Research on the design of university cultural and creative products based on the perspective of design project management
Abstract
With the country’s strong support for cultural industry and the public’s demand for cultural and creative products, the design
and development of college cultural and creative products ushered in new opportunities. From the perspective of design project management,
the article fi rst discusses the promoting eff ect of design project management on cultural and creative product design, and then puts forward
the eff ective strategy of university cultural and creative product design project management. Under the background of the rapid development
of social economy, it is very necessary to strengthen the research and development of cultural and creative products. It is hoped that the
research and analysis of this paper can provide support for the development of related industries and provide some necessary references for
further guiding the design of cultural and creative products in colleges and universities.
and development of college cultural and creative products ushered in new opportunities. From the perspective of design project management,
the article fi rst discusses the promoting eff ect of design project management on cultural and creative product design, and then puts forward
the eff ective strategy of university cultural and creative product design project management. Under the background of the rapid development
of social economy, it is very necessary to strengthen the research and development of cultural and creative products. It is hoped that the
research and analysis of this paper can provide support for the development of related industries and provide some necessary references for
further guiding the design of cultural and creative products in colleges and universities.
Keywords
design project management; Universities; Cultural and creative product design
Full Text:
PDFReferences
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i9.10304
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