"Game", defined in the sea of words as the main purpose of direct pleasure, and must have the subject to participate in interactive activities. The current everyday term "game" mostly refers to video games on various platforms. In the next few years, China will be the most important game market in the Asia-Pacific region. And with the rapid development of the game industry, the number of games is also rising. This paper takes the users of A phenomenal game A game as an example. From the perspective of players, we study whether the players are willing to buy the paid items and buy the paid items in the game after receiving the opinions and influence of opinion leaders. This paper takes the users of A phenomenal game A game as an example. From the perspective of players, we study whether the players are willing to buy the paid items and buy the paid items in the game after receiving the opinions and influence of opinion leaders.

Liquor has been favored by consumers because of its unique technology, style, rich aroma and unique taste. At present, the quality of liquor manufacturers and liquor in the market is uneven, which has caused great trouble for consumers when purchasing liquor. Therefore, it is of great significance to comprehensively consider the factors affecting consumers 'choice of liquor and comprehensively evaluate the quality of liquor to guide consumers' rational consumption and reasonable choice, to promote the effective feedback of liquor production and to promote the further good development of liquor industry.

In China, the operation of smart TV has fallen into a certain growth bottleneck, but the value-added service of smart TV occupies the increasing percentage of communication operators with an explosive growth rate, and the value-added service of smart TV has gradually become a new breakthrough point of smart TV and communication operators. Large communication operators around the world are actively facing this trend through transformation, and smart TV value-added services begin to show a good situation of steady and rapid development. Intelligent digital TV is still in the monopoly stage, and intelligent digital TV industry market opening is only a matter of time, in order to occupy position in the future possible competition, improve customer satisfaction and purchase intention, so as to improve the industry barriers, keep enterprise dominance in the future possible competition into smart TV system enterprise important task at present.

Chinese electronic information industry has developed rapidly in recent years, and the mobile phone industry has also risen rapidly. With the popularity of smart phones, China has become the world's largest smartphone market. In the new round of global competition of smart phone technology, Chinese smart phone has ushered in an unprecedented development opportunity. It is of practical significance to study the export competitiveness of smart phone. This paper analyzes the current situation of China's smartphone export through PEST analysis model, and points out the main problems existing in China's smartphone export. Finally, this paper puts forward relevant suggestions to improve the competitiveness of smartphone export.

The rapid development of modern information technology has brought new opportunities and challenges to enterprises. The traditional financial operation mode has been unable to meet the development needs of enterprises in the new era. Under the modern business model, the deep integration of industry and finance is conducive to the construction of the whole value chain of enterprises. Financial sharing centre provides the necessary support platform for the integration of industry and finance and becomes the driving force for enterprises to accelerate the strategic transformation of the integration of industry and finance. In the mode of financial sharing, financial process and business process complement each other, helping to enhance the value of the enterprise.

With the continuous advancement of the intelligence of the global automobile industry, AI artificial intelligence technology is gradually moving from science fiction to reality, and the automobile manufacturing field has entered a new era, and subversive changes have occurred. Physical information technology is effectively combined with intelligent manufacturing, making traditional manufacturing develop in the direction of artificial intelligence, automation and so on. Based on the further optimization of AI technology, intelligent and connected vehicles have become a hot topic in the field of automotive technology research. If this technology is effectively used in intelligent connected vehicles, on the one hand, it is a major attempt to develop the development and structure of the automobile, on the other hand, it expands the development space for the technology. Relevant technical personnel should pay more attention to technical research, and solve the problems in the process of driving intelligent and connected vehicles through effective measures. However, for consumers, different levels of consumers have different understanding and trust of cutting-edge technology, such frequent accidents and rights protection events; the interaction demand, monitoring and identification of drivers and passengers; the legal guarantee of automobile driving safety and the safety of connected information interaction also make the public have some doubts about AI  driving technology.

With the development of The Times, China's bank financial products market has been a rapid development. In 2013, the China Banking Association investigated the development of China's bank financial products market. The final survey results show that in recent years, China's bank financial products market shows a very obvious rapid development trend. The number of various financial products is rising, and the scale of asset management has repeatedly reached new highs. Many banks are also actively committed to product innovation. Therefore, in the face of a wide variety of financial products, investors have a larger space in the choice. However, in such a reality, there is also a very fierce competition between different banks. Therefore, it is very important to actively strengthen the analysis of customer perceived value in order to improve the market share of their financial products.

The purpose of this essay is to explore, illuminate, and hypothesize the user experience of digital marketing firms. By analysing the response of 5 respondents, whereby all the respondents are aged between 19 years and 51 years, three males and two females. All the respondents stated that they are regular users of mobile apps and websites in ordering goods. This essay depicts that the introduction of digital marketing has eased the process of ordering and delivery of goods, that customers have had a better experience and satisfaction in the digital system as compared to the analogy system. Mobile apps enable customers to get access to view a variety of goods in just a click of a button. Therefore, customers will spend the shortest time possible in selecting items of their choice. To offer the best experience for customers, organizations should offer their products and services in a manner that customers’ emotions are affected positively. A positive emotions design will enhance the uptake of an organization’s products, thus, maintaining a competitive advantage.

