A Cross-integration Research of Communication Studies and Translation Studies in the Context of Cultural ‘Going Global’ Strategy
Abstract
communication and exchange have indeed put the spotlight on the promotion of Chinese culture on the global stage. It is no longer suffi cient
to simply translate texts; the focus now lies on eff ectively representing and communicating Chinese culture to the world. This requires
understanding the impact and eff ect of cultural exchange, as well as fi nding eff ective methods to improve the communication eff ect. By
merging the fi elds of communication studies and translation studies, we can explore the signifi cance of their cross-integration in promoting
the eff ective promotion of Chinese culture,so as to improve our cultural soft power.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i9.10283
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