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Research on the Reform and Practice of "International Marketing" Course

Shuo Feng, Yao Qi, Ame-Fil Love L. Magdaraog


With the continuous deepening of education reform, educational institutions have put forward higher requirements for professional teaching in colleges and universities. International marketing is an important professional course for colleges and universities. The course is designed to cultivate students' language communication skills and practical skills. Under the new education background, it is necessary to further deepen education reform, adopt multiple teaching modes, improve the effectiveness of professional teaching, and cultivate more marketing professionals.


International Marketing; Reform; Practice

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[4] Haiqing Xu. Thoughts on improving the quality of case teaching in the course of international marketing. Journal of Inner Mongolia University of Finance and Economics (Comprehensive Edition) 2016; 9 (3): 39-41.

DOI: http://dx.doi.org/10.18686/ahe.v4i3.2026