This paper firstly analyzes the current situation of China-ASEAN bilateral agricultural trade development from 2010-2021 from two perspectives of total volume and structure, and secondly puts forward policy suggestions on the basis of trade development, such as enhancing the competitive advantages of products, adjusting the import and export structure of agricultural products, and implementing diversified markets.

The research on second-hand houses mainly faces the following problem. what are the factors that affect the price of second-hand houses? Focusing on the problem of second-hand houses, based on data mining and data analysis, and with the help of software such as Stata, this paper establishes the random forest model, and explains the factors that affect the price of second-hand houses. Through the prediction of the random forest model, this paper concludes that the factors affecting the price of second-hand houses are ranked as follows: the number of primary and secondary schools > the age of the house > the building area > the number of supermarkets > the number of scenic spots > the number of subways > the degree of decoration > the number of bedrooms, and gives some suggestions to people buying second-hand hourses.

In recent years, with the continuous launch and development of online shopping related businesses such as online payment, shopping search, integrity service and so on, the takeout market of online ordering and delivery to home has maintained a rapid growth trend, which also affects the purchase willingness of consumers to a certain extent. By studying the service quality evaluation system and internal mechanism of takeout merchants, the problems in the production and distribution service of consumers can be improved to a certain extent, and the repurchase intention can be improved, so as to develop new sales means of takeout platform, increase the market income of takeout merchants, and increase the stickiness of takeout consumers.

In the first half of 2020, due to the needs of epidemic prevention and control, residents 'living consumption has shifted to online solution, and community group buying has achieved a blowout development, and it has played a role in ensuring people's livelihood in a special period. Today after the outbreak of the era, the outbreak of capricious, the community group-buying again highlight value, not only cultivate the consumer online purchasing necessities consumption habits, along with the acceleration of the industry integration, also attracted more entrepreneurs and Internet giants, expanding the market scale, its development prospects to be reckoned with.

This study explores the influence of KOLs on the propensity of Chinese millennial customers to acquire luxury products. Based on the summary of previous research results, this paper sets variables in terms of KOL characteristics and recommendation information characteristics, uses the perceived value as a mediating variable, and introduces the SOR model to explore the influence mechanism of KOL on the propensity of Chinese millennial customers to purchase luxury products. Combining the research process and findings, this study proposes relevant suggestions for developing KOL and transforming the digital marketing of luxury brands to enhance consumers' purchase intention.

Under the trend of China's population to aging and aging, the degree of aging in China is deepening, and the pension problem has become a major event related to the national economy and people's livelihood. On this basis, the health problems of the elderly are becoming more and more prominent, the proportion of disabled and semi-disabled elderly continues to rise, the pension needs and medical needs of the elderly are increasing, coupled with the collapse of the traditional family structure, making it imperative for China to explore and establish a new pension service model that combines medical care and medical care. In this case, the intelligent elderly care service was born. He made the elderly care service industry seamlessly connected, saved manpower, integrated it into the daily life of the elderly, and let the elderly spend the clothing, food, shelter and transportation in their old age, so as to solve the pension problem of the aging population.

Academics refer to the phenomenon of having abundant resources but long-term sluggish economic development as the resource curse, meaning that instead of bringing economic prosperity, abundant resources constrain the development of the local economy. Shanxi is a typical resource-based province, rich in coal resources, but its economic development level is at a low level in the country, which is to a certain extent consistent with the "resource curse" phenomenon. This paper analyses the applicability of the resource curse transmission mechanism in Shanxi Province, identifies the problems in the transformational development of Shanxi Province and puts forward countermeasures and suggestions for the transformational development of Shanxi Province.

This paper selects the data of A-share listed companies in Shanghai and Shenzhen from 2016 to 2020 to empirically study the influence of analyst attention on corporate audit opinion purchasing behavior. It is found that analyst attention can effectively inhibit the motivation of enterprise management to purchase audit opinions. Further research shows that due to the different nature of property rights, enterprise management has different market sensitivity, which leads to the significant inhibitory effect of analyst attention on the purchase of audit opinions only in non-state-owned enterprises.

In 2018, the development plan of the Central Plains Economic Zone was upgraded to a national regional development strategy, providing strategic opportunities and broad prospects for the economic development of the region. Luoyang, as one of the core cities of the Central Plains Economic Zone, how to integrate into the Central Plains Economic Zone with high quality has an important impact on the city's economic and social development. By measuring the geo-economic relationship, this paper makes a quantitative analysis of the geo-economic relationship between Luoyang and 17other prefecture level cities in the Central Plains Economic Zone by using the Euclidean distance method. The results show that the geo-economic relationship between Luoyang and other prefecture level cities in the Central Plains Economic Zone is relatively normal, and the complementary geo-economic relationship is slightly greater than the competitive geo-economic relationship. Therefore, in the future development cooperation, we should strengthen the complementary geo-economic relationship, handle the competitive geo-economic relationship, and strengthen the geo-economic cooperation.

