijing. The results show that, at least in the short term, both sales expenses and employee wages have a positive impact on the profits of takeaway companies; among them, the impact of sales expenses is greater, and the promotion of profit growth of takeaway companies is also more obvious.

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Original Article

by Lijun Cai, Peng Li
13 Views, 0 PDF Downloads

The advent of the era of artificial intelligence (AI) has had an unprecedented impact on human work and lifestyle, and also has a great impact on the inherent working mode and traditional thinking of traditional financial accounting. The traditional accounting work mode has been unable to meet the requirements of economic development in the era of artificial intelligence. The article first expounds the relevant content of enterprise financial accounting to management accounting in the computer age, and then introduces the inevitability of the transformation from enterprise financial accounting to management accounting, as well as the opportunities and risks of the transformation from enterprise financial accounting to management accounting in the computer age, and finally A series of main strategic measures for the transformation of enterprise financial accounting to management accounting in the era of artificial intelligence are proposed.

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Original Article

by Yixuan Cao
6 Views, 0 PDF Downloads

Greenhouse gas emission has been identified as the most important factor of recent global climate change. Countries around the world are beginning to ameliorate the phenomenon under the initiative of the United Nations. The two feasible carbon mitigation measures, carbon tax system and carbon emission trading market, proposed in the United Nations Framework Convention on Climate Change (UNFCCC) are now accepted universally.In order to solve the problem of global warming caused by the rise in carbon emissions, "energy saving and emission reduction" has become a direction of our development of green economy. This paper studies carbon tax system and carbon emission trading system, analyzes the advantages and disadvantages, complementarity and compatibility of the two systems from the perspective of emission reduction cost, extensiveness of applicable objects, institutional fairness and implementation effect, and gives some suggestions based on this nature.

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Original Article

by Xin Feng
6 Views, 0 PDF Downloads

The rise of the metaverse concept has brought new opportunities for changes in the fields of human production and entertainment. At present, the concept of meta universe is rampant, the industrial heat is rising, and there is a trend to form a new huge information consumption ecology. At that time, the consumption ecology brought by the meta universe will become an important part of the digital economy, and the block chain, artificial intelligence, cloud computing and other basic computing fields contained in the meta universe will also produce unprecedented innovation and changes.Combined with the concept of the Internet of things, the fields it can cover will include many industries such as industrial manufacturing, social entertainment, digital finance, cultural tourism, and many scene services such as payment transaction, asset management, content management, etc.

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Original Article

by Min Gong
8 Views, 0 PDF Downloads

Social media marketing has brought about a number of new phenomena: smartphone-based social media applications have increased consumer behavioural data. This user data provides important insights into real-time consumer behaviour. This paper analyses how for-profit organisations can remain market insights by (1) incorporating third-party data (2) homogenous user segmentation (3) predicting the right time. However, this also raises a number of digital ethical issues: (1) user consent (2) user privacy (3) ownership of data. Therefore, in the 'Discussion' session, the article proposes a solution based on a digital asset system and metadata.

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Original Article

by Yutong Guan, Ziqian Ding
17 Views, 0 PDF Downloads

With the continuous development of China's social economy, financial management is of great significance in enterprise operation. The efficiency of financial management work affects the development of enterprises. Nowadays, the competition in the industry market is becoming more and more fierce. Enterprise managers pay more attention to financial management, and the improvement of financial management ability is good for enterprises. Important factors for development. This paper analyzes the current situation of financial management in small and medium-sized enterprises, and gives a management strategy in combination with the actual situation. I hope it is conducive to the sustainable development of the enterprise.

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Original Article

by Juan Hou
8 Views, 0 PDF Downloads

Finance is the blood of economic development. This paper constructs an index system from three perspectives: financial scale, financial efficiency and financial deepening, measures the financial development level of Dongguan, and analyzes its impact on the economic development of Dongguan from direct and indirect perspectives.

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Original Article

by Xingyu Huang
4 Views, 0 PDF Downloads

Employment is essential to people's survival. Solving the employment issue is critical to increasing residents' economic income, increasing per capita disposable income, and raising residents' material living standards. However, due to a variety of factors such as personal ability of residents, job demand of enterprises, competitive pressure, and so on, the employment situation in China is more severe, particularly the employment problem of housewives. Unemployment is the polar opposite of employment and is widespread throughout China. To alleviate the unemployment problem, government departments must take active measures, analyze, and adjust employment assistance policies based on the local reality. Among these, re-employment training is a critical and highly effective tool. Re-employment training is a method of improving unemployed people's employability through government intervention. Re-employment training has had a positive impact on the re-employment of laid-off workers in various regions, easing the problem of laid-off workers' re-employment difficulties. Relying on this, this paper discusses housewife re-employment training, uses housewives in villages and cities as the research object, conducts corresponding demonstrations, and proposes re-employment training measures.

