Red Financial Credit is an innovative credit product under the inclusive finance concept of "Party Construction+Financial Credit" model, which is a meaningful practice of the idea of "quality development driven by quality Party construction." Through an empirical study of the operation of Red Financial Credit in Huzhou City, Zhejiang Province, the team analyzes the advantages of Red Financial Credit and the problems that occur in the process of development. By combining the local situation and relevant theories, the team proposes targeted solutions that are conducive to the sustainable development of Red Financial Credit products and the leading role of Party construction in the financial field.

The national policy conference proposed to unswervingly build a digital China, the digital economy has become the general trend. The transformation from the real economy to the digital economy has broken through the "barriers" of traditional tax collection and administration, and caused a great distortion of international tax rules. At present, all countries are actively exploring an optimal taxation path to maintain tax fairness, and unilateral digital tax schemes are being promoted across the world. At present, our country does not have the conditions to set up such a tax, but we must actively deal with the impact of unilateral tax on our national economy. We should combine the existing tax system to improve the tax system of digital economy, and actively participate in the establishment of international tax rules of digital economy to expand the power of discourse to maximize the tax benefit of our country.

In the past year, China's scientific and technological innovation level and social and economic development level have been continuously improved. New technology has been applied to more and more fields. The agricultural economy, as an important support of China's hit economy, has always been valued by all social classes. Under the background of the current rapid development of science and technology, China is constantly introducing high-tech in the process of agricultural production so that China's agricultural development is constantly optimized and moving towards the direction of modern agricultural development. The Internet of Things (IoT) is an important technology that is widely used in various fields at present, and it has become indispensable for the development of many industries. The integration of Internet of Things into the production and planting process of modern agriculture is undoubtedly a brand-new agricultural production mode. By organically combining Internet of Things with modern agriculture, a brand-new agricultural planting mode-smart agriculture was born. The application of Internet of Things in agricultural planting can effectively improve China's agricultural production efficiency. For this reason, this paper will briefly describe the scheme that needs to be implemented for the development of smart agriculture under the combination of Internet of Things and agricultural planting and put forward some problems faced by the current development of smart agriculture, and give corresponding solutions, aiming at providing some experience for further promoting the development of modern agriculture in China.

It discusses how to upgrade the traditional STP+4P marketing strategy, including the development of product strategy to co-create. Pricing strategies are dynamic, contextual, and free. Digitalization makes the boundary between offline channel and virtual channel disappear and multi-channel integration becomes the key. Brand value Brand, RTB, DMP, DSP delivery strategy, etc. This paper tries to explore the three key points of the core paradigm of marketing strategy and find a new direction.

In recent years, our country under the rapid economic development, economic reform and transformation process continues to accelerate, the new development journey of Chinese regional economics development needs to better adapt to the modern development environment, find the right innovation direction and way, this needs to fully integrate with the new development concept, the new development concept as a theoretical basis, play a leading function, to provide more effective power for China's regional economic development. Based on this, this paper first outlines the new development concept, and then focuses on the integrated development of innovative development, coordinated development, green development, open development, and shared development theory and China's regional economics.

Under the background of economic transformation, urban industrial layout has produced subversive changes, innovative enterprises, innovative talents and industry integration development of industrial layout planning put forward new demands. Based on the trend of modern economic transformation, this paper discusses the demand and current situation of industrial layout and planning, and puts forward the corresponding optimization strategy of industrial layout planning.

With the development of social economy, people enrich material and spiritual life, make pets gradually appear in people's field of vision, become a partner and emotional, whether empty nest elderly, solitary youth, dink family, or accompany the growth of children, pets occupy a place in human life, not only dogs and cats as a pet, more and more different pet also by everyone. With the change of China's economic structure, the number of people living alone in urban areas increases, and the population structure such as aging and fewer children is gradually formed. In the future, the demand for pet company will be more vigorous, and the penetration rate of domestic pet pets in China will have room for further improvement. The continuous improvement of the number of pets and the pet penetration rate will lay a solid foundation for the sustainable development of the pet medical market. When it comes to customer service, there are several topics around: what are the sales skills that make customers irresistible, how to stick to customers, how to improve customer loyalty and satisfaction, and how to recover customer loss. The essence of service is to find needs and meet the needs.

This report analyses the strategy adopted by P&G’s sanitary towel brand Always in the global market. It highlights Always in its respective marketplaces whilst also including sub-brand Whisper in the marketplace of India and the challenges which existed before and during entry. In order to adapt to the different markets, Always demonstrated its positive intentions through a sustained marketing campaign, bold packaging design and name. A wide range of product categories and constant product innovation made alway sufficient to gain a position in different markets.  Always has enjoyed financial success alongside positive growth as well. This report provides a multi-dimensional analysis of the strategy that Always has adopted and how it has achieved its position as market leader in the industry. The report also concludes with recommendations for Always in terms of corporate social responsibility.

In recent years, with the rapid development of the Internet, the rapid rise of cloud data computing, 5G, big data and other emerging technologies have brought great changes to our study and life. This paper takes the users of Douyin local life group purchase board as the research object. From the perspective of the audience, this paper uses the technical model and the method of analysis and coupon survey to understand the usage situation of Douyin users, and discusses the relationship between the factors affecting users' usage intention and their actual usage behavior.  The data were collected statistically and then analyzed by SPSS 20.0 software. The empirical results show that the popularity rate of Douyin app is high and the user stickiness is certain. Gender, age and educational background were significantly correlated with the use behavior in different degrees.