The competitive situation and business environment faced by the development of the snack industry are changing at any time, which has led to the market segmentation and industrial structure adjustment of the potato chip industry at present. This paper uses PEST analysis theory to investigate Peerless's potato chip industry chain and product operation, and makes a detailed analysis of Peerless's current product revenue decline, customer base loss and potential market loss. The conclusion is that Peerless should first clarify its accurate market positioning and subdivide its product trajectory to catch up with the current market trend. In addition, in terms of the company's operation strategy, Peerless's main goal is to develop the correct company development strategy based on professional marketing information.

In order to fully implement the decision of the CPC Central Committee and The State Council on the implementation of the Regional Comprehensive Economic Partnership (RCEP), we will ensure that the policy dividends of RCEP will be implemented in detail. From the perspective of coastal economic belt, this paper studies how Zhanjiang can connect with RCEP policy in high quality. By analyzing the current situation of foreign trade in Zhanjiang and interpreting the policies of RCEP, the advantages, opportunities and challenges of connecting Zhanjiang with RCEP are clarified, and then the strategy of connecting Zhanjiang with RCEP is proposed. Firstly, the policy contents need to be carefully studied, secondly, industrial transformation and upgrading should be accelerated, and thirdly, convenient channels for connecting RCEP should be unblocking, so as to realize accurate connection. It is expected that Zhanjiang enterprises will take advantage of the benefits of RCEP, open up the "golden channel" of trade with RCEP member countries, and realize high-quality and leapfrog economic development.

The digital economy is developing rapidly. Studying the relationship between the digital economy and the location choice of outbound direct investment is of guidance to the rational layout of multinational enterprises' investment and the construction of China's digital economy. Based on the panel data of outbound investment events of Chinese listed companies from 2016 to 2020, this paper finds that the development of the digital economy in host countries has a significant positive impact on the location choice of enterprises' outbound investment by constructing a fixed-effects model.

Entrepreneurship and innovation has gradually become the national development strategy. Under the background of the new era, returning to home has become an important way for college students to start their own businesses. At the same time, the state has also issued a series of policy documents to support college students returning to their hometowns to start businesses, and local governments have also issued supporting policies for returning college students in entrepreneurship education, fiscal and tax incentives, and the establishment of entrepreneurship platforms. It is not difficult to find that the primary obstacle in the process of returning college students is also the most realistic and urgent problem, which is the lack of venture capital. Therefore, the fiscal and tax policies for entrepreneurship have become the most concerned and hotly discussed policy for returning college student entrepreneurs.

Fintech has realized the deep integration of finance and technology, represents the future direction of financial development, but also brings new challenges to financial regulation. The fintech regulation in Hong Kong SAR is deeply influenced by the concept of financial liberalization and gives inclusive development space to financial institutions and technology companies, which is reflected in the "market-oriented" fintech regulation model. On the other hand, emphasizes the core position of administrative departments in fintech supervision, and builds an "administration-oriented" fintech supervision mode through the composite way of "development planning + institution construction". The mainland (mainland) can learn from relevant experience, focus on the balance between encouraging financial innovation and preventing financial risks in fintech regulation, implement a separate regulatory sandbox mechanism, and vigorously strengthen the application of regulatory technology.

Under the modern background of the continuous development of science and technology, people's entertainment and consumption ways are becoming more and more diversified. Due to the epidemic in recent years and the marketing popularity of various shopping festivals in recent years, more people began to spend money driven by the online live broadcast with goods. Therefore, by understanding the influence of the network live broadcast with goods activities on consumers 'purchase intention, this paper discusses the factors affecting consumers' purchase intention, in order to optimize and further promote the network live broadcast with goods.

As the leader in the field of power batteries, CATL has expanded its overseas cooperation to further open up foreign markets. Through CATL' huge capital aura, its "Ningde experience" in technological innovation and large-scale manufacturing is of even greater value to the new energy industry and Chinese business. This report determines the investment value of CATL New Energy Technology Company Limited [300750.SZ] by collecting financial data from its audited reports from 2016 to 2020 and making a prudent judgment on the investment target's business performance.

With the rapid development and wide application of Internet technology, the digital music industry continues to grow. Under the background of copyright protection, the dissemination of digital music has entered the standardized track. Contemporary Internet users thought is active, easy to impulse consumption. Their special social environment and the psychological characteristics of their age constitute their music consumption characteristics. Therefore, based on the theory of consumer behavior, this paper has sorted out the relevant theory of purchase intention, the current situation of China's digital music market, pirated music and other domestic and foreign literature. This paper summarizes the situation of mainstream music platforms in China, and compares the membership model of digital music APP.