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Original Article

by Yuan Jia
6 Views, 0 PDF Downloads

With the continuous acceleration of the urbanization process, the large-scale population movement brought about problems of compulsory education of the children of migrant workers who have moved with them has attracted widespread attention from all walks of life. For migrant children, solving the problem of compulsory education not only affects the flow direction of the floating population and local economic development, but also affects the realization of every citizen's equal right to education, and is also crucial to the construction of a harmonious society. This paper sorts out the changes in the financial policy of the compulsory education for migrant children who have moved with parents to cities, points out several existing financial problems of the compulsory education for migrant children. Besides, this paper also puts forward some countermeasures and suggestions.

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Original Article

by Zhenzhen Jia
7 Views, 0 PDF Downloads

As Chinese financial innovation continues to enter the deep-water area, the management and control of financial derivatives instruments and the strengthening of financial supervision are the foundation to ensure the stability of Chinese financial capital market. Financial innovation or financial technology may accelerate the efficiency and loss in the financial process, but it could not change the most fundamental supply-demand relationship, creditor-rights relationship, financial cycle and other conditions in the financial market. When financial institutions consider using financial derivatives as a tool to expand their income scale, they need to fully consider leverage risk, social systemic risk, and regulatory flaws. From the subprime mortgage crisis to Ant Financial, the advantages and disadvantages, benefits and risks of financial derivatives need to be taken seriously by every participant in the chain.

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Original Article

by Jianhang Li
6 Views, 0 PDF Downloads

This paper aims to explore the formation mechanism of consumers' purchase intention of green products, and the deep-seated reasons that hinder green products, especially why the consumption trend of green products is low in eastern culture. The theory of this paper is planned behavior, and the method is systematic review with qualitative and quantitative analysis. 1) We find that consumers’ attitudes significantly effect on the intention to purchase green products. 2) Mediating effects illustrates that attitudes of consumers have strong influence on the subjective norms. 3) Results are stable under various evaluations. 

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Original Article

by Peishu Li
13 Views, 0 PDF Downloads

In recent years, with the maturity and development of Internet technology, the Internet has replaced the pattern of traditional enterprise management gradually and injected new vitality into enterprise management. Moreover, under the background of the Internet era, with the increasingly fierce market competition, enterprises also need to rely on Internet technology to innovate their own management mode in order to occupy a portion of the market competition. Based on this, the paper will explore the dilemma of enterprise management innovation, and then puts forward corresponding and operational enterprise management innovation strategies for reference.

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Original Article

by Xiang Li, Fuying Dai
10 Views, 0 PDF Downloads

Calorie estimation has a significant impact on consumer decisions regarding food choices. This paper provides a systematic review of research findings on calorie estimation in marketing, categorizes calorie estimation modes into magnitude-numeric mode and health-heuristic  mode. It further distinguishes between two dimensions of cognitive and behavioural intentions to illustrate psychological mechanisms. In practice, it describes existing marketing strategies in the context of influencing factors. The main contributions are: Firstly, this paper  expands the application of the theory in marketing by  emphasizing the importance of self-monitoring and  advocating healthy and sustainable  marketing. Secondly, this paper provides feasible directions for future research, to explore effective methods for the integrated assessment of different calorie estimation modes, and to explore consumption behaviors between indulgent and abstinent consumers.

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Original Article

by Shuran Liao
5 Views, 0 PDF Downloads

Ever since Milton Friedman famously stated, “inflation is always and everywhere a monetary phenomenon,” there has been a debate over whether that argument is correct. This paper reviews a number of studies from around the world to evaluate the validity of the statement worldwide and under which conditions it is true. It has been observed that whether the real data in the economy conforms to the quantity theory of money (QTM), varies from country to country. In some countries, the economic data is aligned with QTM, but in others, they are not. Due to this, whether inflation is a monetary phenomenon or not has been questioned. My research revealed that whether or not inflation is a monetary phenomenon appears to be country-specific. In addition, the level of inflation might play a role in determining this argument. Money supply and inflation have a significant link in economies with high inflation, which corresponds to QTM. On the other hand, low-inflation countries have a relatively weak and negligible link between money supply and inflation.

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Original Article

by Anqi Liu
4 Views, 0 PDF Downloads

This paper provides a comparative analysis of Evergrande and Lehman Brothers by contrasting the general economic environment and the driving factors of the default events. In terms of the macro-economic environment, the two countries witnessed an expansion of the capital market with loose policies in the pre-crisis period. The housing market saw a boom due to the thriving market, which allowed the enterprises to expand with high debt. In the view of individual development, they do have divergent nature. However, the expanding strategy, financing mode, and their close relations with the real estate industry are similar, which are the critical drivers of crises.

