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Table of Contents

Original Research Article

by Maomao Shang, Shu Chen
36 Views, 0 PDF Downloads
“The major open platform” is an important carrier to create new pattern of open development. Guangxi’s platform covered com-prehensively while coordination ability is weak. New International Land-Sea Trade Corridor is a major opportunity for Guangxi’s new round of opening up and cooperation, and will bring about all-round and in-depth integration of industry, logistics and transportation. thus, identify a path through the New International Land-Sea Trade Corridor leads to integrated development of major open platform in Guangxi is great signifcance for exerting platform synergy, improving industrial chain collaboration capabilities, and comprehensively improving the level of open cooperation.
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Original Research Article

by Songyuan Liu
25 Views, 0 PDF Downloads
With the continuous development of social economy, only relying on traditional fnance can not well explain some fnancial anom-alies in the market, especially the economic research related to human nature also needs the support of behavioral fnance. Based on the ex-isting domestic and foreign scholars’research on the infuencing factors of investors’stock returns, this paper took investors’psychological emotions and behavioral deviations as an important research direction with the supplement of behavioral fnance theory. By analyzing inves-tors’common psychology of greed, fear, conformity and overconfdence, the author found that investors’emotions would have an impact on their stock returns. Through the analysis of loss aversion, overreaction and underreaction, and disposition efect, the author further studied the impact of investor behavior bias on stock returns. Finally, the author on investor psychology according to the aforementioned circumstance, the behavior deviation of exploration, for investor sentiment and behavior put forward the corresponding opinions and suggestions.
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Original Research Article

by Zihan Liu, Weichuang Yu
20 Views, 0 PDF Downloads
At present, the ecological system of the integration and development of China ‘s real economy and digital economy is increasingly optimized, the industrial scale is expanding, the integration feld is widening, and the depth is deepening. Therefore, we should further give full play to the supporting efect of policy and technological progress, strengthen the training of compound talents, and vigorously build new digital infrastructure, so as to achieve a more balanced.
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Original Research Article

by Jiaxuan Cai, Yuting Deng, Tingwei Zhang, Jiaxuan Pan, Letian Zhu, Yiming Li
18 Views, 0 PDF Downloads
The purpose of this paper is to explore the construction and application of the O2O business model of community station, in order to provide new ideas and methods for the development of the dog washing industry. Firstly, by analyzing the current situation and problems of the current dog washing industry, the advantages and values of the community station O2O business model are clarifed. Secondly, based on the theory of people, goods and feld, we discuss the composition of the community station O2O business model and its innovative ap-plication in the dog washing industry; fnally, through the SWOT analysis method, we understand the infuence of the internal and external environments of the community dog washing station on its operation.
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Original Research Article

by Jiehang Yu
18 Views, 0 PDF Downloads
“Modern Apprenticeship” is the focus of research in the theory and practice of college education, which is combined with the education concept of modern colleges and universities, and plays an important role in docking between colleges and universities and enter-prises. In this paper, starting from the connotation and application of modern apprenticeship system, we analyze the reform path of modern apprenticeship system of chain management fnancial management major new business, and put forward corresponding practical measures to formulate the talent cultivation program of modern apprenticeship system of chain management fnancial management major new business, which is of great signifcance to improve the quality of talent cultivation and overall teaching efect of the school.
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Original Research Article

by Linhao Zhang, Rapassa Roung-onnam
17 Views, 0 PDF Downloads
At present, commercial photography is closely related to the development of various social felds. The demand for commercial pho-tography in many industries is also increasing. There is a great prospect and space for the college students majoring in media to develop. At the same time, more and more college students fall in love with photography, and more and more college students like to express their feel-ings with photos. However, it is obviously very difcult for mobile phones to take high-quality photos. For the college students who pursue the dream of photography, they pay more attention to the brand purchase of photographic equipment.
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Original Research Article

by Huaihua Peng, Rapassa Roung-onnam
19 Views, 0 PDF Downloads
Mobile games have become the main way for people to consume their fragmented time. Moreover, users are even spending more time on mobile games than large online games. The rise of the mobile game industry has given many new enterprises room for improvement, and traditional game manufacturers have begun to actively prepare for the development of mobile games. China has the largest game user base in the world, and the continued growth in the virtual world is both consumer and producer in the game world. The demand for virtual goods trading contributes to the emergence and rise of one trading platform after another. With the improvement of people’s consumption level and consumption ability, the willingness to pay for games also increases. Some game players will upgrade their game props, charac- ters, costumes and others in order to have a better game experience. This paper takes the consumer group of mobile game college students in Chengdu as the research object, and discusses the factors of their impulse consumption intention and the relationship between the perceived value, product attributes, motivation demand and consumers’impulse consumption intention.
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Original Research Article

by Zhe Zhu, Rapassa Roung-onnam
29 Views, 0 PDF Downloads
Rural revitalization, the development of tourism is the key. Among the many tourist destinations, ethnic minority ethnic minority attractions (villages) have become one of the most favored tourist destinations for the majority of tourists because of their unique architec-ture, simple folk customs and beautiful environment. With the selection of “Chinese villages with Ethnic minority characteristics”, the tour-ism of minority attractions (villages) in many areas of China has increasingly become the growth point and cultural name card of minority local economy, and it is more and more important to pay attention to the construction of tourism of minority attractions (villages). In recent years, China’s rural revitalization of tourism has developed rapidly. Culture, tourism industry and related elements permeate each other, com-plementary advantages. As a result, local farmers can also increase their income and become rich, and can expand local visibility, lead the development of industries and drive local development. The rural revitalization strategy proposes to use the development of ethnic minority attractions (villages) and make rational use of village resources to develop rural tourism.
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Original Research Article

by Yue Huang, Rapassa Roung-onnam
24 Views, 0 PDF Downloads
With the development of e-commerce, the era of pure e-commerce has become a thing of the past, and more and more consumers are choosing multi-channel shopping. In order to meet the multi-channel shopping needs of consumers, retailers have begun to test the mul-ti-channel integrated retail model. Multi-channel integration is the retailer’s ability to provide consumers with a free and seamless shopping experience across multiple channels. This ability is measured from the perspective of consumers, which is refected in the multi-channel inte-gration of service quality. The high level of multi-channel integration service quality represents the retailer’s strong multi-channel integration capability, and consumers will obtain a better service experience.
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Original Research Article