Tourism is an important part of the national economy, accuracy forecasting tourism demand is conducive to promoting the sustainable development of the tourism industry. In order to forecast international tourism demand in Mainland China, this paper uses the monthly tourist arrivals from Mainland China to Thailand, Japan and Korea time span from January 2011 to December 2019, and consider Baidu search engine as exogenous variable. Using three commonly used forecasting models, namely, seasonal autoregressive integrated moving average with exogenous variable (SARMAX) model, back propagation neural network (BPNN) model and support vector regression (SVR) model to long term and short term forecast the international tourism demand in Mainland China. The results show that the SARIMAX model generate highest prediction accuracy for almost all evaluation indicators and forecasting steps, while BPNN model and SVR model show different forecasting accuracy under different conditions, which provides guidance for the selection of forecasting models for tourism demand.

This paper uses the "winner portfolio loser portfolio" model proposed by Jegadeesh and Titman in 1993 to measure the market efficiency of China's GEM from 2016 to 2021. The results show that the reverse arbitrage model of the sample consisting of 238 stocks in the GEM obviously violates the random walk model of stock prices in the empirical interval. The winner portfolio and loser portfolio based on the past price trend of stocks show statistically significant reverse effect returns and momentum effect returns respectively in the test period. Moreover, Fama French three factor model cannot explain the excess return obtained by arbitrage portfolio from the perspective of risk pricing. Based on the above conclusions, some conclusions and suggestions are put forward.

With the continuous progress of our society and the rapid development of economy, people's demand for commercial housing has been maintained at a high level for a long time. This paper mainly studies the perceived risk of ordinary residential products in the real estate market, draws on the classic consumer perceived risk model, and obtains the consumer perceived risk model in the commercial housing market after conducting field interviews and consulting experts in Beihai city. Finally, on the basis of summarizing the analysis results, the results are discussed in depth and constructive management suggestions are put forward for the actual situation of Beihai city.

China's real estate economy is affected by many factors, such as urban-rural dual structure, high-quality education and pension resources bound to real estate, Chinese cultural background, and industrialization driven by urbanization. In recent years, the real estate industry has made an important contribution to China's economic development. The urbanization rate has reached a record high and the per capita living space has continued to increase. However, the rapid rise in housing prices brings many challenges, including rental returns, rental growth space, vacancy rates, etc. China's real estate market is affected by a variety of factors, such as land finance, the proportion of land auction revenue to GDP, the national general public budget revenue and expenditure, and the debt ratio of local governments. In addition, falling birth rates, an aging population, slowing economic growth, the impact of the pandemic, falling per capita income and rising unemployment are all having an impact on the property market. The sustainable development of Chinese real estate economy faces many challenges and defects.

In recent years, with the booming development of Internet technology, fast payment function and logistics industry, online shopping has become the most important way of shopping in People's Daily life. In this environment, the scale of female online shopping users is increasing year by year. By January 2022, online active users have reached 582 million, and the penetration rate of comprehensive e-commerce is as high as 85%. In addition, China's underwear market is huge. As a necessity for most women, underwear has a stable development momentum in recent years. In 2022, the market size of China's female underwear industry is 133.9 billion yuan, and it is expected to reach 140.6 billion yuan in 2023.

This paper considers the decision-making problem under the integration transaction and the green innovation investment of new energy vehicle enterprises based on cooperative advertising, and uses the dynamic optimal control method to establish a dual channel supply chain consisting of two manufacturers and a retailer. Based on the integration transaction, the new energy vehicle supply chain cooperative green investment optimization model is established, This paper discusses the optimal equilibrium strategy of supply chain members in the case of manufacturer competition and cooperation by using differential game theory. The research finds that when the sum of the marginal profits of the network channels and traditional channels of the new energy vehicle manufacturer 1 is small and the quality advantage is not obvious, the green innovation efforts of the new energy vehicle manufacturer 2 will be higher than that of the manufacturer 1. In addition, the green innovation efforts of the new energy vehicle manufacturer 1 are higher than that of the manufacturer 2. The profit changes of the two manufacturers are related to the efficiency of green innovation and the marginal profits under the two channels. The two new energy vehicle manufacturers will choose cooperation only when there is a large difference in green innovation efficiency. After cooperation, the profits of manufacturers will increase and the profits of retailers will decrease.

In recent years, the live broadcast of goods industry has emerged, and e-commerce platforms and short video platforms have carried out live streaming business. Online shopping has become an important shopping channel in consumers' life. With the younger structure of consumers, people also have certain requirements for shopping experience. The emergence of e-commerce live broadcasting well integrates the practical characteristics of traditional e-commerce platforms and the entertainment characteristics of live broadcasting, so that consumers feel as if they are in physical stores in the process of shopping and can enjoy better services. With the rapid development of economy and the increasing improvement of national living standards, consumers lack certain monetary constraints and are easier to impulse consumption when watching e-commerce live broadcast.