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Original Article

by Yu Liu, Yujun Pan
11 Views, 0 PDF Downloads

In order to systematically review the progress and trend of population and economy research in China, we selected CNKI journals from 2000 to 2020 as research samples, and used CiteSpace to map the knowledge structure of keywords, core authors and institutions. The results show that the research on population and economy in China has a tendency of gradually heating up from 2000 to 2013 and gradually cooling down from 2014 to 2020, and the main research directions are population growth and economic growth, population aging and economic development, and population dividend.In the future, the study of population and economy in China can change to the direction of population evolution and economic development.

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Original Article

by Zhen Liu, Xiujing Jiang, Dong-Joo Kim
6 Views, 0 PDF Downloads

Public health expenditure is the national expenditure for the prevention, monitoring and treatment of major diseases, especially infectious diseases, which helps promote economic development, social equity and improve the health of the masses. In 2021, the total public health expenditure in China will reach 7550 billion, which shows the importance the state attaches to public health expenditure. Based on this, this paper will elaborate the economic effect of public health expenditure in China from multiple perspectives, and put forward some suggestions for the reform of the medical system.

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Original Article

by Qin Niu
5 Views, 0 PDF Downloads

In the market, small, medium and micro enterprises are the most dynamic entities. Through the development of small and micro enterprises, more jobs can be created, which can also significantly promote the development of my country's economy. Therefore, in the context of the new era, our country should strive to promote the survival and development of small and micro enterprises. After research, it is found that in the process of survival and development of small and micro enterprises, finance can play a relatively obvious supporting role. Therefore, this paper focuses on the idea of financial support for the development of small and micro enterprises.

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Original Article

by Zhongkai Ouyang
5 Views, 0 PDF Downloads

This paper aims at examining the relationship between interest rate and stock prices, using the Standard and Poor's 500 (S&P 500) index during the 2001 and 2022 periods to represent the stock market's performance.

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Original Article

by Jing Pan, Qindi Zhou
5 Views, 0 PDF Downloads

The perfume industry enjoys a high reputation in the global market. It is a fashion element, representing nobility, elegance and even a warm and charming experience. Paris, which leads the fashion standard of perfume in the world, not only has the advantage of geographical environment, but also has the professional design concept of big brands, as well as the top original designers and manufacturers with strength. The Tshi Group has developed its own perfume brand by taking advantage of the location of its subsidiary Tshi France in France. This paper puts forward some views on the market positioning of new products, difficulties encountered in production mode and how to deal with and solve these problems, in the hope of providing reference for business of similar qualities and other researchers interested in this field.

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Original Article

by Zhongqi Ping, Sian Liang
15 Views, 0 PDF Downloads

Since China joined the WTO, China has become more and more connected with the world. In order to adapt to the economic requirements of the global environment faster and better, it has become more and more common for Chinese enterprises to choose cross-border mergers and acquisitions to enhance their competitiveness. Although cross-border mergers and acquisitions can quickly acquire advanced technology and increase the share of excellent resources. However, it is undeniable that there are huge risks behind the high returns. This paper analyzes the types of risks that Chinese enterprises will encounter in each stage of overseas mergers and acquisitions, and puts forward relevant countermeasures based on the actual situation, hoping to provide some references for Chinese enterprises to carry out cross-border mergers and acquisitions.

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Original Article

by Yue Qiao
9 Views, 0 PDF Downloads

The application of Capital Asset Pricing Model in investment analysis can calculate the expected return rate of assets and optimize the allocation of investors for assets. Chinese liquor and beer industry has always been a hot investment field. This research will select the daily closing price of 21 stocks respectively in Shanghai and Shenzhen from the liquor and beer industry from 2012 to 2021. It is interesting to find that there is indeed a positive correlation between the company's stock return rate and the market return rate, but the CAPM model is not suitable for the analysis of the stock value of the liquor industry companies. However, in the beer industry, the situation is quite different. It can be considered that CAPM model can be used to analyze the beer industry. When the investors conduct the investment analysis of the stocks in the liquor and beer industry, they should not only rely on the value to choose the stocks, but also combine the macro environment and the development ability of the enterprises themselves.

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Original Article

by Xinxin Shi
6 Views, 0 PDF Downloads

The implementation of relevant economic reform policies and high domestic and foreign investments have directly driven the rapid growth of China's economy. The high economic growth is due to the formation of investment in fixed assets, so the investment in fixed assets plays an important role in the process of China's rapid economic development, with the pull of economic growth, promote social development, improve people's living standards and coordinate the development of regional imbalances and other issues. However, with the continuous investment in fixed assets in the national center cities also brings new problems: a large gap in industrial development and a shift in economic focus. Therefore, China put forward in the 19th National Congress: the development of our economy should be changed from high-speed development to high-quality development, which puts forward new requirements on the structure of fixed asset investment ratio and direction. Based on this background, this paper analyzes the effects of fixed asset investment in national central cities during the 13th Five-Year Plan period through GDP, fiscal revenue, national income and other related indicators using the comparative analysis method, so as to put forward relevant recommendations with application significance.