by Shengming Wang, Yulun Huang, Li Li
38 Views, 0 PDF Downloads
At the 75th United Nations Conference, China first proposed the concept of “Dual Carbon”. In such an environment, the new en_x005fergy vehicle industry has received widespread attention from the Chinese government and the public. The new energy vehicle industry has the characteristics of a long industrial chain, high degree of technological integration, clear division of labor in industrial clusters, and a significant role in driving the industry. The development of the new energy vehicle industry cluster is also a dynamic optimization process. The development of China’s new energy vehicle industry cluster is a very meaningful research direction. In the context of “dual carbon”, this article will first analyze the current development status of China’s new energy vehicle industry cluster, sort out the problems in the current new energy vehicle industry, and finally propose optimization measures and opinions for the development of China’s new energy industry cluster.
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Original Research Article

by Yidi Wang
25 Views, 0 PDF Downloads
The Internet financial market, as a product of the combination of information technology and financial services, is rapidly emerging and changing the pattern of the traditional financial industry. This paper takes the principles and objectives of Internet financial market mar_x005fketing as the entry point, analyzes the opportunities and challenges faced by Internet financial market marketing under the new situation, and puts forward corresponding strategies, aiming to help enterprises meet user needs, improve brand awareness and recognition, and achieve sustainable development.
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Original Research Article

by Yuling Liu
25 Views, 0 PDF Downloads
In recent years, cross-border mergers and acquisitions in the automotive industry have emerged, and the total amount of global mergers and acquisitions in the automotive industry has shown an upward trend in 2018. At present, compared with the automobile enterpris-es in developed countries, China’s automobile enterprises have been relatively backward. Geely’s acquisition of Daimler is a typical case of overseas M&Ain China’s automobile industry. This paper discusses the motivation of its M&Aand puts forward suggestions on performance analysis, which can provide references for Chinese enterprises to conduct overseas M&Ain the future, and is conducive to reducing the risks of Chinese enterprises’overseas M&Aand improving the efciency of M&A.
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Original Research Article

by Yue Sun
37 Views, 0 PDF Downloads
In recent years, with the rapid development of China’s economy, people’s living standards are changing with each passing day, and with the impact of multiple factors such as China’s consumption upgrading and industrial structure adjustment, the scale of China’s beauty makeup market is also expanding. From a global perspective, China’s cosmetics consumer market is developing rapidly in the world, espe-cially in the feld of high-end cosmetics. However, the Chinese beauty market has always been dominated by foreign investors, and it is very difcult for domestic beauty brands to occupy a place in the ferce market competition.And Joocyee as an emerging domestic brand, overtak-ing in a short time curve, established a good reputation, of which Joocyee’s marketing model is no shortage of thought-provoking. Based on the 4C model, this paper makes an in-depth study of Joocyee’s marketing model.
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Original Research Article

by Zhiqi Zhang
25 Views, 0 PDF Downloads
With the rapid development of network technology and the acceleration of the scale of Internet users, online shopping has become a shopping choice in the daily life of the general public. In recent years, the development of network broadcast has promoted the competition of enterprise marketing and product marketing to become more and more ferce, and the income of network broadcast has become signifcant. When watching a live network broadcast, consumers will get an immersive and pleasant experience through the characteristics of the host, generate trust in the host and the product, and thus generate purchase intention. According to the characteristics of network live marketing platform and network consumers, this paper studies on the basis of analyzing the existing literature. In this study, questionnaires afecting consumers’purchase intention on live streaming were issued through the online platform of Star network, including live streaming interac-tion, live streaming entertainment, live streaming income, opinion leaders, trust, etc. SPSS23.0 was used to conduct descriptive statistics, reliability, correlation analysis and regression analysis on the valid questionnaire, to fnd out the relationship between consumers’purchase intention of online live marketing products and various infuencing factors, and verify the validity of the hypothesis. The results show that live entertainment, live income and trust all have positive and direct signifcant efects on consumers’live purchase intention. Finally, accord-ing to the research results, reasonable suggestions are put forward for enterprises, live broadcast platforms and consumers, the shortcomings of this research are summarized, and the prospect of this research is prospected.
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Original Research Article

by Xiaoli Zhu, Zongli Zhang, Wenjie Fan
24 Views, 0 PDF Downloads
As a characteristic agricultural product of Lanzhou, Lanzhou lily is a landmark agricultural product of Lanzhou, and also another postcard of Lanzhou. As the sweetest and most delicious lily in the world, Lanzhou Lily has high nutritional value. Its fowers and fruit are edible, and all parts of its body are valuable. This paper starts from the background of Lanzhou lily frst; Secondly, the status quo of lily de-velopment; At the same time, the design of questionnaire survey, do market research, fnd the problems in the development of lily, according to the problems, put forward the corresponding countermeasures and suggestions. Based on this, this paper puts forward the corresponding promotion strategy for Lanzhou lily marketing.
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Original Research Article

by Xiaoyue Li, Rapassa Roung-onnam
21 Views, 0 PDF Downloads
This research paper examines the profound infuence of online customer reviews on contemporary consumer behavior and deci-sion-making processes. Through an extensive literature review and analysis, we elucidate the pivotal role that online reviews play in shaping consumer perceptions, trust, and purchase intentions. The study underscores the signifcant implications of online reviews for businesses, highlighting their efects on brand reputation and market positioning. Various industries are explored to showcase the wide-ranging impact of reviews. Employing diverse research methodologies, we present insights into the intricate dynamics of online reviews in infuencing consum-er choices. As businesses navigate the digital landscape, this paper emphasizes the need for efective utilization of online reviews to inform marketing strategies and enhance product oferings.
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Original Research Article

