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Research on the Construction of College E-Commerce Specialty from the Perspective of Innovation and Entrepreneurship

Falin Li


E-commerce, as a new business model combining traditional business model and electronic communication
means, has been widely used in all walks of life. With the change of social production mode and the innovation of
business model, the rapidly changing e-commerce demands higher and higher standards for talents, and training what
kind of people and how to train them has become an urgent problem to be solved in the cultivation and construction of
college e-commerce professionals. As the most dynamic, creative and flexible group, college students should actively
explore entrepreneurship in combination with their professional knowledge and practical basis under the background of
"Internet plus", so as to develop into interdisciplinary talents who master both information technology and business
management. This paper analyzes the general phenomenon and existing problems in the education and teaching of ecommerce
specialty in colleges and universities and then provides feasible suggestions for the innovation improvement
and entrepreneurship practice teaching of e-commerce specialty, so as to provide more professional talents for the
development of various industries.


Innovation and Entrepreneurship; E-Commerce; Specialty Construction

Full Text:



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DOI: http://dx.doi.org/10.18686/ahe.v4i1.1823