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Original Article

by Zhengbin Shi
6 Views, 0 PDF Downloads

Promoting the construction process of smart city with high quality can basically be regarded as an important measure to implement the new development concept and build a new pattern of dual cycle development in the new era. Presently, to deeply promote the healthy and sustainable development of smart city construction, in addition to leading the transformation of urban development with information innovation, more attention should be paid to the integration of smart city construction and regional industrial economy so as to fundamentally consolidate the power of smart city construction. In light of this, combining the concept of smart city and regional industrial economy, this paper mainly summarizes and analyzes the measures for the combined development of smart city construction and regional industrial economy in the new era.

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Original Article

by Zhao Wang
7 Views, 0 PDF Downloads

Cars are a big part of the big technological revolution. With the continuous progress and development of science and technology, the combination of automobiles and the Internet has gradually become more intelligent.At the same time, with the rapid development of the automobile manufacturing industry, the market competition in the automobile industry has become increasingly fierce. In order to improve the core competitiveness of enterprises, most of the automobile manufacturing industries have begun to look for ways to transform. For the automobile manufacturing industry, it is necessary to grasp the needs of the development of the times in order to effectively improve the market competitiveness.Therefore, whether an automobile manufacturing enterprise can successfully transform is the key to enterprise development. For example, the exploration of my country's Changan automobile manufacturing enterprises on the road of transformation has achieved remarkable results. It has improved the competitiveness of enterprises in the market with advanced technology and excellent management.Based on this, this article will analyze the digital transformation strategies of China's large automobile manufacturing enterprises through cases.

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Original Article

by Zhengang Wu
6 Views, 0 PDF Downloads

Market asymmetric information, mainly because its important characteristics of immeasurability and management has become the key factor restricting the efficiency of the stock market, and even causing the failure of the whole financial market.Based on the analysis of the harmful factors of asymmetric information, this paper focuses on the asymmetric information management measures aimed to improve the benefits of the stock market, give full play to its market effect, and promote the healthy development of the real economy and the whole national economy.

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Original Article

by Jia Xie
11 Views, 0 PDF Downloads

Based on the panel data of RCEP member countries from 2000 to 2020, this paper constructs a trade facilitation evaluation system, calculates the facilitation level of each country, and empirically analyzes the impact of trade facilitation of RCEP member countries on China's ICT product exports using an extended gravity model. The study found that the higher the level of trade facilitation in member countries, the more obvious the promotion effect on the export of ICT products in China, and the four primary indicators of trade facilitation have a significant role in promoting the export of ICT products. China should strengthen cooperation with RCEP member countries, constantly deepen the development of trade facilitation in various countries, and create a good trade environment for the export of ICT products in China.

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Original Article

by Yutong Xie
9 Views, 0 PDF Downloads

This paper centers on the WorldCom scandal and analyzes the reasons for the company’s serious financial holes from two aspects of ethics and governance. The moral problems are mainly discussed from the responsibility of the board of directors and the structure of the committee. And in terms of governance, corporate governance and internal control are two points of great concern and explained by using three major UK corporate governance codes and agency, stewardship, firm and stakeholders theories, to find out how to manage the company more effectively. Finally, the paper gets a conclusion that, through establishing an independent committee and a board of directors composed of more external directors, the company could greatly improve the management level.

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Original Article

by Tingting Yang, Wei Zhong
7 Views, 0 PDF Downloads

As the most intensive front stores in the pet industry at present, pet stores connect the rapid circulation of pets, commodities, people and services through consumers, brand services, supply chain, practitioners, pets themselves and consumers, Therefore, under the background of the rapid growth of Chinese “pet economy”, pet stores should flourish, and community stores should blossom everywhere. However, the fact is that a large number of pet community stores have fallen into operational difficulties. The change of external environment, the squeeze of e-commerce, the increase of competitors on the track, and the limitations of operators’ own thinking and ability are all serious problems facing traditional pet community stores. This paper attempts to clarify the reasons for these difficulties and the deep rooted facts, so as to provide some suggestions for the transformation of traditional pet stores.

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Original Article

by Xuying Yu
8 Views, 0 PDF Downloads

With the vigorous development of the digital economy, a new source of power has been injected into economic growth, and it has also provided a driving force for the digital transformation of the rural economy. The development of the rural digital economy is a realistic need to innovate the rural economic development model, an important measure to promote urban-rural integration, and a realistic path to promote sustainable rural development. However, in the process of rural digital economy construction, problems such as imperfect infrastructure, shortage of digital talents, imperfect logistics and distribution systems, and lack of security systems have also emerged. This paper mainly proposes strategies to optimize the rural digital economy from the perspectives of improving infrastructure, cultivating digital talents, improving logistics systems, and strengthening security systems.

