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The Establishment of Rural Tourism Marketing Model Based on Enterprise Economic Perspective

Xiu Li


At present, the tourism consumption market is very large and the major attractions are crowded at the beginning of the holidays. However, differences in income, education and hobbies have led to the diversification of traval needs. Some low-income families go sightseeing, some high-income families go on vacation and leisure and some people prefer self-guided tours. Different people have different requirements, so they need to customize different products to diversify tourism marketing to meet their differrent needs. In particular, due to the large number of participants, group travel will reduce the pleasure of passengers and bring them a bad experience. Therefore, a variety of customized travel, free travel, semi-free travel and other diversified travel way emerged. Therefore, it is crucial to construct the tourism marketing model from the perspective of corporate economy.


Corporate Economic Perspective; Rural Tourism Marketing; Model

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DOI: http://dx.doi.org/10.18686/mmf.v4i2.2097