According to a survey by the Ministry of Housing and Urban-Rural Development, by the end of 2000 old residential areas were about 220,000, involving nearly 39 million households and covering an area of about 4 billion square meters. How to transform the old residential area has become one of the concerns of the residents. In the guidance, the reconstruction of old urban residential areas can be divided into three categories: basic, improvement and promotion. The basic category is to meet the contents of the residents 'safety needs and basic living needs of life; the improvement category is to meet the residents' living convenience needs and improvement life needs; and the improvement category is to enrich the community service supply, improving the living quality of the residents, and actively promoting the actual conditions of the community and the surrounding areas.

As the most typical industry in the tertiary industry and the service industry, the catering industry is an important branch of China's domestic consumer market. Its primary role is reflected in stimulating domestic demand and promoting employment. China's catering industry has experienced the rapid development after the reform and opening up, and has gradually evolved from the strategic thought of small profits and quick turnover to a higher strategic level of emphasizing brand competitiveness, service quality and large-scale operation. Due to the different growth environment and educational background of college students, their recognition of the brand value will affect their purchase intention. Based on this reason, this paper takes college students in Guiyang as the investigation object. On the basis of continuously exploring the influence relationship between customers 'perceived value and college students' catering brand preference and purchase intention, this study puts forward meaningful marketing suggestions and brand building strategies for the catering industry.

Under the premise of rapid development of science and technology and continuous progress of society, the general public cares not only about whether they can eat well or not, but the main problem we are facing now is the growing spiritual and cultural needs of the people. The spiritual culture construction is divided into many kinds, and this study is the spiritual culture needs with entertainment properties, in which people need to buy skin inside the game to make themselves more satisfied. We know that the scarcity effect is a prerequisite for high willingness to buy, whether the product is given a dominant motivation is a necessary step for high willingness to buy, and the perceived value is the last fire for high willingness to buy. In this paper, we will take the L game champion skin selection rules as an example to explore the relationship between purchase intention and scarcity effect, commodity-driven motivation and perceived value from the audience's perspective. A questionnaire survey is used to understand the audience's purchase of L-game championship skins and the reasons for purchase, and a scientifically supported approach is used to interpret and explain how users' purchase behavior and purchase intentions emerge to generate purchase behavior.

The Third Way is a general term for a political and economic philosophy that walks the line between laissez-faire capitalism and traditional socialism. It is advocated by the centrists and is a school of social democracy. It is interlinked with traditional theory and is an extended-expression of traditional values. Social housing policy is an affirmation of the basic needs of the people, and the guarantee of their welfare plays a crucial role in the stability of society.

The existing stock valuation methods, including absolute valuation method and relative valuation method, are widely used in investment research and practice. But there is a huge gap between its simple theoretical assumptions and the practice.Referring to Buffett's value investment theory，this paper reflects on the assumptions of the stock valuation methods, trying to build a logical framework of stock valuation methods that is more suitable for practical application.

In the public cultural service industry, museums are endowed with irreplaceable importance and diverse functions. The government, the main infrastructure director, has invested heavily in public services at museums to increase people’s satisfaction with public service and improve the construction of public cultural facilities. Nevertheless, the economic and social benefits created are found difficult to quantify. The results from past research have shown that the project selection as well as design of museums has a certain impact on tourist experience and degree of satisfaction, thus somewhat reflecting the project performance and mirroring the investment efficiency of a museum. This paper takes Hubei Provincial Museum as research object, analyzes its project expenditure structure and project performance from the perspective of socioeconomics, measures the effectiveness of museum expenditure on each category of projects by assessing public satisfaction, and finally puts forward several advice to raise expenditure efficiency for today’s general museums.

The paper studies the most effective way to raise capital for social ventures in bank services nowadays in China. The purpose of this paper is mainly because China faces not only the pandemic influencing their social enterprises, but due to the world conflict, many banking firms are hard to maintain a run that eventually may damage the economic balance in China causing tons of social problems and country security. By using macroeconomic models and knowledge to analyze finding a suitable choice for banking ventures to implementation. The strengthening of injecting capital from foreign investors can be a better choice in recent years, while for social enterprises achieving long-run profits that government support may significant.

This paper uses China's film box office and word of mouth data in the past 20 years, and uses Python for data analysis, To explore the influence of word of mouth on film box office, to analyze the relationship between film shooting budget, film score and box office,film production, film box office and film style with the change trend of time, find out the most popular film style, assist the film business company to make the film online plan, improve the revenue.

The pension finance industry is a composite concept system that includes pension finance, pension service finance, and aging product finance. Carrying out healthy financial management is related to the health and safety of the country and the interests of the people. It is a major breakthrough to alleviate the difficulties of the country's aging and cope with the risks of aging. It is also an inevitable need to promote the supply side reform, step through the "middle-income trap", and build a well-off society in an all-round way.

The Internet is information transfer, and blockchain realizes the combination and synchronization of value transfer and data information transfer. The advent of the digital economy era is already a trend that is fully reflected in reality. The financial system in the industrial era needs to be transformed, and the emergence of blockchain technology system has created conditions and provided opportunities for the transformation of the financial system. Digital finance, as a derivative of the digital economy, continues the essence of inclusive finance to achieve equal rights for all people to enjoy financial and credit services, and technically achieves a disruptive innovation, that is, to better enable financial products and services to cover more areas utilizing intelligent information terminals. In this regard, from the government to the private sector, from enterprises to individuals, all should be aware and prepared to keep up with the times from the concept to the behavior.

