The Establishment of Rural Tourism Marketing Model Based on Enterprise Economic Perspective
Abstract
At present, the tourism consumption market is very large and the major attractions are crowded at the beginning of the holidays. However, differences in income, education and hobbies have led to the diversification of traval needs. Some low-income families go sightseeing, some high-income families go on vacation and leisure and some people prefer self-guided tours. Different people have different requirements, so they need to customize different products to diversify tourism marketing to meet their differrent needs. In particular, due to the large number of participants, group travel will reduce the pleasure of passengers and bring them a bad experience. Therefore, a variety of customized travel, free travel, semi-free travel and other diversified travel way emerged. Therefore, it is crucial to construct the tourism marketing model from the perspective of corporate economy.
Keywords
Full Text:
PDFReferences
Aileen M. Local economic growth and local enterprise partnerships: A perspective from the UK National Audit Office. Journal of Urban Regeneration and Renewal 2016; 10(1): 42-49.
Malefane SR. Small medium, and micro enterprise and local economic-base restructuring - A South African local government perspective. Journal of Public Administration 2013; 48(4): 671-690.
Rajanath K, Suvedya K. Study on performance of public enterprises in a phase of economic liberalization - A holistic perspective. Management Today 2013; 3(2).
Antonis T. An investigation of the economic perspective in modeling occupational risk. Human Factors and Ergonomics in Manufacturing & Service Industries 2011; 21(1): 82-88. doi: 10.1002/hfm.20215.
Sexual dissidence, enterprise and assimilation: Bedfellows in urban regeneration. Urban Studies 2004; 41(9).
Camille A, David BB. Community forest enterprises as entrepreneurial firms: Economic and institutional perspectives from Mexico. World Development 2005; 33(9): 1529-1543. doi: 10.1016/j.worlddev.2004.10.011.
Zhu L, Wang B, Sun Y. Multi-objective optimization for energy consumption, daylighting and thermal comfort performance of rural tourism buildings in north China. Building and Environment 2020; 176.
Gao C, Cheng L. Tourism-driven rural spatial restructuring in the metropolitan fringe: An empirical observation. Land Use Policy 2020; 95.
Ralf B, Fatemeh S, Zohre M, et al. World heritage tourism triggers urban - rural reverse migration and social change. Journal of Travel Research 2020; 59(3).
Alice W, Gernot S, Ulrike PH. Policies related to sustainable tourism - An assessment and comparison of European policies, frameworks and plans. Journal of Outdoor Recreation and Tourism 2020; 29.
DOI: http://dx.doi.org/10.18686/mmf.v4i2.2097
Refbacks
- There are currently no refbacks.