by Yun Wang, Yudong Hou
22 Views, 0 PDF Downloads
The major public health emergencies have had a serious impact on the economic and social development and people’s life of Xin-yang City. Based on the statistical data of Xinyang’s relevant industries from 2019 to 2022, this paper explores and analyzes the impact of the epidemic on Xinyang’s economy from fve aspects: GDP, transportation, tourism, catering, and real estate, and gives relevant measures and suggestions to promote the stable and healthy development of Xinyang’s economy, so as to improve the quality of people’s life.
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Original Research Article

by Jiaming(Andy)) Ma, Fiona Fiona
19 Views, 0 PDF Downloads
This research, based on the data of Chinese capital, labor force and economic output from 1978 to 2008, studied the relationship between the allocation of capital and labor force and the relationship between economic growth and them. Economic growth is generally measured by the level of total output, and the production process is inseparable from the input of various production factors. The result pre-sented in the passage is the estimated production function for China during 1978-2008 using the Cobb-Douglas production function model. The Cobb-Douglas production function was used, which is a binary power function linearized by the logarithm and added with random error terms.
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Original Research Article

by Jiaying Li
31 Views, 0 PDF Downloads
In this study, a framework for predicting crude oil futures price movements is constructed based on topic modeling of news texts and a combined model of convolutional neural networks and long and short-term memory for feature mining for sentiment analysis. Based on the dual significance of reality and statistics, this paper takes the logarithmic return of crude oil futures settlement price as the prediction target, and uses news headlines to identify the intrinsic influences affecting crude oil futures prices using topic modeling and sentiment anal_x005fysis. In this study, by selecting market data and text data of WTI crude oil futures from 2011 to 2022 for empirical analysis, the CNN-LSTM prediction model is significantly better than other models.
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Original Research Article

by Xinqi Xie
17 Views, 0 PDF Downloads
In this study, the researcher predicted the sustainability and replacement rate of the pension in Shaanxi, China from 2023 to 2050 with population and average wage prediction, comparing that under delayed retirement policy and without delayed retirement policy. He also studied the improvement measures of pension in Shaanxi. In terms of population prediction, the researcher used the grey model by allelic substitution method and the Leslie population mode. The proportion of the elderly population in Shaanxi will continue to rise, reaching 30% in 2050. In terms of average wage prediction, the researcher found a linear relationship between it and GDP per capita in Shaanxi and used the Logistic regression to predict it. The average wage in Shaanxi will rise from $14,345 in 2021 to $43,939 in 2050. Based on these, the researcher found that the sustainability of Shaanxi’s pension will continue to decline, reaching break-even in 2030. And the replacement rate keeps going up. The delayed retirement policy would extend the pension break-even to 2035 and also rise the replacement rate by about 5%.
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Original Research Article

by Ziyi Lu
20 Views, 0 PDF Downloads
Sustainability is a hot topic in all industries. This paper examines IKEA’s approach to sustainability through a case study and iden_x005ftifies underlying issues while providing recommendations for ethical and sustainable operations. Employing Dr. Gribble’s (2023) 7-step ethical framework, this study assesses IKEA’s (2023) sustainability progress as demonstrated in its climate report for financial year 2022 (FY22). Noteworthy accomplishments encompass the full adoption of renewable energy across 24 retail markets. Additionally, IKEA reports a 20% reduction in climate footprint compared to FY16 (IKEA 2023). The report underscores remarkable advancements made by IKEA in FY22, underscoring the company’s earnest endeavors to fulfill its sustainability goals for 2030 (IKEA 2023).
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Original Research Article

by Haineng Chi, Hao Dai
18 Views, 0 PDF Downloads
With the development of information technology and the continuous innovation of fintech, digital currency has been well-known by more and more people. From the advent of Bitcoin to the launch of Libra by Facebook to China’s voice on the central bank’s digital currency DC / EP research, let us realize that the era of digital currency is coming. The main object of this paper is the issuance of digital currency by the central bank, namely legal digital currency. Since the emergence of private digital currency, many problems have been exposed, and the scope of circulation and use in the international market is also very limited, but at the same time, it has also sounded the alarm for various countries. The issuance of legal digital currency is considered to be a good development direction and an effective way to deal with the rapid development of digital currency. In terms of content, this paper first divides digital currencies into two categories: private digital currencies and legal digital currencies to compare, and analyzes and discusses them in terms of their issuance mode and quantity, main use and operation mode. Next, it discusses the risks of private digital currency from four aspects of value, security, supervision and currency, which confirms the importance of the central bank issuing legal digital currency from the side. Then the advantages of legal digital currency are analyzed, especially for China, the issuance of digital currency by the central bank can also help the process of RMB internationalization. Next, this pa_x005fper focuses on the four challenges that the central bank will face in the new form of digital currency, which are the challenges to science and technology, the challenges to legal norms, the challenges to circulation and use, and the challenges to policy regulation. Finally, the future development of the digital currency is discussed, which will change our daily payment methods and make our life more convenient.
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Original Research Article

by Yuting Qiu
12 Views, 0 PDF Downloads
This coping training programme is designed for candidates who have entered the company’s development scheme and are work_x005fing as co-manager. These candidates could face many stressors, including organizational stress, such as their role in the workplace, module assessments, reviewing sessions for further work, and other possible individualized stressors. Based on the broad range of possible stressors, this programme is designed for candidates to better understand the stress and coping strategies, which are beneficial for them to adapt to the working environment quickly and pass the scheme more calmly.
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Original Research Article

by Lingbi Guo, Yun Liu
17 Views, 0 PDF Downloads
The development of agricultural brand is an important way to promote high-quality economic development and realize rural revi_x005ftalization. Although Foshan City has an excellent agricultural foundation and has made certain achievements in brand building, there are still problems such as weak brand awareness of agricultural products and weak strength of business subjects, thus further proposing countermeasures such as establishing brand standards.
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Original Research Article

by Mudan Bi
17 Views, 0 PDF Downloads
In recent years, the state has paid more and more attention to the audit work. The audit of economic responsibility of colleges and universities is very important to the development and management of internal control construction, appointment of leading cadres, and use of funds in colleges and universities. However, the audit of economic responsibility of colleges and universities still exists Inadequacies in procedures, evaluation, rectification, etc. need to be further standardized and improved. This paper mainly analyzes and thinks about the problems existing in the current economic responsibility audit of colleges and universities, and puts forward corresponding suggestions for optimization.
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Original Research Article