Affected by the global epidemic, the more vivid and intuitive e-commerce live broadcast has become the growth power of e-commerce platforms. The platforms begin to constantly look for new live broadcasting modes to attract more traffic into the broadcast rooms, and star anchors are one of them. Under the background of the continuous improvement of communication technology and the large-scale popularization of mobile terminal equipment and 5G network, live broadcasting with goods has gained a technical basis for its development. Since the launch of the live streaming shopping function on Taobao e-commerce platform in 2016, the e-commerce live streaming industry has developed rapidly, and many people with goods have been born. At the beginning of 2020, the sudden outbreak of "house economy" made the mobile Internet's rapid growth for the first time after the stock era, and the e-commerce live broadcasting market faced the tide and stood in the tuyere of The Times. In order to alleviate the impact of the epidemic, many Internet celebrities, celebrities, even mainstream media, local officials and entrepreneurs have joined in the live broadcasting, while realizing self-rescue, but also injecting a boost into the live broadcasting economy. Under the leadership of Taobao, TikTok and Kuaishou, the whole e-commerce live streaming with goods industry will have a stronger development momentum in 2022.

With the increasingly prominent environmental pollution and energy crisis, the country pays more and more attention to the development of energy-saving, environmental protection and safe new energy vehicles. New energy vehicles have always been regarded as the future development trend of the automotive field. At present, the core technology of China's domestic new energy vehicles lags far behind that of foreign countries, and the sales volume accounts for about half of the global sales volume of new energy vehicles, and the market size has ranked first in the world. But compared with traditional cars, new energy vehicles account for less than 6% of the market share. Among them, the safety problem is an important factor affecting consumers to purchase and use. China is vigorously developing new energy vehicles, attaches great importance to the production of new energy vehicles at the same time, but also need to strengthen the attention to the safety of new energy vehicles. Therefore, it is very urgent to explore what factors restrict consumers to continue to use new energy vehicles.

China's liquor industry has a long history and has a history of thousands of years. Liquor has become a part of China's traditional culture together with Chinese culture, tea and food. "No wine, no banquet" and "friends have good wine" have become a part of the etiquette of Chinese people. China's liquor has been imperceptibly integrated into the blood heritage of the Chinese people, which can arouse the national identity of Chinese people around the world. In recent years, with the development of China's economy and the improvement of residents' consumption ability, the domestic liquor industry has developed rapidly. This paper takes the research perspective of liquor product brand internationalization strategy, takes the consumer behavior theory as the basis, and combines the trust transfer theory, root theory, perceived value adoption model and consumer identity theory.

In recent years, with the continuous development of China's economy and the increasingly open society, female consumers have gradually become the main force in the contemporary consumption trend, and are gradually considered as a new opportunity for national economic development and the main support of price increase profits. In China, women control 60 percent of the turnover in the domestic market, and 80 percent of the household consumption. In this context, consumption is not only the economic behavior in the social life of contemporary Chinese women, but also the social behavior and its cultural form. Many enterprises have also found this and made more products that favor female consumers to meet the consumer needs of contemporary women. This trend is reflected in the wine market, which is traditionally dominated by men.

After entering the era of globalization, the procyclical fluctuation characteristics of cross-border capital flows have brought great challenges to the macroeconomic and financial stability of various countries. However, there is still a lack of quantitative research support on how to design and implement more effective cross-border capital flow management policies for emerging market economies and the international community. This paper selected panel data samples of 16 emerging market economies from the first quarter of 2001 to the fourth quarter of 2012, incorporated panel data fixed effect model and Logit fixed effect model, and found through empirical analysis based on the research of Ghosh et al. (2017), Emerging market economies have been actively using policy tools to manage capital flows counter-cyclically after the financial crisis. At the same time, the intensity of implementation of traditional macroeconomic policies and non-traditional instruments is different due to capital flow, capital type and national income level.

With the implementation of the National Informatization Development strategy, the development pace of e-commerce has been accelerated. The rise of e-commerce makes enterprises begin to pay attention to the opportunities and challenges brought by the Internet. And e-commerce has gradually changed every one of us, and online shopping has gradually become a mass consumption mode, infiltrating into all social strata. There are many colleges and universities in Chengdu, Sichuan province, and most college students will choose online shopping to meet their daily life needs. Therefore, it is necessary to investigate their willingness to participate in online shopping and the influencing factors, so as to find out the main factors that reduce college students' willingness to participate in online shopping, so as to put forward opinions and suggestions.

China has a vast territory and many regional characteristic agricultural products. In recent years, in the development process of China's rural economy, some agricultural products brands have been created, and some agricultural products famous brands have emerged, but the branding of agricultural products is still in the initial stage, and opportunities and challenges coexist. The future enterprise competition is the brand competition, but also the competition between brand culture. Regional characteristic agricultural products have rich connotation of human history, geographical origin, have enough news point constantly release to the target audience, and through the third party such as experts, media, friends, colleagues, relatives, neighbors continue to promote word of mouth, enhance credibility, enhance brand added value, to increase the competitiveness of the product. Most of the local characteristic agricultural products regional public brand construction is still facing huge challenges, it is difficult to achieve local characteristic agricultural products regional brand construction expected effect, the fundamental reason is that local characteristic agricultural products regional brand construction in the process of local characteristic agricultural products regional brand image is not unified, local characteristic agricultural products regional brand operation main body is not clear, such as the problems existing in the market.