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Original Article

by Yingbao Zhang
7 Views, 0 PDF Downloads

To further improve the green financial standards in China, it is necessary to set the general catalogue of green financial standards, enhance the official guidelines and standards of green certification and rating, and build a professional research group to solicit opinions from enterprises and professional institutions. Strengthen the green financial support system by setting up promotion mechanism of green financial concept, credit structure adjustment, green financial technology management and carbon emission target responsibility assessment. We can build a green financial risk prevention mechanism through risk management performance appraisal and compensation system, information compulsory reporting and spot check mechanism, technical assistance and knowledge sharing. Program of getting innovative financial products can be conducted through green financial statistical monitoring management system and multi-level financing management mode, with optimizing the development of carbon financial products and services, and introducing international advanced green financial technology.

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Original Article

by Changhong Zhao, Kang Li
7 Views, 0 PDF Downloads

In volatile asset market transactions, traders always want to maximize the total returns. This paper performs day-by-day forecasting of closing prices, quantitatively analyzing the market using economic indicators, and proposes the best daily investment strategy that maximizes total returns. Firstly, we use Python’s TensorFlow library to build an AR-LSTM model to make day-by-day predictions of the closing prices of gold and bitcoin. Secondly, we use the greedy algorithm, support vector machines(SVM) combined with three economic indicators, a total of two methods to analyze the market situation. On the one hand, we rely on the predicted results and use the greedy idea to get the maximum total return . On the other hand, we established the Support vector machine optimize specifications model. Firstly, 15 indicators that can express the characteristics of market oscillation, trend, and energy are selected for factor analysis. Secondly, three public factors were identified. The calculated factor scores were then fed into a SVM, which, combined with the linear programming results, can output one of 2 (trade) or 1 (continue to hold). Thirdly, the three technical indicators, EMA, RSI, and MACD, are calculated by applyin g the predicted closing price. Finally, the indicators are linearly weighted, and the weighted results are re-operated with the output of the support vector machine to obtain the trading intention for the day. Then, we use Monte Carlo and grid search methods to adjust the four parameters in the model, w1, w2, r, uplimit. We use grid search, fix w1, w2 and adjust r and uplimit. Subsequently, we fixed r, uplimit, and used the Monte Carlo method to adjust the size of w1, w2 and determined the optimal daily investment strategy.

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Original Article

by Wenting Zheng
7 Views, 0 PDF Downloads

Now, the new coffee brand "Luckin Coffee" has quickly entered the attention of consumers with its rapid store opening speed and the increasing number of customers. This paper mainly takes Starbucks and Luckin in the coffee industry as examples to analyze the impact of financial statement information presentation and analysis under different business models.

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Original Article

by Liang Zhu
6 Views, 0 PDF Downloads

The rapid development of small tourism towns around big cities in recent years has increased the county-level economy, boosted the development of rural industries,and promoted farmer’s employment, making outstanding contributions to the improvement of rural environment. But a re-examination of the advancement of small tourism towns from the perspective of stakeholders, it is found that the tourism development of small tourism towns is not a “non-smoke” industry, especially its negative impacts on some stakeholders. For example, it damages ecological environment, converts rustic civil style to business civil style and limits other industrial developments. This article analyzed the advantages and disadvantages of small tourism towns by taking Tangyu Town-a small tourism town in Mei county of Shaanxi province as an example.

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Original Article

by Minqi Shu
6 Views, 0 PDF Downloads

The purpose of this paper is to study the factors influencing disruptive innovation in high-tech listed companies in China. The study concludes that: the speed of technological innovation and digital business process  influence the evolution and innovation of technology and business models from within the enterprise, market demand and policy introduction provide the context for disruptive innovation as a macro-regulatory tool, and value creation is the result of disruptive innovation and the key to judging whether disruptive innovation is successfully achieved.

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Original Article

by Ronghui Pang
6 Views, 0 PDF Downloads

Since the restart of asset securitization in 2012, under a series of policy incentives and market promotion, the scale of China's asset securitization market has been expanding. However, real estate companies obtain financing through asset securitization channel business to avoid supervision, which will increase the financial risk of the capital market to a certain extent. Looking forward to the future, relevant departments need to continuously strengthen supervision and management, improve relevant laws and regulations, deepen the reform of the financial system and enhance the training of financial professionals, so that real estate asset securitization products can really play a role in promoting the sustainable development of the real estate market.