by Qianqing Wei, Qingyun Shi
24 Views, 0 PDF Downloads
Trade in services has become a trend in the world, and it is an upgraded excess after trade in goods. The scale of China’s service trade is growing, but the overall strength and competitiveness is weak, expanding the opening of service trade to the outside world has become an important part of China’s promotion of a new round of high-level opening. Under the framework of Belt and Road and RCEP, service trade carries out radial cooperation. If we cultivate and make good use of the international platform for service trade exchanges and cooperation, optimising the export structure of service trade will certainly bring new development opportunities to China. This paper analy_x005fses the export structure of China’s trade in services, and on the basis of the index analysis method, combines the actual theoretical analysis to find out the existing problems of the structure and puts forward its own countermeasure suggestions for the problems.
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Original Research Article

by Hannan Que, Ting Tang
22 Views, 0 PDF Downloads
Multinational Corporations (MNCs) grapple with an array of challenges as they navigate global markets. Particularly in the dynam_x005fic tea beverage industry, companies strive to balance standardization with adaptation. This study adopts a dual approach, intertwining theoretical frameworks pertinent to MNCs with a deep dive into the case of MIXUE Ice Cream and Tea – a brand that originated from Henan and blossomed both domestically and internationally. Through the lens of MIXUE’s journey, this research explores issues such as market saturation, supply chain complexities, cultural barriers, franchise management intricacies, and sensitivities tied to religion and culture. Drawing on theoretical paradigms and MIXUE’s experiences, this study carves out strategic recommendations that hold relevance not only for MIXUE but for MNCs at large as they charter their global trajectories.
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Original Research Article

by Zhongyi Li
21 Views, 0 PDF Downloads
In this paper, using the data of the National Bureau of Statistics, analysis of the relationship between population aging and the var_x005fiables that directly or indirectly affect the economy, and then analysis of the impact of population aging on the economy, found that there is an obvious correlation between population aging and the economy. Specifically, population aging for the labor market, economic structure, consumption structure, income distribution pattern, scientific and technological progress and industrial structure directly or indirectly affect the national economy of the factors have a certain impact.
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Original Research Article

by Yuchen Ji
22 Views, 0 PDF Downloads
In daily life, the cars play an important role as a means of transportation. However, economies of many fields have been indelibly hit this year due to the pandemic. In order to help automobile manufacturers, consumers and the government take countermeasures in case of similar man-made or natural disasters in the future, this paper will predict the future automobile sales based on China’s GDP data in 2020 and performance source of automobile‘s parameters and sales volume in the two years before and after the epidemic. Previous studies on car sales mostly focus on future sustainability development in the industry, but there is a lack of research using data and quantitative analysis. This paper will use data processing and machine learning to predict the sale volume as well as finding the key factors that will influence the sale volume.
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Original Research Article

by Yayue Pan
14 Views, 0 PDF Downloads
Throughout the existing studies at home and abroad, based on the information technology perspective, many scholars have analyz_x005fed the correlation between technological innovation, industrial change, and economic growth. This paper reviews and organizes the relevant studies from the perspectives of the intrinsic nature and development characteristics of the information technology revolution, the specific manifestations of industrial change, and the driving force of economic development.
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Original Research Article

by Yuting Zong
34 Views, 0 PDF Downloads
The article takes the literature of financial decision topics from 2000 to 2023 included in CNKI core journals and CSSCI database as the research object. With the help of CiteSpace software, combined with bibliometric and visualization methods, the main research evolu_x005ftion path, core field and frontier hotspots in this field are revealed. The research found that the research in the field of financial decision-making showed a rapid growth trend at the beginning, but was relatively low and slow in the later stage. The research focus mainly focused on financial decision-making, financial management, financial governance, audit decision-making and decision support. On this basis, the existing research is reviewed and discussed, which provides some reference for the financial decision-making research in China in the future.
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Original Research Article

by Yi Yang
11 Views, 0 PDF Downloads
This paper aims to explore the impact of population structure and demographic change on economic development. Firstly, this pa_x005fper introduces the definition of population structure and the causes and trends of population change. Secondly, this paper analyzes the impact of population structure and demographic change on economic development. Finally, this paper writes about the transformation and adaptation of economic development, and puts forward some policy suggestions. Through the specific analysis, this paper makes a clear argument: population structure and demographic change have an important impact on economic development, which is not only reflected in the total amount, but also in the structure and quality.
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Original Research Article

by Rui Song
16 Views, 0 PDF Downloads
In recent years, the offshore RMB market has played a pivotal role in the process of RMB internationalization, and the interaction with the onshore exchange rate has been strengthened. How the policy makers view and make use of this relationship is of great significance to promote the synchronous development of the onshore and offshore markets and the internationalization of RMB. This paper uses vector autoregression to compare the exchange rate interactions between the onshore and offshore markets before and after the “8-11” exchange re_x005fform, and analyzes the spillover effects between the two markets. The analysis concludes that before the “8-11” exchange reform, only CNH has a unidirectional influence on NDF and CNY, and the spillover effect of CNY on CNH and NDF is smaller; after the exchange reform, the onshore market and offshore market show a two-way spillover effect, and with the advancement of the internationalization of the RMB, the influence of the NDF market is getting smaller and smaller. is getting smaller and smaller. On this basis, this paper proposes that China should gradually realize the internationalization of RMB on the basis of deepening the reform of the RMB exchange rate system and improving the interaction between the offshore market and the onshore market.
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Original Research Article

by Dongyang Li
13 Views, 0 PDF Downloads
The inhibitory effect of financing constraints on corporate innovation has been a hot topic of academic concern. Based on the per_x005fspective of financing constraints, this paper combs through the latest domestic and international studies related to corporate innovation activities from the macro level of industrial policy, government subsidies, financial market development, etc., and looks forward to the possible future research directions of financing constraints and corporate innovation.
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Original Research Article

