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Analysis of the Methods of Improving the Professional Accomplishment of Announcers and Hosts in the New Media Era

Yuanhui Cheng


With the continuous innovation and development of scientific and technological information, the new media era has come, breaking the limitations of traditional media, and the media industry has produced tremendous innovation and development. In the context of the new media era, announcers and presenters must master the ability to judge the situation and constantly improve their professional skills in order to integrate into the new media environment. It is helpful to shape a new image of radio and television media, improve program quality, and meet the needs of popularization, so as to achieve sustainable development of radio and television media in the new media era.


New Media Era; Broadcasting and Hosting; Professional Literacy; Approach

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[1] Lian S. Ways to improve the professional qualities of announcers and hosts in the new media era. Journalism Research Guide 2020; 11(8): 89-90.

[2] Li X. Analysis of the professional qualities that the presenter and host of the new media era should possess. Journalist Observation 2020; (6): 147.

[3] Li N. Ways to improve the professional qualities of the announcer and host in the new media era. Science and Technology Communication 2019; 11(22): 48-49.

DOI: http://dx.doi.org/10.18686/ahe.v4i8.2512