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Original Article

by Wenhui Liu, Feihe Tian, Juan Zhang
7 Views, 0 PDF Downloads

In today's society, betrothal gifts accounts for an increasing proportion of the whole marriage expenditure, the unhealthy trend of blindly following the trend of high betrothal gift has emerged, which has brings heavy pressure to the life of farmers and the overall poverty alleviation, and affects the harmony and stability of rural society to a certain extent. Therefore, it has gradually attracted people's extensive attention. This paper analyzes the phenomenon of betrothal gifts price in rural areas from the perspective of social exchange theory, and analyzes the reasons for the occurrence of high bride price in rural areas, hoping to provide some help for future research.

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Original Article

by Rui Gao, Yang Chen
6 Views, 0 PDF Downloads

With the increasing aging of China's population, the number of rural elderly women, the "vulnerable among the weak" group, is also increasing. This paper takes the members of the shiyuan Community Warm Grandma Workshop and the elderly women in the community as the research object, through their observation and conversation with them, analyzes the living conditions and plight of today's rural elderly women from the four aspects of material, spiritual, health and social status, analyzes the reasons from the vulnerability and stability of rural elderly women themselves, and puts forward countermeasures and suggestions for these current situations and dilemmas from social security, laws and regulations, social organizations and rural elderly women themselves.

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Original Article

by Liping Chen, Xu Wang, Ying Wang
12 Views, 0 PDF Downloads

China’s outbound travel spending ranks first worldwide, with more than 50% of travel spending occurring in Asia. China’s consumption outflow exceeded RMB700 billion, with its luxury consumption outflow exceeding RMB450 billion before the epidemic. The Chinese account for half of duty-free sales to South Korea, and the proportion is increasing year by year. Dutiable shopping malls become the most beneficial channel with passive consumption repatriation after the epidemic. The duty-free market benefits as China’s government constantly introduces policies to guide consumption repatriation. China’s luxury consumption repatriation is expected to exceed RMB300 billion, according to the neutral calculation. The duty-free luxury consumption market in both China and South Korea has greatly changed since the epidemic. South Korea ranked the top worldwide in terms of duty-free luxury consumption before the epidemic. However, the situation of South Korea’s previous purchases from Daigou-Chinese purchasing agents is difficult to continue after the epidemic. It is expected that there is strong certainty and persistence that perfume and cosmetics product consumption in the future would repatriate through China’s domestic duty-free channels, especially in the situation that China Duty Free Group have stronger profitability in the future’s competition. Consumption repatriation needs to be realized by reducing the price difference. That price gap between domestic and foreign boutique goods will be reduced after they enter domestic duty-free channels in the future, but it will still take time for the top luxury brands to enter domestic duty-free channels.

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Original Article

by Dingfang Hu
9 Views, 0 PDF Downloads

In recent years, with the rapid development and sharp increase in number, non-profit organizations in China are also confronted with the challenge of lack of resources and fierce competition. Non-profit organizations should make use of brand marketing and improve their own brand awareness in order to obtain more resources. This article analyzes the current situation and difficulties of brand marketing of China non-profit organization, draws lessons from the successful experience of "porcelain doll" brand marketing, and provides suggestions for the brand marketing of China non-profit organization.

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Original Article

by Xinyu Liu
7 Views, 0 PDF Downloads

The growing productive activities and marketization is the driving force of globalization and emerging markets. However, countries like China have high production, factors such as their low per capita income qualify them as an emerging market. This article will discuss international companies how operate in emerging markets, as a result, emerging markets are very significant for how international companies operate.

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Original Article

by Ruihong Yuan
5 Views, 0 PDF Downloads

This report is aimed to analyze the possible operation of Dove in India. This report begins with a comparative analysis of the marketing mix of Dove and Olay. Then a comparison in the macro environment between India and UK will be made. Finally, this report will discuss the suitable marketing strategy that Dove can adopt in India and make some recommendations.

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Original Article

by Feiyun He
12 Views, 0 PDF Downloads

Recently, while Oriental Selection catapulted to fame, driving up the share price. New Oriental has walked out a new road of digital transformation, and also provides a learning sample for other enterprises in digital transformation. Based on the literature research, this paper discussed and sorted out the paths, strategies and methods used to guide the digital transformation of enterprises. Then the sparrow anatomy method was used to analyze the typical cases of New Oriental transformation practice while the path selection and strategy combination of New Oriental digital transformation are studied and analyzed. In this essay, theory is combined with practice to explore its rules and it provides valuable suggestions and guidance for the successful implementation of enterprise digital transformation.

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Original Article

by Jiaxing Du
7 Views, 0 PDF Downloads

This paper highlights the role of data in pushing information to users by comparing the collection of user data by TIKTOK and Taobao. Data serves users while analyzing their behaviors, which in turn increases the user stickiness of the application. This data collection is widely recognized as a valuable marketing tool. By comparing and analyzing the user privacy agreements of TIKTOK and Taobao, this paper also summarizes the formal uses and purposes of the user data given by the applications. However, in practice, there is still a risk of user privacy violations and privacy breaches, and it is widespread.

