Research on the strategy of Promoting rural revitalization through the integrated development of culture and tourism industry in ancient towns of Shaanxi Province
Abstract
The report of the 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization,
opened up a new channel to solve the problem of “three farmers”, and the construction of rural tourism as a project to benefi t the people,
is an important driving force to promote rural revitalization, is conducive to promoting the prosperity of rural industry, to build the brand
of rural culture and tourism integration, to help farmers get rid of poverty and get rich. Shaanxi Province has a long history of culture,
based on regional cultural characteristics, do a good job in the protection and development of ancient town culture, and create a new
model of integrated development of ancient town culture and tourism industry; Create a unique ancient town brand image to win consumer
recognition; Establish the Guzhen cultural industry park, integrate cultural innovation, agricultural products and intangible cultural heritage,
and create a “cultural tourism +” industry chain; To strengthen the cultural publicity of Guzhen, train new rural tourism management talents,
and promote the construction of rural revitalization in Shaanxi.
opened up a new channel to solve the problem of “three farmers”, and the construction of rural tourism as a project to benefi t the people,
is an important driving force to promote rural revitalization, is conducive to promoting the prosperity of rural industry, to build the brand
of rural culture and tourism integration, to help farmers get rid of poverty and get rich. Shaanxi Province has a long history of culture,
based on regional cultural characteristics, do a good job in the protection and development of ancient town culture, and create a new
model of integrated development of ancient town culture and tourism industry; Create a unique ancient town brand image to win consumer
recognition; Establish the Guzhen cultural industry park, integrate cultural innovation, agricultural products and intangible cultural heritage,
and create a “cultural tourism +” industry chain; To strengthen the cultural publicity of Guzhen, train new rural tourism management talents,
and promote the construction of rural revitalization in Shaanxi.
Keywords
Ancient towns in Shaanxi; Cultural and tourism integration; Rural revitalization; Development path
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PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i9.10282
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