Research on the status quo and countermeasures of Huinong information service under the background of big data-- Based on the survey and analysis of W region
Abstract
Based on the investigation and analysis of the current situation of Huinong loan information service in W region, this paper
fi nds that the mass media function is weakened in Huinong information communication, the information infrastructure construction level
in W region is average, and there is a phenomenon of information missing in the communication process of Huinong loan information.
On the whole, the current loan information communication can not fully meet the needs of farmers for loan information. The satisfaction
level of farmers on information service is low, and eff ective solutions to the existing problems are proposed: (1) strengthen the information
construction; (2) Establish a mechanism for the coexistence of diversifi ed media; (3) Strengthen the construction of information talents; The
research of this paper has a certain reference signifi cance for the dissemination of local information, and the solution strategy proposed is
relatively scientifi c and feasible.
fi nds that the mass media function is weakened in Huinong information communication, the information infrastructure construction level
in W region is average, and there is a phenomenon of information missing in the communication process of Huinong loan information.
On the whole, the current loan information communication can not fully meet the needs of farmers for loan information. The satisfaction
level of farmers on information service is low, and eff ective solutions to the existing problems are proposed: (1) strengthen the information
construction; (2) Establish a mechanism for the coexistence of diversifi ed media; (3) Strengthen the construction of information talents; The
research of this paper has a certain reference signifi cance for the dissemination of local information, and the solution strategy proposed is
relatively scientifi c and feasible.
Keywords
Benefi cent agriculture credit; Information service
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i9.10252
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