by Wei Cao
16 Views, 0 PDF Downloads
This paper extrapolates it to oligopolistic Cournot competition based on the main components of the Belt and Road - exports, FDI and infrastructure. The paper first establishes a basic linear demand duopoly model and extends the firm costs under-investment in transpor_x005ftation infrastructure by adding transportation costs to the base model. Third, the firm responses under other infrastructure investments are discussed, adjusting the original market size. Finally, conclusions are also drawn about how different investment approaches can affect each other as different investments in infrastructure lead to further cost reductions.
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Original Research Article

by Jiayu Cao
19 Views, 0 PDF Downloads
This paper explores the application and prospects of artificial intelligence in financial risk control. The paper begins by dissecting the basic knowledge and main technologies of artificial intelligence, followed by a thorough study of the types of financial risks and their control strategies. Subsequently, we discuss in detail how artificial intelligence can play a role in various aspects of financial risk control, including credit assessment, fraud detection, market risk analysis, and operational risk management. In the meantime, we also delve into the challenges and limitations faced by artificial intelligence in financial risk control. Lastly, we predict the future development of artificial intel_x005fligence in financial risk control and suggest some possible emerging technologies and business applications.
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Original Research Article

by Yingying Xu
34 Views, 0 PDF Downloads
This article aims to explore the future trends and transformations of grassroots statistics and economic census work in the era of big data and informatization. It analyzes their significance for national economic development and social management and presents a series of policy recommendations to drive the development of this field. With the continuous advancement of information technology, data collection, storage, and analysis have become more efficient and accurate, bringing new opportunities and challenges to grassroots statistics and eco_x005fnomic census work. Future development requires greater interdepartmental cooperation, data privacy protection, and technological innovation to achieve greater progress in this field.
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Original Research Article

by Xiangyu Xu
14 Views, 0 PDF Downloads
Supply chain risk management is one of the important challenges faced by enterprises in the globalised and complex market en_x005fvironment. With the rapid development of financial engineering, its application in supply chain risk management is getting more and more attention. The purpose of this paper is to explore the application of financial engineering in supply chain risk management and to analyse its advantages and challenges. It is found that financial engineering can provide a variety of tools and methods to manage supply chain risks and can help companies reduce risks and improve efficiency. However, financial engineering faces some challenges in its practical application, such as incomplete and inaccurate data and model complexity. Therefore, enterprises need to carefully consider these challenges when applying financial engineering for supply chain risk management and make reasonable choices and decisions based on the actual situation.
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Original Research Article

by Tianru Wang
13 Views, 0 PDF Downloads
The paper starts by discussing the background and significance of fiscal investment evaluation, analyzing the current risks faced, and proposing corresponding solutions. Subsequently, it focuses on the identification, assessment, and control methods for risks in fiscal investment evaluation, including risk identification tools, risk assessment models, and risk control strategies. By utilizing risk management and control methods appropriately, the risks in fiscal investment evaluation can be effectively reduced, and the utilization efficiency of fiscal funds can be enhanced.
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Original Research Article

by Nan Zhang, Dr.
41 Views, 0 PDF Downloads
The TikTok platform has the characteristics of high traffic, and its content also keeps up with the trend, attracting more attention from young people. At the same time, the platform has high commercial value in the transformation of e-commerce, creating diversified de_x005fvelopment opportunities for industries such as clothing, food, digital, and cosmetics, and has received widespread attention in various fields. At the same time, streaming live streaming, as a new form of e-commerce marketing, also encourages people to participate more in live interaction and watching. From this, it can be seen that the TikTok marketing model has broken through various limitations and regulations, and created a model suitable for one’s own business development in short video marketing. In order to gain a deeper understanding of the short video marketing of the platform, this article will take TikTok as an example to analyze the operating mechanism of the platform and the influencing factors of consumer purchase intention. Based on this, a marketing strategy suitable for the platform’s purchase intention will be developed, aiming to increase the long-term benefits of TikTok’s short video platform.
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Original Research Article

by Manlin Zhang
12 Views, 0 PDF Downloads
The β coefficient in the capital asset Pricing Model (CAPM) represents the systemic risk of assets, which measures the sensitivity of asset returns to the change of the whole market index returns. This paper mainly selects the constituent stocks of CSI 300 as the asset al_x005flocation targets, and selects the top five and the bottom five stocks in the β coefficient through the ranking of the β coefficient. Based on the research on the capital asset pricing model, different Beta strategies are adopted. Finally, the results of the stock portfolio constructed with different strategies based on the current A-share market are analyzed, and then the applicability of Beta risk control strategy in China’s A-share market is expounded.
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Original Research Article

by Chen Zhang
13 Views, 0 PDF Downloads
In recent years, with the deepening trend of globalization, the financial market has become more prosperous, and all kinds of fi_x005fnancial technology products and services have emerged worldwide. Blockchain technology can be said to be the most disruptive financial technology innovation of our time, and non-sovereign digital currency, as a product of the in-depth fusion of the traditional financial industry and blockchain technology, faces both traditional financial risks and underlying technological risks in its development. Therefore, this is both an opportunity for the development of the industry and a new challenge for the regulatory system. As more and more countries recognize the role of digital currencies in business applications and value creation, China’s blanket ban on the exploration and development of non-sovereign digital currencies may not be the most appropriate choice. This paper analyzes the problems arising from the implementation process of digital currency regulatory policy changes, explores how to further strengthen the regulation of non-sovereign digital currencies, improves the construction of the financial regulatory system, and avoids the recurrence of the problems that emerged during the development of Internet finance in the wave of digital currencies is the original intention of this paper’s topic selection.
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Original Research Article

by Tianshu Zhang, Rui Zhan
17 Views, 0 PDF Downloads
This research direction is aligned with the people-centered development thought and the recent emphasis on “returning to the source of protection” in the Chinese insurance industry. The study could aim to analyze the sources of the sense of gain of insurance con_x005fsumers and explore ways to maximize the value brought to them . The study could propose strategies to enhance consumers’ sense of gain, deepen the supply-side structural reform, and foster a healthy relationship between insurers and consumers to promote the high-quality development of the insurance industry. The insurance industry returns to its source, forms the benign interaction between the insurance company and the insurance consumer, so as to better promote the high-quality development of the whole insurance industry.
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Original Research Article