Based on the panel data of ZiJin Mining from 2000 to 2020, this paper constructs a potential market that Zijin Mining will enter.

In recent years, under the background of the consumption concept upgrade, short video advertising communication is the enterprise will product information to consumers in the form of short video, and use the social network media platform for a network sales communication, through video language expression to consumers or potential consumers' cognition, attitude and behavior has a series of influence, gradually become an important part of modern product and service communication marketing, formed the peer-to-peer two-way interaction between product service and user communication mode. In the context of the widespread use of short video marketing communication, in order to further meet users' expectations for products and enhance the emotional stickiness of the brand and fans, most enterprises and online platform APP implant advertisements in online videos, so as to attract consumers to promote consumption.

In recent years, it can be seen that the development of the film industry is thriving, both from the number of screens across the country, and the average annual number of people across the country, are rising in a straight line. The outbreak of COVID-19 in 2020 has made the film industry a bumpy one. The government has introduced policies to encourage, such as tax exemption, film fund subsidies. The emergence and development of online movies is a new phenomenon in China's film market. "Internet movies", as the name implies, plays movies on major online platforms, such as Youku, iQiyi, Tencent, etc., referred to as "Aiyouteng". According to statistics, the total active volume of these three platforms reached 1.11 billion. With its general film attributes and special characters and drama mode, the network big film has emerged in a few years, and has become a relatively popular film genre and phenomenon in recent years. Therefore, this topic takes Guizhou region as a demonstration to explore the influence mechanism of the consumption willingness of young consumer groups in online movies.

In recent years, the rapid economic development has gradually led the society to transition from shortage economy to surplus economy. Meanwhile, with the rapid development of mobile Internet, intelligent terminals, big data and cloud computing, the sharing economy is booming, and it is transforming the traditional industries of all walks of life. At present, the business model of sharing economy has widely penetrated into all kinds of industries from consumption to production, effectively promoting the innovation and transformation and upgrading of traditional industries. In the travel market, the rapid development of shared bikes has made it synonymous with the sharing economy. The rapid growth of urban population has accelerated the urbanization process in China, but also brought big city diseases such as traffic congestion and environmental pollution. In the travel market, although the emergence of online ride-hailing provides users with richer travel solutions, to some extent, the "last kilometer" is still a travel pain point that consumers urgently need to solve. In this case, bike-sharing platform enterprises enter the market with the pile less bicycle model. The innovative business model of bike-sharing and the concept of "green travel" advocated by them have been favored by the general public and encouraged and supported by the government.

Consumption has always been the focus of the state and society. With the deepening development of China's reform and opening up, the social and economic forms, material products and other interests are undergoing earth-shaking changes, and the consumption view of college students is changing accordingly. Blind box, as the name suggests, means that the buyer knows nothing about the style of their goods before buying, which usually contains various animation, film and television works around, as well as dolls designed by designers alone. It is this seemingly strange and bizarre commodity marketing that is only loved by college students. Some of the businesses peep to see the business opportunities, began to "fry the blind box", followed by once hot, forming a "blind box hot" consumption trend. In recent years, the blind box has become the carrier of the new generation of young people to entertain, communicate, exchange, and purchase, occupying the surprise economy, loneliness economy, social economy of the young people. In addition, the blind box also has the attributes of spiritual comfort and collection. And because of the many attributes of the blind box, has made it beyond the category of leisure toys, the audience covers a wider age range. Because of the blind box users "more gold", young characteristics, also prompted them into a huge consumption power.

With the progress of technology and the popularization of service standardization and standardization, the gap between aircraft hardware and service quality in the aviation industry is gradually narrowed, the homogenization of aviation products is becoming more and more obvious, and the competition among airlines is becoming more and more fierce. In addition, in order to solve the structural problems of the aviation industry, the various airlines not only strive to control the costs, but also try their best to improve the service quality and compete in the market by enabling customer satisfaction. This is because customer satisfaction is not only directly related to customers' repeated purchase behavior and loyalty, which is conducive to the development of the enterprise, but also affects the profit and market share of the enterprise.

Live streaming is still an emerging industry in China, Most universities in China also do not offer relevant courses to train relevant talents, The industry has a large talent gap, As a result, some people who do not have the ability to broadcast live also went to the studio as the anchor, In addition to some local officials and villagers who personally broadcast live with goods, There are also some low quality, eloquence ability, language logic ability lack of people also live with goods, Because of their own lack of expression ability, In the short-time introduction of live streaming, Many anchors can't fully present the advantages and value of agricultural products, To a large extent, they reduce consumers' desire to buy and the intention to repurchase, Even some vulgar introduction and recommendations will affect the reputation of some brands, Bring a bad brand impression to consumers, It is not conducive to the long-term development of agricultural products sales.

The capital markets of western developed countries developed earlier, and stock buyback is a common behavior. However, China's capital market started late, subject to the slow development of the market and the imperfection of relevant laws and regulations. In the early stage, China's stock market had obvious characteristics of China ^[1]. Now, with the continuous development of our market economy and the promultion and improvement of relevant policies, more and more listed companies have begun to conduct stock repurchase.

