• Login
  • Register
  • Search

The Application of Multimodal Discourse Analysis in College Business English Teaching

Chunhua Hu


Business English is an English teaching model based on the business use and with some certain value. In the process of college business English teaching, college business English teaching based on multimodal discourse has become the mainstream of education. In the college business English teaching in colleges and universities, we should pay attention to the innovation of teaching mode and re-examine the value of business English teaching. This paper discusses the application of multimodal discourse analysis in college business English teaching, expounding the concept of multimodal discourse analysis and introducing its application in college business English teaching.


Multimodal Discourse Analysis;College business English;Important Application

Full Text:



Liu Yuanzeng. Multimodal Discourse Analysis in the Perspective of Visual Grammar——Taking the Emblem of Beijing World Garden Association in 2019 as an Example[J]. Audio Visual, 2019(11):211-212.

Li Jincan. The Application of Multimodal Teaching Mode in English Negative Vocabulary Teaching[J]. English Square, 2019(11): 74-75.

Chen Jian. Multi-modal discourse teaching theory and application-oriented college English multi-modal teaching design [J]. Journal of Jiamusi College and University, 2019(10): 147+149.

Li Xiaoxu. Multimodal Discourse Analysis of Public Service Advertisements——Taking "My Dad Is a Liar" as an Example [J]. Journal of Jiangsu Engineering Technical College and University, 2019, 19(03): 48-51.

DOI: http://dx.doi.org/10.18686/ahe.v3i4.1533