by Shulin Zhang
15 Views, 0 PDF Downloads
Deepening the reform of medical insurance payment methods, improving the efficiency of using medical insurance funds, and safeguarding the rights and interests of doctors, insurance, and patients are the top priorities of medical insurance reform. At present, China’s medical insurance fund is imbalanced in revenue and expenditure, medical expenses are growing too fast, and medical quality is difficult to guarantee. Therefore, China attempts to leverage the payment method of medical insurance to protect the rights and interests of three parties. This article summarizes the characteristics of mainstream medical insurance payment methods in China (such as project based payment, head based payment, service unit based payment, and disease based payment) and proposes suggestions to solve the current difficulties of medical insurance payment methods, providing a theoretical basis for promoting diversified and composite medical insurance payment methods.
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Original Research Article

by Feiting Liu
16 Views, 0 PDF Downloads
The rapid development of e-commerce, while bringing development opportunities to China’s logistics enterprises, but also put forward higher requirements for them, enterprises want to gain a firm foothold in the fierce market competition, it is necessary to constantly strengthen the importance of economic management, through effective economic management measures to promote the improvement of business efficiency and economic benefits. In the research, this paper further analyzes the problems existing in the economic management of logistics enterprises, combined with the development mode of e-commerce, puts forward the economic management strategy of logistics en_x005fterprises under the background of e-commerce.
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Original Research Article

by Yifan Xiao
21 Views, 0 PDF Downloads
China’s changing family dynamics, as reflected by the 7th National Population Census, highlights a decline in average household sizes and an upsurge in single adults. This shift is ushering in the “solo economy,” emphasizing the economic influence of one-person house_x005fholds. Key drivers include the prohibitive costs of marriage, evolving gender roles, and technological advancements offering varied lifestyle alternatives. Notably, Generation Z, now the primary single demographic, showcases unique consumption behaviors. They lean towards individualism, prioritize experiences and sustainability, and are significantly influenced by online interactions. This evolving consumer landscape necessitates businesses to recalibrate their marketing and product strategies, targeting this burgeoning segment.
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Original Research Article

by Ziling Fan
15 Views, 0 PDF Downloads
The advantages of businesses undergoing digital transformation are now more apparent due to the presence of the digital economy, and many businesses are already on this journey. Enterprises need to find solutions to a number of supply chain management issues in the context of digital transformation, including data management complexity, a lack of supply chain transparency and visibility, a shortage of supply chain management personnel, and supply chain data security risks. This report offers the five countermeasures in light of the afore_x005fmentioned issues. Through these countermeasures, enterprises can solve the problems of supply chain management under the background of digital transformation and help enterprises develop in the long run.
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Original Research Article

by Jiehao Xu, Ziyuan Xu, Shengming Wang
19 Views, 0 PDF Downloads
The comparative advantage theory occupies an important basic position in international trade and division of labor, and is a refer_x005fence index for most countries to choose import and export trade. However, with the constant changes of the international situation in recent years, the traditional theory of comparative advantage has been biased from the reality in theory and practical application. Therefore, when applying the comparative advantage theory, we should combine China’s current national conditions and industrial structure, as well as the complex and volatile international trade environment different from the theoretical assumptions, to improve China’s foreign trade development strategy with the times, so as to provide more practical theoretical guidance for the sustainable and high-quality development of China’s foreign trade and the upgrading of domestic industrial structure.
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Original Research Article

by Jialong Chen
14 Views, 0 PDF Downloads
With the rapid progress of science and technology and the development of globalization, digital economy cooperation has increas_x005fingly become an important trend in the economic development of countries. This paper analyzes the deep cooperation between China and ASEAN in the digital economy and explores the feasible path to carry out deep cooperation, aiming to provide certain reference significance for promoting the cooperation between the two sides and jointly promoting the regional economic development.
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Original Research Article

by Kexin Sun, Yingmei Yang
15 Views, 0 PDF Downloads
At present, China’s economy is shifting towards a stage of high-quality development. In the report of the 20th National Congress of the Communist Party of China, it is particularly emphasized that “innovation is the primary driving force, and we must adhere to the innova_x005ftive development strategy”. Seizing the advantages brought by the development of the digital economy is of great significance for enhancing the independent innovation ability of various regions in China and building an innovative country. In this context, building comprehensive regional innovation capability indicators is crucial for national development.
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Original Research Article

by Jiarui Zhang
14 Views, 0 PDF Downloads
The purpose of this paper is to explore the application and enlightenment of western new institutional economics theory in urban planning. Through the analysis of the basic concepts and core viewpoints of new institutional economics, combined with the economic fac_x005ftors in urban planning, this study deeply discusses the application of new institutional economics in urban land use, infrastructure construction and industrial layout. Through the analysis of actual cases, the paper expounds the specific application of new institutional economics in urban planning. However, at the same time, it also points out the limitations that the new institutional economics may face in urban planning. Generally speaking, the new institutional economics provides a new theoretical perspective and method for urban planning, which can better guide urban development and planning.
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Original Research Article

by Jinghao Sun
15 Views, 0 PDF Downloads
With the profound changes in the internal and external economic environment and the continuous deepening of the reform of the power system, the business model of power enterprises has undergone a complete transformation. The traditional financial budget manage_x005fment and control model has gradually exposed many deficiencies, which is difficult to meet the development needs of power enterprises. It is particularly necessary to explore the lean management strategy of enterprise financial budget. Based on this, this paper deeply expounds the necessity of financial budget lean management, analyzes the problems existing in financial budget management in detail, and puts forward the financial budget lean management strategies, in order to promote the sustainable development of enterprises.
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Original Research Article