The sudden outbreak of COVID-19 has affected the global greatly, and the medical industry has played a very important role in fighting against the epidemic. This paper aims to test the applicability of the medical industry to the CAPM model and the overall risk tolerance of the industry, which is of vital significance for promoting the Chinese medical industry. To explore the reason for changes in medical companies under extreme stress, stocks of listed medical companies from January 2018 to December 2021, covering the period before and after the outbreak, are selected. By using the time series method to analyse, empirical results show a positive linear correlation between risks and benefits. With the development and reform of China's stock market, the CAPM model now has a better explanatory ability for the overall expected return of stocks of medical listed companies. However, due to the strong assumptions of the CAPM model, it fits poorly when occurring emergency.

With the continuous development of the times, cross-border e-commerce has achieved sound development, and the development of the international logistics industry faces both opportunities and challenges. In this context, this article first analyzes the main international logistics modes of cross-border e-commerce, and then studies the evaluation of these modes from the aspects of basing on the reality, coordinating cross-border e-commerce with international logistics and government support, and perfecting the policies on international logistics development.

As people in the health food consumption concept and consumption will have a fundamental change, health food in consumption attributes will gradually from optional consumer goods to optional consumer goods, health food is gradually from high-end consumer goods, gifts to dietary nutrition supplement, which will further promote the growth of health care products overall market size. With the increasing willingness of consumers to pay for health, the increase of the consumption of health care products and the improved awareness of health care products, the prosperity of the health care products industry is boosted, and the diversification of life scenes also provides more possibilities for the rapid growth of health care products.

China's capital market started late and is not as mature as compared to Europe and the US. China's stock market contains many anomalies, such as scale effects, illiquidity premiums, etc. These phenomena cannot be well explained by the traditional CAPM. For this reason, we need to modify the CAPM by writing the beta as a function influenced by investor sentiment, macro indicators, economic uncertainty and other factors. The empirical results show that the value anomalies that are not explained by the traditional model are covered by the CAPM when adjusted for investor sentiment, and become less significant. This suggests that investor sentiment is an important influencing factor in the stock market, at least in China. This is probably due to the large number of individual investors in China and the fact that the securities market is more closely linked to government policy.

With the rapid development of the Internet, the circulation channels of all walks of life have undergone tremendous changes. The Internet + agricultural products are becoming more and more deep, and the circulation channels of agricultural products are also growing and subverting the traditional model. Agricultural production is a mode of production formed by farmers with the season and local topography. Spring ploughing and autumn harvest, and what kind of terrain is suitable for crops, are not changed by the will of farmers. Therefore, the agricultural production is restricted by nature, and the seasonal production is obvious. Previous farm circulation mode is single, from vegetable to vegetable market traditional offline sales model, with the rapid development of the Internet, the traditional offline mode gradually developed into the combination of offline and online, small program community group, supermarket distribution home, etc., all kinds of innovation, humanized design, personalized service, diversified circulation mode. Agricultural products channels will only be more and more refined, diversified development.

With the rapid development of the Internet economy, the scale of online shopping has shown an explosive growth, and it has become an important retail channel, injecting fresh blood into the development of China's consumption economy. According to the CNNIC (China Internet Network Information Center), as of June 2022, China's Internet users were 1.051 billion, and the Internet penetration rate was 74.4 percent. According to authoritative statistics, in 2022, China's e-commerce transactions will reach 42.93 trillion yuan, and the number of online shopping users will reach 840 million. According to incomplete statistics from a research institute, there are 4.7641 million e-commerce-related enterprises in China, and more than 60 million e-commerce employees.

As social networking services become more widely used in this modern life, social media advertising becomes a more appealing vehicle for increasing ad effectiveness. The use of social media as a platform for marketing and advertisement is becoming more common. However, it is always challenging for organizations to design social media advertisements that successfully engage customers and drive them to purchase the products or services. Therefore, this study aims to identify the main factors related to social media advertising that could predict purchase intention among young consumers in Klang Valley, Malaysia. Six variables were constructed, and the proposed framework was tested using an online questionnaire-based survey of 200 respondents. The results hopefully can provide guidelines to researchers and marketers on how to plan and implement their advertising over social media platforms.

The continuous deepening of economic integration and globalization has led to the rapid growth of international market expansion, foreign direct investment, and institutional investment. Nowadays, more and more companies are taking the risks of international business to expand their business in order to seek huge business opportunities. Country risk analysis also provides insights into the specific investment risk components of individual countries. Many investors also choose to invest part of their portfolio in foreign securities. However, when investors enter any new market in the international business community, we must face market risks. Several international investors are paying more attention to country risk premiums when they come to assessing companies with activities in emerging markets. This article discusses the risk of investment between developing countries and developed countries represented by the United States, China, and India.

Middle East countries have huge potential and broad prospects for the development of the digital economy. China and Middle East countries have a good foundation for cooperation. The joint construction of the digital "Belt and Road" by China and Middle East countries is an innovative measure to promote the "Belt and Road" construction in the Middle East, and it is also an important starting point for building a community of shared future. This article mainly discusses the opportunities for China and the Middle East countries to jointly establish the Digital Belt and Road Initiative, analyzes the challenges, and puts forward corresponding suggestions based on these challenges.

With the rise of the "Internet + talent service" mode, the business practices and innovation in the field of online recruitment are surging. Major online recruitment platforms have successively carried out value-added services for C-end customers, and strive to create a set of job-seekers service business model that integrates joint suppliers, users and their own resources. When purchasing such value-added services, customers should consider the comprehensive comparison of economic value, functional value and psychological value of the product, and comprehensively consider the cooperative production between customers and consultants, tripartite service companies and recruitment website to jointly create value for customers. Product creation and service process have their own unique value creation attributes. Therefore, from the theoretical perspective of customer perceived value + value co-creation, and explore what factors influence customer perception and value co-creation in what way.

