Research on the leading path of contemporary college students’ green online consumption view 1 Based on the survey of college students’ online consumption in Weifang City
Abstract
Under the concept of green development, how to take high-quality development as the goal to cultivate rational consumption
and green consumption concept of college students has become an important issue for colleges and universities to shape the correct three
views of college students and promote their physical and mental health development. In the era of the Internet, college students occupy
an important position in the network consumer groups, this paper from the blind conformity, online entertainment, platform debt, network
addiction Angle, analysis of contemporary college students online consumption behavior and problems, from the internal and external
environment of college students, elaborated the factors affecting college students online consumption, And around the four dimensions
of adhering to the ideological and political orientation of courses, strengthening social supervision and publicity, enhancing family
responsibility awareness, and paying attention to self-consumption education, it gathers the strength of school, society, family, and individual
to build a four-in-one green online consumption concept leading mechanism.
and green consumption concept of college students has become an important issue for colleges and universities to shape the correct three
views of college students and promote their physical and mental health development. In the era of the Internet, college students occupy
an important position in the network consumer groups, this paper from the blind conformity, online entertainment, platform debt, network
addiction Angle, analysis of contemporary college students online consumption behavior and problems, from the internal and external
environment of college students, elaborated the factors affecting college students online consumption, And around the four dimensions
of adhering to the ideological and political orientation of courses, strengthening social supervision and publicity, enhancing family
responsibility awareness, and paying attention to self-consumption education, it gathers the strength of school, society, family, and individual
to build a four-in-one green online consumption concept leading mechanism.
Keywords
college students; Green consumption concept; Network consumption; Lead the way
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PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i9.10275
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