by Yuwei Qiu
17 Views, 0 PDF Downloads
In recent years, China’s rapid development of Internet technology, the financial market continues to introduce new ideas, a new financial model - “Internet finance” came into being. The rapid popularity of Internet finance to the traditional financial industry has brought a great impact on the challenge and development opportunities, and commercial banks as the main body of financial institutions to bear the brunt. If the traditional commercial banking industry wants to develop smoothly under the background of Internet finance, it should grasp the opportunities, meet the challenges, actively adapt to the changes of the times, be brave to change, and actively use the advantages of Internet finance to continuously improve and innovate the service system of the commercial banks, find a new market positioning, and improve mar_x005fket competitiveness. This paper explores the development status quo of commercial banks in the context of Internet finance and discusses the development trend of future cooperation between commercial banks and Internet finance.
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Original Research Article

by Yixuan Fu
20 Views, 0 PDF Downloads
With the continuous development of national economy, people pay more attention to the quality of traveling, so natural ecological hotels have become an indispensable and important part of the tourist life. However, there are still some problems in the operation process of InterContinental Shanghai Wonderland. So it is necessary to actively deal with the relevant problems through the feedback of hotel custom_x005fers. This study establishes a research framework based on a literature review, collects 315 customer reviews from Ctrip.com as the research content, and employs a content analysis method to analyze the customer online reviews and refine the factors influencing customer satisfaction.
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Original Research Article

by Pinxian He
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At first, the new social stratum was put forward as a concept of United front and improved continuously with the development of so_x005fciety. In 2020, the new social class is defined as four major groups: management technicians of private enterprises and foreign-invested enterprises, employees of intermediary and social organizations, freelancers and new media employees. Social capital refers to the degree to which people can mobilize social networks. The greater the degree of mobilization, the deeper the social capital. The intergenerational transmission of social capital is the phenomenon that the father transfers the existing social capital to the offspring through various methods. Based on the characteristics of the new social stratum, this paper analyzes the path of education, occupation and human capital in the intergenerational transmission of the social capital of the new social stratum, and probes into the positive and negative functions of this intergenerational transmission path. as a result, new construction measures are obtained to optimize the new intergenerational transmission path of social stratum.
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Original Research Article

by Yulun Fu
12 Views, 0 PDF Downloads
At the present stage, the emergence and popularization of Internet technology make people’s life, work and other needs satisfied through online operation. For the traditional industrial bank branches, the Internet technology has brought a huge impact on its development. A large number of customer resources of the bank branches are divided away, and the transformation and upgrading of the bank branches is imminent. In view of this, this paper puts forward the path of the transformation of bank branches by analyzing the difficulties encountered in the network transformation and the direction of the transformation, so as to provide reference for relevant personnel, so as to promote the rapid completion of the deepening transformation of commercial banks.
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Original Research Article

by Xiaowei Feng
15 Views, 0 PDF Downloads
With the development and expansion of China’s private equity investment market, the risk control problem of the exit mechanism has attracted more and more attention. In private equity investment, the exit mechanism is the key link for investors to realize their invest_x005fment and obtain returns. However, the implementation of the exit mechanism has certain risks, including market risk, manipulation risk, operational risk, regulatory risk, etc. Based on this, this paper will discuss the risk control of the exit mechanism of private equity investment, in order to provide reference and guidance for relevant investors.
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Original Research Article

by Wenjie Chu, Song Huang
13 Views, 0 PDF Downloads
The balance of RMB credit funds in financial institutions is one of the important scales reflecting macroeconomic activities. There_x005ffore, based on the official website of the People’s Bank of China, this paper collects the relevant data in 2022, adopts the entropy-factor analysis method, and uses EXCEL and SPSSAU software to make a comprehensive evaluation from the two aspects of fund source and fund utilization. Firstly, the entropy method is used to determine the influence degree of the above two factors; secondly, on the basis of considering the influence degree, the trend and the relationship. The comprehensive factor score Fsource and Futilization are obtained, and the trend and relationship between Fsource and Futilization are compared and analyzed.
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Original Research Article

by Xiaoxian Xia, Zhizhao Su
19 Views, 0 PDF Downloads
Foreign export enterprises have long been the backbone of international trade, contributing significantly to national economic growth and job creation. However, traditional foreign export enterprises are accompanied by a series of challenges, and these enterprises usu_x005fally face complex trade regulations, high logistics costs, payment security issues, and human resource shortages. The traditional export model is no longer adapted to the rapid changes in markets and the diversification of consumer demands. Meanwhile, with the deepening of globalization and the rapid development of information technology, cross-border e-commerce is booming as an important area of international trade. Foreign export enterprises, as participants in international trade, have gradually recognized the great potential and opportunities of cross-border e-commerce. Against this background, this paper aims to explore in depth the innovative strategies for foreign trade export enterprises to participate in cross-border e-commerce, and to provide targeted guidance for foreign trade export enterprises to help them better adapt to the changes in the global market and promote the development of international trade, so as to address the challenges they are currently facing and to achieve wider international market expansion.
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Original Research Article

by Shanshan Wang
13 Views, 0 PDF Downloads
Foreign trade resilience, as a horse-drawn carriage that drives the economy, is also critical to the optimisation and upgrading of China’s industrial structure. This paper develops an index system to assess China’s foreign trade resilience, computes the trade resilience val_x005fue of various regions in China from 2010 to 2021 using the entropy weight method and analyses regional differences, and then analyses the regional space using theil index and decomposition method: (1) There is a significant disparity in the development of foreign trade resilience among China’s provinces, and trade resilience is clearly imbalanced. (2) Although the imbalance in resilience development in China and other regions has improved, it has not been significantly alleviated, and it is primarily due to intra-regional differences. (3) The contribution rate of the western and eastern regions to the imbalance is nearly equal among the four regions, and the imbalance in the eastern region has worsened since 2018.
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Original Research Article

by Chao Jiang, Chao Ma
13 Views, 0 PDF Downloads
With the intensification of economic globalization and the continuous advancement of urbanization, rural areas are facing difficul_x005fties in economic development. As a unique resource in rural areas, intangible cultural heritage has the potential to drive rural economic development. This article explores the impact of intangible cultural heritage on rural economic development, pointing out that intangible cultural heritage can become an important engine for rural revitalization, bringing new vitality to rural areas, and achieving sustainable development in rural areas.
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Original Research Article