Free trade agreements mainly refer to legally binding contracts formulated by two or more countries to achieve economic integration and eliminate trade barriers and free trade agreements are conducive to the development of international trade and the steady growth of national economy. In free trade agreements, attention should be paid not only to economic and trade development, but also to environmental protection. In particular, free trade should not be at the cost of destroying the environment, nor should it hinder free trade under the pretext of environmental protection. In order to coordinate and effectively handle the relationship between free trade and environmental protection, the environmental chapter of the Free Trade Agreement emerged in due time as the main response method to fulfill the environmental obligations in the Free Trade Agreement. It not only effectively coordinates the relationship between free trade and environmental protection, but also provides a powerful boost to the development of free trade and environmental protection.

Innovation is the foundation and guarantee of the development of things, for financial development, innovation is the internal driving force to promote healthy and sustainable economic development, and it is one of the important characteristics of economic development in the new era. Since the reform and opening up, China has continuously innovated its financial development model, and in a sense, the history of China's modern development is the history of financial innovation and development. The three financial crises in the world in the 21st century have sounded the alarm for China's financial industry, especially since the outbreak of the new crown epidemic, the global economy has continued to be sluggish, how to do a good job in financial innovation while doing a good job in financial risk management, has become an urgent problem for the financial industry.

After the outbreak of COVID-19, the world economic situation has become increasingly unpredictable. Today, banks are still struggling in a competitive and variable market environment. Effective assessment strategies can fully mobilize the enthusiasm and creativity of employees, effectively help commercial banks to improve their performance, and successfully achieve their business goals. This study discusses the impact of Chinese commercial banks in the epidemic situation, as well as the business transformation and adjustment ideas and assessment and improvement strategies, to attract the attention of the policymakers of commercial banks and help them achieve high-quality development.

In recent years, the use of packaged hot pot seasoning restaurants to improve the standardization of service quality is increasing, benefiting from the development of hot pot catering, hot pot bottom material industry has also shown a rapid development trend. Hot pot base material application scenarios are rich. In addition to being used in hot pot, it can also be used in string, fragrant pot, cooking food and other hot pot catering fields, and in daily cooking, hot pot base is becoming more and more popular. The rise of hot pot bottom products allows consumers to enjoy hot pot at home without leaving home, in the usual cooking will also be used to increase flavor, but the brand of consumers buy hot pot bottom products is rarely fixed, repeated purchase of a certain brand of hot pot bottom products is even less. Based on this, after sorting through the relevant literature of consumers' repeated purchase intention, this paper analyzes and expounds the repeated purchase intention of customer satisfaction, perceived value and brand image from the three aspects of hot pot base material products, and gives relevant opinions.

Real-life crude oil pricing does not strictly follow the traditional and authoritative Black-Scholes pricing model in many cases. In fact, the Black-Scholes model has its own limitations and is challenged every now and then. How the prices derived from the Black-Scholes model really differ from or are similar to the actual market prices and what the causes of the difference between theory and reality are (factors that are remarkably affecting real-world oil pricing) will be explored in this research. This research analyzes the global oil pricing market and studies concrete cases from the CME Group, India NSE stocks, etc. The case study shows the situations when the Black-Scholes model is applicable and not applicable in real market pricing, which leads to the discussion of what actually deviates oil prices from the Black-Scholes model at the global level. This discussion is greatly dependent on the summary of oil prices and relevant events during the past decades.

With the development of economic globalization, the market competition is becoming more and more fierce, there are more and more brands in the market, and the choice space of consumers is increasing. This is especially true in the clothing industry today; and when consumers consider whether to buy unfamiliar brand clothing, they can only evaluate the brand through the most intuitive feeling of the product attributes (such as product quality, store image, etc.), thus forming their attitude towards the brand, and then influencing their final purchase decision. The higher the evaluation of the product attributes, the more positive their attitude towards the brand, and the stronger their willingness to buy. Therefore, while conducting brand management, enterprises should also strengthen the management of product attributes, which can not only improve the loyalty of old customers, but also attract potential new customers to make purchase decisions. Based on the product attributes, this paper aims to explore which product attributes can significantly influence the brand attitude; from the perspective of product attributes, to provide some suggestions for clothing brand operators to improve consumers' attitude towards their brand.

New media technologies and forms were connected increasingly with offline economic life, profoundly affecting our lives and significantly changing the original media ecology. In particular, the rise and development of a large number of mobile social platforms, among which the micro-communication platform represented by WeChat, had gradually emerged and become an indispensable marketing and promotion channel in modern times, promoting the transformation of marketing and promotion activities to the mobile terminal. The macro-environment and micro-environment also adopted the micro-business marketing model. Further suggestions were created to improve the promotional strategy on a micro-business shopping mode for better consumer purchase perception and satisfaction.