Since 2014,Lepur has devoted itself to dairy production.In about 10 years it has become one of the most popular brand in the business with various product lines, which is known as LeChun YouPin.In this study I would analyse Lepur’s marketing strategy in three perspectives: brand positioning strategy ,brand communication ,and ultimately,their repositioning strategy.The proposal of the study is to show a successful way of the dairy company of making a simple product into something a bit luxurious and popular.

O2O (OnlinetoOffline) is an industry model that attracts online drainage and offline consumption. The O2O model connects online consumers with offline goods and services through the platform as a bridge. Takeout O2O means that consumers obtain stores and preferential information through online platforms, and then arrive at offline stores to complete consumption. Under the impact of the wave of mobile Internet, the Internet process of the catering industry is also accelerating. A variety of catering O2O modes have emerged: comments, group buying, takeout, reservation, etc., among which takeout, group buying catering and chain catering are the current mainstream modes. Eating is the first important thing in people's life. The catering industry has been one of the most important industries in China's social life since ancient times. As the so-called food is the day, in modern times, the catering industry in China also occupies an important position in the third industry. Nowadays, China's takeout industry is becoming more and more developed, which has spawned various takeout service platforms. There is an important relationship between the advantages and disadvantages of the food delivery platform and customer satisfaction. Therefore, this paper obtains the first-hand data through the questionnaire, screens and sorts out the data, analyzes and studies the impact of the service quality of the food delivery platform on customer satisfaction, and puts forward opinions and suggestions based on the empirical research results.

In recent years, the rapid development of China's agricultural products e-commerce has been, which has established a fast channel between agricultural producers and consumers, which can not only better meet the needs of consumers, but also help improve the competitiveness of agricultural products, and will have a far-reaching impact on the transformation of agricultural production mode and rural economic development."Rural development should adapt to the current new situation of upgrading the consumption structure of urban and rural residents, constantly improve the industrial chain, and provide a variety of products for urban and rural residents."Since the outbreak of COVID-19 in 2020, COVID-19 has shown a normal development mode. People stay at home, and fresh agricultural products have three meals a day are inseparable from fresh agricultural products. In this era of rapid development of Internet technology, there are still some problems in the development of fresh agricultural products e-commerce. Such as: fresh agricultural products by the environment, season, planting norms affected, fresh agricultural products can not achieve standardized management. Fresh consumption has the characteristics of strong rigid demand and short consumption cycle, coupled with China's large population base and large consumer demand, and the COVID-19 epidemic in 2020 makes the fresh industry become a breakthrough of consumption upgrading. Fresh market is different from ordinary vegetable markets: it provides a more comfortable shopping environment and better service. At the same time, there is also a burden of heavy operating costs.

With the rapid development of network information technology and the gradual improvement of logistics and transportation service system, the user scale of China's online shopping market still maintains a growth rate of tens of million at a high level. In clothing e-commerce enterprises, the interactive relationship around products does exist. In the case of unequal information, shopping websites usually provide customers with online customer service support, and provide more detailed product and service information through the direct communication between online customer service and customers. Such an interactive process can improve the consumer experience and build a trust relationship between consumers and clothing brands. Through effective and efficient interaction, consumer satisfaction can be improved, and ultimately achieve a win-win situation between enterprises and consumers. Therefore, there are more and more issues related to improving service quality and forming a benign relationship with consumers.

In recent years, China has grasped the trend of a new round of scientific and technological revolution and industrial transformation, taken the lead in clarifying the national strategy of the development of new energy vehicles. Relevant parties take the initiative to act closely, cooperate, and strive to promote the industrial development to achieve remarkable results. The rapid expansion of the new energy vehicle market scale has driven the rapid improvement of the market competitiveness of the new energy vehicle products in China. With the support of national policies, new energy vehicles have gradually become the development trend of the automobile market. The gradual increase of consumer demand for new energy vehicles has promoted the improvement of manufacturers' product power and the rapid growth of sales of new energy vehicles. But the booming new energy vehicle industry has also produced many problems that are difficult to ignore. For example, in recent years, the spontaneous combustion event of electric vehicles occurs frequently, which has become the doubts of consumers when buying electric vehicles, and may also become a stumbling block to the development of the industry. With the transportation service more convenient and intelligent, the technology application innovation is active, and the level of digitalization, networking and intelligence of the industry is constantly improved. Some local governments and enterprises have jointly used smart technologies to innovate incentive mechanisms to stimulate residents' willingness to travel green. Relying on digital technologies such as the Internet, big data and artificial intelligence, intelligent and shared modes of travel have entered people's lives, which will help significantly reduce traffic pollution emissions. In the future, we should further uphold the concept of intensive development, innovate travel modes, deepen technology empowerment, improve the travel sharing rate, optimize urban transport capacity, and help transportation to achieve energy saving and emission reduction.

Since entering the new era, China's fiscal system has changed. The financial department of colleges and universities should adapt to the trend of the times, adjust the existing financial management system and reconstruct the internal audit mechanism based on the new accounting system, making it adapt to the new institutional environment, correctly evaluating the completion of the budget targets in universities and the use of special funds and predicting the trend of revenue and expenditure. It is to avoid insufficient funds unbalanced revenue and expenditure and other issues affecting the normal operation of universities. The role of supervision and consultation should be played by audit to improve the efficiency of fiscal funds in universities. The main functions of the internal audit of financial accounting in universities have been analyzed. The measures to optimize the internal audit mechanism and strengthen the effect of financial management have been summarized.

