Research on the Construction of College E-Commerce Specialty from the Perspective of Innovation and Entrepreneurship

Abstract

E-commerce, as a new business model combining traditional business model and electronic communication means, has been widely used in all walks of life. With the change of social production mode and the innovation of business model, the rapidly changing e-commerce demands higher and higher standards for talents, and training what kind of people and how to train them has become an urgent problem to be solved in the cultivation and construction of college e-commerce professionals. As the most dynamic, creative and flexible group, college students should actively explore entrepreneurship in combination with their professional knowledge and practical basis under the background of "Internet plus", so as to develop into interdisciplinary talents who master both information technology and business management. This paper analyzes the general phenomenon and existing problems in the education and teaching of ecommerce specialty in colleges and universities and then provides feasible suggestions for the innovation improvement and entrepreneurship practice teaching of e-commerce specialty, so as to provide more professional talents for the development of various industries.