Research on the influence mechanism of AI awareness on college students’ academic performance based on technology acceptance model
Abstract
academic performance has not been systematically studied. Based on the technology acceptance model (TAM), this study collected samples
through questionnaire survey, combined with descriptive statistics, factor analysis and path analysis, explored the differentiated impacts of
AI challenge awareness and AI threat awareness on academic performance, and revealed the mediating role of perceived ease of use and perceived usefulness. The results show that AI challenge awareness has a significantly positive effect on academic performance, while AI threat
awareness also has a positive effect, but its effect is weak and may inhibit the active use of tools. Perceived ease of use plays a partial mediating role between AI challenge awareness and academic performance, while perceived usefulness plays a key mediating role in the influence
path of AI challenge awareness and AI threat awareness. This study puts forward suggestions from the perspectives of universities, education
management departments and students, and provides theoretical basis and practical enlightenment for optimizing AI education strategies in
universities and promoting the transformation of education into digital intelligence.
Keywords
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DOI: http://dx.doi.org/10.18686/hef.v4i1.14094
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