China has entered an aging society,and population aging is not only a social problem that the party and the government attach great importance to,but also a research topic of great concern in the academic circles.With the development of the Internet in China,the popularity of smart phones and the change of consumption concept,the elderly groups have gradually developed into a new force of online shopping.Nowadays, e-commerce is also trying to break down the barriers of the complex operation of the elderly in the intelligent era by launching the family number and caring version,so as to achieve the purpose of building a"digital society for the elderly". Therefore, how to improve the online shopping satisfaction of the elderly groups and improve the economic benefits of enterprises is a problem of research value.

Under the background of the Internet era, with the continuous development of social economy and culture, to create and maintain the brand in today's highly competitive market environment is more important, a city to create and have its own city brand, to improve their traffic, attract more resources and talents, to create more benefits for itself. The mutual penetration of cultural and creative industry development and social and economic development, with culture gradually distributed in various industries, makes it become a productive force to promote social development. Cultural and creative IP products come into being under the background of The Times and become a new hot spot of consumption. Therefore, how to enhance the competitiveness of city brand through regional historical cultural and creative IP is a problem of research value. As the recent "hot spot" of the Internet, Sanxingdui cultural and creative IP products and their local Guanghan city have a certain representative and research significance.

The clothing industry is closely related to people's lives, and it is also the most closely connected. With the improvement of people's living standards, the development of the economy, the people are more and more confident, more and more faith, I observed that the demand of clothing is more and more diverse, people in addition to the quality of clothing products higher and higher, to the enterprise brand, reputation and other cultural and spiritual demand also more and more attention, and corporate social responsibility is an important factor affecting the consumer purchase intention. At present, China has become one of the largest garment producers in the world. Under the current background, this paper conducts an empirical study on the purchase intention of corporate social responsibility on garment consumers from the perspective of stakeholders, which has important theoretical and practical significance.

This paper uses the data of 9 representative provinces in China's east, middle and west in 2020 to establish a comprehensive index evaluation system of China's foreign trade development through entropy method, and makes an overall analysis and regional heterogeneity analysis and evaluation of China's foreign trade development level. The results show that the high-quality development of foreign trade is the leading direction of China's foreign trade development in the future, and the development level of China's foreign trade shows obvious regional heterogeneity. Based on this, this paper puts forward countermeasures and suggestions to implement the new development concept, build a new development pattern, and give play to the leading and comparative advantages, so as to help China's high-quality foreign trade development.

In order to provide more capital for real enterprises, commercial banks have created a new financing model, namely, supply chain finance. This financial model is developed on the basis of the supply chain. Its core support is enterprises, and all participants in this supply chain are organic entities. It combines all the entities together, effectively realizing the integration of all logistics, information and resources. All the subjects involved in this supply chain can enjoy the corresponding financial services. Taking the supply chain finance launched by commercial banks as the research object, this paper analyzes in detail the main problems and risks in the current supply chain finance under the current development background, and provides a reference for dealing with these risk problems in combination with specific situations, I hope to further guarantee the security of supply chain finance, maximize the value of supply chain finance, and provide valuable reference for relevant personnel and companies.

The continued impact of COVID-19 has pushed the purchasing power of Chinese consumers and the new consumption form of e-commerce live streaming to the peak, making it a hot consumption hotspot today. Data show that by June 2021, China's Internet penetration rate is 71.6%, the scale of Chinese Internet users is about 1.011 billion; Chinese online shopping consumers have reached 812 million, up 7.0% from 2020; the number of users participating in e-commerce live broadcast, has reached 384 million, online shopping users account for 38.0% of the overall national Internet users. At the same time, the digital economy and the new profit model, like e-commerce live streaming, are realizing rapid development. E-commerce live streaming shopping has also become a favorite new shopping mode for contemporary consumers. The rise of e-commerce live streaming platforms has changed the way consumers shop, and live streaming has become a hot topic today.

In China, according to China's e-commerce report (2021), China's e-commerce transactions reached 42.3 trillion yuan. In the author's opinion, the intangible cultural heritage food products refer more to the local characteristic food of the intangible cultural heritage, which have an obvious local "brand", so they need to use the Internet to break through the restriction of "brand". This paper takes the consumers of Mianyang rice noodles as the research object, integrates the plan behavior theory with the customer perceived value, and builds a model to analyze the influence mechanism of the purchase intention of small consumers in Internet channels. This paper expects to obtain the influence of consumer area, customer perceived value, behavior attitude, supervisor norms and Gan behavior control on the purchase intention of Mianyang rice noodle consumers.

Financial econometrics is an important part of modern economics, and its application occupies a very critical position in the economic field. With the opening up of China to the outside world and the institutionalization of the market economy, the competition among domestic enterprises has become increasingly fierce and the integration of the international market has deepened. In such an environment, it is of great significance to conduct in-depth research on how to use advanced technical methods to solve practical problems. This paper firstly analyzes the theoretical knowledge of financial econometrics, and secondly, this paper elaborates the current research hotspots of financial econometrics and its new progress, hoping to promote the development of financial econometrics in China.

