From Theory to Practice: Reform of Sports Advertising Education Model Supported by VR Technology

Abstract

VR technology has unique immersive, interactive, and imaginative characteristics, which have opened up new development space for sports advertising education. Traditional sports advertising teaching is often constrained by temporal and spatial factors, making it difficult for students to fully and deeply experience the real project operation environment. The emergence of VR technology has effectively broken through this limitation. It can create highly realistic sports advertising practice scenes, allowing students to feel as if they are truly immersed in the actual project operation process. Based on this, this article focuses on exploring the problems existing in the traditional sports advertising education process and proposes targeted reform strategies for the sports advertising education model.