Discussion on network marketing strategy of agricultural products under e-commerce environment

Abstract

With the continuous development of Internet economy, people’s consumption habits and behaviors have changed obviously.
Just because of this, network marketing has become a mainstream trend of agricultural product sales. This n ew marketing model successfully
breaks the restrictions of time and space, coupled with the supporting guarantee of the logistics industry and the precision development of
the supply chain industry, so that agricultural products in this era of rapid development of the Internet under the background of a certain
era of dividends, for its value added has brought new ideas. However, from the current point of view, there are still many problems in the
online marketing of agricultural products based on e-commerce environment, which greatly limits the development of its trade. In view of
these problems, relevant personnel must take eff ective measures, so as to further promote the development of trade of agricultural products.
Therefore, this paper mainly aimed at the e-commerce environment of agricultural products network marketing launched the relevant
analysis and research, hoping to provide a certain reference for the research and staff in related fi elds.