With the development of major new media social platforms, short video, as a form of innovative content communication, is becoming increasingly popular, and has gradually become a new media for national expression. In the digital era, the audience's information acquisition habits have changed from original passive acceptance to active search. In the network environment, consumers' shopping decisions are mostly made based on external information. Short video has gradually become a strong marketing tool under the fragmented time. With the rapid development of strong traffic and attention, the short video industry has become a force that can not be ignored to feed back the real economy. As a necessity of people's life, food purchase and sale under the background of e-commerce has become a widely accepted and rapidly developing form of food distribution. At the same time, the spread of fake and shoddy commodities, false propaganda, high price problems frequently. In recent years, e-commerce has been booming in Chengdu, Sichuan Province, and its special snacks are sought after by people. Therefore, more attention should be paid to the quality of food. Taking Chengdu, Sichuan Province as an example, this paper analyzes the impact of e-commerce short videos on consumers' willingness to buy food, in order to put forward reasonable suggestions for the development of e-commerce.

In debating whether FDI (foreign direct investment) is useful for a country's development, proponents of a retreat from international assistance overlook issues of unequal power and the powerful grip that industrialized nations retain on poor countries, whether through colonialism and neo-colonialism, unequal trade, and the destabilization of governments of poor countries by foreign powers. Through these measurements, resources and wealth flows from the poorer countries to the richer countries at an unfair, usually much lower, price. Thus, FDI would be proven useful. Moreover,  the effects of FDI extend far beyond improving the economy of a nation, but also extend the living standard and decrease the social inequality of the receiver countries.

The pre-emptive right system of shareholders restricts the freedom of transferring the company's equity held by shareholders to a certain extent, but the system is better to protect the company's human integration.But in the Judicial Interpretation of Company Law IV makes the shareholders of a company has the right to go back on our word "" in the equity transfer, the right to go back on our word" "caused the company to other shareholders in the equity transfer process almost lost his priority, and the shareholders right of first refusal as a form type of conflict and encourages the dishonest transaction behavior in the process of equity transfer.Therefore, this provision is not suitable to be directly adopted by China's Corporation law.

In today's society, people's living and working in peace and contentment is an indispensable factor for the rapid development of the country. So, what are the most concerned issues that the people have at present? Some of the hottest issues are there: rising house prices; rising prices; and employment. The current development of our country, On the path of urbanization, This has led to the real problems, The migration of businesses and rural population to central cities has led to a host of problems, Encourage enterprises to take root in towns or counties, Provide jobs for the peripheral cities of the central city, To guide the people to disperse employment, Evacuation center of the urban population, When the population is dispersed, The so-called real estate price bubble will be broken, Demand is not so tight, It can also reduce the gap between rich and poor between central cities and surrounding small cities, People come from employment, Go away for the sake of employment, All goes well, Recovery of the positive difference, Businesses to move to small towns or cities, Labor and factory costs also fell, At the same time, it also solves the problem of people moving to central cities for the sake of their jobs.

With the diversification of Internet usage scenarios, big data, the development of emerging technologies such as the Internet of things and the increasingly serious urban air pollution, our country Shared cycling this new travel mode arises at the historic moment, this is the combination of mobile payment, Internet of things, GPS positioning technology, aims to meet the demand of urban travel "the last kilometer" emerging way of travel, received the close attention of the society from all walks of life. The rapid development of economy makes the society gradually transition from shortage economy to surplus economy. Meanwhile, with the continuous maturity and universal application of information technology, the sharing economy also develops vigorously. The sharing economy has driven the transformation and upgrading of related industries, and is also transforming traditional walks of life. In the travel market, the rapid development of shared bikes has made it synonymous with the sharing economy. Many problems arising from the rapid development of shared bikes spawned by the sharing economy pose severe challenges to the sustainable development of shared bikes.

This paper takes 16 listed commercial banks from 2011 to 2020 as the research object to study the impact of off-balance sheet business development on commercial banks' deposit and loan business and operating performance. The empirical results show that the development of off-balance sheet business promotes the growth of bank deposit business, but has no significant impact on the loan business. The development of off-balance sheet business is conducive to the improvement of profit level of commercial banks; Off-balance sheet business development can reduce the non-performing loan ratio and reduce financial risks. Commercial banks should attach importance to the development of off-balance sheet business and improve their internal control system and risk control system. Regulators need to create an environment conducive to the development of off-balance sheet business, improve relevant laws and regulations, and improve the regulatory system.

With the rapid development of China's social economy, China has gradually entered an important period of industrial structure adjustment, facing the advent of the digital era, the industrial structure must keep pace with The Times, so as to realize the transformation and upgrading of the economic structure. Digital economy is an emerging industry based on digital technology. The process of interaction between digital economy and other industries promotes industrial transformation, makes traditional industries be upgraded and transformed, and gradually expands to new industries, providing sufficient source of power for industrial development. Based on this, this paper briefly expounds the impact of digital economy on the upgrading of industrial structure, and puts forward the specific path of promoting the upgrading of industrial structure by digital economy for its reference.

On the issue of enterprise valuation, Chinese scholars have made many explorations, and the research results are quite rich. Specifically, most scholars in China have conducted valuation research on the value of different enterprises in different industries through various valuation methods, and have verified, evaluated and improved various valuation models and methods. The related research focuses on the specific valuation methods, mostly involves the empirical research of specific cases, and only a few scholars conduct normative research on enterprise valuation. Therefore, based on the combing and integration of previous studies, this paper further explores the essence and function of enterprise value evaluation under the fair market.