by Zhengjuan Zhang
13 Views, 0 PDF Downloads
With the continuous development of China’s higher education, the higher education system is also changing, and China’s high_x005fer education is facing more and more problems. At the same time, the internal and external accounting environment of universities is also changing, and studying education cost accounting is of great significance to promote the healthy and sustainable development of universities. Based on the cost accounting system of universities under budget performance management, this paper analyzes the theoretical basis, principles and methods of the construction of university cost accounting system under budget performance management, and puts forward effective measures to provide reference for relevant personnel.
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Original Research Article

by Zuoxing Wang
15 Views, 0 PDF Downloads
China’s small and medium-sized foreign trade enterprises as an important part of foreign trade export, their role in economic de_x005fvelopment can not be ignored. However, these enterprises have encountered many difficulties in the process of growth, such as outdated management concepts, talent shortage, and multiple challenges in the international environment. In order to better cope with these challenges and seek sustainable development, a series of strategic suggestions are put forward, including expanding financing channels, optimizing management and talent, improving product quality and developing international market strategies.
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Original Research Article

by Shuyun Wang
18 Views, 0 PDF Downloads
In recent years, with the rapid development of technologies such as big data, cloud computing, block-chain, and artificial intel_x005fligence, financial technology has penetrated into various sub sectors of the financial industry. The popularization advantage brought by financial technology is conducive to reducing the capital investment in bank operations, effectively alleviating the problems of information asymmetry faced by bank operations for a long time, thereby improving the ability and level of serving the real economy, and improving the quality and efficiency of financial services. As the most crucial link in the financial industry, commercial banks are also accelerating their digital transformation with the development of financial technology, shaping new advantages in the development of financial technology.
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Original Research Article

by Min Tian
13 Views, 0 PDF Downloads
The development of bio-medical and health field is a special industry of the national economy and people’s livelihood. The govern_x005fment pays great attention to and actively supports it. However, due to its high investment and high risk characteristics, the financing problem has always been a key problem restricting the healthy development of enterprises. This paper will analyze the financing situation and related policies of bio-medical and health enterprises, deeply explore the role of venture capital in the industry, and provide relevant suggestions for enterprises for reference.
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Original Research Article

by Haodong Tian, Zhiyi Qiao
13 Views, 0 PDF Downloads
A total of ten samples of seven listed futures products, two unlisted agricultural products and aquatic products are selected to com_x005fpare aquatic products with other agricultural products using factor analysis. A comprehensive and objective analysis of the establishment of the Chinese aquatic products futures market is carried out. From the results of the analysis, the feasibility of listing Chinese aquatic products futures ranked 5th among the ten products. The majority of these ten products are listed futures products, and the rest are not listed products with high demand in actual daily life, indicating that aquatic products have the feasibility of listing. Although the feasibility of listing aquatic products futures in China, there are still many unfavourable factors hindering the listing of aquatic products futures, and this paper puts forward relevant policy recommendations for the relevant unfavourable factors in order to help promote the listing and trading of aquatic products futures.
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Original Research Article

by Jinyuan Li, Xiaochen Shi, Mingzi Li
13 Views, 0 PDF Downloads
Theoretical research shows that digital financial inclusion can promote the growth of rural digital economy by reducing transaction costs. Therefore, in the context of digital China, it has practical significance to discuss the current situation of agricultural eco-efficiency, the influence path of digital financial inclusion on agricultural eco-efficiency. First, this paper constructed an input-output index system of agricultural ecological efficiency. Secondly, based on the super-efficiency SBM model, the national agroecological efficiency index was cal_x005fculated, and the development level and differentiation of the eastern, middle and western regions were analyzed. Finally, based on the panel threshold model, the impact path of digital financial inclusion on agricultural eco-efficiency was explored and visualized. The results showed as follows: 1. The average value of agricultural eco-efficiency in China was basically at a medium level, and the regional level was high in eastern China, low in western China and similar in central China. 2. The development level of digital inclusive finance has a significant positive impact on agro-ecological efficiency, and the effect becomes stronger from weak. Therefore, we advocate promoting regional ecological agriculture cooperation and strengthening the construction of digital infrastructure in rural areas, and increasing policy support for digital inclusive finance.
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Original Research Article

by Ran Mo, Wenjie Chu, Wenjing Shi
15 Views, 0 PDF Downloads
Nowadays, with the comprehensive release of the epidemic in China, economic recovery has become the main tone of develop_x005fment. GDP, as a comprehensive statistical indicator of economic development, its influencing factors have gradually become a research topic that economists pay more and more attention to. Based on this, according to the influencing factors of GDP in Heilongjiang Province, comprehensive hierarchical analysis method and gray association analysis method can study the factors influencing the GDP of the region. The results show that the total output value of agriculture, the added value of accommodation and catering industry, the crude oil output and the total forestry output value are the main factors affecting the regional GDP of Heilongjiang Province.
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Original Research Article

by Shuyi Mu, Qiwei Li
12 Views, 0 PDF Downloads
After 80 years of development, virtual team is gradually used by more and more institutions in the financial industry, including banks, securities companies, accounting institutions and so on. However, the general public’s understanding of the reasons and purpose of the introduction for virtual teams in these organizations and the problems it creates are very vague. In order to clearly understand its basic nature, the impact on leadership and its future development trend, this paper combines the literature research method and case study method, and draws a conclusion that virtual teams bring cost reduction and innovation to enterprises, but it generates trust problems and pose new challenges to leadership as well. But under the general trend, according to the existing evidence that can be found on the internet, it has great potential to be applied in the financial field on a large scale in the future to help enterprises transform and collaborate.
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Original Research Article

by Dongmei Yi
17 Views, 0 PDF Downloads
With the rapid development of internet technology, the construction of financial shared service centers in universities has provided a strong driving force for the high-quality development of universities. As an innovative technology in the Internet era, Blockchain technol_x005fogy is widely used in healthcare, finance, logistics, and other fields due to its decentralized, immutable ledger, transparency and traceability. According to the actual work of universities and the characteristics of blockchain technology, the paper integrates blockchain technology into the construction of the university financial shared service center model in order to provide reference for the innovative development of the university financial shared service center model by analyzing the challenges that universities have faced in terms of current financial work.
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