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Original Article

by Ying Zhou, Assoc.prof. Dr. Siti Rohaida
10 Views, 0 PDF Downloads

The purpose of this study is to examine what factors Chinese consumers consider when choosing traditional and new energy vehicles (here below as NE or NEV), and to what extent. This paper hopes that the research findings can give new energy vehicle companies some scientific insights, allowing them to better understand the real needs of customers. In this way, enterprises can optimize management, seize customers to occupy market share, and make better use of the opportunities brought by the oil crisis to new energy sources. This study adopts the method of qualitative analysis, draws on the main forms in the TPB model, and adjusts the variables appropriately, to further fit the characteristics of the Chinese market. The study found that self-identity, risk concerns and environmental concerns have a positive impact on purchase decisions; it is suggested that companies can use this finding to actively adjust their team awareness, so that organizations and teams can fully understand the huge difference between new energy and traditional automobile markets (Bricknell, 2021), consumers' purchasing behavior, and make corresponding coping strategies, and ultimately achieve corporate strategic goals.

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Original Article

by Shu Dai
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The United States is a major consumer of textiles. As an important part of textile products, silk is a frequent visitor to the US "list of US trade protection". From the perspective of cases, measures and characteristics, the US silk trade protectionism is summarized and summarized. It also analyzes the economic and political reasons of American silk trade protectionism. The results show that: first, the US silk trade protectionism may disrupt the silk industry chain of the United States and disrupt the supply and marketing of domestic silk products. Second, US silk trade protectionism will not solve the trade deficit and will lead to retaliation from trade rivals. Second, us silk trade protectionism easily leads to imported inflation of trade objects and intensifies the domestic unemployment problem of trade objects.

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Original Article

by Chang Qu
7 Views, 0 PDF Downloads

In the context of economic globalization, logistics enterprises play an important role in the industrial chain. Logistics enterprises have ushered in a golden period of rapid development. The influx of a large number of logistics enterprises has also increased competition among peers. How logistics enterprises strengthen internal control and build core competitiveness will become the key. Taking s logistics company, an industry benchmark, as an example, this paper analyzes the problems existing in the internal control activities of logistics companies, And put forward improvement plan.

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Original Article

by Qixian Rui, Xinyu Tan
5 Views, 0 PDF Downloads

In the Internet era, various e-commerce platforms are gradually rising, people's consumption has gradually changed from offline to online. How to predict users' purchasing behavior based on big data has become an important challenge for e-commerce platform. Based on the knowledge of e-commerce, this paper constructs a funnel model to analyze the user conversion from each link, so as to locate the link with low conversion rate. The data mining method is used to process the user history data of an international e-commerce company. And through the importance of features,we can know from which aspects to promote the transformation of users, so as to take targeted measures to users.

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Original Article

by Shuyi Li
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As the main international settlement to the international tax disputes, the Mutual Agreement Procedure (MAP) coincides with the domestic remedies in China, such as tax administrative review and tax administrative litigation. It is necessary for the law to clarify the order and relationship of those procedure application. Based on China's Tax Collection and Administration Law and other documents, the four possibilities of the connection between MAP and domestic solutions are classified and discussed, showing that the connection is not smooth. Since the root of the problem lies in the lack of law, we can draw on the experience of legislation and tax practice in Canada and other developed countries. It is clear that MAP and domestic settlement cannot be carried out simultaneously. The MAP can be set up as an institutional arrangement at the same level as the administrative review but with priority to be applied. MAP should be regarded as a pre-requirement for the completion of the review in order to initiate the administrative proceedings. We should protect the taxpayers' right to start MAP in the whole process of administrative litigation, as well as firmly maintain the finality and authority of administrative litigation judgment.

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Original Article

by Yanjia Zhang
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This essay is broadly divided into three parts. The first part analyzes the argument that China’s rapid inflation spike is caused by investment and property prices and verifies this result with a complete series of Granger Causality tests. The second part critiques and adds to the arguments of the paper that government fiscal and monetary policies stimulated a spike in investment and property prices, which in turn led to a significant rise and fall in inflation over a 15 years period. Linking CPI to GDP, the 15 years are divided into three time periods and the causes of inflation are analyzed explicitly in the context of current policies, thus validating the argument.

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Original Article

by Yidan Yang
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The entity enterprise is the important foundation of economic development, related to the sustainable development level of China's economy.In recent years, affected by the complex and changeable global economic environment,manufacturing oriented real economy is facing a severe challenge of "shifting from the real to the virtual".This paper studies the changing characteristics and influence of the current investment structure of real enterprises, analyzes the motivation of enterprise allocation of financial assets, and puts forward policy suggestions to promote the healthy growth of China's real enterprises.