Old brand as a witness of Chinese history and culture, is the precious wealth of the Chinese nation, but not well adapt to the development of the market environment and the new market in the 21st century, in addition to the familiar, such as crown garden, quanjude brand out of their own predicament to find new development, most other old brands began to decline, barely maintain the status quo, even forced to withdraw from the market. Peter Drucker, a master of management, said that the organization of the 21st century should rely on brands to compete. Our time-honored brands also have natural advantages in the process of development, while China's time-honored brands develop unsatisfactory.

In January 2016, the International Accounting Standards Board issued a new standard for lease accounting: International Financial Reporting Starndard (IFRS) 16. The new principle of IFRS 16 brings essential changes against the previous standard IAS 17 including canceling the classification of operating lease and finance lease and requiring to capitalize every lease-related activity on financial statements. Since lease accounts for a large proportion of business transactions of many enterprises, the essay evaluates the impact of lease standard switch from IAS 17 to IFRS 16 by adopting two methodologies of literature review and case study. There are three issues analyzed, first, the major differences in definition, classification and measurement aspects. Second, the change of financial statements and specific financial ratios based on the annual report in 2022 of Tesco. Third, the usefulness of financial information under IFRS 16 from the perspective of auditor, investor, analyst and lessee respectively.

This paper selects the monthly data from June 2021 to June 2022 according to the Analysis of Influencing Factors of China's RMB Exchange Rate Based on VAR Model, and selects four factors of foreign exchange reserves, interest rate difference, inflation rate difference and foreign direct investment as the influencing factors of China's RMB exchange rate.^[1] The multiple linear regression model and VAR model were constructed to compare the degree and effect of each influencing factor on China's RMB exchange rate.

In recent years, with the rapid development of digital finance, the technological advantage and the characteristics of digital finance can promote the family wealth to a certain extent. This paper summarizes the cutting-edge research results of the development of digital finance, and sorts out the development status and impact of digital finance. And the impact of digital finance on household wealth from two new ways of financial literacy and risk taking. On this basis, further focus and analysis of digital finance in the development of potential risks: the Matthew effect. In future studies, it is necessary to carry out in-depth research from the perspective of the relative poverty of "marginal groups" to the value, the specific ways to improve family financial literacy and the impact of digital finance on the regional differentiation of family wealth.

Chinese economic has developed towards new standards and directions. High-quality is a specific requirement of the new stage of economic development, which not only shows the basic color but shows a new direction of Chinese economic. Promoting economic development has become a significant issue. The role of financial development in promoting economic growth has been widely tested, and defined as innovations in the concordance of digital technology and finance. It can maximize its inclusiveness and accuracy with the support of technology. In addition, economic development has become a great role in the new era. This paper aims to analyze the influence of technology finance on the efficiency of financial innovation, analyzing the relationship between two factors. It combines specific empirical analysis to understand the current circumstance of financial innovation development in China. Moreover, it tries to put forward theoretical suggestions for developing a high-quality economy, expanding digital infrastructure construction, and innovating the development of technology finance. These will help strengthen the accuracy of technology finance regulation and maintain the reasonable growth of finance technology.

In order to explore the gender income gap between urban and rural residents and its causes, the data of China General Social Survey in 2013 and 2018 were used to analyze and decompose the degree of gender discrimination at each income quintile of urban and rural residents by unconditional quantile regression based on the regression of decentralization impact function (RIF). The results show that gender discrimination is the main cause of the gender income gap between urban and rural residents, and the same variable has a great difference on the gender income gap in different fractions. In different groups, there are two opposite effects on gender discrimination: reduction and increase. Education helps to narrow the gender income gap of urban residents, but increases the gender discrimination of rural residents.

Intangible cultural heritage is an important part of human culture, which carries a long history and also has a unique and rich connotation, and plays an irreplaceable role in the economy, social development and people's life. With the continuous development of intangible cultural heritage, it has gradually become a cultural resource with very high attention and important value for a country, nation and society, and the region, as the main driver of our economic growth, according to its utilization of intangible cultural heritage resources, this can not only promote the optimization and upgrading of the regional cultural industry structure, improve the comprehensive competitiveness and economic efficiency level. At the same time, this is also an important prerequisite for the protection of China's precious historical relics and humanistic landscapes, the innovative use of intangible cultural heritage resources, which is conducive to improving the overall strength and international influence of China's cultural industry. Based on the analysis of the current situation of intangible cultural heritage resources, this paper proposes to promote the innovation of regional cultural industry development and open up new ways to achieve sustainable development.

This paper analyses the connotation of sustainable growth of local fiscal revenue and focuses on the relationship between industrial structure adjustment and local fiscal revenue growth. Taking Inner Mongolia as an example, it explores the existing problems in fiscal revenue in this province and proposes scientific and feasible optimization measures. The government should strive to consolidate the financial revenue base, cultivate new financial resources and comprehensively increase the tax contribution rate by improving the modernization level of the primary industry, promoting the intensive development of the secondary industry, and vigorously developing the tertiary industry and digital industry.

This article is divided into three parts to explain the relationship between bank size and SME lending attitudes. First, the paper defines Small and Medium-sized enterprises and bank size. Secondly, the article classifies the lending techniques of banks in order to clearly analyze the attitude of bank size and Small and Medium-sized enterprises lending afterwards. In addition, the relative advantages of large banks and small banks are compared based on the above study. The comparison leads to the conclusion that small banks are more suitable to use relationship-based lending techniques.