Digital economy enabling e-commerce industry high-quality 
development strategy research

Hongli Wu

doi:10.18686/modern-management-forum.v7i9.10294

Digital economy enabling e-commerce industry high-quality development strategy research

Hongli Wu

Abstract

At present, the digital economy has become an important engine for the high-quality development of China’s economy,
and the e-commerce industry is an important part of it, related to the transformation and upgrading of enterprises, internal and external
circulation and balance, it is worth our in-depth study and practice. This article from the signifi cance of digital economy enabling e-commerce
industry high-quality development, further analysis of the corresponding consumer t heory, market balance theory and transaction cost theory,
and hope based on digital enabling, digital brand ecology and so on to build its e-commerce high-quality development of the dynamic
mechanism, to empower the industry with technology, to promote economic development with science and technology. It is hoped that this
study can provide important inspiration and support for the new pattern of double cycle and the construction of digital China, and eff ectively
lead the high-quality development of e-commerce industry.

Keywords

digital economy; E-commerce industry; High quality development; Feasible strategy

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i9.10294

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