In the past three years, the COVID-19 epidemic and other factors have made the market competition particularly fierce, and enterprises have been affected in large and small ways. Based on the development of enterprises, financing ability has become the key concern of all enterprises. Financing ability is reflected in whether they can continue to obtain high-quality capital, which also determines whether enterprises can develop rapidly and sustainable in the future.

The elevator advertising of Shenzhen commercial building occupies two-thirds of the elevator advertising industry, and the audience mobility of the elevator advertising of the commercial building is very strong. Due to the liquidity characteristics of the audience, the type and form of products are different from the home residential advertising. There are relatively few advertisements about household goods, and the commercial users of this building and the surrounding commercial activities are relatively more promoted, the main reason is determined by the sales strategy and delivery demand.

Driven by the "two-carbon" national strategic goal of carbon peaking and carbon neutrality, China has officially entered the transition path of realizing net zero carbon emission goal, which means that scientific and technological innovation, energy strategy, industrial policy and economic structure usher in new changes. With the popularity of ESG concept in the national financial market, our country began to shift from the exploration stage to increase the application of ESG concept in the financial market. As an indispensable part of the domestic financial service system, commercial banks should promote the sustainable development of governance with the help of ESG concept. By exploring the practice of ESG concept in the commercial bank system under the background of "double carbon", this paper summarizes the ESG governance system of domestic commercial banks, analyzes and discusses the opportunities for the banking industry brought by the practice of ESG concept, and puts forward countermeasures and suggestions for the sustainable development of commercial banks in the future.

Based on positive media reports and the data of A-share listed companies from 2012 to 2021, this paper explores the influence of media optimism on audit premium. The empirical results show that media optimism can significantly increase audit premium, and this effect is more significant in profitable companies with high analyst attention. Further research shows that media optimism will drive the increase of investor sentiment, and investor sentiment plays an intermediary role in the relationship between media optimism and audit premium. It is found that the optimism of the media will not make auditors relax their "vigilance". On the contrary, the high exposure of the media and the upsurge of investor sentiment increase the litigation risk and extra investment of auditors, which is ultimately reflected in the increase of audit premium. The research conclusion provides an incremental explanation for the influencing factors of audit premium and has certain policy implications for how to better play the synergistic role between media and auditor.

With the rapid development of mobile Internet in China, it has greatly improved the convenience of people's lives. People's consumption habits have also changed dramatically, from the original offline consumption have been transferred to online consumption, the take-out industry is also booming.With the continuous development of the take-out industry, consumers' requirements for take-out food services have also been increasing. The study analyzes the important factors affecting consumer satisfaction in terms of both tangible food and intangible services, and puts forward targeted optimization strategies for service marketing by combining the actual problems of Meituan take-out platform.

With the improvement of science and technology level in China and the improvement of economic level, the landing of AI and IOT technologies, has brought a great impact on our lives, people pay more and more attention to the artistic taste and spiritual needs of work and life space, thus promoting the rapid development of the home furnishing industry. It is bound to accelerate the development process of the smart home industry. More and more smart home products continue to launch, so that all kinds of smart home products "into the ordinary people's homes". From 2010 to now, the country continues to promote the development of the new generation of information, and continues to formulate relevant favorable policies for the smart home housing industry. National policy support and standard guidance, and the gradual deepening and improvement of smart city construction are driving the development of smart home, and the development and prosperity of the development and change of traditional smart home.

In 2020, the COVID-19 pandemic ravaged the world, sending the world into a period of turmoil and change. The world economy, trade and investment suffered a major recession, manufacturing and services almost stopped, and unemployment soared. In 2021, the international situation because of the new outbreak continues to spread and international game increased the double influence, the western countries containment, the two countries continue to strengthen, the game between the multilateral governance mechanism is more serious deficit, climate change, energy, commodities, digital security and global issues such as governance difficulty increased dramatically. Among them, oil prices will be rising rapidly in 2021.

With the development of economy and society and the improvement of residents' social level, the consumer market has been developing continuously. In recent years, the consumption level of middle-aged and elderly people has gradually increased, and the consumption market of health care products is becoming larger and bigger, and then there are many problems. China's health food industry started later than the foreign markets, but its development momentum is very rapid, after decades of development, it has become one of the most promising and dynamic industries in China. China's health food market has a huge potential. With the rapid expansion of the health food market, various problems and crises are also becoming increasingly prominent, and the transformation of the health food industry is imminent.

Since the 1990s, the financial development of western developed countries and regions has been extremely rapid, producing comprehensive and diversified Internet financial services covering banking, securities and insurance. Since the beginning of the 21st century, the rapid development of Internet technology has also injected fresh blood to China's financial industry, which has been in the process of reform. With the involvement of Internet enterprises in the financial industry, China's Internet finance has gradually formed a concept, which is closer to people's life, producing a unique development pattern. In an aging Chinese society, aging is no longer a new word. According to the seventh national census, the population aged 60 and above has exceeded 264 million, accounting for 18.70 percent. According to the latest WHO standards, middle-aged aged 45 to 59 are aged over 60 years old. Generally speaking, "silver hair" refers to mobile Internet users over the age of 45 years old.

