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The TeachingReform of Marketing Course with Ability as the Core

Ling Li


With the continuous development of the economy, the demand for marketing talent is stronger and stronger.
The school also took this opportunity to adjust marketing textbooks, pay more attention to cultivate students' marketing
ability. Marketing course is one of the most representative in market management professional curriculum. As a result,
the reform of the marketing course of other related curriculum reform has a certain guiding function, to make the
students not only learn knowledge of marketing in the marketing course, but also learn enough marketing ability, to
better cope with and solve various problems may be met in future work, truly cultivate comprehensive professional and
capable talents.


Ability; Marketing; Teaching Reform

Full Text:



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Education Management, 2011, 6 (1): 35 to 39.

DOI: http://dx.doi.org/10.18686/ahe.v4i1.1859