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Research on the Reform and Practice of "International Marketing" Course

Shuo Feng, Yao Qi, Ame-Fil Love L. Magdaraog

Abstract


With the continuous deepening of education reform, educational institutions have put forward higher requirements for professional teaching in colleges and universities. International marketing is an important professional course for colleges and universities. The course is designed to cultivate students' language communication skills and practical skills. Under the new education background, it is necessary to further deepen education reform, adopt multiple teaching modes, improve the effectiveness of professional teaching, and cultivate more marketing professionals.

Keywords


International Marketing; Reform; Practice

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References


[1] Chunhong Li. Reform and exploration of training mode for applied marketing talents. Scientific Consulting (Decision Management) 2019; 6 (23): 84.

[2] Zhang Jing. Research on the practical teaching system of applied talents training in economics. Management Observation 2019; 6 (15): 1995-196.

[3] Xiufang Cheng. Talking about the application of case analysis in marketing teaching. Coal Higher Education 2016; 9 (5): 56-57.

[4] Haiqing Xu. Thoughts on improving the quality of case teaching in the course of international marketing. Journal of Inner Mongolia University of Finance and Economics (Comprehensive Edition) 2016; 9 (3): 39-41.




DOI: http://dx.doi.org/10.18686/ahe.v4i3.2026

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