Analysis of the Methods of Improving the Professional Accomplishment of Announcers and Hosts in the New Media Era

Abstract

With the continuous innovation and development of scientific and technological information, the new media era has come, breaking the limitations of traditional media, and the media industry has produced tremendous innovation and development. In the context of the new media era, announcers and presenters must master the ability to judge the situation and constantly improve their professional skills in order to integrate into the new media environment. It is helpful to shape a new image of radio and television media, improve program quality, and meet the needs of popularization, so as to achieve sustainable development of radio and television media in the new media era.