In college education, more emphasis is placed on the subjectivity and freedom of students, so weak self-control often affects the final learning effect in English learning. Learning foreign language needs patience, so how to cultivate college students' self-learning ability is one of the problems worth thinking about in the current education. The cultivation of students' autonomous learning ability will directly affect the teaching efficiency of teachers, so in the process of teaching, teachers should consciously cultivate students' autonomous awareness of English learning, so as to improve students' self-control ability and optimize the effect of English learning. This paper is mainly based on the current situation of college students' autonomous learning ability, and gives corresponding optimization strategies, in order to better enhance students' enthusiasm in English learning.

In the context of the new era, the research results of undergraduate colleges and universities should keep up with the needs of the development of the times, give consideration to the innovation and practicality, and avoid doing things behind closed doors. Only in this way can undergraduate colleges and universities become the social talent training base, but also become the vanguard of social science development. This paper discusses the new direction and mode of innovation from the perspective of the type of innovation of scientific and technological achievements. It is hoped that through reading this article, it can provide certain help and inspiration to the research workers in the field related to the transformation of scientific research achievements in undergraduate colleges and universities.

As the carrier of national culture, the characteristic villages of ethnic minorities have obvious cultural characteristics, rich material culture and intangible cultural heritage, and are also the inner core strength of a nation. This paper summarizes the problems existing in the process of the protection and inheritance of the distinctive villages of the Yi nationality in Panzhihua, and puts forward the solutions according to the feasibility. The aim of the paper herein is to provide a theoretical basis for further promoting the protection and inheritance of the distinctive village culture of the Yi nationality in Panzhihua. 

New-type urbanization is a coordinated development of large, medium and small cities, small towns, and new rural communities. Strengthening rural social management is an important link in promoting the new urbanization process. This article makes an objective analysis of the relationship between rural rejuvenation and new urbanization, national policies conducive to rural development, and challenges and countermeasures in rural social management.

In the new media era, the marketing channels of agricultural product brands are increasingly diversified, and the marketing content is constantly enriched. Based on the "Internet +" plan, it provides new thinking for agricultural product brand marketing. This article analyzes the issue of kiwi brand development of agricultural products in Dujiangyan City, Sichuan Province under the new media environment. Regarding the current predicament of agricultural product brand marketing, this article puts forward methods of establishing a brand asset evaluation system, clarifying the main body of brand management, targeting the market, and so on, which aim to improve the effectiveness of agricultural product brand marketi

The 19th National Congress of the Communist Party of China (CPC) proposes that building an ecological civilization is the Millennium Plan for the sustainable development of the Chinese nation. After entering the industrial society, people abused unrestricted resources in their production activities and discharged highly polluting substances that seriously exceeded the standards, causing continuous environmental degradation. Environmental accounting is an emerging field of accounting, which balances economic and environmental development through the effective combination of accounting management and environmental economy. This paper discusses that in the specific application of China's environmental accounting, it can start from various aspects such as law, education, society and so on to better promote the healthy development of green economy.

In the course of historical development, Panzhihua has been integrating the cultural characteristics of various ethnic groups, at the same time, its unique geographical position and complex cultural background provide favorable conditions for the shaping of cultural personality and the construction of regional cultural highland. Therefore, through the study of Panzhihua cultural personality and the construction of regional cultural highland measures and countermeasures analysis, the aim of the paper is to lay the foundation for the better transmission and promotion of the regional culture of Panzhihua and the healthy development of the regional real economy and cultural industries.