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The Development of Hainan Jiangzhenxiang Handicraft Culture Based on the Hainan International Tourism Consumption Center

Zhifang He, Kaihua Lei, Hui Feng


With the in-depth advancement and development of the Hainan Pilot Free Trade Zone, the Hainan International Tourism Consumption Center will also become an important part of the development plan of the new zone. In this context, combined with the unique Jiangzhenxiang culture of Hainan’s regional characteristics, through the development of Hainan Jiangzhenxiang handicraft culture, promote the economic development of the free trade zone. This article first introduces the general situation of the construction of Hainan International Tourism Consumption Center, analyzes the current situation of Hainan Jiangzhenxiang handicraft development, and proposes specific countermeasures on how to develop it, promotes the promotion of Jiangzhenxiang culture, and promotes the overall development of Hainan’s tourism industry.


Hainan International Tourism Consumption Center Construction; Hainan Jiangzhenxiang; Handicraft Culture; Development

Full Text:



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DOI: http://dx.doi.org/10.18686/ahe.v4i11.2986