In order to solve the problem that the traditional linear Granger causality test method cannot capture nonlinear characteristics, this paper proposes the nonlinear Granger causality test method by improving the smooth transition function of the smooth transition autoregressive (STAR) model. The empirical study examines the Granger causality between Consumer Price Index (CPI) and Producer Price Index for Industrial Products (PPI) from both linear and nonlinear perspectives, and the results show that the method has higher robustness.

In recent years, with the improvement of people's economic living standards and national three child policy, postpartum care service industry increasingly popular, today's female social family division of labor and consumption concept with the rapid development of science and technology, qualitative changes have taken place, they are no longer the economic vulnerable groups, but become the leading consumer market and consumers in the future. The higher the cultural knowledge of higher education, their own quality, the stronger the awareness of self-improvement, which makes their desire for knowledge of baby care and health care more strong.

This article summarizes and examines existing domestic and international achievements. It analyzes the present industrial structure of five mountainous counties in Wenzhou, based on statistical yearbook data from 2014 to 2021. The study calculates the degree of industrial structure optimization, using the OIS calculation method, and considers the degree of inclusive finance, scientific research expenditure, fiscal expenditure, and transportation level as factors that influence the industrial optimization degree, based on local conditions and literature review. By establishing a panel data regression model, the study concludes that inclusive finance and scientific research expenditure have no significant impact on industrial structure optimization. However, the increase in fiscal expenditure and transportation level can effectively improve the local industrial optimization degree.

To achieve the "dual carbon" goal, we should take the goal of nationally determined contributions and low-carbon development as a solid guide. We will vigorously promote the development of investment and financing in addressing climate change, guide financial products, tools and services to enter the field of addressing climate change in an orderly manner, explore new markets, and gradually establish an energy, industrial structure, and way of production and life capable of mitigating and adapting to climate change. Therefore, starting from the evaluation of the development of climate investment and financing, this paper concludes the theoretical basis and analytical framework of the systematization research policy system construction, and clearly analyzes the theoretical framework of the construction of the climate investment and financing policy system. On the basis of summarizing and refining the research methods of element decomposition of the policy system, this paper summarizes several element mechanisms for constructing the policy system of climate investment and financing, and expounds the direction and content of the policy system construction and development in detail.

Agricultural industrialization means to complete the scientific and reasonable layout, systematization, industrialization, systematic production and development of agricultural production with demand-oriented and economic income as the center, and finally form the integrated development of rural economy. Thus, on the way of intelligent rural revitalization development, it is necessary to strengthen the in-depth promotion and implementation of agricultural industrialization, and it is necessary to deal with the problems of agricultural industrialization in an efficient way. For this matter, the content of the article describes the agricultural industrialization operation, elaborates the development dilemma of Guangxi special agricultural industrialization operation under the sight of rural revitalization, and gives the innovation path of agricultural industrialization operation.

With the continuous improvement of science and technology level, the era of new media represented by the Internet has arrived. New media can provide diversified marketing methods and information acquisition methods for tourist attractions, so new media marketing arises at The Times require, bringing new vitality and vitality to the development of tourist attractions. This paper takes Jingyuetan scenic spot as the research object, and puts forward improvement strategies for the problems existing in the new media marketing in Jingyuetan scenic spot, so as to provide reference ideas for other scenic spots to carry out new media marketing.

Along with the development of science and technology, the development of various industries in China has been introduced as well as used for information technology. The emergence of the aforementioned trends has brought a greater impact on the future development of various industries. The platform of cross-border e-commerce is an important commercial activity channel in the current world consumer market, while with the development of live web media, it has been prompted to become the main position of brand marketing communication. In the analysis of this paper, the brand marketing strategy under the business model of cross-border e-commerce group live broadcast is mainly analyzed.

This paper classifies the emotion of the selected comment text and extracts the LDA theme, and interprets the results. The research shows that consumers have a high overall favorable rate of intelligent services in the catering industry, but there are also a small number of negative perceptions, which are reflected in the lack of human feelings of intelligent services, the lack of technology and the simple appearance of the machines that provide services. This suggests that catering businesses should pay attention to the application scope of intelligent services and improve consumer perception experience.

Under the impact of economic globalization, oil is the lifeline of the country's economy and its international market is highly competitive. China now occupies an important position in the development of the world economy, and its consumption of energy such as oil is huge and mainly relies on imports. Based on this economic pressure, this paper will study the current situation and problems of China's oil economy in the context of economic globalization and analyze its future development path with the help of data on China's apparent oil consumption, imports, domestic production and import dependency in recent years.

In recent years, Internet consumer credit has been developing and Internet consumer credit products have been innovated, and university students have become the mainstream consumer group of Internet consumer credit. This paper adopts a questionnaire survey to investigate and analyze the consumption concepts, consumption habits and consumption patterns of college students, to further understand the current situation of college students' Internet consumer credit, and to identify risks and put forward countermeasures and suggestions for risk prevention and control from three levels: the state, Internet consumer credit platforms and college students.