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Original Article

by Yawen Xue
6 Views, 0 PDF Downloads

China has unparalleled and advanced manufacturing capabilities which is known as “the world's factory”, the emerged development of the manufacturing has led to domestic substitution and got far-reaching implications for many industries such as internet sector, the hard tech space, notably semiconductors, industrials, AI, robotics, medical tech and cleantech, the traditional garment manufacturing industry is particularly impacted. A large number of sportswear OEM factories are all around the southeast coast like Jiangsu, Zhejiang, Fujian and Guangdong, they helped those sports brand get to be manufactured, also for the new start-up to be brand up. They cover all the supply chain from raw materials to commercialization with top quality in the world.

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Original Article

by Chong Zhang
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Nowadays, globalisation has become a part of everyday life. Professional sports clubs can expand their business and increase brand influence through globalisation and glocalisation. This paper aims to summarise and make recommendations on the globalisation strategies of professional sports clubs. The researcher conducted a case study of Liverpool FC in terms of research methodology. As a professional sports football club with a large global following, this paper discusses four aspects (symbols, partners, stadium and social media platforms) of the globalisation of Liverpool football club. The researcher drew two recommendations based on the discussion: simplify the logo and focus more on local characteristics.

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Original Article

by Wenxi Yi
5 Views, 0 PDF Downloads

Under the background of the new era of global economic integration, social information globalization and social service informatization in the 21st century, different countries and regions will put the coordinated development of regions into the key consideration when planning and development, and the requirements for regional governance capacity are also increasing. Taking Guangdong-Hong Kong-Macao Great Bay Area as an example, it is worth discussing how to face the rapid development of society, how to innovate the regional management system, and how to make the rapid and good development of public management function in regional cooperation.

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Original Article

by Mingxuan Shen
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In today's world, the waves of economic globalization, cultural diversification and social informatization converge, and the cultures of China and other countries in the world are highly interconnected. In the context of the "One Belt and One Road" strategy, for the Guangxi region, with the help of the "One Belt and One Road", cross-cultural communication and economic exchanges with countries along the route are realized, the soft power of Guangxi's national culture is enhanced, and the national culture and the world culture communicate and collide with each other. At the same time, the leapfrog development of Guangxi is also achieved.

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Original Article

by Xiaoyue Peng
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At present, the international competition is increasingly fierce, how to enhance the national competitive advantage has attracted much attention. This paper takes the aerospace industry as a specific research object, taking Brazil and India as examples. Use the Porter’s Diamond model to determine the operations of the Brazilian and Indian aerospace industries from factors, context for firm strategy and rivalry, related and support industries, demand conditions, government and chance, respectively. By analyzing and comparing the different competitive advantages and potential weaknesses of the two countries, different suggestions are given.

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Original Article

by Guojie  Ni
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This paper discusses the origins of passive investing and the growth of passive investing at the expense of active investing. The paper notes how the shift from active to passive investing benefitted the growth of middle class financial wealth amid a transition from defined benefit to defined contribution retirement plans. This growth in passive investment also sparked concerns among investors about the concentration in ownership and the lack of firm-specific  information in equity markets. The paper concludes by discussing the continued advancement of retail trading through creations like robo-advisors and low-fee trading platforms.

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Original Article

by Shiyu Zeng
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This study compares the Internet industry in China and the United States, and discusses the current shortcomings of China's blockchain industry development compared to that of the United States, such as less-than-expected infrastructure construction, weaker awareness of technology development, patent and intellectual property protection, and less ambitious Internet industry layout. By analyzing the strengths and weaknesses of the respective digital currencies of China and the United States, the perspective of blockchain is taken in the Internet industry of China and the United States for comparative analysis. Suggestions are made to; strengthen the infrastructure construction of the Internet industry; pay attention to the technology research and development, patent and intellectual property protection of the Internet industry; focus on the overall layout of the Internet industry. 

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Original Article

by Zihan Wang, Yu Sun
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In this paper, a comprehensive evaluation model is established for the ordering and transportation of raw materials in production enterprises. Topsis method is used to help production companies choose suppliers. A multi-objective programming model for ordering and transportation of raw materials is established according to production requirements to obtain the best solution. For the evaluation and selection of the first supplier, we preprocessed the supplier's historical supply and order data, and then made a quantitative analysis of the supply characteristics. After normalization, we established the supplier evaluation model by using Topsis method, and obtained the 50 most suitable suppliers for cooperation. Based on the in-depth analysis of the production demand of the production company in Question 2, the 0-1 planning model is established to determine the minimum number of suppliers in line with the reality, considering the practicability, economy and transportation security of production. Finally, we evaluate, optimize and promote the model.

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