Research on the Construction Mechanism of College Student Sports Fans’ Identity in the Age of Social Media
Abstract
college student sports fans as the research object, this study explores the construction mechanism of their identity in the social media environment based on Social Identity Theory and Uses and Gratifications Theory, combined with digital ethnography and case study methods. The
research finds that college student sports fans achieve identity construction through four dimensions: information acquisition and interactive
practice, symbolic consumption and identity performance, community belonging and group polarization, and content production and participatory culture. Their identity construction is cross-influenced by platform technical characteristics, campus sports culture, and cross-cultural
contexts. This study provides a new perspective for understanding the digital identity of youth groups and offers references for the construction of college sports culture and the operation of social media platforms.
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DOI: http://dx.doi.org/10.18686/ede.v4i3.14294
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